Nowadays, Users expect websites to be trustworthy, personalized, fast, and easy to use—all within a few seconds.
Website Widgets—the small but powerful elements that pack a punch when transforming how users interact with your site.
Adding the best widgets on your website can create an engaging customer experience.
In this blog, we’ve curated 42 of the best website widgets you can implement to enhance your site’s performance in 2025.
Whether you need tools for lead generation, building trust, personalization, or boosting engagement, this comprehensive list has you covered.
42 Best Widgets for Websites in 2025
Google Widgets for Websites
1. Google Reviews Widget
The Google Reviews Widget displays real-time customer reviews and ratings from a business’s Google My Business profile. This widget showcases genuine feedback and star ratings and helps businesses build trust and credibility while influencing potential customers’ purchasing decisions.
Among the best website widget examples, the Google Reviews Widget is essential for businesses aiming to boost conversions and demonstrate authenticity, all while leveraging the power of customer feedback.
How it works: The widget connects to a business’s Google My Business account and dynamically pulls recent reviews. Reviews appear as snippets that include star ratings, reviewer names, and comments. Some versions allow users to leave reviews directly from the widget.
2. Google Maps Widget
The Google Maps Widget allows businesses to integrate an interactive and customizable map directly on their website, helping users find physical locations effortlessly. It offers real-time navigation, zoom features, street views, and location markers, making it ideal for businesses like stores, offices, restaurants, and event venues.
How it works: Using Google Maps API, the widget generates an interactive map that can include custom pins, tooltips, and business information such as store hours or contact details. Users can zoom in, explore nearby landmarks, or open directions on Google Maps for step-by-step navigation. Advanced versions can display multiple locations for businesses with branches or franchises.
3. Google Search Bar Widget
The Google Search Bar Widget enables websites to integrate a robust and fast search functionality powered by Google. This widget improves user experience by allowing visitors to quickly find specific content, products, or services within the site or across the web. It’s particularly valuable for blogs, knowledge hubs, and eCommerce stores with extensive content.
How it works: The widget uses Google’s search engine technology to display search results directly on the website. It can be configured to search within the site (site-specific search) or across the web. Users type a keyword, and relevant results are displayed instantly in an easy-to-navigate layout with filters like articles, products, or images.
4. Google Translate Widget
The Google Translate Widget allows businesses to provide multilingual support on their website by enabling visitors to translate content into their preferred language instantly.
How it works: The widget integrates Google Translate API into the website. Users select their preferred language from a dropdown menu, and the content is automatically translated in real time.
5. Google Photos Gallery Widget
The Google Photos Gallery Widget allows businesses to embed albums or photo galleries stored in Google Photos onto their websites. This widget is ideal for showcasing portfolios, event photos, or product images in an interactive and visually appealing format.
How it works: The widget links to specific Google Photos albums and displays them as responsive galleries or sliders on a webpage. Users can scroll, click to enlarge, or view albums in full-screen mode.
6. Google Calendar Widget
The Google Calendar Widget helps businesses display events, schedules, or booking availability directly on their website. It enables users to view upcoming events, meetings, or appointments, and it integrates seamlessly with Google Calendar for updates in real time. This widget is ideal for event organizers, educational institutions, and businesses that require appointment booking.
How it works: The widget pulls data from Google Calendar and displays events in a customizable calendar format on the website. Users can click on event entries for details like time, date, and location. The widget can also include buttons to add events to a user’s personal Google Calendar.
Lead Generation Widgets
7. Free Trial Sign-Up Widget
The Free Trial Sign-Up Widget allows visitors to experience a product or service for a limited period without requiring an upfront commitment. This widget is widely used on SaaS platforms, apps, and subscription-based businesses to lower entry barriers and attract potential customers.
How it works: The widget displays a simple, user-friendly form that typically collects essential details like the visitor’s name, email address, and sometimes basic preferences or credit card information (optional). After submitting the form, the user gains immediate access to the trial version of the product.
Build trust & FOMO
Highlight recent sign-ups
Try for free (No card required)
8. Email Subscription Form Widget
The Email Subscription Form Widget helps businesses build their email lists by encouraging users to sign up for updates, newsletters, special offers, or exclusive content. This widget is common in strategic areas such as website footers, blog sidebars, or pop-up overlays.
How it works: The widget is a short, static form where visitors input their email addresses. Some forms may include a checkbox to confirm consent to receive marketing emails or preferences regarding the type of content they want to receive (e.g., weekly newsletters or promotional offers).
