With the competition to grab customers’ attention, establishing trust and credibility with your audiences is crucial.
One of the most effective ways to achieve this is through the strategic use of social proof.
Seeing others enjoy a product or service makes us more likely to give it a try, too—it’s just human nature!
That’s why the biggest brands are crushing it with smart social proof strategies to build trust and boost sales.
Social proof taps into this behaviour from real-time purchase notifications to influencer shoutouts, celebrity social proof, customer testimonials, and star ratings; top brands are perfecting the art of social proof marketing.
One tool that has helped businesses use the power of social proof is WiserNotify.
This powerful social proof software enables brands to display real-time notifications, including purchase alerts, live visitor counts, sign-up popups, and reviews.
In this blog, we’ll dive into 27 examples of social proof from top brands, showcasing how they build positive brand images and engage customers.
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Social Proof Examples in SAAS
Here are other examples of social proof for SAAS.
1. Wisernotify
In this example from WiserNotify, we see a great use of social proof on their pricing page.
Nicholas Scalice, the founder of GrowthMarketer, shares his positive experience.
He tells us that his newsletter sign-up page saw a 32% increase in subscribers after he started showing social proof and recent subscriber activity.
His testimonial, along with a top five-star rating, clearly shows how effective social proof can be in attracting more users and building trust.
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Highlight real-time activities like reviews, sales & sign-ups.
2. Intercom
Winston Christie-Blick, a Product Marketing Manager, shares his positive feedback about the product. He states, ‘With Intercom, we reach the right people using our product and forge relationships. This is gold.’
This endorsement is displayed next to a signup form, encouraging website visitors to try Intercom today. T
he placement of the testimonial next to the call to action aims to build trust and prompt users to sign up, showcasing the impact of customer testimonials in converting new users.
Social Proof Examples in E-commerce
Here are a few examples of social proof from Ecommerce brands –
3. The Home Depot
The Home Depot represents customer reviews and ratings as social proof. It showcases product ratings with detailed customer feedback summarizing the customers’ experience.
By showcasing customer reviews highlighting the ladder’s positive qualities, such as its lightness, sturdiness, versatility, and ease of use.
When potential customers see product pages that 100% recommend the product, it taps into social validation and encourages new buyers to purchase confidently, fostering reliability by showcasing satisfied customer experiences.
Also see: Improve Sales with Social Proof Messaging for Home & DIY Store
4. Factionskis
Customers look for a brand’s website, like trust badges, reviews from social networks, and even negative reviews from previous customers. Factionskis taps into this by embedding Instagram posts featuring real influencers engaging with their products.
Since the content is on a visual platform like Instagram, it leverages emotional engagement and relatability, reinforcing a positive brand image and encouraging others to join in.
5. Quip
On the homepage, Quip has featured trusted brand logos of its customers like Amazon, Facebook, Amgen, Citi, and more.
It implies that these established businesses have chosen to trust and partner with the company, which can be a powerful endorsement.
Using trusted logos leverages the principle of social proof psychology—people are likelier to trust and adopt a service that familiar and respected brands have validated.
It boosts Quip’s brand image and enhances the perception of reliability and quality, nudging potential customers toward making a confident choice.
6. Lolavie
Endorsement by well-known celebrity social proof has a great impact on customers. This type of social proof involves using a famous or well-respected person to promote a product or service.
A good social proof example is Jennifer Aniston’s association with the brand, which lends credibility and appeal to the product, suggesting it is a desirable choice.
Celebrity endorsements are powerful because they often admire and aspire to emulate their favourite personalities.
This social proof improves credibility, builds a positive brand image, and encourages customers to engage with the brand.
7. Fieldproxy
The client testimonials and success stories as social proof examples showcase the achievements of the clients who have successfully implemented Fieldproxy’s solutions.
Highlighting the real impact on businesses across various industries helps build credibility, making potential customers more inclined to trust and engage with the service.
Success stories featuring recognized brands demonstrate that Fieldproxy’s tools have tangible value.
Moreover, seeing well-known companies succeed encourages potential customers to believe they can achieve similar outcomes.
Also see: The Social Proof Marketing Playbook
Social Proof Examples in Online Coaching
Here are a few examples of social proof from Online Coaching websites –
8. Tony Robbins
Tony Robbins, a Life & business coach, features video testimonials from real clients sharing their personal and success stories with the coaching programs.
The video highlights diverse satisfied customers, such as personal coaches, consultants, and business owners, describing how the coaching positively impacted their personal and professional lives.
