Wanna Increase Online Coaching Sales?
Why not. But as a coach, you’re not just selling your services. You’re also trying to sell people the idea that they can improve their lives by working with you.
When potential clients come to your website, they will look for evidence that you have what it takes to help them get out of their situation and into something better.
Your website should show them how you’ve helped others do just that.
You might have read all the fantastic tips and tricks you can use to market your coaching services and increase online coaching sales. But do they work? And do they work for every coach?
Here are some of the best ways to increase your online coaching sales as a coach that help every coach irrespective of their niche.
1. Invest in Your Website – Speed, Clean, and Easy
A solid online presence is the key to driving online sales in the digital era. The problem is not just not having a website; even any old website won’t work.
A good website means constant traffic of promising leads, while a wrong webpage can harm your online sales more.
Pages that take too long to load get abandoned by potential visitors who get short orders.
Visitors land on your site with a purpose; your job is to make the website as easy to navigate as possible. Make sure the website loads faster and is user-friendly to increase its usability.
Research shows you should shoot for page load times no longer than four seconds; the shorter the time, the better your conversion. Reducing your page load time ensures fewer bounce rates and improves online sales for your coaching business.
Tools like Google’s PageSpeed Insight, GTmetrix, and many more can show how fast or slow your site is. Another way is to get faster and more reliable web hosting like Bluehost, GoDaddy, Hostinger, etc.
Developing a website for your coaching business is critical for establishing an online presence and reaching potential clients.
You can create a professional-looking website using WordPress, Wix, Squarespace or Godaddy without spending much money or hiring a designer. If you use Kajabi to sell coaching courses, there are many useful tools to increase your online course sales and grow your coaching business.
2. Add Testimonials/ Social Proof To Increase Online coaching business sales.
If your customers are already happy with your coaching services, there’s another way to profit from them. Satisfied customers are the best way to advertise your coaching business and turn their experience into social proof for your website. Later on, these social proofs for your online coaching business can convert cold visitors to new clients and increase sales for your coaching.
Some of the most common types of social proof include video testimonials, reviews, social media share counters, media mentions, FOMO popups, and many others.
Another way is to implement social proof into the marketing funnel at every customer journey stage.
You can use social proof to improve sales on your website in multiple ways. Remember, the idea behind social proof is that people tend to follow the actions of others, so lots of people look out for others’ experiences.
Related: 70+ real examples of social proof
3. Sales Page
Increasing sales is all about convincing visitors to buy your courses. And sales copy is better than anything. The sales page or landing page is one of the main reasons people purchase your system or leave without action. The problem might be finding a creative landing page builder or a copywriter, but that need not be an issue.
Here are three elements to boost online sales using Sales page conversion:
- A Compelling Offer: This will ultimately make the visitors join your course. It might be a short training video or a resource guide. It could even be the promise of adding value to your ideal client. The copy must be clear and state the benefits of your offer.
- A Call-to-Action: This is where you ask visitors to take some action. You want them to fill out a contact form and click a button to get a call from a sales representative. Or you want them to buy a course by providing discounted offers for a limited time.
- Check Analytics: You need to keep improving your sales page by checking analytics on your landing pages. Google Analytics is a fantastic tool to get analytics on the number of visitors, conversion rate, keyword analytics, and many more.
Take this one step further using tools like Leadpages, ClickFunnel, Elementor Plugins for WordPress users, and many more. Engaging and compiling sales pages can convert visitors to clients and increase online coaching sales.
Also read: KPIs to Track for your online coaching business
4. Promote Using Podcast To Increase Online Coaching Sales
As a coach, your main goal is to attract clients, but whether because of time constraints or a small audience, you’re unable to achieve it.
When you start a podcast for your coaching business, you speak with your audiences and clients.
For example, let’s say you run a podcast about sales. In each episode, you can share stories of sales advice, interview company experts, and share stories of how you helped clients grow.
Your listener might take steps and pre-book your services.
Besides online sales, since you’re sharing value, helpful content, and advice-free, you’ve built trust with them and positioned yourself as an expert.
Also read: Best Website Building Platforms to Boost Your Coaching Business
5. Start Building Email List To Increase Online Coaching Business Sales
Every coach cannot sell through email, but every coach must have an email list in some form. It’s a fact the ROI of email marketing is incredible.
The first step to start is by collecting emails. How you collect emails is your choice – you can offer newsletter subscriptions or give them a discount on subscriptions, free ebooks, or any other way.
Once you have a good email list, it’s time to send out some emails and grab your lead’s attention.
There are countless apps, including MailChimp, ConvertKit, and many more. Remember, the first email should be the welcome greeting for your subscribers, after which you can use automated email tools to increase online coaching business sales or improve your email list.
Also read: Top 5 Ways Email Marketing Can Help Grow Your Coaching Business
6. Provide Paid Sessions
Providing a free initial session has become common in the coaching industry. These are called “discovery sessions.”
The free session strategy allows the client to discover all the work businesses or clients need to do, and the coach specializes in it.
But once the client gets the free coaching, they might not return or take paid sessions as they got what they’re looking for.
On the other hand, paid sessions work differently. The client gets a clear picture of your expertise by paid sessions, and they’ll not miss the session. It lets your clients get their questions answered and determine whether you’re the right coach.
If you want to improve your coaching business, it’s crucial to start charging your leads from the first session itself. It helps increase online coaching sales and make clients return for more in-depth sessions.
To begin with, session tools like Zoom, Vimeo, and many others can be an excellent choice. You can also use Calendly to schedule your sessions or meetings and integrate it with different website platforms like WordPress, Wix, and many more.
7. How do you increase sales through your website?
There are countless ways to maximize your online coaching sales in 2024 as a coach.
You can use this list as an inspiration to take your first step to start with a specific strategy.
Give your prospects a feeling that you can help them solve their problems or accomplish goals and how you can help them achieve them.
