When working on a UGC campaign, I find things go much easier when I have the right tools.
It’s amazing what a good tool can do – and how much longer it takes to get things done without one.
The same applies to user-generated content (UGC). How can you work smarter and faster with UGC?
It starts with having the right UGC tools, especially those with a user-friendly interface.
Here are the UGC tools on the market that will fill up your marketing toolbox.
Whether you’re a pro or a beginner, these tools are for using authentic user-generated content.
I hope you find one or two (or more!) you can use today.
Why User-Generated Content Matters
User-generated content (UGC) refers to any content created and shared by individuals, rather than brands, about a product, service, or brand.
This can include social media posts, reviews, videos, photos, and more. UGC is important because it provides social proof, builds trust, and increases engagement with potential customers.
When customers see real people using and enjoying a product or service, they are more likely to trust the brand and make a purchase.
UGC is also important because it allows brands to tap into the creativity and authenticity of their customers.
Leveraging UGC, brands can create a sense of community and social proof, which can be a powerful marketing tool.
Additionally, UGC can provide valuable insights into customer behavior and preferences, which can inform marketing strategies and improve customer engagement.
Learn More: 9 Powerful UGC Platforms to Grow Your Business in 2025
What Do User-Generated Content Tools Do?
UGC tools are the tools for collecting, managing, and showcasing UGC across all marketing channels.
These platforms have content moderation, analytics, and user-friendly interfaces so brands can use content created by their customers.
These tools have:
Collecting UGC: These tools collect user generated content from social media, websites and other sources.
Managing UGC: UGC management features include content moderation, organisation and rights management.
Showcasing UGC: Display UGC on social media walls, websites, digital signage and other marketing channels.
Analyzing UGC: Social media analytics and other analytics features to see the impact of your UGC marketing.
In short, UGC tools are a game changer for brands that want to use social proof and drive sales through real content.
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7 UGC Tools
Here’s a rundown of the UGC platforms:
1. Wisernotify
Wisernotify is an excellent tool for social proof. It allows brands to display UGC, like customer reviews and social media posts, as notifications on their website. This builds trust and converts.
It has:
- Notification of social proof.
- Customization options.
- Easy website integration.
Pricing:
- Free plan available.
- From $16 per month.
Related post: 20 Jaw-Dropping User-Generated Content Examples
2. Wiserreviews
Wiserreviews are used to collect and display customer reviews. This UGC platform helps brands to build trust and credibility by showcasing real user generated content in the form of reviews.
Features:
- Collecting customer reviews.
- Displaying reviews on websites and other marketing channels.
- Social media integration.
Pricing:
- Free plan available.
3. Tint
Tint is a UGC platform with features for collecting, managing, and showcasing UGC. Tint is known for its user-friendly interface, making it easy for brands to navigate and utilize its features effectively.
It allows brands to create social media walls, shoppable UGC galleries, and other content experiences.
Tint has:
- Aggregating content from multiple social media platforms.
- Content moderation.
- Customizable displays.
Pricing:
- Contact the tool to know the pricing.
Build trust & FOMO
Highlight real-time activities like reviews, sales & sign-ups.
4. JoinBrands for UGC creators
JoinBrands is for brands to connect with UGC creators. This UGC platform helps brands find and work with creators to produce real user-generated content.
It has:
- Creator discovery.
- Campaign management.
- Content collaboration.
Pricing:
- From $99 per month.
5. Social Native
Social Native is a social native UGC platform with features for creating and distributing UGC. Its video editing capabilities cater to beginners and advanced users, helping them develop their editing skills over time.
It has access to a network of professional UGC creators and has:
- Content creation services.
- Social media distribution.
- Analytics.
Pricing:
- Contact the tool to know the pricing.
6. Taggstar
Taggstar collects UGC from social media by tracking specific hashtags. This tool easily collects UGC and allows brands to find related social media content.
Features:
- Hashtag tracking.
- Content moderation.
- Social media analytics.
Pricing:
- Contact the tool to know the pricing.
7. Billo
Billo is for brands to connect with everyday users to create real user-generated content. This UGC platform helps brands get content from their customers.
