Magento is a powerful e-commerce platform used by businesses to create robust online stores. However, like all online retailers, Magento stores face a persistent challenge—visitors leaving without completing a purchase or taking action.
Research shows that nearly 70% of online shopping carts are abandoned, leading to significant lost revenue opportunities.
Exit intent popups are a proven solution. These smart notifications detect when a visitor is about to leave your Magento store and deliver a targeted message to re-engage them.
Whether it’s recovering abandoned carts, promoting discounts, or capturing leads, exit intent popups can turn lost opportunities into increased sales and conversions.
This guide will explore the benefits of exit intent popups on Magento, how to set them up, and actionable strategies to optimize their performance.
What and Why: Creating Exit Intent Popups on Magento
Exit intent popups trigger when a visitor’s behavior suggests they are about to leave your website. For Magento stores, these popups provide a powerful way to recover lost customers and maximize revenue.
Why Exit Intent Popups Are Essential for Magento Stores
Recover Abandoned Carts: Offer incentives like discounts or free shipping to encourage customers to complete their purchase.
Capture Leads: Grow your email list by offering exclusive resources or promo codes in exchange for email addresses.
Promote Limited-Time Offers: Highlight flash sales or exclusive deals to create urgency and drive action.
Reduce Bounce Rates: Redirect visitors to other products or pages that might interest them.
Increase Average Order Value: Suggest complementary items or bundles to maximize customer spending.
Stat Spotlight: Exit intent popups can recover up to 15% of abandoning visitors, making them a vital tool for Magento stores aiming to boost conversions.
How to Create the Exit Intent Popup for Magento
Now That We Understand the Importance of Exit Intent Popups.
Exit intent popups are crucial for engaging website visitors right before they leave, potentially converting them from passive browsers into active leads or customers.
Let’s dive into how you can create an exit intent popup on your website using WiserNotify, simplifying the entire process.
Types of Popups and Notifications You Can Create
WiserNotify allows for a variety of popup notifications, which you can view in detail here:
These popups are designed to reduce bounce rates, increase user engagement, and capture more leads—essential for nurturing potential customers later.
If you’re looking for more types of notifications, check out this video for additional insights:
Setting Up an Exit Intent Popup
Log into your wisernotify dashboard and hit the ‘Add Notifications’ button. You can select the notification that best fits your needs by adding your website name.
Customization and Display Rules: A live preview of the notification will appear after adding your website. You can adjust many settings here, but for exit intent specifically, navigate to the ‘Timing Control’ section.
Within this section, find the ‘Display Rule’ option, select it, and activate your exit intent notification popup.
Customize to Match Your Brand: Customizing your exit intent popups to align with your brand’s style is essential. Make them persuasive, and don’t forget to A/B test different versions to see which performs best.
For more on A/B testing, you can view this video:
Interested in more? We highly recommend checking out this post for fresh ideas: 15 Fresh Exit Intent Popup Examples to Capture More Customers.
How to Embed Exit Intent Popups on Magento
Step-by-Step Guide for Magento Integration
Create Your Popup with Wisernotify
- Use Wisernotify to design a visually appealing exit intent popup tailored to your Magento store’s branding and goals.
Generate the Embed Script
- Once the popup is ready, Wisernotify provides a JavaScript snippet for embedding.
Access Magento’s Admin Panel
- Log in to your Magento dashboard.
Edit the Theme Code
- Navigate to Content > Design > Configuration and select the active theme you’re using.
- Under HTML Head, locate the Scripts and Style Sheets section.
Insert the Script
- Paste the Wisernotify script into the HTML Head section to ensure it loads on all pages.
Set Popup Triggers in Wisernotify
- Configure the popup to activate on exit intent. You can also customize targeting, such as displaying popups only on cart or product pages.
Test the Popup
- Preview your store to ensure the popup triggers as intended.
Publish and Monitor
- Save your changes and track the popup’s performance using Wisernotify’s analytics.
Exit Intent vs. Other Popups
Why Exit Intent Popups Excel on Magento
Precise Timing
- Exit Intent: Engages visitors at the exact moment they’re about to leave, making the interaction feel timely and relevant.
- Standard Popups: Often appear mid-session, which can disrupt the shopping experience.
Higher Conversion Rates
- Exit intent popups target critical moments in the user journey, resulting in better engagement and conversions.
Customizable Designs
- Magento’s flexibility allows for tailored popup designs that align with your store’s theme and goals.
Non-Intrusive User Experience
- These popups are behavior-driven, ensuring they enhance rather than hinder the user experience.
Common Exit Popup Triggers: Words and Phrases
Crafting the right message is key to maximizing the effectiveness of exit intent popups. Here are some examples:
Urgency: “Wait! Complete your purchase now and save 15%!”
FOMO (Fear of Missing Out): “Don’t miss out! This exclusive deal ends soon.”
Lead Generation: “Subscribe today and get free shipping on your first order.”
Cart Recovery:“You forgot something! Complete your order and enjoy a 10% discount.”
Supportive Messaging: “Need help deciding? Contact us before you go for personalized assistance!”
Best Places to Show Exit Intent Popups on Magento
Strategic placement of exit intent popups ensures they reach the right audience. Here are the best locations for popups on Magento:
Homepage
- Welcome first-time visitors with a discount or free shipping offer.
Product Pages
- Highlight product benefits or promote limited-time offers to encourage conversions.
Cart Pages
- Recover abandoned carts with incentives like discounts or gift wrapping.
Checkout Pages
- Address last-minute objections and encourage visitors to complete their purchase.
Category Pages
- Suggest best-selling or featured products to drive exploration.
404 Pages
- Redirect visitors to popular categories or featured products with helpful popups.
3 Exit Intent Popup Mistakes to Avoid on Magento
Overusing Popups
- Bombarding visitors with multiple popups can lead to frustration. Use them sparingly and at key moments.
Ignoring Mobile Optimization
- With mobile traffic on the rise, ensure your popups are responsive and user-friendly on smaller screens.
Generic Messaging
- Tailor your popup content to match the visitor’s journey. A cart recovery popup on a homepage might confuse visitors.
Wrap Up
Exit intent popups are a powerful tool for Magento stores, helping recover lost visitors, capture leads, and drive conversions.
By integrating Wisernotify-powered popups, you can seamlessly enhance your store’s engagement and sales performance.
Ready to elevate your Magento store? Start creating high-converting exit intent popups with Wisernotify today and turn your abandoning visitors into loyal customers!
