Adding offers to your LearnWorlds platform is an excellent way to attract new students, increase course enrollments, and enhance student retention. Whether you’re promoting limited-time discounts, bundling courses, or providing referral rewards, LearnWorlds offers tools and integrations that make it easy to manage compelling promotions.
This guide will walk you through how to add offers to LearnWorlds, explore various types of promotions, and optimize your strategies for success.
Types of Offers You Can Add to LearnWorlds
Here are some effective types of offers you can create on LearnWorlds to boost engagement and sales:
Limited-Time Discounts
Create urgency to drive immediate action with time-sensitive deals.
- Example: “Flash Sale – 20% Off All Courses for 24 Hours!”
- When to Use: Seasonal promotions, product launches, or clearance events.
- Best Practice: Use countdown timers to emphasize urgency.
Bundled Course Deals
Encourage students to enroll in multiple courses by offering them as a discounted bundle.
- Example: “Enroll in the Complete Business Bundle for $149 (Save $50)!”
- When to Use: To promote related or complementary courses.
- Best Practice: Highlight the added value and skills students will gain from the bundle.
Free Course Access
Offer free access to select courses as a way to attract new students and build trust.
- Example: “Get Access to Our Basic Marketing Course for Free!”
- When to Use: To generate leads or as part of a membership offer.
- Best Practice: Require users to sign up to access the free course and capture their contact information.
First-Time Buyer Discounts
Attract new students with exclusive introductory offers.
- Example: “Welcome Offer – Get 10% Off Your First Course!”
- When to Use: As an ongoing promotion for first-time visitors.
- Best Practice: Use pop-ups or banners to make this offer prominent.
Referral Bonuses
Motivate existing students to refer others by offering rewards for both parties.
- Example: “Refer a Friend and You Both Get $20 Off Your Next Course!”
- When to Use: To grow your student base organically.
- Best Practice: Automate referral tracking using third-party tools.
Membership Discounts
Reward loyal students with discounts for subscribing to a membership or course bundle.
- Example: “Save 15% When You Join Our Premium Membership!”
- When to Use: To encourage recurring enrollments and upsells.
- Best Practice: Clearly outline membership benefits to attract more sign-ups.
Steps to Add Offers to LearnWorlds
LearnWorlds provides built-in tools and integrations to help you set up and manage offers easily. Follow these steps to add offers effectively:
With WiserNotify, you can effortlessly create offers that grab attention and drive action, whether promoting a discount, flash sale, or special event.
This powerful tool enables you to design, customize, and optimize offers on your website. It helps you engage visitors, boost conversions, and effortlessly make your promotions stand out. How WiserNotify makes managing offers easy:
1. Pre-Built Templates
- Access a library of professionally designed templates for various types of offers, including announcement bars, pop-ups, and countdown timers.
- Customize templates to match your brand’s colors, fonts, and messaging.
2. Dynamic Widgets
- Announcement Bars: Highlight offers with a static or scrolling bar at the top or bottom of your site.
- Pop-Ups: Use pop-ups with limited-time offers or exclusive deals to grab immediate attention.
- Countdown Timers: Create urgency by displaying the time left for an offer to expire.
3. Real-Time Personalization
- Tailor offers based on user behavior, such as time spent on a page, exit intent, or cart abandonment.
- Display personalized messages to specific segments, like first-time visitors or returning customers.
- Use geolocation to target users with offers relevant to their region.
4. Analytics and Reporting
- Gain actionable insights into your offer campaigns with real-time analytics.
- Monitor metrics like impressions, clicks, and conversions.
- Use data-driven insights to optimize offers and improve performance.
5. Targeted Display Rules
- Define specific conditions for your offers to appear:
- Pages: Show offers on high-conversion pages like the homepage or checkout.
- Timing: Trigger offers based on user actions or set specific schedules.
- Devices: Customize offers for desktop, tablet, or mobile users.
6. A/B Testing
- Test multiple designs, messages, and CTAs to determine which offers perform best.
- Compare results to refine your approach and maximize conversions.
7. User-Friendly Customization
- Drag-and-drop tools make it easy to design offers without any coding knowledge.
- Add images, logos, and CTAs to create visually appealing promotions.
- Adjust font sizes, colors, and layouts to align with your branding.
8. Responsive Design
- All offer widgets are fully responsive, ensuring they look and function flawlessly on desktops, tablets, and mobile devices.