9. Pop-up Widget
Pop up widgets are dynamic, attention-grabbing forms that encourage users to act immediately, such as signing up, downloading content, or claiming discounts. These widgets appear based on user behavior, such as time spent on the page, exit intent, or scrolling percentage. Pop-ups are designed to maximize lead generation while delivering timely and relevant messages.
As one of the most versatile website widget examples, pop-up widgets can significantly boost lead generation and conversions when used thoughtfully, making them an essential addition to any website’s engagement strategy.
How it works: The widget triggers a visually appealing pop-up overlaying the webpage. It includes a short headline, a value proposition (e.g., “Get 20% Off”), and a form field to collect user information like an email address. Some pop-ups may include a countdown timer to add urgency. Users can either submit their details or close the pop-up if they are uninterested.
10. Lead Magnet Download Form Widget
The Lead Magnet Download Form Widget encourages visitors to share their contact details in exchange for valuable, gated content. This content can include eBooks, whitepapers, guides, checklists, templates, or case studies, making it an effective tool for attracting high-quality leads interested in your expertise.
How it works: The widget displays a compelling offer (e.g., “Download Your Free SEO Guide”) alongside a form where users submit their email addresses. Upon submission, users receive the content instantly (via download) or through an automated email. The collected details allow businesses to nurture leads with follow-up communications.
11. Embedded Newsletter Signup Form
The Embedded Newsletter Signup Form Widget seamlessly integrates lead capture forms into the natural layout of a website. Unlike pop-ups, these forms are static and positioned in areas such as blog sidebars, content footers, or landing pages to capture the interest of engaged visitors.
How it works: The widget includes a clean form with a headline, a value proposition (e.g., “Subscribe for Weekly Business Tips”), and a field to enter an email address. Users are added to the newsletter list upon submission and may receive a confirmation email.
12. Quiz Widgets for Lead Capture
Quiz Widgets engage users through interactive quizzes while capturing their contact details to view personalized results. This method combines entertainment and lead generation, making it particularly effective for educational content, product recommendations, or industry-specific assessments.
How it works: Users answer fun or informative questions (e.g., “Find Your Skincare Routine”). At the end of the quiz, they are prompted to enter their email address to receive their results. The widget often uses automation tools to generate customized outcomes or reports based on the user’s responses.
13. Giveaway and Contest Widgets
Giveaway and Contest Widgets incentivize visitors to submit their contact details or complete specific tasks (e.g., sharing or referring friends) in exchange for a chance to win prizes. These widgets are excellent tools for generating buzz, increasing brand visibility, and collecting high-quality leads.
How it works: Users see a widget highlighting the prize (e.g., “Win a $100 Gift Card”) and a form to enter their contact information. Some contests require participants to perform additional actions, such as following social media accounts or sharing the campaign link.
14. Landing Page Signup Widget
The Landing Page Signup Widget is the primary call-to-action (CTA) on dedicated landing pages, focusing user attention on lead conversion. It is widely used for campaigns such as product signups, webinar registrations, or special promotions.
How it works: The widget appears as a clean, prominent form on a distraction-free landing page. It often includes a compelling headline, benefits of signing up, and fields for user information like name and email. After submitting, users are redirected to a thank-you page or confirmation email.
15. Sticky Header Lead Capture Form
The Sticky Header Lead Capture Form remains fixed at the top or bottom of the website as users scroll through the page. This ensures the form is always accessible without disrupting the browsing experience.
How it works: The form displays a simple CTA like “Sign Up for Updates” or “Claim Your Free Guide,” with a single input field for collecting the user’s email. It remains visible as users navigate through the site, providing continuous opportunities for lead capture.
Example: A food blog adds a sticky header form with “Join Our Newsletter for Weekly Recipes!” that follows visitors as they scroll through recipes.
16. Two-Step Opt-In Form Widget
The Two-Step Opt-In Form simplifies lead capture by breaking the process into two stages, reducing user hesitation. Instead of displaying a form immediately, it asks users to take an initial small action.
How it works: Users first click a button like “Yes, I Want This!” to show interest. The form then appears to collect details like email addresses. This method leverages micro-commitments to increase the likelihood of form completion.
17. Call-to-Action (CTA) Button Widget
The Call-to-Action Button Widget uses strong, action-oriented messaging to guide visitors toward specific actions such as signing up, downloading, or purchasing.
These buttons are strategically placed throughout the site to improve conversions. It Is one of the best website widgets, effectively guiding visitors toward meaningful actions that align seamlessly with your business objectives.
How it works: The widget consists of a visually prominent button with clear messaging like “Download Now,” “Sign Up Free,” or “Get Started.” When clicked, the button either opens a form or redirects users to a landing page.
