Cart abandonment software is like a superhero for your store. These tools swoop in and save the day by helping you recover those abandoned carts and turn browsers into buyers.
They do this by sending automated emails, displaying exit-intent popups with offers and sending personalized SMS to remind shoppers about their abandoned items.
In this post we’ll look at the top 10 cart abandonment software solutions to help you recover lost sales, increase your conversion rate and provide a seamless shopping experience for your customers.
Whether you’re a small ecommerce business or a large online retailer you’ll find useful insights and tools to win back those cart abandoners and sell more.
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Here’s a quick summary of the tools discussed to save you time:
1. Wisernotify: Push notifications and website popups to re-engage visitors.
2. Omnisend: Email and SMS marketing automation for abandoned cart recovery.
3. Klaviyo: Email marketing focused on personalization and segmentation.
4. Tidio: Live chat and chatbots to assist customers during the checkout process.
5. Justuno: Popups and onsite messaging to capture leads and reduce cart abandonment.
6. HubSpot: A comprehensive CRM with built-in cart abandonment features.
7. Optinmonster: Helps businesses turn website visitors into subscribers and customers with popups and targeted messaging.
8. Privy: Email and SMS marketing with exit-intent popups for abandoned carts.
9. Cartstack: Automated email reminders and retargeting ads for abandoned cart recovery.
10. Barilliance: Personalized cart abandonment emails with product recommendations.
Top Cart Abandonment Software Tools
Now, let’s dive into the top 10 cart abandonment software Tool that can help you win back customers and boost your sales in 2024.
1. Wisernotify
Wisernotify is a powerful cart abandonment software solution that can help you recover those lost sales and turn cart abandoners into paying customers.
Think of it as a gentle nudge to remind shoppers about their forgotten items and give them that extra push to complete their purchase.
With features like exit-intent popups, personalized messages, and targeted campaigns, Wisernotify helps you re-engage those shoppers and guide them back to their cart.
Key Features:
👉 Web push notifications
👉 Personalized messages
👉 Detailed analytics
Pros
- Easy to set up and use
- Wide range of notification types
- Effective for re-engaging visitors
- Affordable pricing plans
Cons
- Limited to website notifications
- Not as comprehensive as some other tools
Pricing:
- Free plan available
- Paid plans from $16 per month
2. Omnisend
Omnisend is a cart abandonment software that helps you recover those lost sales and turn cart abandoners into customers.
It’s like a friendly reminder system that gently pokes those forgetful shoppers to complete their purchase.
With Omnisend you can create abandoned cart recovery campaigns with automated emails, targeted SMS and even push notifications. So you can reach your customers on multiple channels and win them back.
Key Features:
👉 Pre-built workflows for abandoned carts
👉 Personalized messages and product recommendations
👉 Detailed reporting
Pros
- Powerful automation capabilities
- Combines email and SMS for maximum impact
- Easy to use drag-and-drop interface
- Integrates with popular ecommerce platforms
Cons
- Can be expensive for high-volume senders
- Limited customization options for email templates
Pricing:
- Free plan available
- Paid plans from $59 per month
3. Klaviyo
Klaviyo is like a superhero for your online store, saving those abandoned carts and turning browsers into buyers.
How does it work? it helps you create personalized emails that remind shoppers about their forgotten items and nudge them to complete their purchase. It’s like a friendly reminder, but with superpowers!
You can send targeted messages, suggest products, and even offer discount codes to get those cart abandoners back to your store.
Key Features:
👉 Advanced segmentation and personalization
👉 Pre-built flows for abandoned cart recovery
👉 Dynamic product recommendations
👉 Detailed analytics and reporting
Pros
- Powerful segmentation and personalization features
- Excellent for creating targeted email campaigns
- Integrates with popular ecommerce platforms
- Strong customer support
Cons
- Can be expensive for small businesses
- Limited to email marketing only
Pricing:
- Free plan available
- Paid plans from $45 per month
Also see: 8 Website Personalization Tools That Will Wow Your Visitors
4. Tidio
Tidio is like a superpower for your customer support, you can talk to website visitors in real-time through live chat and chatbots.
It’s a great way to build relationships, answer questions and provide personalized help, so you can reduce cart abandonment and recover lost sales.
it is more than a chat tool. It also has features for abandoned cart recovery, like automated chat messages that trigger when a customer is about to leave their cart behind.
Key Features:
👉 Live chat
👉 Chatbots
👉 Personalized messages
👉 Detailed analytics
Pros
- Excellent for providing instant customer support
- Can help reduce cart abandonment by addressing customer concerns
- Easy to use and set up
- Affordable pricing plans
Cons
- Limited functionality for abandoned cart recovery beyond live chat
- Not as comprehensive as some other tools
Pricing:
- Free plan available
- Paid plans from $29 per month
5. Justuno
Justuno is a tool to help you fight cart abandonment and recover those lost sales. Think of it as a friendly nudge for those forgetful shoppers to remind them to complete their purchase.
