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13 Best Marketing Analytics Tools for Marketers in 2024

In a time where information is power, marketing analytics tools act as the compass guiding businesses through the vast ocean of data.

Whether you’re steering the ship of a digital marketing agency or charting the course for your own business, harnessing the potential of data analysis is paramount.

Unlocking the Power of Data

Imagine you’ve set sail on a marketing campaign, and your website is the destination.

As the campaign progresses, you’re not just hoping for favorable winds but meticulously tracking every wave and ripple in the vast digital sea.

You’re not leaving anything to chance.

You collect data—data on the number of visitors flocking to your website, their every interaction, the conversion of curious onlookers into paying customers, and much more.

This data is your treasure trove, your compass, and your navigator.

It holds the key to understanding where you’re making waves and where you’re drifting off course.

Navigating with Marketing Analytics Tools

Here’s where marketing analytics tools come into play.

These tools are your trusted first mates in deciphering the data labyrinth.

They don’t just hand you a bundle of numbers; they unveil insights, create visual roadmaps, and offer a telescope to glimpse the future.

With them, you’re not lost in a sea of raw data; you’re empowered to steer your marketing ship with precision.

In this article, we’re your seasoned sailors, guiding you through the tumultuous waters of marketing analytics tools.

We’ve hoisted the anchor to bring you the Top 13 best marketing analytics tools and software that will meticulously analyze your data, unveiling the buried treasure of insights that can chart a course for your marketing success.

So, hoist your sails, prepare your charts, and embark on this journey to discover the tools to transform your data into a powerful navigational aid.

Together, we’ll sail the digital seas, setting a course toward marketing excellence.

Now that you understand why marketing analytics tools are indispensable, it’s time to dive into our handpicked selection of the finest tools in the trade.

But before we do, let’s clarify what a marketing analytics tool is and what it can do for you.

Understanding Marketing Analytics Tools

A marketing analytics tool is a platform that helps you analyze your campaigns and track metrics like website traffic, page views, costs, returns, leads, and conversions.

It then generates reports that give you a complete picture of your marketing efforts.

The Benefits of Using These Tools

Why should you use marketing analytics tools?

  1. Stay updated with emerging trends for customer insights.
  2. Gain clear insights into profitable efforts.
  3. Simplify complex data with visual reports for better decisions.
  4. Make informed choices based on data, not guesswork.
  5. Automate data collection and analysis with future predictions.

Types of Marketing Analytics Tools

Different businesses have different needs, so there are five primary categories of these tools:

  1. Website Analytics: Monitor website traffic, views, and user actions.
  2. Social Media Analytics: Analyze engagement and reach of social campaigns.
  3. Lead Generation Tools: Track and attribute leads to marketing efforts.
  4. SEO Analytics: Optimize search rankings and keyword performance.
  5. Email Marketing Analytics: Measure email campaign effectiveness.

The following sections will explore our list of the top 13 marketing analytics tools.

Each tool has its strengths, making it suitable for specific business needs.

Whether you’re an experienced marketer or new to analytics, there’s something here to help you improve your marketing efforts.

So, let’s begin this journey to transform your data into a valuable tool for growth and success.

13 Best Marketing Analytics Tools & Software (2024)

1. HubSpot Marketing

HubSpot is an all-in-one marketing tool that provides all the necessary features to drive more traffic, catch visitors’ attention, and increase sales and conversions.

With its drag-and-drop editor, you can create a beautiful landing page for each campaign that engages website visitors and encourages them to take desired actions.

Once you’ve built a remarkable landing page for your campaign, then HubSpot provides many other valuable features, including pop-up forms, tracking visitors’ activities, analyzing website metrics (clicks, leads, and conversions), A/B testing, and email marketing integration to build relationships with your visitors and encourage them to turn into customers.

HubSpot comes with built-in analytics, dashboard, and report generation features, making this tool an intelligent choice for agencies and businesses to run campaigns and use real-time insights to improve their campaigns and business decisions.