18. Poll Widget
The Poll Widget engages visitors by asking quick, interactive questions while capturing their contact information. This method works well for gathering insights and fostering interaction with the audience.
How it works: Users answer a short poll question (e.g., “Which feature do you value most?”) and are then prompted to enter their email to see results or receive follow-up content. Poll results can be displayed in real-time or emailed directly to participants.
Social Proof Widgets
19. Recent Purchase Notifications
The Recent Purchase Notifications widget displays real-time messages about recent purchases made by other customers. This widget builds trust, creates urgency, and encourages immediate buying decisions by leveraging social validation and FOMO (Fear of Missing Out).
How it works: The widget pulls data from recent transactions and dynamically displays pop-up notifications, such as “John from New York just bought this product 5 minutes ago!” These notifications can appear at the bottom or corner of the website and are often customizable in design and frequency.
Build trust & FOMO
Highlight real-time activities like reviews, sales & sign-ups.
20. Star Ratings and Review Widgets
The Star Ratings and Review Widgets showcase customer reviews and ratings to help potential buyers make informed purchasing decisions. This widget builds trust and credibility by providing social proof from real users who have tried the product or service.
How it works: The widget collects reviews (either manually or automatically) and aggregates ratings into a visible star format. It can display both star ratings (e.g., 4.8/5 stars) and text-based reviews directly on product or landing pages. These reviews can often be filtered, sorted, or showcased as highlights.
Most Common Customer Reviews Widgets
- Facebook Reviews
- Yelp Reviews
- Amazon Reviews
- G2 Reviews
- Airbnb Reviews
- TripAdvisor Reviews
- Edmunds Reviews
- AliExpress Reviews
21. Customer Testimonial Carousel Widget
The Customer Testimonial Carousel Widget highlights satisfied customer testimonials in a visually appealing, rotating format. It allows businesses to display positive feedback in an organized and interactive way, adding credibility to their brand.
How it works: The widget rotates through customer testimonials, including text, star ratings, customer names, and optional photos. Users can manually click through or let the carousel rotate automatically. Businesses often place this widget on home, landing, or product pages.
22. Social Media Followers Counter
The Social Media Followers Counter widget displays real-time statistics of a brand’s follower counts on platforms like Instagram, Facebook, Twitter, or YouTube. It helps reinforce social proof by showing the size of your audience and online influence.
How it works: The widget integrates with social media platforms and pulls live data to display accurate follower counts. It often includes buttons for users to follow your accounts directly. The widget can be embedded in website footers, headers, or “About Us” sections.
Build trust & FOMO
Highlight real-time activities like reviews, sales & sign-ups.
23. User-Generated Content Feed
The User-Generated Content (UGC) Feed widget displays customer-created content like photos, videos, or reviews shared via social media platforms. This content is typically tagged with the brand’s hashtags or mentions and serves to showcase authentic customer experiences.
How it works: The widget pulls content directly from platforms like Instagram or Facebook using branded hashtags (e.g., #MyBrandStory) or mentions. This content is displayed as a grid or slider feed on your website. Businesses can curate specific posts to ensure brand relevance and quality.
24. Popular Products Widget
The Popular Products Widget highlights trending, most-viewed, or best-selling products to guide customers toward items others buy. It helps simplify product discovery while leveraging social proof.
How it works: The widget dynamically pulls data from sales, product views, or customer engagement to display a curated list of top-performing products. Popular items are often displayed with labels like “Best Seller” or “Trending Now” for added emphasis.
Example: An online bookstore features a “Top 10 Bestsellers This Week” section, showcasing books that have been purchased or viewed the most.
25. Real-Time Visitor Counter Widget
The Real-Time Visitor Counter Widget displays live counts of how many people view a product or webpage. It creates a sense of urgency and scarcity, encouraging visitors to make quick purchasing decisions.
How it works: The widget tracks website traffic in real time and displays visitor data with messages like “28 people are viewing this product now!” It can also highlight past activity, such as purchases made in the last 24 hours.
26. Featured Badge Widgets
The Featured Badge Widget adds visual labels to products or services, highlighting their unique attributes or popularity. Standard badges include “Best Seller,” “Limited Stock,” “Top Rated,” or “New Arrival,” which help products stand out.
How it works: The widget attaches visually appealing badges to products dynamically based on sales data, stock availability, or manual tagging. These badges draw attention to key items, increasing their visibility and perceived value.
27. “As Seen In” Media Mentions Widget
The “As Seen In” Media Mentions Widget showcases logos or mentions of media outlets, blogs, or publications featuring the brand. This widget builds authority and credibility by highlighting third-party recognition.
