12 Top Digital Marketing Analytics Tools & Softwares

12 Top Digital Marketing Analytics Tools & Softwares

Whether running a digital marketing agency or business, a powerful way to grow your business is "Analyzing your data" and taking actions accordingly to get desired results.

When agencies run their marketing campaigns for some time, they'll collect the data from the campaign, including how many visitors come to the website, their activities on the website, how many people converted into customers, and other things.

Once data is collected, agencies use marketing analytics tools to analyze the data and find real insights via reports to understand where they're getting results and where they need to eliminate the process.

So it clearly shows the importance of marketing analytical tools & softwares for businesses to analyze the data accurately, providing detailed insights/metrics and generating visual reports that help companies take action.

That's why, In this article, we've handpicked the Top 12 best marketing analytics tools and software that analyze data carefully and give meaningful insights.

Let's get started!

What is a marketing analytics tool?

A marketing analytics tool is a platform that helps businesses and agencies to analyze their campaigns/data and track different types of metrics, including website traffic, page views, cost per click, ROI, leads, and conversions. And generate an in-depth report that gives complete details about the campaign and businesses take action accordingly.

By using marketing analytics tools and softwares, businesses can save lots of precious time and effort in understanding the data and improve their marketing campaigns by focusing on what works for them and eliminating what doesn't.

With marketing analytics tools, you can:

  • Find out new trends and customers' needs
  • Get a clear idea about ROI
  • In-depth visual report
  • Help in decision-making or future predictions
  • Collecting, analyzing, and producing meaningful insights

Types of Marketing Analytical Tools

Different businesses have different requirements for analyzing data. That's why different marketing analytical tools are available, and each type of tool is essential, and companies pick based on their requirements.

There are five types of marketing analytical tools:

  • Websites analytics
  • Social media marketing analytics
  • Lead generation and attribution
  • SEO analytics
  • Email marketing analytics

These are mostly used marketing analytics tools businesses, and agencies use to grow their marketing campaigns.

12 Best Marketing Analytics Tools & Softwares (2022)

1. HubSpot Marketing

HubSpot is an all-in-one marketing tool that provides all the necessary features to drive more traffic, catch visitors' attention and increase sales and conversions.

With its drag-and-drop editor, you can create a beautiful landing page for each campaign that engages website visitors and encourages them to take desired actions.

Once you've built a great landing page for your campaign, then HubSpot provides many other useful features, including pop-up forms, tracking visitors' all activities, analyzing website metrics (click, leads and conversions), A/B testing, and email marketing integration to build relationships with your visitors and encourage them to turn into customers.

HubSpot comes with in-built analytics, dashboard, and report generation features that make this tool a smart choice for agencies and businesses to run campaigns and use real-time insights to improve your campaigns and business decisions.

Key Features of HubSpot marketing:

  • It comes with drag and drops editor
  • In-built analytics to track visitors all activities
  • Generate a detailed visual report that helps businesses to make decisions
  • You can also add events tracking to track links, purchases, leads, and other activities
  • Analyzing the campaign performance
  • Traffic is the quality of traffic that comes from different sources


HubSpot comes with a 14-Day Free-Trial (No credit card required), and later you can switch to its paid plan to get better results

2. SEMrush

SEMrush is one of the most popular SEO and marketing analytics tools that help businesses to improve their website ranking and analyze their website performance

SEMrush comes with various analytical features, including rank tracking, link building, on-page SEO, site audits, paid advertising campaigns analysis, social media marketing, in-depth report generation, and many more. It helps analyze visitors' website activities and marketing campaigns' performance for better results.

Using SEMrush, you can keep an eye on your website & campaign performance and track competitors' strategies that bring results. You can optimize your website and campaigns based on the analytical report and improve results.

Key Features of SEMrush:

  • Keywords research to increase organic traffic
  • Analyzing visitors activities
  • Competitors website analysis
  • Site audits
  • In-depth Report generation
  • Content marketing analytics
  • Social media marketing


SEMrush comes with a 7-Day Free-Trial to use its basic analytics features, and later you can switch to a paid plan for advanced analytics and tracking to increase conversions.

3. MailerLite

MailerLite is an email marketing tool that helps businesses run effective email marketing campaigns. It has advanced tracking and analytics features to track the customer's behavior and provide a complete detailed report that helps businesses make the right decisions.

With its drag and drop editor, you can create an attractive landing page where you can drive traffic and analyze visitors' activities, generate qualified leads, and d email marketing campaigns.

To improve your website conversions rate, MailerLite provides some useful features, including pre-built templates, surveys, automations, pop-up notifications, and A/B testing to engage with customers and increase conversions.

