How do you increase your Shopify store sales? It’s a question that many eCommerce business owners and marketers struggle with, but it doesn’t have to be hard to answer. With the right marketing strategy, you can increase your Shopify store sales with minimal effort and maximize profit potential.
Starting a business isn’t easy, but selling online can be relatively simple. While e-commerce is more complex than simply putting up a few websites, it doesn’t have to be overwhelming. Once you figure out how and where your customers are buying, you can build an effective strategy for driving sales on your store and increasing your Shopify store sales. Put these ideas into action, and you might find your online store as easy as 1, 2, 3!
1. Identify your most valuable customers
2. Understand your customer’s shopping journey
3. Optimize your landing page for conversions
4. Use data to personalize your ads and targeting
5. Use Social proof to increase sales
6. Use deep targeting for specific campaigns
7. Hire a Virtual Assistant to help you
8. Follow up with customers and prospects
9. Participate in your industry’s online communities and forums
10. Use social media to increase your store sales
These ten tips will help you get started on increasing your Shopify store sales today.
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1. Identify your most valuable customers
One of the best ways to increase your Shopify store sales is by giving more attention to your most valuable customers.
By better understanding their wants and needs, you can optimize your business strategy to cater to them.
Once you know what they want, consider providing it in various creative and innovative ways so they never want for anything else.
For example-
If you offer them lifetime discounts or free shipping on all orders, they’ll always return to purchase from you when possible.
You’ll also need to identify ways existing customers can become promoters for your brand. If someone loves one aspect of doing business with you (for example, product quality), encourage them to tell others about it!
2. Understand your customer’s shopping journey
Customers go through a journey before they buy anything. This is true whether they’re shopping on Amazon, at their local mall, or on their site.
Understanding what they need at each step of the journey and how you can help them is crucial to increasing your Shopify store sales.
Here are things you can do today to ensure customers get what they need from you throughout their journey. Bring more traffic to your Shopify store:
One key to increasing your Shopify store sales is bringing in more visitors who aren’t yet customers. A small percentage of these new visitors will become returning shoppers, but most won’t be ready to shop immediately.
By ensuring that all those visitors know what they should do next when they arrive, whether bookmarking items for later or placing an item in their cart for review later, you’ll increase your chances of bringing them back when they’re ready to shop.
You’ll also decrease potential lost revenue from unfulfilled product expectations and overall shopper confusion.
3. Optimize your landing page for conversions
Your landing page drives sales, and nothing must help with that more than getting the traffic there in the first place.
The landing page is not just a pretty picture; and it has a job to do: sell.
You won’t see success if you can’t optimize your landing page to capture leads or engage visitors. This post will help you understand these elements to increase your Shopify store sales.
To increase Shopify store sales, here are some tips:
- Ensure you introduce yourself, where you’re from, and your business.
- Keep it short and sweet but make sure people know who they are dealing with because even though social media may be anonymous, we prefer to buy from businesses that aren’t!
- Keep yours specific to only one product range if possible.
- List features/benefits – People want things but don’t understand why they need them unless told!
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Add notifications that convert visitors into customers.
4. Use data to personalize your ads and targeting
With so many ads vying for your audience’s attention, it can be challenging to stand out, especially when you’re in a crowded space.
But with retargeting ads, you have a shot at reminding users about what you offer.
It doesn’t work for every industry but works well for those selling products.
For example, say you recently bought running shoes on Amazon; six months later, an ad from Amazon pops up the next time you visit Facebook or Instagram promoting running shoes and apparel. Personalized ads like these increase click-through rates by 300 percent, driving higher conversion and close rates.
Also read: 12 Free Shopify Apps to improve conversion rate in 2022
5. Use Social proof to increase sales
One of our favorite ways to increase Shopify store sales is social proof.
This works both as a positioning strategy and an actual performance booster: social proof demonstrates that people are buying your products, and it can help put your customers at ease. We will show you how using social proof in your marketing will get you more conversions for less effort.
