As the holiday season approaches businesses have a special opportunity to boost sales with targeted marketing.
Whether you’re a small business or big brand the holiday shopping rush is the perfect time to connect with your audience.
Create a Thanksgiving marketing campaign with personalized promotions, special offers and content that stands out.
From Thanksgiving social media posts to email campaigns you can attract new customers and thank your existing ones. Seasonal offers and limited time deals will encourage holiday shoppers to act fast and drive more sales.
Local businesses can further engage with their community by embracing Thanksgiving traditions, hosting food drives or working with local charities.
This holiday season use smart marketing and convert visitors, build loyalty and drive sales.
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Embrace the Thanksgiving Spirit
1. Thanksgiving Social Media Post and Ideas
Walmart’s Thanksgiving posts are a great example of how to engage your audience in a fun way.
Asking simple questions like “Green bean or corn?” or “Pumpkin or pecan?” with classic Thanksgiving sides is a space for followers to participate and share.
This is relatable content that taps into Thanksgiving traditions and encourages engagement.
It’s a clever way to keep customers thinking about you during the Thanksgiving season and get them ready for Black Friday.
2. ibotta
Mail marketing during the Thanksgiving season is a great way to connect with your audience and give them value.
Ibotta’s “Friendsgiving” email is a great example of how to engage users by combining the spirit of Thanksgiving with an offer they can’t resist.
By asking customers to refer five friends for a $50 reward, Ibotta is tapping into the Thanksgiving theme of gathering with friends and family and the urgency of a limited time offer.
The personalization, the referral code and the direct call-to-action shows appreciation while driving new user engagement.
3. Use Thanksgiving Pop-Ups
The pop-up in the image is a great way to grab attention during the Thanksgiving season.
A clear 10% discount with a countdown timer uses both urgency and curiosity to engage. The playful ‘DON’T MISS OUT!’ with the countdown clock creates instant FOMO (fear of missing out) and gets users to take action before time runs out.
This type of pop-up is perfect for Thanksgiving promotions as holiday shoppers are always on the lookout for time sensitive deals.
It’s a great way to boost conversions by creating urgency so it’s a good marketing tool for the holiday season.
Also See : Top 5 Pop-up Examples
Create Urgency with Time-Sensitive Offers
4. Implement Countdown Timers
The image is a dynamic countdown timer from Lenovo’s Presidents Day Sale email campaign. The red background is urgent and the bold “Up to 68% off” at the top grabs attention.
The countdown timer ticking down to the next deals creates anticipation and gets shoppers to act fast. The layout is clean and strategic with buttons like “Shop PCs” and “Shop Tech” to make it easy for potential buyers to navigate.
This type of timer driven campaign is a great way to engage and Lenovo’s sneak peek at top deals for the next day adds to the excitement.
For holiday sales like Thanksgiving this is perfect for FOMO, to keep customers hooked for ongoing promotions.
Build trust & FOMO
Highlight real-time activities like reviews, sales & sign-ups.
5. Offer Limited-Time Deals
Limited time offers are one of the best ways to get customers to buy now, especially during the Thanksgiving season.
The image is a great example of this with an offer of “Extra 15% off” for orders in the next 15 minutes. By highlighting the urgency with a countdown timer this pop-up gets instant action and taps into FOMO.
Limited time offers create excitement and make customers feel like they’re getting a special deal which can lead to quicker conversions and more sales.
During Thanksgiving when customers are shopping and looking for the best deals, using time sensitive offers like this can make your brand stand out and drive holiday traffic.
6. Trigger FOMO
Fear of Missing Out (FOMO) is a powerful marketing tool and it’s even more powerful during the Thanksgiving season. The pop-up in the example shows how to trigger FOMO by offering a 10% off voucher for customers who order today.
The message with the voucher option creates instant urgency and gets customers to buy before the offer expires.
This tactic plays on customers’ natural fear of missing out on deals especially during the holiday season.
By using FOMO triggers like limited time offers, discounts or stock notifications you can get customers to make quick decisions and convert online visitors into buyers.
Boost Sales with Attractive Promotions
7. Use BOGO Offers
The image is a Buy 1 Get 1 Free offer from Detoxie, a skincare brand that specializes in anti-pollution and anti-stress products. The image is clean and calming just like the brand’s natural and stress relief message.
The promotion is about self care especially for those living in polluted cities.
Featuring leaves and simple product designs this marketing strategy communicates the benefits of Detoxie’s products and gets customers to buy into the offer.
These types of promotions work well during Thanksgiving as customers are looking for value driven deals and are focused on wellness and self care. The call to action “Shop Now” gets potential buyers to buy into the offer and drive sales through a timely deal.
