Getting more reviews is a common challenge for many business owners. Reviews help build trust and bring in new customers, but choosing the right tool to collect and show those reviews isn’t easy.
Some tools are too expensive. Others are hard to use or don’t offer what you really need. For example, NiceJob helps you get more reviews automatically, but it can cost $75 or more per month.
SoTellUs focuses on video and audio reviews, but its setup can feel a bit outdated, and pricing isn’t always clear.
Then there’s WiserReview, which is easier to use, shows reviews in real time, and starts at $9 per month. Many small business owners like that it’s simple and gets the job done without extra steps.
In this blog, we’ll compare WiserReview, NiceJob, and SoTellUs side by side. You’ll see how they work, what they offer, and which one might be the best pick for your business in 2025.
| Feature | WiserReview | NiceJob | SoTellUs |
|---|---|---|---|
| Best For | Small businesses, e-commerce | Service-based businesses | Video/audio-focused reviews |
| Review Types | Text, images, coupons | Text, star ratings | Text, video, audio |
| Widgets | Popups, carousels, badges | Review widgets, social sharing | Embeds, social, email display |
| Ease of Use | Very easy, no-code setup | Simple, automation-focused | Setup is more manual |
| Integrations | Shopify, WooCommerce, Google, more | QuickBooks, Jobber, Housecall Pro | Google, Facebook, Yelp, LinkedIn |
| Pricing | Starts at $9/month, free plan available | Starts at $75/month | Not clearly listed, higher overall |
What is Wiserreview?
WiserReviews is a modern review tool built for online stores, coaches, and service providers who want simple but powerful ways to collect and display reviews. It’s designed for ease, speed, and flexibility.
If you’re comparing review tools, WiserReviews stands out as the best alternative to both NiceJob and SoTellUs. It’s not just easier to use it gives you more control, better pricing, and key features other platforms skip.
Key Features:
Multiple review sources: Google, Facebook, WhatsApp, and more.
Flexible collection methods: QR code, popup, link, form, or API.
Attractive display widgets: Carousels, badges, floating bars, and more.
Smart moderation: Approve, reject, or auto-publish using tag rules.
No-code setup: Built for non-tech users with clear setup flows.
Ecommerce-friendly: Works with Shopify, WooCommerce, Wix, and others.
Coupon-based review boosts: Give discounts to increase responses.
Pricing: Free plan available, Pro plan starts at $9/month
Rating: 4.8/5
Show Real Customer Proof That Builds Trust
Collect and display reviews with photos and videos – no coding needed.
What is NiceJob?
NiceJob is a reputation management tool made for service-based businesses. It focuses heavily on automating review collection using smart reminders and follow-ups.
It helps you turn happy customers into public feedback and also supports social sharing.
The setup is quick, and it’s known for its clean user experience. However, it’s more focused on review collection and lacks deeper customization for display and widgets.
Main Features
Automated review invites
Smart follow-ups and reminders
Social proof widgets for websites
Connects with tools like Jobber, Housecall Pro, QuickBooks
Review distribution on Google, Facebook, and more
Web-based dashboard and mobile access
Pros
- Very easy to set up
- Great automation and reminders
- Works well for local service businesses
- Strong integrations for home service tools
Cons
- High starting cost ($75/month)
- Limited widget customization
- Doesn’t support rich media (images/videos) in display
- Not built for eCommerce needs.
What is SoTellUs?
SoTellUs is a review platform that lets you collect text, audio, and video reviews. It’s made for businesses that want to capture face-to-face feedback or use video reviews in their marketing.
The platform supports collecting reviews through a mobile app and website forms, but the interface feels a bit outdated compared to newer tools.
While it covers a lot of channels, it’s less automation-focused than others in this list.
Main Features
Collect video, audio, and text reviews
Supports mobile and tablet review capture
Multi-channel sharing (social media, websites, email)
Dashboard with review filters and metrics
Integration with platforms like Facebook, Google, Yelp
Pros
- Supports rich media (video/audio).
- Can collect reviews on the spot using a phone or tablet.
- Works across many review sites.
- Good for in-person businesses.
Cons
- User interface is old-fashioned.
- Less automation than others.
- Pricing not transparent.
- Not ideal for fast-moving eCommerce teams.
Which One to Choose?
It depends on what kind of business you have and what features matter most to you.
If you run a service business and want an easy way to ask for reviews and show them online, NiceJob can be a good pick. It handles follow-ups well but comes at a higher monthly cost.
If you want to collect video or audio reviews, and your team often deals with customers in person, SoTellUs could work for you. It helps you record and use those reviews, though the setup feels a bit old.
But if you’re looking for something simple, flexible, and built for online businesses especially eCommerce, coaching, or service sites WiserReviews is the smarter choice.
It costs less, gives you more ways to collect and show reviews, and takes just a few minutes to set up.
So, before locking into an expensive tool, try WiserReviews. You’ll get everything you need to build trust and grow without overpaying.
Conclusion
All three tools WiserReviews, NiceJob, and SoTellUs have their own strengths.
But if you’re looking for a review tool that’s easy to use, budget-friendly, and packed with features that actually help your business grow, WiserReviews is the clear winner.
It offers more ways to collect and display reviews, works well with eCommerce platforms, and gives you full control without making things complicated.
Plus, starting at just $9/month with a free plan, it’s a solid pick for growing businesses that don’t want to overspend.
Try WiserReviews if you want to keep things simple and effective and start building real trust through real reviews.