It has:
- User recruitment.
- Content briefs.
- Content delivery.
Pricing:
- From $500 per Year.
How to Choose The Right UGC Tool For Social Media Platforms
Choose the right UGC tool for you, depending on your needs and budget. Consider:
Budget: Some UGC platforms have free plans or trials, some require paid subscription.
Features: What features do you need? Content moderation, social media analytics, display options.
Integrations: Does it integrate with your existing marketing channels and tools.
Ease of use: Choose a tool with a simple interface that’s easy for you and your team to use.
If you’re on a tight budget, start with free tools or trials. As you scale your marketing, you can upgrade to a paid plan.
3 UGC Management Tool Mistakes
While UGC tools are excellent, there are some hidden pitfalls to watch out for.
Here are three mistakes people make when using these platforms, along with solutions:
1. Over-Reliance on Automated Aggregation Without Contextual Review
Many platforms tout automatic collection from multiple social media platforms based on hashtags or mentions. But pulling in every post with your hashtag can be a problem.
You might end up showcasing content that’s off-brand, hostile or even irrelevant despite using the right keywords.
This is especially true when considering the nuances of user-generated content and different social media platforms.
The Problem
Displaying irrelevant or harmful content hurts brand perception and dilutes the impact of actual user-generated content. It also shows a lack of attention to detail and can erode trust with your audience.
The Solution
Implement a review process after automated aggregation. Don’t just set it and forget it.
Use the tool’s content moderation features to filter out unwanted content based on keywords, sentiment analysis (if available), and visual inspection.
Assign a team member (or use a dedicated content moderation tool alongside your UGC platform) to review aggregated content before publication.
This way, only high-quality, relevant, and engaging content is showcased. Use social listening to refine your search parameters further and ensure you capture the right conversations.
2. Not Following Platform-Specific Best Practices for Display
Embedding a generic social media wall or digital signage on your website isn’t always the way to go.
Different social media platforms have different optimal formats, aspect ratios, and user behaviors. Displaying UGC without considering these will result to a poor user experience.
The Problem
Displaying squished, stretched or poorly formatted content makes your brand look unprofessional.
It also makes it harder for users to engage with the UGC, reducing its impact. For example, displaying vertical TikTok videos horizontally on a website looks amateurish.
The Solution
Customize the display of your UGC according to the platform where it’s being displayed. If you’re displaying UGC on your website, use shoppable UGC galleries optimized for desktop and mobile.
For digital signage, consider short video loops or visually striking image collages.
Make sure the display is big and positioned for easy viewing for social media walls at events. Use the features of your UGC tool to customize the display.
This might include video editing within the platform or options to change the layout and design of your social media walls.
3. Not Securing Proper Usage Rights for User-Generated Content
Just because someone posts something publicly on social media doesn’t mean you have the right to use it in marketing.
Using UGC without permission can lead to legal issues and hurt your brand. This is a critical aspect of UGC management and should be considered.
The Problem
Legal problems, negative PR and damage to brand trust. Users who feel their content was used without permission will publicly express dissatisfaction and potentially harm your brand. This is especially true for brands that focus on brand advocacy.
The Solution
Have a transparent process for obtaining usage rights. Many UGC platforms have features to make this process easier, such as automated permission requests or built-in licensing agreements.
If your tool doesn’t have these features, create a manual process. This might be messaging the UGC creator and asking permission to use their content, specifying how and where it will be used.
Always keep a record of these permissions. Ensure your team knows how important it is to secure usage rights and that this is a non-negotiable part of your UGC workflow.
By avoiding these mistakes and implementing the solutions above, you’ll be on your way to maximizing your UGC marketing efforts and creating a better experience for your audience.
Using the right tools and following best practices for UGC management will help you use authentic content to drive sales and brand advocacy.
Conclusion
UGC tools are a must-have for any brand that wants to use authentic content and drive sales.
By choosing the right tools, having a clear social media strategy, moderating content well and tracking results, you can have a successful UGC marketing strategy that resonates with your audience.
Remember, the right tools are a game changer; you can work smarter and faster with UGC and build brand advocacy and social proof across all your marketing channels.