10 Omnichannel Platforms to Boost Your Business
In the increasingly competitive world, businesses must have a strong online presence and provide customers with a seamless shopping experience. That's where omnichannel marketing platforms come in.
The omnichannel platform offers a range of channels, tools, and technologies to connect with your customers across different channels. This omnichannel marketing platform can help you sync your offline stores, online stores, and other channels, providing a consistent shopping experience and customer satisfaction.
Whether you're a small business just starting or a large enterprise looking to expand your business across different sales channels, these 10 top omnichannel platforms can help you take the business to the next level and provide your customer with consistent brand experience.
So buckle up, and let's get dive in.
What is Omnichannel Marketing?
When talking about eCommerce platforms, it becomes important for businesses to provide consistent customer experience across all the touchpoints through which they interact with your business.
Omnichannel marketing strategy involves providing a seamless experience for customers across all channels, whether online or offline. This approach recognizes that customers today interact with brands across multiple sales channels, from social media channels, websites, apps, physical stores, emails, and others, to seek a cohesive and consistent experience across all of them.
Omnichannel marketing aims to make it easy for customers to interact with your brand in whichever way they prefer and provide a personalized experience. That means businesses need to deeply understand their customer and use data to create a seamless customer experience to drive sales and build loyalty.
For example, if you run an eCommerce company that sells sports bikes. If a customer wants to buy a sports bike, they will search for one on search engines and land on your website. Since you have used an omnichannel platform and connected all your marketing channels, here's how the buyer journey will go-
- Customer search for "sports bike" on search engines.
- They land on your website and read relevant content and posts on it.
- They continue to receive marketing promotions like ads about the sports bike and signup for newsletters.
- Your newsletters provide more in-depth information about the sports bike, and customer visits a showroom for the demo.
- A customer tries out a few sports bikes and shows interest in two models,
- Your sales team keeps updating you about their favorite bikes' new offers.
That's how a brand provides a consistent brand experience throughout the customer journey across all online and offline channels. It helps to improve the online shopping experience, loyal customers, and trust among the customers.
What is the Omnichannel platform?
Omnichannel platforms are cloud-based software enabling brands to seamlessly manage and integrate multiple sales channels and touchpoints. This software provides numerous tools and technologies, allowing businesses to connect with customers.
An omnichannel marketing platform can help too -
- Get real-time customer data through multiple channels.
- Engage with customers across channels via automation.
- Different features like customer relationship management, marketing automation, order management, inventory management, and analytics.
These features and tools help to gain insights into customer behavior and preferences to optimize your omnichannel strategies.
Consider these points while choosing the Omnichannel Platform
When choosing the omnichannel marketing platform for your business, make sure the platform is focused on both brand and customer-centric. It helps to promote a unified message across all channels and also considers customer preferences & needs.
Here are some key factors to consider-
- Channel Support: Ensure the platform offers your preferred channels and aligns with your business needs. Also, it provides the ability to manage interactions across all relevant channels, including offline channels, apps, websites, and social media platforms.
- Reporting: Look for a platform that provides in-depth reports and analytics, including real-time data and customer behavior across all channels. That can help you to optimize your omnichannel strategy and improve customer engagement.
- Scalability: Ensure the platform can grow as your business scale and needs increase. The media should be able to handle a high volume of traffic, data, and interaction to stay ahead of competitors and provide a seamless experience.
- Support: Look for reliable and supportive platforms that help you with training and resources to help you get the most out of the platform. That can help save time learning and exploring the platform and ensure your team manages the platform easily.
- Integration Capabilities: Make sure the platform can integrate with your existing systems and technologies, such as your CRM, ERP, POS, and other marketing tools. Seamless Integration can save time and reduce errors.
Choosing the right omnichannel platform requires careful consideration of your business needs, customer preferences, and platform capabilities. Make sure to choose one that fits your need and helps drive sales.
Top Omnichannel Platforms for your business growth
Numerous Omnichannel platforms offer different features and integration options; those differ in pricing, use, and reporting systems. We have listed the top 10 omnichannel marketing platforms that can be the best fit for your business.