8. Provide Quantity Discounts
The Brooks Brothers Thanksgiving sale image is a classic approach to holiday marketing with great discounts and festive visuals. 40% to 80% off shirts, suits and ties.
This is to grab the attention of holiday shoppers. Autumn leaves add a seasonal feel to it, so customers will shop during this limited time event.
This type of sale attracts both existing customers and new ones looking for deals.
Build trust & FOMO
Highlight real-time activities like reviews, sales & sign-ups.
9. Klarna
Offer “Buy Now, Pay Later” (BNPL) and you’ll be a game changer during the Thanksgiving season.
The image is Klarna’s BNPL option where customers can pay over time making purchases more affordable and appealing.
This is especially valuable during Thanksgiving when customers are looking for deals while managing their holiday budgets.
By using Klarna or similar services businesses can reduce cart abandonment and attract customers who are hesitant to buy big upfront.
Personalize Your Marketing Efforts
10. Send Personalized Deals via Email
In the example image the email is personalized to the recipient, addressed to them by name and referencing their leadership tips.
This makes the content feel relevant and gets the recipient to take action. The clear call to action “Win the week!” with a motivational message adds urgency and purpose to the email.
During Thanksgiving businesses can use this approach to send personalized offers, exclusive discounts and tailored recommendations to their customers.
By creating targeted email campaigns you can deepen customer relationships, increase open rates and drive sales.
11. Use Wisernotify
Social proof is an essential tool for driving conversions, especially during the busy Thanksgiving holiday season when customers are searching for trustworthy brands.
The WiserNotify Social Proof plugin, shown in this example, helps businesses build trust, create urgency, and encourage faster purchasing decisions.
By displaying real-time notifications of recent purchases, sign-ups, or other actions taken by customers, WiserNotify shows potential buyers that others are engaging with your brand, which can significantly influence their decision-making process.
With its easy-to-activate features, integrates seamlessly into your website, giving visitors the confidence they need to take the next step.
Engage Your Audience
12. Host a Contest
Running a Thanksgiving contest is a great way to get your audience engaged and involved during the holiday season. The image example is a virtual Thanksgiving contest where participants’ creativity and heartwarming messages are showcased.
Announcing the winners and featuring their work not only creates excitement but also deepens the relationship between your brand and its audience.
Contests generate user generated content which can be used to increase online engagement and attract new customers.
Whether it’s through art, writing or another creative outlet a Thanksgiving contest is a way for businesses to connect with their loyal customers in a fun and interactive way.
Build trust & FOMO
Highlight real-time activities like reviews, sales & sign-ups.
13. Social Media Ads
The image above is from Hurley’s Marketplace promoting a stress free Thanksgiving meal with a ready to eat family feast, turkey, ham or Cayman style beef and all the favorite side dishes.
The image is a feast of Thanksgiving classics, roasted meats to stuffing all prepared for you. This marketing approach speaks to busy individuals or families who want to save time without sacrificing a traditional Thanksgiving dinner.
The warm colors, food photography and clear call to action “Order Now” makes it easy for customers to take advantage of this no cook meal option.
By highlighting the convenience and variety of meal options Hurley’s is tapping into the holiday spirit and offering a practical solution for Thanksgiving dinner.
14. Encourage People to Give Back
This Thanksgiving image highlights a compassionate and community-driven marketing approach with a “Give Thanks” theme.
It promotes the idea of donating food supplies to help others during the holiday season, encouraging people to come together and support those in need.
The visual of people holding hands over a traditional meal reinforces the sense of gratitude, unity, and togetherness that Thanksgiving embodies. Featuring a warm color palette with autumn tones, the image aligns perfectly with the seasonal themes of Thanksgiving and giving back.
The clear call to action — “Donate Food Supplies” — adds an element of social responsibility, inviting customers and businesses alike to make a meaningful impact during this holiday season.
It’s an excellent example of how businesses can incorporate charity and goodwill into their Thanksgiving marketing campaigns to build stronger connections with their audience while fostering a sense of community.
Wrap up
By implementing these 14 Thanksgiving marketing ideas, you’ll be well-positioned to increase sales and engage your audience during the Thanksgiving holiday weekend.
From creating Thanksgiving-themed content to offering limited-time deals and personalized promotions, each strategy can be tailored to fit your brand’s products and target audience.
Embrace the Thanksgiving spirit, and watch your holiday marketing campaigns skyrocket sales while building lasting relationships with your loyal customers.
Don’t forget to express gratitude, offer discounts, and make the most of seasonal themes to attract holiday shoppers and drive repeat business this Thanksgiving season.
Boost Conversion Instantly
Add Social Proof & Urgency to your website
