Shopify is one of the most powerful e-commerce platforms, enabling businesses of all sizes to build online stores and drive sales.
However, even the most well-designed Shopify stores face a common challenge—visitors leaving without making a purchase. In fact, nearly 70% of online shopping carts are abandoned, leading to missed revenue opportunities.
Exit intent popups are a proven solution to this challenge. These smart popups detect when a visitor is about to leave your Shopify store and deliver a compelling, last-minute message.
Whether it’s recovering abandoned carts, promoting discounts, or capturing emails, exit intent popups can help you turn leaving visitors into loyal customers.
This guide will explore the benefits of exit intent popups on Shopify, how to create and integrate them, and strategies to maximize their impact.
What and Why: Creating Exit Intent Popups on Shopify
Exit intent popups are designed to re-engage visitors as they prepare to leave your website. For Shopify stores, they offer a valuable way to capture leads, reduce cart abandonment, and boost conversions.
Why Exit Intent Popups Are Essential for Shopify Stores
Recover Abandoned Carts: Offer discounts or free shipping to incentivize hesitant shoppers to complete their purchase.
Capture More Leads: Build your email list by offering exclusive deals or lead magnets like guides or free trials.
Promote Time-Sensitive Offers: Create urgency with limited-time discounts or flash sales.
Increase Average Order Value: Suggest complementary products or offer bundle discounts.
Reduce Bounce Rates: Encourage visitors to explore more products or sign up for updates instead of leaving.
Stat Spotlight: Research shows that businesses using exit intent popups recover 10-15% of abandoning visitors, making them a must-have for Shopify stores.
How to Create the Exit Intent Popup for Shopify
Now That We Understand the Importance of Exit Intent Popups.
Exit intent popups are crucial for engaging website visitors right before they leave, potentially converting them from passive browsers into active leads or customers.
Let’s dive into how you can create an exit intent popup on your website using WiserNotify, simplifying the entire process.
Types of Popups and Notifications You Can Create
WiserNotify allows for a variety of popup notifications, which you can view in detail here:
These popups are designed to reduce bounce rates, increase user engagement, and capture more leads—essential for nurturing potential customers later.
If you’re looking for more types of notifications, check out this video for additional insights:
Setting Up an Exit Intent Popup
Log into your wisernotify dashboard and hit the ‘Add Notifications’ button. You can select the notification that best fits your needs by adding your website name.
Customization and Display Rules: A live preview of the notification will appear after adding your website. You can adjust many settings here, but for exit intent specifically, navigate to the ‘Timing Control’ section.
Within this section, find the ‘Display Rule’ option, select it, and activate your exit intent notification popup.
Customize to Match Your Brand: Customizing your exit intent popups to align with your brand’s style is essential. Make them persuasive, and don’t forget to A/B test different versions to see which performs best.
For more on A/B testing, you can view this video:
Interested in more? We highly recommend checking out this post for fresh ideas: 15 Fresh Exit Intent Popup Examples to Capture More Customers.
How to Embed Exit Intent Popups on Shopify
Step-by-Step Guide for Shopify Integration
Create Your Popup with Wisernotify
- Use Wisernotify to design a visually appealing and high-converting popup tailored to your store’s branding and goals.
Generate the Popup Script
- Once your popup is finalized, Wisernotify will provide a unique JavaScript code for embedding.
Access Your Shopify Admin
- Log in to your Shopify admin panel and navigate to Online Store > Themes.
Edit the Theme Code
- Select Actions > Edit Code for your active theme.
- Locate the theme.liquid file under the Layout section.
Insert the Script
- Paste the Wisernotify script just before the closing
</body>tag in the theme.liquid file.
Set Popup Triggers in Wisernotify
- Configure the popup to trigger on exit intent and customize the behavior for specific pages, such as the cart or product pages.
Test and Publish
- Preview your Shopify store to ensure the popup triggers correctly. Once satisfied, publish the changes and monitor its performance.
Exit Intent vs. Other Popups
Why Exit Intent Popups Are a Game-Changer for Shopify Stores
Behavior-Based Activation
- Exit Intent: Targets visitors precisely when they intend to leave, ensuring relevance.
- Standard Popups: Appear at fixed intervals, often interrupting the browsing experience.
Higher Conversion Potential
- By engaging users at a decisive moment, exit intent popups achieve better results than traditional popups.
Customizable Messaging
- Shopify store owners can tailor popup content to match the visitor’s behavior, such as cart recovery offers.
Non-Intrusive Experience
- These popups feel natural and contextually appropriate, enhancing the user experience.
Common Exit Popup Triggers: Words and Phrases
Crafting the right message is critical for successful popups. Here are some effective ideas:
Urgency: “Wait! Complete your purchase now and save 15%!”
FOMO (Fear of Missing Out): “Don’t leave empty-handed! This exclusive offer ends soon.”
Lead Generation: “Subscribe now and receive a free guide to styling your wardrobe!”
Cart Recovery: “You forgot something! Get free shipping on your order before you go.”
Supportive Messaging: “Need help? Contact us before you leave to get all your questions answered.”
Best Places to Show Exit Intent Popups on Shopify
The placement of exit intent popups is crucial for their effectiveness. Here’s where they work best on Shopify:
Product Pages
- Highlight benefits or reviews to convince hesitant buyers to make a decision.
Cart Pages
- Recover abandoned carts with offers like free shipping or discounts.
Homepage
- Capture first-time visitors with an exclusive welcome discount.
Blog Pages
- Convert readers into subscribers with content upgrades or newsletters.
Collection Pages
- Encourage visitors to explore featured or best-selling products.
404 Pages
- Redirect visitors to popular collections or a search page with a helpful popup.
3 Exit Intent Popup Mistakes to Avoid on Shopify
Overusing Popups
- Too many popups can frustrate users. Use exit intent sparingly and only at strategic moments.
Ignoring Mobile Optimization
- With over half of e-commerce traffic coming from mobile devices, ensure your popups are responsive and easy to interact with on smaller screens.
Generic Messaging
- Tailor the content of your popups to the user’s journey. A cart recovery popup on a blog page can confuse visitors.
Wrap Up
Exit intent popups are a powerful tool for Shopify stores to retain visitors, recover sales, and drive conversions. By leveraging Wisernotify, you can create and implement effective popups that align seamlessly with your store’s branding and goals.
Ready to transform your Shopify store? Start creating high-converting exit intent popups with Wisernotify today and watch your sales soar!