How it works: Businesses display the logos of well-known media outlets (e.g., Forbes, TechCrunch, CNN) or links to press features. It can appear as a static row, slider, or grid on home pages or landing pages.
28. Recently Viewed Products Widget
The Recently Viewed Products Widget displays a personalized list of products that users previously browsed during their session. It helps remind visitors of their interests, encouraging them to revisit and complete their purchases.
How it works: The widget tracks user activity through cookies or session data and dynamically generates a list of recently viewed products. It is often displayed on product pages, category pages, or in the website footer.
Build trust & FOMO
Highlight real-time activities like reviews, sales & sign-ups.
29. Feedback Form Widget
The Feedback Form Widget lets users share their suggestions, complaints, or experiences directly on the website. It provides businesses with valuable insights into customer satisfaction, identifies pain points, and highlights opportunities for improvement.
How it works: The widget includes fields for users to rate their experience, leave comments, or select issues from predefined options. Forms may also include star ratings, checkboxes, or open-ended fields. Submitted feedback is sent to the backend system or support team for analysis and action.
Engagement Widgets for Websites
30. Gamification Widgets
Gamification Widgets make the user experience more interactive and rewarding by incorporating game-like elements such as spin-to-win wheels, scratch cards, or challenges. These widgets encourage participation, engagement, and lead generation by offering rewards or incentives for user actions.
How it works: Users perform an action (e.g., submitting an email, sharing content, or completing a task) to unlock rewards like discount coupons, free trials, or downloadable resources. Popular tools like OptinMonster and Gleam facilitate these gamified experiences. The reward system motivates users to engage further and complete desired actions.
31. Progress Bars Widget
The Progress Bars Widget visually represents task completion, motivating users to complete actions like filling out forms, watching tutorials, or onboarding processes. Showing users how far they’ve come reduces friction and abandonment rates.
How it works: The widget updates dynamically as users complete steps or provide inputs, such as filling out a multi-step form or completing tasks in a tutorial. The progress bar can display percentages, steps completed, or visual cues like color changes to encourage users to finish the process.
32. Video Pop-Up Widget for Engaging Content
The Video Pop-Up Widget helps businesses deliver engaging video content, such as tutorials, testimonials, product demos, or promotional messages, in an attention-grabbing format. Videos are effective in educating, entertaining, and converting website visitors.
How it works: The widget triggers a video pop-up based on user behavior, such as scrolling, clicking a button, or spending a specific amount of time on a page. Videos can be hosted on platforms like YouTube, Vimeo, or directly embedded. The widget ensures the video is visually prominent without disrupting the browsing experience.
33. Event Countdown Timer Widget
The Event Countdown Timer Widget creates a sense of urgency by displaying a live countdown to upcoming events, sales, product launches, or webinars. This widget encourages visitors to take action quickly by capitalizing on time sensitivity.
How it works: The widget dynamically counts down in days, hours, minutes, and seconds until a specific date or time. Businesses can customize the design and place it strategically on landing pages, headers, or pop-ups. Once the timer ends, the widget can trigger an action, like redirecting users to a product page.
34. Story Highlights Widget
The Story Highlights Widget brings a familiar Instagram-style experience to websites by showcasing interactive, swipeable visual stories. It allows businesses to actively present content like product launches, behind-the-scenes footage, or promotions.
How it works: Businesses upload short videos, images, or infographics as a series of “stories” that users can click through or swipe. The stories appear as highlights on homepages, product pages, or landing pages, making them highly visual and easy to consume.
35. Live Chat Widget
The Live Chat widget enables real-time communication between website visitors and support agents, providing instant assistance in resolving customer inquiries or issues. This widget is essential for improving customer satisfaction and addressing queries before they escalate. It allows businesses to engage with customers directly and offer a personalized support experience.
How it works: The widget appears as a chatbox at the bottom corner of the webpage. Users can click to start a chat session with a live support agent. Agents answer queries instantly, provide links, resolve problems, or assist with purchases.
36. FAQ Accordion Widget
The FAQ Accordion Widget organizes frequently asked questions into an expandable, collapsible format, allowing users to find answers quickly and efficiently without overwhelming them with large blocks of text. This widget is ideal for addressing common concerns and minimizing customer support requests.
How it works: The widget lists questions in a vertical layout, where users can click on a question to expand it and reveal the answer. The format keeps pages clean and organized, improving readability. FAQs can include text, images, or links to guide users further.