- Optimize user experience by tailoring designs for different screen sizes.
9. Automated Campaign Scheduling
- Set start and end dates for your offers to automate promotions.
- Use holiday or event-specific campaigns without needing to activate them manually.
WiserNotify equips you with all the essential elements to create compelling, high-performing offers on your site.
Below are the steps to effortlessly create and showcase offers on your website. This approach saves time and ensures that your offers are engaging, effective, and backed by actionable insights.
First, Sign up for a free WiserNotify account, log in to your dashboard, add your website, and generate a unique pixel code for seamless integration.
Create an Offer Widget
Step 1. Log in to the WiserNotify dashboard.
Step 2. Navigate to the Create Widget section.
Step 3. Choose the Latest Offer widget template from the available options.
Step 4. Customize the Content
- Add your offer title, description, and any promotional text (e.g., “20% Off on All Products”).
- Include a compelling Call-to-Action (CTA) such as “Shop Now” or “Claim Offer.”
Step 5. Adjust the Design
- Customize the font, colors, and background to match your brand’s identity.
- Add images, icons, or logos to enhance the widget’s appearance.
- Preview the offer widget.
Step 6. Save the widget design and move to the next step.
Configure Display Rules
Set where and when the notification will appear:
Step 7. Specific pages (e.g., homepage, checkout page). Targeted user segments based on location, time on site, or behavior.
Step 8. Preview and Publish
- Use the preview option to check how the notification looks on desktop and mobile.
- Once satisfied, activate the notification, and it will go live on your website.
Watch the video below for a visual step-by-step guide to setting up your add offer quickly and easily.
How to Add Offers on LearnWorlds (Other Methods)
1. Create Coupons for Discounts
Go to the Coupons Section
- Navigate to Marketing > Coupons in your LearnWorlds admin dashboard.
Create a New Coupon
- Click Add Coupon.
- Set up the discount type (e.g., percentage or fixed amount), value, and expiration date.
Apply the Coupon to Specific Courses or Bundles
- Select the courses or course bundles where the coupon will be valid.
Promote Your Coupon
- Share the coupon code via email campaigns, social media, or website banners.
2. Set Up Bundled Course Deals
Navigate to Bundles
- Go to Courses > Course Bundles.
Create a New Bundle
- Add multiple courses to the bundle and set a discounted price.
Customize the Bundle Page
- Use visuals and compelling copy to highlight the value of the bundle.
- Include testimonials or course benefits to build trust.
3. Offer Free Courses
Go to Courses
- Select the course you want to offer for free.
Set the Price to $0
- Navigate to the pricing section of the course and set the price to “Free.”
Promote the Free Course
- Use email campaigns, social media, or pop-ups to advertise the free course.
4. Use Pop-Ups for Promotions
Pop-ups can grab attention and promote offers effectively:
Go to Site Builder > Pop-Ups.
Design Your Pop-Up
- Include offer details like “Sign Up Now and Get 15% Off!”
- Add a CTA button linking to the relevant course or bundle.
Set Triggers
- Configure pop-ups to appear based on user behavior, such as exit intent or time on page.
5. Promote Offers with Email Campaigns
Use LearnWorlds’ Email Features
- Go to Marketing > Email Campaigns.
Create an Email Sequence
- Announce your offer, include a direct link to the offer page, and add a sense of urgency.
Segment Your Audience
- Target specific student groups, such as inactive users or new leads.
6. Automate Referrals Using Integrations
Integrate LearnWorlds with third-party tools to enhance your referral program:
- ReferralCandy: Automate referral tracking and reward distribution.
- Zapier: Connect LearnWorlds with other tools to streamline promotional workflows.
Common Mistakes to Avoid
- Too Many Offers: Limit active promotions to avoid overwhelming potential students.
- Unclear CTAs: Ensure buttons and links are clear and guide users directly to the intended action.
- Expired Promotions: Regularly update or remove outdated offers to maintain credibility.
- Ignoring Mobile Optimization: Test your pages and pop-ups on mobile devices to ensure usability.
Conclusion
Adding offers to your LearnWorlds platform is a powerful way to attract more students, increase sales, and grow your e-learning business. With tools like coupons, bundles, and pop-ups, LearnWorlds makes it easy to create compelling promotions that resonate with your audience.
Start implementing these strategies today to elevate your LearnWorlds courses and achieve your business goals!
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