Key Features of HubSpot Marketing:

  • It comes with drag and drops editor
  • In-built analytics to track visitors all activities
  • Generate a detailed visual report that helps businesses make decisions
  • You can also add events tracking to track links, purchases, leads, and other activities
  • Analyzing the campaign performance
  • Traffic is the quality of traffic that comes from different sources


HubSpot comes with a 14-day Trial (No credit card required), and later, you can switch to its paid plan to get better results

Also See: Impressive Social Proof Statistics with Example

2. can connect your marketing, CRM, and analytics data from over 75 platforms.

This smooth integration enables the easy transmission of data to various spreadsheet tools, BI platforms, or your data warehouse. integrates with various platforms such as Facebook Ads, Bing Ads, Google Ads, Sendinblue, Shopify, Stripe, HubSpot, GA4, Mailchimp, ProfitWell, and many more data sources.

Using this platform, you can effortlessly amalgamate data from diverse marketing, analytics, and CRM sources to generate a thorough marketing report.

The entire procedure is automated, removing the need to download CSV and XLS files manually.

Key Features of

  •  75+ data sources integration
  • All connectors available on all plans
  • ETL functionality
  • Useful marketing dashboard templates
  • Forever free plan
  • API integration
  • Third-party integration
  • Multi-touch Attribution Modeling

Pricing comes with a 30-Day Free-Trial, and later you can choose a plan that fits your work needs.

3. SEMrush

SEMrush is one of the most popular SEO and marketing analytics tools that help businesses improve their website ranking and analyze their website performance.

SEMrush comes with various analytical features, including rank tracking, link building, on-page SEO, site audits, paid advertising campaign analysis, social media marketing, in-depth report generation, and many more.

It helps analyze visitors’ website activities and marketing campaigns’ performance for better results.

Using SEMrush, you can keep an eye on your website & campaign performance and track competitors’ strategies that bring results.

You can optimize your website and campaigns based on the analytical report and improve results.

Key Features of SEMrush:

  • Keyword research to increase organic traffic
  • Analyzing visitors activities
  • Competitors website analysis
  • Site audits
  • In-depth Report generation
  • Content marketing analytics
  • Social media marketing


SEMrush comes with a 7-Day Free-Trial to use its basic analytics features, and later you can switch to a paid plan for advanced analytics and tracking to increase conversions.

4. MailerLite

MailerLite is an email marketing tool that helps businesses run effective email marketing campaigns.

It has advanced tracking and analytics features to track the customer’s behavior and provide a complete detailed report that helps businesses make the right decisions.

With its drag-and-drop editor, you can create an attractive landing page to drive traffic, analyze visitors’ activities, generate qualified leads, and create email marketing campaigns.

To improve your website conversion rate, MailerLite provides valuable features, including pre-built templates, surveys, automation, pop-up notifications, and A/B testing to engage with customers and increase conversions.

MailerLite analyzes your website and email marketing campaign performance, providing detailed insights reports that help businesses make the right decisions.

Key Features of MailerLite:

  • Email marketing campaigns
  • A/B testing
  • Drag and drop editor
  • Analyzing visitors activities
  • Built landing pages
  • Audience segmentation
  • In-depth report generation


MailerLite comes with a 30-Day Free-Trial (No credit card required), and later you can pick a plan that suits your work requirements.

5. Domo (Business Intelligence & Data Integration)

Domo is a cloud-based analytic software primarily used by enterprises and agencies to collect all their data in one place and analyze the data effectively to get meaningful insights.

It mainly identifies meaningful insights from the raw data and helps businesses make the right decisions.

With Domo, you can integrate thousands of platforms (including Google Docs, sheets, analytics, zoom, Facebook ads, etc.) data in one place, and domo analyze the data to provide valuable insights for your business.

For businesses, gathering thousands of platform data in one place can be challenging, but Domo makes the process easier to analyze and provide detailed insights reports with
interactive graphs & charts for better understanding.

Key Features of Domo:

  • Integrate all platform’s data in one place
  • In-depth analysis of integrated data
  • Provide meaningful insights from the data
  • Built automation
  • Real-time notifications
  • Support thousands of Platform integration
  • Generate an in-depth report with interactive graphs/charts
  • Help in making the right decisions


Domo comes with a Free-Trial to experience its advanced features, and later you can switch to its paid plan for better results.