MailerLite analyzes your website and email marketing campaigns performance, providing detailed insights reports that help businesses make the right decisions.

Key Features of MailerLite:

  • Email marketing campaigns
  • A/B testing
  • Drag and drop editor
  • Analyzing visitors activities
  • Built landing pages
  • Audience segmentation
  • In-depth report generation


MailerLite comes with a 30-Day Free-Trial (No credit card required), and later you can pick a plan that suits your work requirements.

4. Domo (Business Intelligence & Data Integration)

Domo is a cloud-based analytic software mostly used by enterprises and agencies to collect all their data in one place and analyze the data effectively to get meaningful insights. It's mainly used to identify meaningful insights from the raw data and help businesses make the right decisions.

With Domo, you can integrate thousands of platforms (including Google docs, sheets, analytics, zoom, Facebook ads, etc.) data in one place, and domo analyze the data to provide valuable insights for your business.

For businesses, gathering thousands of platform data in one place can be challenging, but Domo makes the process easier to analyze and provide detailed insights reports with interactive graphs & charts for better understanding.

Key Features of Domo:

  • Integrate all platform's data in one place
  • In-depth analysis of integrated data
  • Provide meaningful insights from the data
  • Built automations
  • Real-time notifications
  • Support thousands of Platform integration
  • Generate an in-depth report with interactive graphs/charts
  • Help in making the right decisions


Domo comes with a Free-Trial to experience its advanced features, and later you can switch to its paid plan for better results.

5. AgencyAnalytics

AgencyAnalytics is a one-stop solution for most social media marketing agencies. It helps create in-depth automated reports, rank tracking, site audits, custom dashboards, third-party integration, and a white-label reporting system.

With this software, you can integrate 70+ platforms, including Google analytics, Twitter, Shopify, Google ads, Instagram, LinkedIn, etc., and integrate all the data to analyze, produce meaningful insights and deliver in-depth reports that help make the right decisions.

For social media marketing agencies, it's a great platform because of providing white-label report generation to deliver to their clients and impresses with this high-level report.

Key Features of AgencyAnalytics:

  • Automated reports
  • White-label reporting
  • Rank tracking
  • Site audits
  • Customized dashboard
  • 70+ platform integration
  • Team management
  • Different types of report generation


AgencyAnalytics comes with a 14-Day Free-Trial (No credit card required), and later you can switch to its paid plan for better results.

6. MixPanel

MixPanel is great analytics software for those companies who are testing their website or app and want to identify what is the best fit for customers by analyzing the data. Once you've added MixPanel tracking events to your website or app, you'll have real-time user activities.

MixPanel provides a detailed & interactive report that includes insights, funnel reports, retention, new trends, track users' activities, A/B testing, and workflows. This report helps businesses make the right decisions and improve their website or app based on real stats.

It helps businesses put efforts in the right direction and eliminate the elements that are not getting results. For analyzing and testing purposes, it's a great platform to consider.

Key Features of MixPanel:

  • Integrate data from different platforms in one place
  • In-depth analysis
  • Interactive & detailed report
  • Customized dashboard
  • Audience segmentation
  • Data integration
  • Third-party Platform integrations
  • Real-time notifications & alerts


MixPanel comes with a Free Plan to use its basic features, and once you're satisfied, you can switch to a paid plan for advanced features.

7. Google Analytics

Google Analytics is a free tool but the most preferred choice for businesses and agencies. This tool helps users track the traffic coming on your website, visitors' activities, traffic sources, and what conversions happened can be tracked by metrics.

If you're running a website and you want real-time website tracking, then use the Google analytics tool that you can integrate with your website and get a detailed insights report to understand your website performance and what the actions required to improve the marketing campaigns based on user interaction and where they're losing buying decisions.

Key Features of Google Analytics:

  • Website analysis
  • Tracking visitors activities
  • Analyze traffic sources
  • Detailed insights report
  • Provide real-time statistics
  • Easy-to-use interface
  • Integration


Google Analytics is a Free Analytic Tool.

8. Cyfe

Cyfe is an all-in-one business dashboard that provides complete stats and tracking numbers on a real-time dashboard.

It's a popular Analytics tool used by small businesses and agencies to monitor all their marketing channels, including SEO, email marketing, website, social media platforms, and many more.

With its user-friendly interface, detailed tracking, and real-time dashboard, you can keep an eye on all marketing platforms and collect all data in one place to manage and make the right decisions based on the statistics.

It has various advanced features, including pre-built widgets, a real-time dashboard, detailed automated reports, third-party platforms integration, and a white-label reporting system.

