Squarespace is a sleek, all-in-one website builder perfect for creating stunning websites, blogs, and e-commerce stores. Despite its robust features and design flexibility, even the most optimized Squarespace sites face a universal challenge—visitors leaving without taking action.
Whether it’s an abandoned cart, an incomplete form submission, or an unexplored offer, these exits represent lost opportunities.
Exit intent popups are the solution. These smart notifications detect when a visitor is about to leave your Squarespace site and deliver a targeted, last-minute message.
Whether you’re recovering lost leads, promoting a discount, or encouraging subscriptions, exit intent popups can help you convert visitors into customers.
In this guide, we’ll dive into the benefits of exit intent popups on Squarespace, show you how to integrate them, and share tips for maximizing their effectiveness.
What and Why: Creating Exit Intent Popups on Squarespace
Exit intent popups are triggered when a visitor’s behavior indicates they are about to leave your site. For Squarespace users, these popups are a powerful way to recover lost leads, drive sales, and improve engagement.
Why Exit Intent Popups Are Essential for Squarespace Users
Capture Leads: Collect email addresses with offers like discounts, free guides, or exclusive content.
Recover Abandoned Carts: Re-engage shoppers by offering free shipping or a discount to complete their purchase.
Promote Limited-Time Offers: Highlight flash sales or exclusive deals to create urgency and drive conversions.
Reduce Bounce Rates: Redirect visitors to related content or popular products.
Encourage Engagement: Offer support, chat assistance, or a free consultation before visitors leave.
Stat Spotlight: Studies show that exit intent popups can recover up to 10-15% of abandoning visitors, making them a vital tool for Squarespace websites.
How to Create the Exit Intent Popup for Squarespace
Now That We Understand the Importance of Exit Intent Popups.
Exit intent popups are crucial for engaging website visitors right before they leave, potentially converting them from passive browsers into active leads or customers.
Let’s dive into how you can create an exit intent popup on your website using WiserNotify, simplifying the entire process.
Types of Popups and Notifications You Can Create
WiserNotify allows for a variety of popup notifications, which you can view in detail here:
These popups are designed to reduce bounce rates, increase user engagement, and capture more leads—essential for nurturing potential customers later.
If you’re looking for more types of notifications, check out this video for additional insights:
Setting Up an Exit Intent Popup
Log into your wisernotify dashboard and hit the ‘Add Notifications’ button. You can select the notification that best fits your needs by adding your website name.
Customization and Display Rules: A live preview of the notification will appear after adding your website. You can adjust many settings here, but for exit intent specifically, navigate to the ‘Timing Control’ section.
Within this section, find the ‘Display Rule’ option, select it, and activate your exit intent notification popup.
Customize to Match Your Brand: Customizing your exit intent popups to align with your brand’s style is essential. Make them persuasive, and don’t forget to A/B test different versions to see which performs best.
For more on A/B testing, you can view this video:
Interested in more? We highly recommend checking out this post for fresh ideas: 15 Fresh Exit Intent Popup Examples to Capture More Customers.
How to Embed Exit Intent Popups on Squarespace
Step-by-Step Guide for Squarespace Integration
1. Create Your Popup with Wisernotify
- Use Wisernotify to design a visually engaging popup that matches your Squarespace site’s branding and goals.
2. Generate the Embed Code
- Once your popup is ready, Wisernotify provides a JavaScript snippet.
3. Access Squarespace’s Code Injection
- Log in to your Squarespace account and navigate to Settings > Advanced > Code Injection.
4. Add the Script
- Paste the Wisernotify script into the Footer section to ensure the popup loads on all pages.
5. Configure Trigger Settings in Wisernotify
- Set the popup to trigger on exit intent and customize its behavior for specific pages or audiences.
6. Test Your Popup
- Preview your Squarespace site and test the popup to ensure it activates correctly.
7. Publish and Monitor
- Once satisfied, save the changes and monitor the popup’s performance through Wisernotify’s analytics.
Exit Intent vs. Other Popups
Why Exit Intent Popups Excel on Squarespace
Behavior-Based Activation
- Exit Intent: Targets visitors at the moment they intend to leave, ensuring a more relevant and timely experience.
- Standard Popups: Appear based on time or scrolling, which can interrupt the user’s journey.
Higher Conversion Rates
- Exit intent popups address hesitation or objections at the final moment, often leading to higher engagement.
Customizable Messaging
- Squarespace users can tailor popups to match their site’s aesthetics and audience.
Non-Intrusive Experience
- These popups engage visitors contextually, ensuring they enhance rather than disrupt the browsing experience.
Common Exit Popup Triggers: Words and Phrases
The messaging in your popup is key to its effectiveness. Here are some proven triggers:
Urgency: “Wait! Complete your purchase now and save 10%!”
FOMO (Fear of Missing Out): “Don’t leave empty-handed—this offer expires soon!”
Lead Generation: “Subscribe today to unlock access to exclusive resources!”
Cart Recovery: “You left something behind! Checkout now and get free shipping.”
Supportive Messaging: “Have questions? Chat with us before you go for personalized assistance.”
Best Places to Show Exit Intent Popups on Squarespace
Strategic placement of exit intent popups ensures they reach the right audience. Here are the ideal spots on Squarespace:
Homepage
- Welcome first-time visitors with a discount or a lead magnet like a free guide.
Product Pages
- Highlight product benefits, customer reviews, or limited-time offers to encourage conversions.
Cart Pages
- Recover abandoned carts with discounts or free shipping incentives.
Checkout Pages
- Address last-minute objections with a reassuring message or additional incentive.
Blog Pages
- Convert readers into subscribers by promoting newsletters or content upgrades.
404 Pages
- Redirect visitors to your homepage or popular collections with a friendly popup.
3 Exit Intent Popup Mistakes to Avoid on Squarespace
Overusing Popups
- Too many popups can frustrate visitors. Use them sparingly and strategically to avoid a negative user experience.
Ignoring Mobile Optimization
- Ensure your popups are fully responsive and easy to interact with on smaller screens.
Generic Messaging
- Tailor your popup content to the visitor’s journey. For example, a cart recovery popup on a blog page can confuse readers.
Wrap Up
Exit intent popups are a powerful tool for Squarespace users, helping to recover lost visitors, drive sales, and capture leads.
By leveraging Wisernotify’s intuitive platform, you can create and implement high-performing popups that seamlessly integrate with your Squarespace website.
Ready to take your Squarespace site to the next level? Start creating high-converting exit intent popups with Wisernotify today and boost your conversions!