6. AgencyAnalytics

Agency Analytics is a one-stop solution for most social media marketing agencies.

It helps create in-depth automated reports, rank tracking, site audits, custom dashboards, third-party integration, and a white-label reporting system.

With this software, you can integrate 70+ platforms, including Google Analytics, Twitter, Shopify, Google ads, Instagram, LinkedIn, etc., and integrate all the data to analyze, produce meaningful insights, and deliver in-depth reports that help make the right decisions.

For social media marketing agencies, it’s a great platform because of providing white-label report generation to deliver to their clients and impresses with this high-level report.

Key Features of AgencyAnalytics:

  • Automated reports
  • White-label reporting
  • Rank tracking
  • Site audits
  • Customized dashboard
  • 70+ platform integration
  • Team management
  • Different types of report generation


AgencyAnalytics comes with a 14-Day Free-Trial (No credit card required), and later you can switch to its paid plan for better results.

7. MixPanel

MixPanel is great analytics software for companies that are testing their website or app and want to identify the best fit for customers by analyzing the data.

You’ll have real-time user activities once you’ve added MixPanel tracking events to your website or app.

MixPanel provides a detailed & interactive report that includes insights, funnel reports, retention, new trends, tracking users’ activities, A/B testing, and workflows.

This report helps businesses make the right decisions and improve their website or app based on actual stats.

It helps businesses put efforts in the right direction and eliminate the elements that are not getting results. For analyzing and testing purposes, it’s a great platform to consider.

Key Features of MixPanel:

  • Integrate data from different platforms in one place
  • In-depth analysis
  • Interactive & detailed report
  • Customized dashboard
  • Audience segmentation
  • Data integration
  • Third-party Platform integrations
  • Real-time notifications & alerts


MixPanel comes with a Free Plan to use its basic features, and once you’re satisfied, you can switch to a paid plan for advanced features.

8. Google Analytics

Google Analytics is a free tool but the most preferred choice for businesses and agencies.

This tool helps users track the traffic on your website, visitors’ activities, traffic sources, what conversions happened, and which metrics can be tracked.

If you’re running a website and you want real-time website tracking, then use the Google Analytics tool that you can integrate with your website and get a detailed insights report to understand your website performance and what the actions required to improve the marketing campaigns based on user interaction and where they’re losing buying decisions.

Key Features of Google Analytics:

  • Website analysis
  • Tracking visitors activities
  • Analyze traffic sources
  • Detailed insights report
  • Provide real-time statistics
  • Easy-to-use interface
  • Integration


Google Analytics is a Free Analytic Tool.

9. Cyfe

Cyfe is an all-in-one business dashboard that provides complete stats and tracking numbers on a real-time dashboard.

It’s a popular analytics tool that small businesses and agencies use to monitor all their marketing channels, including SEO, email marketing, websites, social media platforms, and many more.

With its user-friendly interface, detailed tracking, and real-time dashboard, you can keep an eye on all marketing platforms and collect all data in one place to manage and make the right decisions based on the statistics.

It has advanced features, including pre-built widgets, a real-time dashboard, detailed automated reports, third-party platform integration, and a white-label reporting system.

Key Features of Cyfe:

  • Monitor all marketing channels
  • Pre-built widgets
  • Real-time dashboard
  • Easy-to-use interface
  • Third-party integration
  • Excellent customer support
  • White-label report generation
  • Automated reports
  • Historical data
  • Multiple website tracking


Cyfe comes with a 14-Day Free-Trial, and later you can choose a plan that fulfills your work requirements.

10. Improvado

Improvado is an enterprise-level ETL platform that collects data from 300+ marketing data sources, stores the data in one place, analyzes the data, produces meaningful insights, and displays valuable insights on the dashboard.

Improvado is designed explicitly for analyzing marketing campaign data from different sources, including Facebook ads, Google ads, SEO, email marketing, Salesforce, CRM, etc., and producing meaningful insights to optimize the marketing campaigns and enhance performance.

