13 Google Review Widgets for Websites and Where to Use Each
A Google review widget pulls reviews from your Google Business Profile and shows them on your website, updating as new ones come in.
The right format depends on where it goes: a badge for your header, a carousel for your homepage, a wall for a reviews page.
Below are 13 widget types, where each one works best and how to add them to your site.
Key takeaways
- Use a rating badge where visitors decide fast, like your header or pricing.
- Use a carousel or slider to show several reviews without taking much space.
- Use a wall of love or listing on a dedicated reviews page.
- Pick a widget that syncs automatically so reviews never go stale.
Which Google Review Widget Fits Each Page?
| Widget | Best placement | Page type |
|---|---|---|
| Carousel Showcase | Homepage after the hero, testimonials section | Homepage, service pages |
| Single Slide Carousel | Next to your main CTA | Landing and checkout pages |
| Slider | Featured review section | SaaS and B2B landing pages |
| Vertical Autoplay | Sidebar or narrow column | Blog posts, long pages |
| Overall Rating Badge | Beside your headline or pricing | Homepage, pricing page |
| Google Reviews Badge | Header, footer or sidebar | Every page |
| Star Review Listing | Full list for researchers | Reviews page, service pages |
| Double Testimonial | Mid-page trust block | About and service pages |
| Wall of Love | Full-width section | Dedicated reviews page |
| Dark Grid | Any section on dark designs | Tech, agency, premium sites |
| Photo Widget | Near product or menu photos | Restaurants, beauty, home services |
| Rainbow | Colorful brand sections | Lifestyle and creative brands |
| Popup | Opened from a “See reviews” link | Pricing and product pages |
Carousels and Sliders
These formats show several reviews in a small space, which suits homepages and landing pages.
1. Carousel Showcase
The carousel showcase rotates through Google reviews in a horizontal row, two or three at a time, with arrows for manual browsing.
It’s the most flexible format because it shows variety without taking vertical space. Visitors see reviews about quality, speed and support in one compact block.
- Auto-scrolls or lets visitors use arrows
- Shows reviewer name, star rating and review text
- Matches your site’s colors and fonts
- Best placed: homepage after the hero, testimonials sections, service pages
Also check: 42 best website widgets to enhance your site
2. Single Slide Carousel
The single slide carousel rotates one review at a time at full width, so each testimonial gets full attention.
Place it beside a call-to-action, where one strong review is the final nudge before a visitor commits.
- One full-width review at a time
- Auto-rotates with optional manual navigation
- Best placed: near CTA buttons, checkout pages, high-stakes landing pages
3. Slider Widget
The slider shows one review at a time with arrows on each side, and visitors move through it at their own pace.
Unlike an auto-rotating carousel, it waits for the reader. That suits detailed reviews that deserve to be read in full.
- Manual left and right navigation
- Adjustable slide duration
- Best placed: featured review sections, minimal pages, SaaS and B2B landing pages
4. Vertical Autoplay
Vertical autoplay scrolls reviews in a vertical feed with no clicks needed, and pauses when a visitor hovers to read.
It fits sidebars and narrow columns where a horizontal carousel won’t.
- Continuous vertical scroll
- Pauses on hover
- Best placed: sidebars, narrow columns, long blog posts
Rating Badges
Badges show your score at a glance. They take almost no space and work on every page.
5. Overall Rating Badge
The overall rating widget shows your average Google star rating and total review count, without individual reviews.
That one number is often the first thing new visitors check. It updates as new reviews change your average.
- Shows average rating and review count
- Updates automatically
- Best placed: hero section, near pricing, beside your business name
All your reviews in one place
Collect reviews, manage every response, and display them where they matter most.
6. Google Reviews Badge
The smallest widget in the set: your star rating, review count and the Google logo, linking to your Business Profile.
The Google logo shows the rating comes from an independent source rather than testimonials you picked.
- Compact badge with the Google logo
- Auto-updates as your rating changes
- Works site-wide in a header, footer or sidebar
- Best placed: headers, footers and sidebars across every page
Grids and Review Walls
These show many reviews at once, which helps visitors who read before they buy.
7. Star Review Listing
The star review listing shows reviews in a vertical list with name, rating, date and full text.
Visitors weighing a big purchase can scan several reviews and find the ones closest to their situation.
