There are many ways to grow or promote your coaching business. Among these, email marketing is the most effective and efficient way to reach more audiences and grow your business smoothly.
Email marketing consists of strategies to target a specific audience, increase brand awareness, engage with clients, and convert audiences to clients.
Research from Campaign Monitor shows email campaigns increased their revenues by 760% and conversions by 49%.
Another reason is the highest conversion rate with zero spent on ads. In addition, it creates a personal connection with your prospects and establishes a long-term customer relationship to hook them with your offer quickly.
It’s true that email marketing can boost sales, but you should use it carefully.
Why is Email Marketing Crucial?
One of the most effective ways to reach out to your customers is by email. It allows you to stay in touch with them, share your latest promotions and products, and build a relationship with them. Email marketing also has a high ROI, meaning you get a lot of bang for your buck.
Email marketing is effective because it allows you to personalize your emails. You can target specific customers with customized content that is relevant to them that helps you connect with them on a more personal level, which builds trust and loyalty.
Email marketing delivers a strong ROI with $42 an average return on every $1 spend.
Here are some benefits of Email Marketing-
You can demonstrate that you understand your readers' needs by sending emails filled with value. Your e-mails will be more likely to be opened and even looked forward to after seeing how helpful they are.
Different ways can be used to provide value. Offering freebies is one. However, freebies are not your only choice. Start by asking the below questions-
- What are your audience's pain points?
- What solution can you offer to solve their problems?
- Can you help them by showing them the right direction?
- How frequently does the problem occur?
Sending emails with valuable content consistently position you as an expert in the coaching field and shows your value. Your readers will start to see that you can help them instead of pitching every time.
All this helps to add trust and engagement with your ideal clients, and they’re more likely to work with you.
Email marketing can help boost your sales as it’s one of the marketing tools. Email marketing campaigns help to feature your coaching services, encourage customers to book consultant calls, or deliver a special offer to your customers.
Email campaigns include mails to show your expertise, and in return, readers can book consulting calls. Additionally, you may be able to automate part of your sales process using email marketing, which will increase sales.
Passive Income from Landing New Clients
It's no surprise that coaches use email marketing to generate passive income. Your coaching business can also develop an online course, promote other products through affiliate marketing, and more if you create client leads.
One of the ways to engage with your audience is to send them a ”welcome” email for subscribing to the newsletter. You can attach a freebie along with the first email, send some discount offers, or provide free video series.
But, how do you know who subscribed?
One way is to check the email list or notification; you get when someone subscribes to your emails. Another way is adding a widget or notification features. The widget or notification can show the number of visitors, the number of subscribers on the email newsletter, and many more.
You can get pop-up notifications about recent activities, conversion count, live visitors, recent views count, reviews, and many more. One of the best widgets is Wisernotify.
5 Email Marketing Strategy for Your Coaching Business
Let’s dig more deeper to understand the email campaign strategy to grow your coaching business efficiently.
Drive Traffic to Website or Landing Page
As a coach, it’s your responsibility to reach audiences, sell your services, and direct leads towards the website or landing page.
Email marketing is one of the best ways to drive traffic to your website. When you send emails to your customers, you mail them with relevant content that they can use to improve their life or business. In addition, you are also reminding them about the different coaching services you offer.
When you create a strong email campaign, you can expect to see a significant increase in website traffic. Not only will more people visit your site, but they will also be more likely to make a purchase or sign up for your mailing list.
You can drive traffic to your website by including relevant links to blog posts, free resource pages, service pages, landing pages, or any other relevant pages. You can add contact details or a scheduling link in your email footer.
Automate Email Marketing
Email marketing can be automated, and that is one of the best things about it.
Subscribers receive automatic emails from your email sequences. In addition, automated emails generate 320% more revenue than manually sending emails.
You should also add a welcome sequence to your automated emails. Welcome sequences drive more revenue compared to one or no welcome emails.
It's also convenient since you don't need to be at your computer when you send them. Write them in advance. You can plan to schedule your emails when your readers are most likely to check their emails- like sending them on Monday mornings.
Email marketing is simple, efficient, and time-saving when you automate your work.
Provide Personalized and Unique Content
Delivering unique content will give your subscribers access to information they can't get anywhere else. You can share a case study of a past client's transformation during a launch if you're in the middle of one.
It would also be great if you could create a great Q&A section with questions submitted by subscribers.
Secondly, if you send weekly emails, you might consider sending recent blog articles bringing more traffic and add more trust in the relationship. The blog article may uncover pain points and provide solutions that can help the audience. For example, an sales coach can share some ways to boost sales result, or a marketing coach can share the latest product.
Thirdly, your email campaign could greatly benefit using storytelling. Every coach has plenty of personal stories they can share to engage with their audience. You can share multiple personal stories like:
- Motivations stories;
- Stories from clients inspired by your coaching sessions;
- Inspiring messages;
- Engage with people who are interested in your services.
No matter what kind of coach you are sending, personalized and unique content can position yourself as a trustworthy coach.
Your email marketing campaign could benefit from giveaways if you want to increase engagement. Giving away something can delight new subscribers or reengage audience members who haven't opened your emails in a while.
It's possible that a life coach would like to give away a book that has impacted their life or a product that has changed their outlook on life. Another option would be to give gift cards to businesses that promote health and wellness. Offer something that has value and feels relevant to what your subscribers are interested in.
Ask for Feedbacks
When it comes to email marketing, adding a clickable link to your campaigns, which redirects prospects and current customers to your website, is also important. Customers can access your service page, the FAQ section of your website, or even the testimonials section.
The email campaign should be tailored to your target audience if it is to be effective. In addition, you might also consider adding a contact button. With a click-to-call button, your email campaign can reach new heights. You will never underestimate the value of receiving an inbound call.
Email marketing can help you grow your coaching business in a number of ways, including helping you build relationships with potential and current customers, growing your list of subscribers, providing valuable content, and more.
If you're looking for ways to increase your customer base, an email campaign is a great option to consider.
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