Sharing real people’s stories fosters trust and emotional connection with new visitors and influences potential clients to consider coaching as a valuable tool for their development.
9. Suresh Mansharamani
The Landing page highlights Suresh Mansharamani’s impressive following across social media platforms like Instagram, Facebook, YouTube, and X (Twitter).
Large social followings create the impression that the person is influential and worthy of following.
It establishes credibility and authority with the metrics of 2.1L Facebook followers, 18.8L Instagram followers, 1.6k X followers, and 8.3L YouTube subscribers.
Seeing the significant number of followers encourages visitors to trust and engage with his services, assuming others already benefit from his expertise.
10. Scott Laidler
The accreditation-based social proof examples highlight professional endorsement and affiliations.
Scott Laidler showcases his credibility by listing respected organizations like NASM, Active IQ, and the University of Plymouth.
Displaying the partnerships with well-known fitness and education institutes builds credibility and reassures visitors of his expertise.
Seeing trusted logos triggers the association that his services are backed by reputable bodies, encouraging people to engage.
The social proof suggests that Scott Laidler is a trusted authority in the fitness industry, providing potential clients with confidence in his ability to deliver effective training programs.
11. Soul Care Mom
The Social Proof Notification popup shows visitors’ activity, highlighting the real-time actions of other users on the website.
The notification shows that the visitor from Stonington, United States, has recently visited the site, encouraging others to explore more about the site.
Seeing real-time interaction on the website builds trust and nudges website visitors to take action.
Popups naturally attract attention and encourage them to explore more. It helps to build community engagement, particularly for the coaches.
12. Luisa Zhou
Mentioning being featured in the media helps coaches to build credibility and trust. Luisa Zhou features well-known media-mentioned logos like Forbes, Business Insider, Money, and Entrepreneur that immediately elevate credibility.
This form of social proof convinces potential customers to take the next step because it reduces uncertainty and reinforces the service’s legitimacy.
By showcasing these endorsements it effectively leverages the reputation and authority of these well-known publications to enhance the perceived value and credibility of the course.
Social Proof Examples in Travel and Hospitality
Here are a few social proof examples for Travel and Hospitality –
13. Trip.com
The example from Trip.com shows the user social proof to establish trust with its customers.
It shows guest feedback and ratings for various factors like cleanliness, service, and amenities.
The genuine feedback from the user generated content from customers who have used the product or service.
The positive reviews about the hotel highlight its cleanliness, amenities, location, service, and value for money.
This information can influence potential travellers to consider staying at the hotel and make a booking decision.
14. Courtyard by Marriott
Showing the user-generated reviews as social proof. Displaying positive and negative experiences provides transparency, building trust with future customers.
Marriott openly shared detailed feedback from previous guests, helping potential customers to set realistic expectations.
With over 500 reviews, the volume reassures new customers, while different opinions and reviews help them make a balanced decision.
15. The Shooting Star
The Shooting Star is a travel blog website that showcases its earned media and third-party endorsement as social proof.
By highlighting notable media outlets like BBC, TEDx, National Geographic, and Travel+Leisure, the website leverages its association with credible sources to build trust and authority.
Visitors see these associations as a signal of quality and expertise, encouraging engagement and conversions. Moreover, being featured in reputed media establishes her as an authoritative person.
16. Kuoni
Kuoni highlights their recognition and awards, reinforcing their credibility in the travel industry. With over 200 awards, including from Which? and Condé Nast Traveller emphasizes its reputation as a trusted provider.
Such accolades play a vital role in building trust and authority, appealing to potential customers by showcasing reliability and high service standards.
Awards like these exemplify effective social proof examples driving conversions through positive brand associations.
17. 24 North Hotel
When you’re planning a vacation, customers are always looking for the best deals. 24 North Hotel’s ingenious strategy plays on the consumers’ FOMO and encourages them to act quickly to grab the offer.
Showing how many people have booked their hotel recently and showcasing prices encourage new customers to book the hotel room.
This technique can effectively reduce hesitation and drive bookings by fostering a positive brand image through real-time validation.
Social Proof Examples for Other Online Business
Here are other social proof examples –
18. FreshBooks
Here is an example by FreshBooks that highlights the social proof statistics to build trust and encourage conversions.
By showing the numbers that say 30M+ small businesses use Freshbooks, save $7000 in billable hours every year, and have users across 160 countries.
