A potential customer fills their cart with products on your WooCommerce store, only to abandon it before checking out. Frustrating, right? You’re not alone—nearly 70% of shopping carts are abandoned online. Without intervention, these lost opportunities can add up, leaving revenue on the table.
This is where exit intent popups come in. Designed to engage visitors as they prepare to leave, these popups can recover abandoned carts, grow your email list, and drive sales.
For WooCommerce users, leveraging exit intent popups can make the difference between a lost visitor and a loyal customer.
In this blog, we’ll explore the benefits of using exit intent popups on WooCommerce, provide a step-by-step guide to implementation, and share strategies to avoid common pitfalls. By the end, you’ll have all the tools to create high-converting popups tailored to your WooCommerce store.
What and Why: Creating Exit Intent Popups on WooCommerce
Exit intent popups are triggered when a visitor’s behavior suggests they’re about to leave your website. For WooCommerce users, these popups offer a targeted way to re-engage visitors, turning potential exits into opportunities.
Why Exit Intent Popups Are Essential for WooCommerce Stores:
Recover Abandoned Carts: Offer discounts or free shipping incentives to shoppers on the brink of leaving.
Build Your Email List: Encourage visitors to subscribe for exclusive deals, product updates, or helpful guides.
Promote Special Offers: Highlight seasonal sales, flash discounts, or limited-time deals.
Increase Average Order Value: Suggest complementary products or bundle offers to maximize revenue.
Engage Browsing Visitors: Convert casual browsers into loyal customers with engaging calls to action.
Stat Spotlight: Businesses using exit intent popups report up to a 20% increase in conversions, proving their effectiveness as a lead recovery tool.
How to Create the Exit Intent Popup for WooCommerce
Now That We Understand the Importance of Exit Intent Popups.
Exit intent popups are crucial for engaging website visitors right before they leave, potentially converting them from passive browsers into active leads or customers.
Let’s dive into how you can create an exit intent popup on your website using WiserNotify, simplifying the entire process.
Types of Popups and Notifications You Can Create
WiserNotify allows for a variety of popup notifications, which you can view in detail here:
These popups are designed to reduce bounce rates, increase user engagement, and capture more leads—essential for nurturing potential customers later.
If you’re looking for more types of notifications, check out this video for additional insights:
Setting Up an Exit Intent Popup
Log into your wisernotify dashboard and hit the ‘Add Notifications’ button. You can select the notification that best fits your needs by adding your website name.
Customization and Display Rules: A live preview of the notification will appear after adding your website. You can adjust many settings here, but for exit intent specifically, navigate to the ‘Timing Control’ section.
Within this section, find the ‘Display Rule’ option, select it, and activate your exit intent notification popup.
Customize to Match Your Brand: Customizing your exit intent popups to align with your brand’s style is essential. Make them persuasive, and don’t forget to A/B test different versions to see which performs best.
For more on A/B testing, you can view this video:
Interested in more? We highly recommend checking out this post for fresh ideas: 15 Fresh Exit Intent Popup Examples to Capture More Customers.
How to Embed Exit Intent Popups on WooCommerce
A Step-by-Step Guide for WooCommerce Integration
1. Create Your Popup with Wisernotify
- Use Wisernotify’s user-friendly platform to design an exit intent popup. Customize it to align with your WooCommerce store’s branding.
2. Generate the Popup Script
- Once your popup design is finalized, Wisernotify provides a unique code for embedding.
3. Add the Script to Your WooCommerce Store
- Navigate to your WordPress dashboard and go to Appearance > Theme Editor.
- Locate the header.php or footer.php file and paste the Wisernotify script before the closing
</body>tag. - Alternatively, use a plugin like Insert Headers and Footers for a simpler method.
4. Configure Popup Triggers
- In Wisernotify, set the popup to trigger on exit intent for specific pages, such as product or checkout pages.
5. Preview and Test
- Test the popup to ensure it triggers at the right moment and doesn’t interfere with the shopping experience.
6. Monitor and Optimize
- Use Wisernotify analytics to track popup performance and make data-driven improvements.
Exit Intent vs. Other Popups
Why Exit Intent Popups Shine on WooCommerce
Precise Timing
- Exit Intent: Activates when a visitor is about to leave, ensuring minimal disruption.
- Standard Popups: Often appear randomly, which can annoy users and lead to higher bounce rates.
Higher Conversion Rates
- Exit intent popups focus on last-minute retention, which can drive higher engagement compared to mid-session popups.
Customization Options
- On WooCommerce, you can design popups that blend seamlessly with your store’s aesthetics, maintaining a cohesive shopping experience.
Purpose-Driven Messaging
- Exit popups address specific pain points, such as abandoned carts, in a more targeted way than generic popups.
Common Exit Popup Triggers: Words and Phrases
Effective messaging is the cornerstone of high-performing exit intent popups. Consider these triggers:
Urgency Phrases: “Wait! Your 10% discount expires in the next 15 minutes.”
Abandoned Cart Alerts: “You forgot something! Complete your order now to get free shipping.”
Exclusive Offers: “Sign up today and get an exclusive 20% off your first purchase.”
FOMO Messaging: “Only 3 items left in stock—don’t miss out!”
Supportive Tones: “Need help? Chat with us now or subscribe for more updates.”
Best Places to Show Exit Intent Popups on WooCommerce
Strategic placement is key to maximizing the impact of your popups. On WooCommerce, consider the following:
Product Pages
- Offer discounts or additional product recommendations to boost conversions.
Cart and Checkout Pages
- Remind visitors of their pending cart items and incentivize them to complete the purchase with discounts or free shipping.
Landing Pages
- Use lead magnets like free resources or exclusive offers to capture email addresses.
Category Pages
- Highlight trending or best-selling products to re-engage visitors browsing specific categories.
Blog Pages
- Convert readers into subscribers by offering content upgrades, such as downloadable guides or discounts on products mentioned in the blog.
404 Pages
- Redirect visitors to featured products or popular categories with helpful messaging.
3 Exit Intent Popup Mistakes to Avoid on WooCommerce
Poor Mobile Optimization
- With more than half of online traffic coming from mobile, ensure your exit intent popups are responsive and user-friendly on smaller screens.
Irrelevant Content
- A popup offering a discount on clothing may confuse visitors browsing your electronics section. Tailor your messages to the user’s journey.
Intrusive Frequency
- Overloading users with multiple popups can frustrate them. Limit the number of exit intent popups per session for a smoother experience.
Wrap Up
Exit intent popups are an indispensable tool for WooCommerce stores. They help recover lost sales, build your email list, and engage visitors more effectively.
By using Wisernotify to create and implement these popups, you can unlock your store’s full potential and boost conversions.
Ready to start transforming your WooCommerce store’s engagement? Sign up for Wisernotify today and watch your conversions soar!