Omniseed has a 4.5-star rating on G2 and 4.8 on the Shopify app store.
Omnisend is a top omnichannel platform designed especially for eCommerce merchants and allows them to drive sales on autopilot mode. It helps to improve your targeting, improve customer experience, and shopping experience for your customers.
It helps to streamline your marketing efforts by allowing you to collect customer data, understand their preferences, analyze them, and optimize campaigns through tailored segmentation. It is suitable for all-size businesses and serves a wide array of industries.
You can reach customers through notifications on multiple channels, through texts, emails, and online push notifications, which is a one-stop solution to manage all. With the premade templates for messages, headers, and process parameters available on the platform, you can easily approach the target audience with effective marketing campaigns.
In addition, you can test different strategies to see which works best for your brand and attract audiences.
- A/B testing,
- Drag and Drop email builder with the library of templates,
- Pre-built eCommerce workflows,
- Drip campaigns,
- Sales Dashboard with advanced campaign reports,
- Email + SMS automation
- Easy to use,
- One-centralized platform,
- Premium automation features,
- SMS, Email, MMS marketing integration,
- eCommerce integrations.
- Slow customer support,
- Limited email customization,
- The free plan has limited features and use.
Pricing: Free plan available
Adobe Experience Cloud
Adobe Experience Cloud has a 3.9-star rating of 5 on G2 and 8.6 out of 10 on TrustRadius.
Adobe experience cloud is a cloud-based solution that helps brands manage and optimize their customer experience across all channels, including web, mobile, email, social media, and many more. It helps B2B and B2C brands to manage and deliver personalized customer journeys across multiple platforms.
The platform helps to combine customer data, analytics, and content management capabilities to help a brand understand its audience better, create tailored customer experiences, and meet its unique needs.
It can be used to run marketing campaigns, track customer interactions, and analyze real-time data. In addition, it also offers a range of tools for creating and managing content for web and mobile apps, emails, and social media.
Further, you can collect customer insights from multiple sources, including offline and online interactions, and optimize them to deliver personalized experiences and improve customer service on all channels. It also has a range of tools for creating and managing digital content in all possible forms across different channels.
- Manage real-time customer expectations with Adobe creative workflow and asset management solutions,
- Inter-connected workflows,
- Bring data together with customer-driven insights,
- Numerous tools to create an eCommerce experience.
- Easy to use and super convenient,
- 24/7 Customer support,
- Publish content across multiple channels,
- Multi-site management and centralized analytics.
- Cloud-based platform,
- Learning graphs might be a little harder,
- No online community to help,
- No free version.
Price: Available on request
NewStore has 4 out of 5 stars on G2 and no reviews on Trust Radius.
NewStore omnichannel platform is the retail solution with POS, OMS, inventory, and fully integrated native consumer apps. It helps retailers to deliver seamless and integrated experiences across all channels, including mobile apps, physical stores, eCommerce platforms, and online stores.
The mobile retail platform creates a cloud and mobile-based layer that integrates the retailers/brands' existing ERP systems and more. In addition, you can capture views of customers, orders, inventory, revenue, and store performance across multiple channels.
You can easily access real-time inventory data for all SKUs and enterprise locations on a single dashboard. It allows us to deliver an amazing shopping experience that store associates and customers love.
- Capture complete data on customers, inventory, revenue, and store performances.
- Easy access to real-time data for different channels.
- Configure the dashboard to show sales, basket size, and many more across all key channels and customer touchpoints.
- Seamless Integration with eCommerce systems, order management systems, warehouse management systems, third-party logistic providers, and many more.
- Offers a wide range of features and tools,
- Seamless Integration,
- Real-time analytics and insights,
- Strong focus on mobile commerce.
- Limited Scalability,
- Limited Customization,
- The cost might be high.
Pricing: Available on request
Tidio got 4.7 stars out of 5 on G2 and 9.7 stars out of 10 on trust radius.
Tidio is an ultimate multichannel communication tool that streamlines all your customer interactions in one convenient location. With the power to link your Instagram, Facebook Messenger, Live chat, and email inboxes to Tidio, you can effortlessly manage your conversations and never miss a chance to engage with your valuable customers.