Personalization Widgets
37. Product Recommendation Widgets
The Product Recommendation Widget suggests relevant products to users based on their browsing history, preferences, and purchase behavior. It uses advanced algorithms to display personalized product suggestions, enhancing the shopping experience. This widget is particularly effective for increasing engagement and upselling and cross-selling.
How it works: The widget leverages AI algorithms and user data (such as viewed items, clicks, or purchase history) to recommend products under headings like “You May Also Like,” “Customers Also Bought,” or “Recommended for You.” These recommendations dynamically update as users interact with the site.
38. Geo-Targeting Widgets
Geo-targeting widgets display personalized content, offers, or messages tailored to a user’s location. These widgets ensure users see location-specific information that is highly relevant to them, such as local deals, shipping details, or event promotions.
How it works: The widget detects a user’s location through their IP address or GPS. Based on this data, the website dynamically adjusts its content to display localized messaging, such as “Free Shipping to New York!” or “Special Offers for Visitors in California.”
39. Weather-Based Offers Widget
The Weather-Based Offers Widget tailors promotions and product recommendations based on the user’s current local weather conditions. It aligns offers with weather-relevant needs to make messaging timely and impactful.
How it works: The widget integrates with weather APIs to detect a user’s local weather data. It then dynamically displays content or promotions such as “Rainy Day Sale – 20% Off Umbrellas!” or “Stay Cool This Summer with 15% Off Fans.”
40. Personalized Welcome Greeting Widget
The Personalized Welcome Greeting Widget delivers customized messages like “Welcome Back, John!” or “Hello, New Visitor!” to create a more engaging and tailored user experience.
How it works: The widget uses cookies, user login data, or session behavior to detect if a visitor is new or returning. It then displays personalized greetings, product suggestions, or tailored offers based on user history or preferences.
41. Shopping Cart Reminder Widget
The Shopping Cart Reminder Widget reminds users of products they added to their cart but did not purchase. It reduces cart abandonment rates by encouraging users to complete their purchases with timely reminders.
How it works: The widget detects abandoned carts and displays reminders via pop-ups, banners, or notifications. It can include incentives like “Complete Your Purchase and Get 10% Off” to nudge users into completing their orders.
42. Smart Search Bar with Auto-Suggestions
The Smart Search Bar Widget improves website search functionality by offering predictive search results and correcting typos as users type. It enhances navigation, helping visitors find products, articles, or pages quickly.
How it works: The widget uses AI to analyze keywords and predict user queries in real-time. As users type, it displays relevant results, auto-suggestions, and categories. The tool can also correct minor spelling mistakes or typos to ensure accurate searches.
3 Best Website Widget Software Tools
Widgets are essential for improving website functionality, enhancing user experience, and boosting engagement. Whether you’re looking for lead capture, live chat, or urgency-building tools, these software solutions have you covered. Here are the best website widget tools to consider.
1. Wisernotify
Wisernotify specializes in creating social proof widgets that build trust and drive conversions. With features like recent activity notifications, visitor counters, and limited-time deal alerts, this tool helps businesses create a sense of urgency and credibility.
Key Features:
- Real-time notifications (e.g., “10 people recently purchased this”).
- Live visitor count and activity feed.
- Integrates seamlessly with platforms like Shopify, WordPress, and HubSpot.
Best For: E-commerce websites, SaaS platforms, and online courses.
3. Elfsight
Elfsight offers customizable widgets, including Instagram feeds, testimonials, countdown timers, and Google reviews. It’s a one-stop solution for enhancing website interactivity.
Key Features:
- Over 80 widget types, including social feeds, maps, and sliders.
- Easy installation without coding knowledge.
- Responsive design for mobile compatibility.
Best For: Creative professionals and small business owners.
3. OptinMonster
OptinMonster is one of the most popular tools for creating lead-generation widgets like pop-ups, slide-ins, and floating bars. It helps businesses capture emails, reduce cart abandonment, and grow their audience.
Key Features:
- Drag-and-drop builder for custom widget design.
- Exit-intent pop-ups to retain visitors before they leave.
- A/B testing and analytics for performance optimization.
Best For: Marketers looking to boost conversions and grow their email list.
Conclusion
These 42 powerful widgets aren’t just add-ons — they’re essential tools designed to capture leads, engage visitors, and turn clicks into conversions. From dynamic personalization widgets that speak directly to user needs to gamified engagement tools that make interactions irresistible, each widget has the potential to transform casual visitors into customers.
Now is the time to take action. Explore, test, and integrate these widgets into your strategy. Stay ahead of the curve, delight your visitors, and watch your conversions skyrocket in 2025 and beyond.