- Full review text with name, rating and date
- Filter by minimum star rating
- Best placed: service pages, about pages, reviews pages
8. Double Testimonial
The double testimonial shows two reviews side by side, each with a photo or avatar, name, rating and excerpt.
Pair one review about results with one about the overall experience. The cards stack on mobile.
- Two reviews side by side
- Stacks on small screens
- Best placed: service sections, about pages, mid-page trust blocks
9. Wall of Love
The wall of love fills a section with a masonry grid of reviews.
Seeing twenty positive reviews at once creates a stronger impression than any single quote.
- Masonry grid with many reviews
- Updates as new reviews arrive
- Best placed: dedicated reviews pages, homepage bottom, high-trust offer pages
10. Dark Grid
The dark grid shows reviews in a structured grid on a dark background with high-contrast text.
It’s made for dark or minimal designs where white review cards would look out of place.
- Dark theme with high-contrast stars
- Responsive grid
- Best placed: dark-themed sites, tech brands, agencies, premium services
Visual and Interactive Widgets
These add photos, color or interaction for brands where the look matters as much as the words.
11. Photo Widget
The photo widget shows Google reviews that include customer photos, next to the review text.
Real photos make reviews more believable, especially where visuals drive the decision.
- Shows reviews with customer photos
- Carousel or grid view
- Filter to photo reviews only
- Best placed: restaurants, hospitality, retail, beauty, home services
12. Rainbow Widget
The rainbow widget uses multi-colored cards and animated transitions.
It suits playful brands where energy and personality are part of the appeal.
- Colorful cards with animation
- Custom color scheme
- Best placed: lifestyle brands, creative services, kids’ products, events
13. Popup Widget
The popup widget opens a review in a small overlay after a click, hover or delay.
Use it when you want proof nearby without taking permanent space, such as a “See what customers say” link next to your pricing.
- Opens on click, hover or timer
- Close button for visitors
- Best placed: pricing pages, product pages, pages with limited space
How to Add a Google Review Widget
Every widget above comes from WiserReview. Setup takes a few minutes:
- Connect your Google Business Profile, or search your business with Google Place.
- Pick a widget, filter it to Google reviews and match it to your brand.
- Copy the embed code and paste it into an HTML block on your page.
New Google reviews then appear on their own. For screenshots of each step, see how to add Google reviews to your website, or the WordPress guide.
- Auto-sync: new Google reviews appear without manual updates.
- Filters: show reviews by rating, keyword or date range.
- Design control: match colors, fonts and cards to your brand.
- Mobile-friendly: widgets load in the background without slowing the page.
- Works everywhere: WordPress, Wix, Webflow, Shopify, Squarespace, ClickFunnels and custom sites.
All your reviews in one place
Collect reviews, manage every response, and display them where they matter most.
Where to Place Google Review Widgets
The format matters less than the spot. Three places do the most work:
- Below your hero headline. Your headline makes a claim, and a review right under it backs it up while visitors are paying the most attention.
- Next to your main CTA. The moment before “Book now” or “Buy” is when doubt peaks. A review about what happens after signing up answers it.
- Near your pricing. A review that mentions value or results makes the price feel fair before visitors do the math.
Wrap Up
Start with one widget in your highest-impact spot, usually a badge near your headline or a carousel on your homepage.
Once it’s live, add a review wall to a dedicated page and a badge across the site, and let new Google reviews keep them current.
Frequently Asked Questions
Is there a free Google reviews widget?
Google doesn’t offer an official website widget. Tools like WiserReview offer one, with a 7-day free trial and paid plans after that.
How do I embed Google reviews on my website?
Connect your Google Business Profile to a review widget tool, copy the embed code and paste it into an HTML block on your page.
Which Google review widget is best for a homepage?
A carousel below the hero section, plus a small rating badge near your headline or main button.
Will a Google review widget slow down my site?
A well-built widget loads in the background after the page, so it shouldn’t affect how fast the page appears.
Do Google review widgets update automatically?
Yes. Once connected, new Google reviews appear in the widget without manual updates.
Krunal Vaghasiya is a marketing tech expert who boosts e-commerce conversion rates with automated social proof and FOMO strategies. He loves to keep posting insightful posts on online marketing software, marketing automations, and improving conversion rates.
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