The platform offers chatbot capabilities for Instagram and Messenger, enabling you to talk directly with the customers, collect orders, and other details to improve their experience and sales process for your team.
It focuses on delivering exceptional customer service through bots that recognize inquiries and provide information about shipments, orders, and returns. In addition, you can also manage your email inboxes in one place, improving collaboration among your team and providing easy access to data.
Further, the live support chat feature lets you answer customer queries instantly and combine it with a chatbot to answer frequently asked questions such as order status, shipping policies, and discount codes.
- Automated chatbots,
- Connect with platforms like Instagram, Messenger, Live Chat, and email inboxes.
- Collab all emails conversations sync with your team,
- Combine live chatbots with Chatbots.
- Easy to use and User friendly
- Affordable pricing
- Forever plan available
- Automate FAQs
- Advance Analytics
- Not able to manage multiple chats,
- Problem with notification alert on new chat or message,
Revealbot is another powerful omnichannel platform designed to help businesses automate paid ad campaigns across platforms like Facebook, Google, Twitter, and Snapchat.
With Revealbot, you can automate a lot of the work. The platform allows you to boost, pause, or adjust your ads based on their performance as frequently as every 15 minutes. This means you can focus on other aspects of your business while Revealbot takes care of the rest.
You can choose from pre-defined metrics and actions to tailor your automation to your goals or create custom metrics and actions for more specific needs. In addition, it allows you to create real-time alerts with your ads' performance and get notified via email or Slack when a setup is triggered.
It also makes it easy to monitor cross-platform performance that works with Google Analytics, Google Adwords, MailChimp, and many more.
- Set of tools to launch effective ads, boost the best-performing ads, and replicate the successful ones,
- Create bulk advertisements across different segmented audiences and channels,
- Create a lookalike audience to get high-volume sales,
- Manage all your advertisements and campaigns in one place,
- Analyze your ad's performance and optimize them.
- Offer numerous tools,
- Simple drag and drop editor,
- Integrate with popular platforms,
- Excellent customer support,
- Track and analyze performance.
- Pricing might look high for small businesses
Pricing: $99 per month
Shopify Plus goes above and beyond its basic e-commerce service by providing additional functionality to help businesses thrive. One of its standout features is a vast selection of sales channels, allowing you to sell your products through various mediums.
It empowers businesses to expand their reach across multiple channels, optimize operations, and deliver a superior shopping experience. With its robust capabilities, Shopify Plus streamlines product management, marketing campaigns, and customer interactions into one cohesive hub.
In addition, it offers a range of automation tools and capabilities to improve your eCommerce operations. You can automate frequent tasks using Shopify Flow, like inventory management, customer notifications, and order processing, to improve operational efficiency across your eCommerce site.
Further, the Shopigy launchpad is a scheduling tool that helps you automate campaigns and sales.
- More Customization Options.
- More automation with tools like Shopify Flow, Shopify Launchpad, and more.
- Dedicated customer support team.
- Set multiple stores.
- Highly Scalable
- Endless Customization options
- Data organization
- High service charges
- Slow response time
- Limited basic features
Price: $2000 per month
Big Commerce is rated 8 out of 10 on Trust Radius and 4.2 out of 5 on G2.
BigCommerce is a powerful e-commerce platform that blends enterprise-level functionality with a versatile platform and a wide range of third-party applications.
It offers a comprehensive online shop and a unique feature combining online and offline sales. By partnering with Feedonomics, BigCommerce provides an unmatched omnichannel selling experience by syncing your product catalog across all sales communication channels. This integration ensures that your products are displayed to the right customers at the right time and place, driving your digital business forward.
But that's not all. BigCommerce's omnichannel platform also enhances brand engagement across all platforms and shops. With consistent shopping experiences offered across all major marketplaces and social eCommerce sites, you can make your brand stand out from the competition and attract potential customers.
The platform makes connecting your BigCommerce store to Google, Facebook, Instagram, eBay, Wish, and Mercado Libre easy, providing unparalleled reach for your brand.
- Feed Optimization and Syndication tailored
- Use tools like Feedonomics and Codisto to sell, advertise, and grow across digital channels, social commerce, and search engines.