You can create beautiful popups and targeted messages that appear as the visitor is about to leave your site.
In order to entice users to return to their cart and complete the transaction, exit intent popups may present coupons, free delivery, or other special offers.
Key Features:
👉 Personalized messages
👉 Targeting and segmentation
👉 Integrations with popular ecommerce platforms
Pros
- Easy to use drag-and-drop interface
- Wide range of popup templates
- Effective for capturing leads and reducing cart abandonment
- Affordable pricing plans
Cons
- Limited functionality beyond popups and onsite messaging
- Can be intrusive if not used carefully
Pricing:
- Free plan available
- Paid plans from $35.10 per month
Also Read : 8+ Genius Popup Software
6. Hubspot
It’s like having a super hero that swoops in to save the day when shoppers abandon their carts. With HubSpot’s cart abandonment tools you can send friendly reminders, offer discounts and even suggest products to get those shoppers back to complete their purchase.
Think of it as a gentle nudge in the right direction, to guide those hesitant customers to the checkout and turn them into happy paying customers.
HubSpot helps you build stronger customer relationships, recover lost sales and ultimately grow your bottom line.
Key Features:
👉 Abandoned cart emails
👉 Personalized workflows
👉 CRM integration
👉 Detailed analytics
Pros
- Comprehensive marketing and sales platform
- Powerful automation capabilities
- Integrates with a wide range of other tools
- Excellent customer support
Cons
- Can be expensive for small businesses
- Steeper learning curve compared to some other tools
Pricing:
- Free plan available
- Paid plans from $890 per month
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7. Optinmonster
OptinMonster is like a nudge for forgetful shoppers. It lets you create targeted messages, popups and email reminders to re-engage customers and get them back to their cart.
You can offer discount codes, suggest products and create custom campaigns to get shoppers to complete purchase.
Key Features:
👉 Design eye-catching popups
👉floating bars
👉 fullscreen welcome mats
👉Display personalized messages based on user behavior
Pros
- Diverse campaign types
- Targeted promotions
- Drag-and-drop builder
- Interactive campaigns
Cons
- While OptinMonster offers a basic plan
Pricing:
- Paid plans from $7 per month
8. Privy
Privy is a cart abandonment software that helps you recover those lost sales and turn those almost-customers into paying customers.
It’s like having a friendly reminder system that pokes shoppers to come back and finish buying.
You can even throw in a discount code or free shipping to get them to check out.
Key Features:
👉 Exit-intent popups
👉 Email and SMS automation
👉 Personalized messages and product recommendations
👉 A/B testing
Pros
- Easy to use and set up
- Combines email and SMS for maximum impact
- Effective for capturing leads and recovering abandoned carts
- Affordable pricing plans
Cons
- Limited customization options for email templates
- Not as comprehensive as some other tools
Pricing:
- Free plan available
- Paid plans from $15 per month
Also see: 50 Tested Conversion Optimization Tools to Boost Sales
9. Cartstack
Cart abandonment software like Cartstack can get those lost sales back and turn cart abandoners into customers.
It is like a friendly nudge, reminding those forgetful shoppers to come back to your store and complete their purchase.
It’s like having a dedicated sales assistant who follows up with each customer so they don’t leave empty handed.
How can help you recover abandoned carts, reduce cart abandonment and increase sales.
Key Features:
👉 Automated email reminders
👉 Retargeting ads
👉 Personalized messages
👉 Detailed analytics
Pros
- Highly effective for abandoned cart recovery
- Combines email and retargeting for maximum impact
- Easy to use and integrate with your ecommerce platform
- Excellent customer support
Cons
- Can be expensive for small businesses
- Limited functionality beyond cart abandonment recovery
Pricing:
- Paid plans from $29 per month
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Highlight real-time activities like reviews, sales & sign-ups.
10. Barilliance
Barilliance can help you get those lost sales back and turn cart abandoners into paying customers. Barilliance helps you reconnect with those shoppers who left items in their cart, remind them what they’re missing and encourage them to buy.
You can send personalised emails, offer targeted discounts and even suggest products to get them back to your store.
It’s like having a sales assistant who guides customers through the checkout and gets you the lost revenue back.
Key Features:
👉 Personalized email reminders
👉 Product recommendations
👉 Dynamic content
👉 A/B testing
Pros
- Highly effective for abandoned cart recovery
- Excellent for creating personalized email campaigns
- Easy to use and integrate with your ecommerce platform
- Strong customer support
Cons
- Can be expensive for small businesses
- Limited functionality beyond email marketing
Pricing:
- Custom pricing based on your needs
Choosing the Right Cart Abandonment Software
The world of cart abandonment software is overwhelming with so many choices. To make sure you invest in a tool that actually helps your ecommerce business, consider these:
➥Your Specific Needs:
Small business just starting out or large enterprise with complex needs? Physical products, digital downloads or subscriptions?