These numbers position FreshBooks as a trusted, efficient solution for business Worldwide. By featuring options like “Buy Now & Save” and “Try it Free” encourages action.
19. Betty Crocker
Influencer marketing plays a key role and is important to grab customer’s attention. In this social proof example, Betty Crocker partnered with Soroaya to promote Valentine’s Day with creative baking ideas.
The post effectively uses influencer marketing, which aligns with the social proof strategy, inspiring followers to try it and build an emotional connection with the brand.
20. MemberPress
Does your business have industry certifications or accreditations? If so, let customers know about it.
Memberpress, a WordPress membership plugin, displays recommendations from top influencers and web hosts such as Chrislema, Wpbeginner, Membership, isitwp, WPKube, wpengine, Bluehost, and GoDaddy, demonstrating its popularity and effectiveness.
Additionally, the positive ratings and reviews from customers further validate the plugin’s quality and build a positive brand image while also driving conversions.
21. Ritual
An industry expert’s stamp of approval demonstrates that your product is legitimate, effective, and safe to use. When experts share their opinions or stories about how a problem solves a health issue or how the ingredients work together, shopper confidence improves.
Ritual highlights the advice from the experts who talk about the use and effectiveness of Ritual and showcase how others have benefited from the product, creating a positive brand image that encourages more conversions.
22. Zendesk
Zendesk’s website highlights companies like MailChimp, Shopify, and Unity that have transformed their customer experience using Zendesk solutions.
It emphasizes Zendesk’s role in scaling and streamlining the CX process.
These endorsements suggest that these reputable companies have used Zendesk for their customer service needs, validating its effectiveness and quality.
Social Proof Email Examples
Here are a few examples of Social Proof in Emails –
23. Bored Cow
Customer reviews are crucial social proof and powerful marketing tools that showcase the real audience experience.
Someone’s story of a real experience with your product is something other people in a similar situation can easily relate to.
In this example, Bored Cow showcases the testimonials from its real customers, highlighting the positive taste and quality of the product.
Moreover, the promotion encourages users to explore more via their social media platforms and emphasizes an easy, nostalgic experience.
24. Buoy Drops
Showing credibility with numbers as social proof is a way to establish authority. These include the number of customers you have, the number of reviews, and so on. For example, Buoy is a great example that highlights the number of positive reviews and includes some examples of extra credibility.
Moreover, the ratings emphasize the product’s effectiveness with testimonials explaining how customers benefited from using it, such as improved hydration or jitter-free energy.
25. MacPaw
Share an exclusive email just showcasing your recent accomplishments as a brand, or incorporate them in the footer of an email. MacPaw sends an email highlighting the achievements of one of its products.
The company emphasizes its focus on user experience and data security, showcasing the award as a form of trust-building.
It reassures customers that ClearVPN meets high industry standards, encouraging trust and adoption.
26. VanMoof
Media mention is one of the best ways to add social proof and build trust among the target audience by showcasing positive reviews from social media highlighting the product’s benefits for the customers.
It emphasizes the product’s innovation, design, and user experience to appeal to potential customers.
Including statements like “new standards for design” creates authority, positioning the VanMoof S4 & X4 as highly desirable electric bikes in a competitive market.
27. Haus
Testimonials help to enhance customer trust and influence them to take action. The example from Haus highlights the customer’s experience of using their product, focusing on personal touches like adding seltzer or mint to the drink.
Showing customer testimonials makes the product more appealing to potential buyers by reflecting relatable and authentic experiences.
It encourages the brand by emphasizing trust and satisfaction from other users.
How WiserNotify Helps You Implement Social Proof
We offer more than just social proof; our suite includes social proof notification widgets, FOMO notification widgets, countdown timers, email collection forms, and many more customizable templates.
WiserNotify features advanced options like A/B testing for social proof, advanced targeting, and much more. Explore all that we offer or opt in for a free trial to discover its full capabilities.
You can find more details here: How to Use Social Proof Tools to Boost Sales
Wrap up
Leveraging the right social proof, whether it’s customer testimonials, expert social proof, celebrity endorsement, third-party review sites, reviews from happy customers, or awards, enhances brand credibility and influences consumer behaviour.
Each example discussed above illustrates how brands effectively build trust, connect with customers, increase social media followers, and drive more conversions.
Social proof is one of the most valuable tools in an online marketing strategy. You can add social proof on your website, landing pages, homepage, or even on your social media platform to connect with the right audiences.