- Seamless integration with Meta, Google, Wish, eBay, and Mercado Libre.
- Use POS partners like Zettle, Clover, Square, Heartland Retail, and many others to automate syn with offline stores.
- Priority customer support
- Deep integration with several Google products
- Sync across 100+ channels
- Pricing might be a concern for small businesses.
- It can take time to learn the interface.
Price: Available on Request
Salesgear has a review of 4.8 stars out of 5 on G2, making it one of the popular omnichannel platforms that can help you build a targeted prospects list & engage with them over emails, LinkedIn, and phone calls.
It can help you deliver personalized and consistent experiences across all the communication channels to help you engage better with your customers and build cohesive brand experience across all channels.
In addition, you can discover your buyers with access to verified data from over 200+ million records. Use filters to find the right target customers' email IDs & phone numbers. Further, you can create your list of prospects, receive quality data with verified emails and reach more inboxes to generate quality leads.
The AI writing assistant helps you create multiple versions of your emails & follow-ups, allowing you to choose the best draft to increase conversion rates and attract your customers. It seamlessly integrates with CRMs, Zapier, and 500+ apps to automate your workflows.
- Generate quality leads using 200+ million records.
- Use company revenue, industry, job titles, level, and more filters to narrow target audience contact.
- Deliver a personalized and consistent customer experience on different platforms like emails, LinkedIn, and phone calls.
- Seamlessly integrate with 500+ apps and CRMs.
- Seamless Integration
- AI-based writing assistant
- Multiple inboxes with auto and smart assignment
- Sync contact between platforms
- It might be expensive
- The free version got limited features
Oracle CX Commerce
Oracle CX commerce got 8.2 out of 10 stars on Trust Radius, making it a popular omnichannel commerce platform. It's a cloud-based tool for customer relationship management, sales, customer service, and eCommerce.
The platform fully features that help B2C and B2B brands create innovative brand experiences across multiple channels. It helps to provide smooth buying experiences to customers on every platform.
In addition, Oracle CX Commerce integrates with customer data from different platforms, including in-store, online, and mobile integrations. It also helps to manage inventory across different channels in real-time.
It helps provide a personalized shopping experience for each customer, regardless of their channel. It provides seamless integration with multiple Oracle and third-party applications.
- Manage online storefronts and marketplaces,
- Collect and analyze customer data from multiple sources,
- It helps to deliver consistent and personalized services across all channels,
- Account management, opportunity tracking, forecasting, and sales performance analytics,
- Create and manage targeted campaigns across multiple channels,
- Powerful tools
- Highly Scalable
- Connect experience apps
- Adaptive Intelligence
- Security concerns
- No integrated development environment
- Performance difficulties
Price: Available on Request
Freshworks - FreshDesk Omnichannel
Freshdesk has a 4.4-star rating out of 5, making it a popular omnichannel platform that enables businesses of all sizes to deliver stellar customer experience. It helps to delight your customers and empower your support team with a modern all-in-one CX platform.
It helps to deliver seamless customer service across digital and traditional channels by email ticketing, chat and messaging, cloud telephony, web and Self-service, and Social media. In addition, it helps to save time by doing repetitive tasks.
Omniroute automatically assigns phone calls, chat messages, and tickets to the right team member and improves efficiency to ensure your team is never overwhelmed by support issues. With the Omnichannel dashboard, you can see a bird's eye view of your team's performance, navigate the tick queues, and re-route the issues to the right team.
Further, the in-built AI chatbots help deliver precise answers to customers' queries and detect frustrated customers who need a live agent for further assistance.
- Automatically convert customer emails into helpdesk tickets,
- Engage with customers through live chat and AI chatbots,
- Support customers on Social platforms like Facebook or Twitter, and receive notifications using AI-powered social signals monitor.
- Freddy AI chatbot to help customers with queries.
- Amazing dashboard to analyze and view performance.
- Intelligent Automations
- Powerful platform.
- User-friendly interface
- No SMS and other social platform integration
- Limited automation
Which one is the best Omnichannel Platform
Numerous omnichannel platforms are available, and choosing one of the best depends on your specific needs and goals. The platforms provide comprehensive tools for managing customer relationships across multiple channels.