Key Features of Cyfe:

  • Monitor all marketing channels
  • Pre-built widgets
  • Real-time dashboard
  • Easy-to-use interface
  • Third-party integration
  • Excellent customer support
  • White-label report generation
  • Automated reports
  • Historical data
  • Multiple website tracking


Cyfe comes with a 14-Day Free-Trial, and later you can choose a plan that fulfills your work requirements.

9. Improvado

Improvado is an enterprise-level ETL platform that collects data from 300+ marketing data sources, stored in one place to analyze the data, produce meaningful insights, and display useful insights to the dashboard.

Improvado is specifically designed for analyzing marketing campaign data from different sources, including Facebook ads, Google ads, SEO, email marketing, Salesforce, CRM, etc., and produce meaningful insights to optimize the marketing campaigns and enhance the performance.

This platform tracks each customer's activities and journey in detail and provides in-depth reports after analyzing the data from different sources.

Improvado has all the necessary features to analyze in-depth marketing campaigns and produce useful insights for better optimization.

Key Features of Improvado:

  • Detailed user's journey tracking
  • 300+ data sources integration
  • Real-time dashboard
  • ETL + Attribution
  • Provide detailed insights report
  • Metrics comparison
  • White-label report generation
  • Third-party integration


You need to talk to their team to request pricing per your work requirements and ask for a free trial before making buying decisions.

10. Ahrefs

Ahrefs is an SEO tool that helps businesses and agencies get a high ranking on search engines, increase traffic, and track visitors' activities to optimize SEO.

Ahrefs has various analytical features, including site audits, site explorer, rank tracking, complete customer journey, third-party integration, domain comparison, and in-depth report generation.

With Ahrefs, you can track your website performance and competitors' websites to analyze the data and produce meaningful insights to improve your website rankings and get better results.

Key Features of Ahrefs:

  • Site audits
  • Rank tracking
  • Track user's complete journey
  • Detailed report generation
  • Analyze data to find new trends and content ideas
  • Site explorer
  • SERP analysis


Ahrefs comes with a Free Version to use its basic features, and later you can switch to a paid plan for advanced features.

11. Funnel.io

Funnel.io is a marketing analytics software used by businesses and agencies to collect data from different sources, integrate all the data in one place, and analyze the data to get meaningful insights for businesses.

It follows a simple three-step process, i.e., collect, prepare and analyze all the marketing campaign data to produce meaningful insights. It allows integration with 500+ platform integration to collect marketing data from different sources to store in one place.

Once you've collected data, use this platform to clean, group, and organize the data for in-depth analysis and producing meaningful insights.

It has analytical features, including a dashboard, team management, white-label report, historical data, and import/export data in one click. It does an in-depth analysis of marketing campaigns to optimize the campaign.

Key Features of Funnel.io:

  • Dashboard
  • API integration
  • Users management
  • Import/export data in one click
  • Insights report
  • White-label report generation
  • Tracking users activities
  • Third-party platform integration
  • Detailed marketing campaigns analysis


Funnel.io allows you to Book a demo and experience their advanced analytics features, and later you can switch to a paid plan as per your business requirements.

12. SE Ranking

SE Ranking is an all-in-one SEO software with advanced tracking and analytics features to grow any website ranking and optimize marketing campaigns.

Many SEO experts, businesses, and agencies are using this platform to analyze website & campaign performance and make effective strategies to increase sales and conversions.

It comes with various analytical features, including competitor analysis, traffic analysis, tracking user activities, site audits, On-page SEO, white-label reports, marketing plan, and detailed report generation.

By analyzing website performance and analyzing the website/campaign data, businesses can make effective marketing plans to improve their website/campaign performance.

Key Features of SE Ranking:

  • 100% accurate rank tracking
  • Deep website analysis
  • Competitors analysis
  • White-label report generation
  • Powerful reporting tools
  • Third-party integration
  • Marketing plan


SE Ranking comes with a 14-Day Free-Trial (No credit card required) to access its analytic features, and later you can select a plan per your work requirements.

These are the top 12 marketing analytics tools & softwares that help businesses improve their marketing campaigns and increase sales and conversions.


Every tool has its features and uses in business. But marketing analytics tools are a must-have for businesses to identify whether they're putting efforts in the right direction or require changes in the business. Marketing analytics tools help businesses enhance productivity, optimize their website, and increase sales and conversions. That's why we've handpicked the top 12 marketing analytics tools that are a must-have for digital marketing agencies to grow their business. We hope this article helps you find some of the best marketing analytics tools you can use in your business to improve your website rankings and sales.