Which platform do you use (e.g. Shopify, WooCommerce, Magento)? Does the software integrate with your platform?
What features do you need for your cart abandonment strategy? Automated emails, exit intent popups, SMS reminders or retargeting ads?
How much are you willing to spend on cart abandonment software? What’s your budget and what’s the value of each tool?
➥ Ease of Use:
Select a tool that is simple to use, even for non-technical users, with an intuitive UI.
How easy is it to set up and integrate the software with your ecommerce platform? Look for tools with simple installation processes and clear documentation.
Does the software have pre-built email templates and popup designs? This will save you time and effort in creating campaigns.
➥ Campaign Management:
How robust are the automation features? Can you create automated email sequences, trigger popups based on user behavior and segment customers for targeted messaging?
Can you personalize emails and popups? Can you address customers by name and reference their abandoned cart contents?
Can you A/B test email subject lines, popup designs and offers to optimize your campaigns?
➥ Integrations:
Make sure the software integrates with your ecommerce platform to capture abandoned cart data and automate workflows.
Does the software integrate with your email marketing platform (e.g. Mailchimp, Klaviyo)? This will streamline your email campaign management.
Consider integrations with other tools you use, such as CRMs, analytics platforms and SMS marketing platforms.
➥ Pricing:
What’s the pricing model? Is it based on number of contacts, emails sent or features included?
Does the software offer a free trial or a free plan with limited features? So you can test the software before committing to a paid plan.
Evaluate the features and capabilities against the price. Choose the solution that gives you the best value for your budget.
➥ Reviews & Support:
Read reviews from other users to see what they say about the software, ease of use, effectiveness and customer support.
Make sure the software provider has reliable customer support channels, email, live chat or phone support.
Look for documentation, tutorials and knowledge base articles to help you get the most out of the software.
9 Tips for Reducing Cart Abandonment
1. Speed Up Your Checkout
Fewer steps: Nobody wants to jump through hoops to buy something.
Guest checkout: Let customers checkout without an account. This removes a barrier for those in a rush.
Show progress: Show customers where they are in the checkout process with a progress bar. This helps them feel in control and reduces anxiety.
2.Show Costs Upfront
Unexpected costs will send shoppers running. Avoid surprises by:
Showing shipping costs early: Show shipping costs on the product page or in the cart before customers start the checkout process.
Being transparent about taxes and fees: List any additional taxes or fees that apply to the order. No hidden surprises!
3. Multiple Payment Options
Not everyone pays the same way. Offer different options by:
- Credit cards
- Debit cards
- PayPal
- Apple Pay
- Google Pay
- Buy now, pay later options
4. Trust and Security
Customers need to feel safe sharing their personal and financial info on your store. Reassure them by:
Security badges: Showing trust badges from reputable security providers will ease data security concerns.
Secure checkout: Make sure your checkout page is SSL (look for the padlock icon in the address bar).
Clear privacy policy: Let customers know how you collect, use and protect their data.
5.Customer Support
Be available to help if customers have questions or run into issues during checkout. Offer multiple support channels:
- Live chat
- Phone support
- FAQs page
6. Incentives
Give shoppers a little extra push to buy by:
- Free shipping
- Discount codes
- Limited time offers
- Free gift with purchase
7. Mobile Optimized
More and more people are shopping on their phones. Make sure your store and checkout are mobile friendly for all users.
8. Abandoned Cart Emails
Even with all the best efforts, some carts will still get abandoned. Use abandoned cart emails to remind customers about the items they left behind and to encourage them to come back and complete the purchase.
9. Personalization
Personalize the experience for individual customers by:
- Suggesting products: Show customers products they might like based on their browsing history or cart contents.
- Personalized messages: Address customers by name and reference their abandoned cart items in your emails and popups.
Here is the detailed guide: 15 Real Strategies to reduce Shopping Cart Abandonment
Mistakes to avoid
Here are a few common mistakes to avoid when using cart abandonment software:
✖ Don’t bombard customers with emails. Stick to a maximum of three emails per abandoned cart.
✖ Personalize your emails with the customer’s name and abandoned cart contents.
✖ Encourage customers to complete their purchase by offering a discount code or free shipping.
✖ Make sure your emails and popups are optimized for mobile devices.
✖ Monitor your abandoned cart recovery campaigns to see what’s working and what’s not.
Wrap up
Choosing the right cart abandonment software can be the difference between lost revenue and a surge in sales. Whether you’re a small business or a large enterprise, there’s a solution out there to fit your needs and budget.
Consider your priorities: Do you need advanced automation? Robust analytics? Seamless integrations with your existing platforms?
Don’t let abandoned carts drain your profits. Take action today and reclaim those lost sales!