When choosing the right one, businesses should consider their budget, scalability, and the level of customization required. In addition, examine the platform's integration capabilities with existing systems, ease of use, user-friendliness, and ability to support seamless customer experience.
Further, if you need additional features like retail management systems, marketing services, payment solutions, in-store purchases integration, and others, check them out. The best omnichannel platform is one that meets the specific need and allows efficient and effective management on a single platform or multiple.
The omnichannel solution should provide a seamless experience on digital touchpoints irrespective of an offline or online marketplace.
In today's fast-paced digital world, businesses must provide seamless customer experiences across all channels and touchpoints. Omnichannel platforms offer a comprehensive solution to help businesses manage customer relationships efficiently and effectively.
With so many options available in the market, choosing the right platform can be overwhelming. We hope our article has provided valuable insights and information to help you make an informed decision.
However, if you want to learn more about how omnichannel platforms can help take your business to the next level, we encourage you to keep exploring and researching. With the right platform, you can enhance customer experiences, increase revenue, and stay ahead of the competition.
What is an omnichannel platform?
An omnichannel platform is a software solution that enables businesses to provide a seamless and integrated customer experience across multiple channels and touchpoints. It allows customers to interact with a business through various channels such as online, mobile, social media, in-store, and call centers.
Omnichannel platforms unify customer data from all channels and provide a centralized view, enabling businesses to deliver personalized and consistent experiences. With an omnichannel platform, businesses can track customer interactions, analyze customer data, and make data-driven decisions to improve customer experiences and drive revenue growth.
An omnichannel platform is essential for businesses looking to stay competitive in today's digital landscape.
Why is an omnichannel strategy important for businesses?
An omnichannel strategy is important for businesses because it provides a seamless and integrated customer experience across all channels and touchpoints. With customers increasingly using multiple channels to interact with businesses, an omnichannel strategy ensures that customers receive a consistent experience regardless of their channel.
This leads to higher customer satisfaction and loyalty, which in turn drives revenue growth. An omnichannel strategy also allows businesses to gather valuable data from customer interactions, which can be used to inform business decisions and drive customer engagement. In today's digital age, an omnichannel strategy is crucial for businesses to stay competitive and meet customer expectations.
What are the benefits of using an omnichannel platform?
Using an omnichannel platform can help brands in many ways and increase experience irrespective of whether they are shopping online or offline. Here are some benefits:
- Improved customer experience
- Increase sales and revenue
- Data-driven insights
- Operational Efficiency
- Competitive advantage
- Better customer insights
- Enhanced personalized experience
- Improve marketing ROI
- Increase customer retention
Overall, using an omnichannel platform can help businesses enhance customer experiences, drive revenue growth, and improve operational efficiency, making it a valuable investment for businesses of all sizes.
How do I choose the best omnichannel platform for my business?
Choosing the right platform for your business requires careful consideration of various factors. Here are some key steps to help you make an informed decision:
- Define your business needs and goals.
- Research and evaluate different platforms based on features, functionality, and pricing.
- Consider the platform's scalability, flexibility, and integration capabilities.
- Evaluate the platform's security and compliance measures.
- Look for a platform that offers excellent customer support and training.
- Seek out reviews and feedback from other businesses that have used the platform.
- Consider working with a trusted technology partner or consultant to guide you through the selection process.
Make sure to research at your end before selecting the platform that meets your business needs and helps you provide a seamless and integrated customer experience across all the channels and touchpoints.
How can I measure the success of my omnichannel strategy?
To measure the success of your omnichannel strategy, you need to define clear goals and identify relevant KPIs that align with those goals, such as conversion rates, customer satisfaction scores, or sales revenue by channel.
Set benchmarks for your KPIs, track and analyze data from all channels and touchpoints, and optimize your strategy based on the insights gained. Continuously evaluate and adjust your KPIs and omnichannel strategy to ensure you meet your goals.
By following these steps, you can measure the success of your omnichannel strategy and make data-driven decisions to improve the customer experience and drive business growth continuously.