This platform tracks each customer’s activities and journey in detail and provides in-depth reports after analyzing the data from different sources.

Improvado has all the necessary features to analyze in-depth marketing campaigns and produce valuable insights for better optimization.

Key Features of Improvado:

  • Detailed user’s journey tracking
  • 300+ data sources integration
  • Real-time dashboard
  • ETL + Attribution
  • Provide detailed insights report
  • Metrics comparison
  • White-label report generation
  • Third-party integration


You need to talk to their team to request pricing per your work requirements and ask for a free trial before making buying decisions.

11. Ahrefs

Ahrefs is an SEO tool that helps businesses and agencies get a high ranking on search engines, increase traffic, and track visitors’ activities to optimize SEO.

Ahrefs has various analytical features, including site audits, site explorer, rank tracking, complete customer journey, third-party integration, domain comparison, and in-depth report generation.

With Ahrefs, you can track your website performance and competitors’ websites to analyze the data and produce meaningful insights to improve your website rankings and get better results.

Key Features of Ahrefs:

  • Site audits
  • Rank tracking
  • Track the user’s complete journey
  • Detailed report generation
  • Analyze data to find new trends and content ideas
  • Site explorer</l i>
  • SERP analysis


Ahrefs comes with a Free Version to use its basic features, and later, you can switch to a paid plan for advanced features.

12. is a marketing analytics software businesses and agencies use to collect data from different sources, integrate all the data in one place, and analyze the data to get meaningful insights for businesses.

It follows a simple three-step process, i.e., collect, prepare, and analyze all the marketing campaign data to produce meaningful insights.

It allows integration with 500+ platforms to collect marketing data from different sources and store it in one place.

Once you’ve collected data, use this platform to clean, group, and organize the data for in-depth analysis and producing meaningful insights.

It has analytical features, including a dashboard, team management, white-label reports, historical data, and import/export data in one click.

It does an in-depth analysis of marketing campaigns to optimize the campaign.

Key Features of

  • Dashboard
  • API integration
  • Users management
  • Import/export data in one click
  • Insights report
  • White-label report generation
  • Tracking users activities
  • Third-party platform integration
  • Detailed marketing campaign analysis

Pricing allows you to Book a demo and experience their advanced analytics features, and later, you can switch to a paid plan as per your business requirements.

13. SE Ranking

SE Ranking is an all-in-one SEO software with advanced tracking and analytics features to grow any website ranking and optimize marketing campaigns.

Many SEO experts, businesses, and agencies use this platform to analyze website & campaign performance and make effective strategies to increase sales and conversions.

It comes with various analytical features, including competitor analysis, traffic analysis, tracking user activities, site audits, On-page SEO, white-label reports, marketing plans, and detailed report generation.

By analyzing website performance and analyzing the website/campaign data, businesses can make effective marketing plans to improve their website/campaign performance.

Key Features of SE Ranking:

  • 100% accurate rank tracking
  • Deep website analysis
  • Competitors analysis
  • White-label report generation
  • Powerful reporting tools
  • Third-party integration
  • Marketing Plan


SE Ranking comes with a 14 day free trial (No credit card required) to access its analytic features, and later you can select a plan per your work requirements.

These are the top 13 marketing analytics tools & software that help businesses improve their marketing campaigns and increase sales and conversions.


Every tool has its features and uses in business.

But marketing analytics tools are a must-have for businesses to identify whether they’re putting efforts in the right direction or require changes in the business.

Marketing analytics tools help businesses enhance productivity, optimize their website, and increase sales and conversions.

That’s why we’ve handpicked the top 13 marketing analytics tools that are a must-have for digital marketing agencies to grow their business.

We hope this article helps you find some of the best marketing analytics tools you can use in your business to improve your website rankings and sales.

Picture of Krunal Vaghasiya
Krunal Vaghasiya
Krunal Vaghasiya is a marketing tech expert who boosts e-commerce conversion rates with automated social proof and FOMO strategies. He loves to keep posting insightful posts on online marketing software, marketing automations, and improving conversion rates.

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