HubSpot is a powerful all-in-one CRM, marketing, sales, and customer service platform. Its tools enable businesses to attract, engage, and delight customers.
However, even with such robust features, many HubSpot users face a critical challenge—visitors leaving their website or landing pages without taking action. Whether it’s abandoning a form, leaving a product page, or hesitating on a subscription, these exits can hurt your bottom line.
Enter exit intent popups. These smart popups detect when a visitor is about to leave and deliver a last-minute, targeted message to capture their attention.
For HubSpot users, exit intent popups are a valuable addition to their toolkit, helping to recover lost leads, reduce bounce rates, and increase conversions.
In this comprehensive guide, we’ll explore the benefits of using exit intent popups on HubSpot, how to implement them effectively, and strategies to optimize their performance.
What and Why: Creating Exit Intent Popups on HubSpot
Exit intent popups are designed to appear when a visitor’s behavior signals they’re about to leave. For HubSpot users, these popups are particularly effective for engaging visitors at critical moments in their journey.
Why Exit Intent Popups Are Crucial for HubSpot Users
Capture Leads: Use popups to collect email addresses by offering lead magnets like eBooks, webinars, or templates.
Recover Abandoned Forms: Encourage visitors to complete partially filled forms with a gentle nudge or incentive.
Promote Limited-Time Offers: Highlight special discounts, free trials, or exclusive promotions.
Drive Engagement: Redirect visitors to other valuable resources or pages they may have missed.
Enhance HubSpot Campaigns: Align exit intent popups with HubSpot’s email marketing, workflows, and CRM for seamless integration.
Fact Check: Research indicates that exit intent popups can recover up to 10-15% of abandoning visitors, making them an essential tool for boosting conversions.
How to Create the Exit Intent Popup for HubSpot
Now That We Understand the Importance of Exit Intent Popups.
Exit intent popups are crucial for engaging website visitors right before they leave, potentially converting them from passive browsers into active leads or customers.
Let’s dive into how you can create an exit intent popup on your website using WiserNotify, simplifying the entire process.
Types of Popups and Notifications You Can Create
WiserNotify allows for a variety of popup notifications, which you can view in detail here:
These popups are designed to reduce bounce rates, increase user engagement, and capture more leads—essential for nurturing potential customers later.
If you’re looking for more types of notifications, check out this video for additional insights:
Setting Up an Exit Intent Popup
Log into your wisernotify dashboard and hit the ‘Add Notifications’ button. You can select the notification that best fits your needs by adding your website name.
Customization and Display Rules: A live preview of the notification will appear after adding your website. You can adjust many settings here, but for exit intent specifically, navigate to the ‘Timing Control’ section.
Within this section, find the ‘Display Rule’ option, select it, and activate your exit intent notification popup.
Customize to Match Your Brand: Customizing your exit intent popups to align with your brand’s style is essential. Make them persuasive, and don’t forget to A/B test different versions to see which performs best.
For more on A/B testing, you can view this video:
Interested in more? We highly recommend checking out this post for fresh ideas: 15 Fresh Exit Intent Popup Examples to Capture More Customers.
How to Embed Exit Intent Popups on HubSpot
Step-by-Step Guide for HubSpot Users
1. Design Your Popup with Wisernotify
Use Wisernotify’s intuitive platform to create a custom exit intent popup. Match the design to your HubSpot landing pages or website.
2. Generate the Embed Code
- Once your popup is ready, Wisernotify provides a JavaScript snippet for embedding.
3. Add the Script to HubSpot
- Navigate to your HubSpot account and go to Website > Website Pages or Landing Pages (depending on your setup).
- Open the page where you want to add the popup and select Edit.
4. Insert the Script
- In the page editor, locate the Settings tab or Advanced Options.
- Paste the Wisernotify script in the Header HTML or Footer HTML section, depending on your preference.
5. Set Triggers in Wisernotify
- Configure the popup to trigger on exit intent. Customize rules for specific pages or audience segments.
6. Test and Publish
- Preview the page to ensure the popup appears as intended. Once satisfied, publish the page and monitor its performance.
Exit Intent vs. Other Popups
Why Exit Intent Popups Work Best on HubSpot
Behavior-Based Timing
- Exit intent popups are triggered when visitors are about to leave, minimizing disruptions.
- Standard popups often appear at arbitrary times, which can irritate users.
Higher Engagement Rates
- By targeting users at a decisive moment, exit intent popups yield better results compared to traditional popups.
Personalization
- HubSpot users can integrate exit intent popups with CRM data to deliver highly targeted messages.
Non-Intrusive Experience
- These popups respect the user journey, enhancing rather than hindering the browsing experience.
Common Exit Popup Triggers: Words and Phrases
Crafting the right message is key to a successful popup. Here are some ideas tailored to HubSpot:
Urgency Phrases: “Wait! This exclusive offer expires today!”
Lead Generation Hooks: “Don’t leave empty-handed! Download our free guide now.”
Abandoned Form Recovery: “You’re almost there! Complete the form to access your free resource.”
FOMO (Fear of Missing Out): “Only a few spots left—secure your place now!”
Supportive Messaging: “Leaving already? Let us help you find what you need.”
Best Places to Show Exit Intent Popups on HubSpot
Strategic placement ensures maximum impact. On HubSpot, consider these high-conversion areas:
Landing Pages
- Capture leads with an offer tied directly to your campaign goals.
Blog Pages
- Convert readers into subscribers with exclusive content upgrades.
Pricing Pages
- Address concerns with a special discount or consultation offer.
Product Pages
- Promote additional features or testimonials to build trust.
Webinar Registration Pages
- Encourage signups by emphasizing limited availability or benefits.
404 Pages
- Redirect visitors to valuable resources or key landing pages.
3 Exit Intent Popup Mistakes to Avoid on HubSpot
Overloading with Popups
- Too many popups can frustrate visitors. Use them sparingly to avoid diminishing their effectiveness.
Ignoring Mobile Optimization
- Mobile traffic accounts for a significant portion of visits. Ensure your popups are responsive and user-friendly.
Generic Messaging
- Tailor the content of your popup to match the visitor’s journey. Irrelevant popups can harm the user experience.
Wrap Up
Exit intent popups are a powerful tool for HubSpot users looking to enhance their campaigns and retain visitors. By using Wisernotify to design and implement these popups, you can seamlessly integrate them with your HubSpot ecosystem, driving leads, engagement, and conversions.
Ready to take your HubSpot strategy to the next level? Start creating high-converting exit intent popups with Wisernotify today and unlock your full potential!