- Show live visitor notification to Build trust & credibility
- Boost confidence with real-time purchase data
- Create scarcity with limited stock notifications
- Use word of mouth with review notifications
- Show limited-time offers with timer widgets and create urgency
- Influence visitors with Social Media Counters and many more….
WiserNotify is one of the best social proof tools to increase your Shopify store sales. It may help your company grow by trust-building, generating excitement, and automating lead conversion.
Related: 50+ real examples of social proof
Add the WiserNotify Social proof app to your Shopify store, which will help to increase Shopify store sales and start receiving notifications about-
- Recent sales
- Visitors Count
- Limited stock Notifications
- Countdown timer
- Special deals with a deadline in alerts
- Reviews from real users
Related: How to Use Social Proof Notifications on Shopify Stores?
6. Use deep targeting for specific campaigns
When planning your ad campaigns, closely examine your customer base.
- Where are they coming from?
- What do they like?
Tailor your ads based on that data, whether you’re pushing them with direct mail, email, or social media. You may find that some demographics prefer Facebook while others prefer Pinterest.
Regardless of where customers are heading and which channels they use, adjust your marketing tactics to maximize sales opportunities and drive growth.
Using deep targeting for specific campaigns will help increase overall revenue quickly!
7. Hire a Virtual Assistant to help you
Most entrepreneurs work 60+ hours a week, with their business becoming their #1 priority.
With that much time put into their business, it is tough for them to find time to focus on increasing Shopify store sales without burning out.
That is why hiring a virtual assistant who can help you focus on marketing and increase your store sales might be best!
You might wonder if hiring a virtual assistant makes sense, or if you should do it yourself. While yes, hiring an in-house employee is excellent as well, sometimes outsourcing tasks can bring greater value at a lower cost (such as hiring a virtual assistant).
8. Follow up with customers and prospects
Without follow-up, you don’t have leads. With no leads, you don’t have customers or clients. Without customers or clients, your business doesn’t survive.
While there are many ways to stay in touch with your audience and potential prospects, one of the best is following up with them and using email marketing as your preferred method. A great way to do that is by sending re-engagement emails following their purchase (or after a set period).
By re-engaging customers who may not be ready for more sales but may become repeat buyers, you are maximizing your ability to reach and connect with people who matter.
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9. Use social media to increase your Shopify store sales
Social media is one of the best ways to increase Shopify store sales.
You are missing out on a massive opportunity if you’re not using Facebook, Twitter, Instagram, and LinkedIn to build a community around your products or brand.
Leverage those networks and your email list to spread the word about your actions and how people can support your efforts.
Hint:
- Offer special discounts for anyone who joins your network via specific links!
- If someone mentions a discount code, consider retweeting their tweet or mentioning them in a post.
- Also, remember that every time someone likes one of your posts on Facebook or shares it with their network, they become an extension of your store marketing campaign.
10. Participate in your industry’s online communities and forums
Participating in online communities and forums is a great way to increase your Shopify store sales. Many other entrepreneurs are trying to do what you’re doing, which means you can learn a lot by seeing what they’re saying.
The most popular communities for e-commerce owners include BigCommerce’s Community Board and Store Owner’s Success Community. Still, some niche forums (like those focused on handmade goods) can also be fantastic.
Just don’t forget that every community has bad apples, and it’s up to you whether or not you want them in your life!
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Conclusion
You must try to increase your Shopify store sales to get the desired results. Investing in your target audience is the key to increasing Shopify store sales. The more you know about them, the better you can sell them.
As a business owner, it’s critical that you continuously ask yourself two questions: What can I do to help my customer? How can I solve their problem? If you keep asking these questions and listening closely to what your customers are telling you, then over time, you will understand what they want and need from your store and then deliver it. Once you determine how best to serve your customers and sell products that matter most to them, increasing Shopify store sales will become automatic. Good luck!
