Social selling generates 45% more opportunities than cold calling.
If that number doesn’t make you rethink your sales strategy, the 32 statistics and trends in this article will.
Top Social Selling Statistics
87% of buyers think that social media helps them in making purchasing decisions.
59% of businesses say that their company is making more sales through social media marketing.
58% of Instagram users have gained interest in a product after seeing it on the platform.
The United States has spent around $72.3 billion on Social Selling.
54% of B2B marketers generate leads from Social Media.
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Social Selling Statistics: A Global Perspective
As social media platforms grow globally, so does the social selling potential.
Here are some interesting global social selling statistics
1. 78% of businesses that use social selling strategies outperform those that do not.
2. Social media users, according to a January 2024 survey, now amount to around 5.04 billion.
3. The social media usage is predicted to reach 6.05 billion people by 2028.
4. Facebook, with around 3 million users, is the most used social networking site globally.
5. The average daily time spent on social media is 2 hours and 20 minutes.
6. According to Smart Insights, 87% of buyers think that social media helps them make purchasing decisions.
This means social media strategy and influencer marketing should play an important part in any marketing strategy to attract more sales.
Social Selling Adoption Statistics
Many businesses use social media channels to nurture sales prospects and build deeper relationships with their existing customers.
Some social selling stats for sales adoption are:
7. 63.4% of sales reps that use social media advertising see increased sales.
8. 56% of sales professionals using social selling programs find new potential leads.
9. Around 48.9% of businesses planned to adopt a more effective social sales strategy to increase their social media presence.
10. According to HubSpot, 59% of businesses say that their company is making more sales through social media marketing than other forms of marketing.
This indicates that the sales process is now directly affected by social opinions, and an online presence can help build meaningful relationships with consumers.
Non-social sellers are highly affected by the decision not to build an online presence.
11. 47.4% of Gen-Z agree that a brand’s social stance affects brand loyalty.
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Social Media Selling Statistics
The world of social media is accessible through many platforms. Internet users access social media through Facebook, Instagram, X, Snapchat, etc.
Brands can optimize their sales through these channels and increase their revenue. Some social media statistics are:
12. 89% of marketers, according to the image given above, prefer using Facebook, while 80% prefer Instagram as a social selling tool.
13. Over 64 million users have reported shopping on Facebook this year.
14. According to Omnicore, 58% of Instagram users have gained interest in a product after seeing it on the platform.
That amounts to around 1.16 billion people. Social selling has proven to be used efficiently by sales and marketing teams.
15. TikTok advertising revenue reached a staggering $18 billion in 2023.
16. 39% of brands experienced reduced contact time on social media, and 24% saw improved conversion rates.
17. In 2024, Snapchat’s total ad revenue worldwide will amount to 4.04%, up 10.5% YoY.
Social Media Selling Statistics by Country
Almost all countries have access to social media nowadays, thus encouraging brands to target international audiences.
Here are some social selling statistics by country:
18. YouTube. Ads reach 86.4% of the UK’s total user base, with age not being a restriction.
19. A report states that 60.9% of enterprises in the EU use social media to extend influence.
20. The social media advertising market in Africa is predicted to grow by 4.28% between 2024 and 2028
21. According to Statista, The United States has spent around $72.3 billion on Social Selling.
This has generated profits and revenue of $36.3 billion. This again goes to show the importance of social selling.
22. 69% of agencies spend on social media marketing in India.
23. 31% of sales prospects come from social media
Prospects have a very high chance of becoming loyal consumers.
These can boost your returns on investment and revenue and can also help you target audiences more thoroughly.
Identifying sales prospects can help you better understand the requirements of your customers.
These prospects can be nurtured through direct mail, cold calling and sales calls, follow-ups on purchased products, referral discounts, etc.
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B2B Social Selling Statistics
Business to Business (B2B) is a transaction conducted between two businesses. These transactions generally happen in a supply chain. This also includes social selling.
Some B2B social selling statistics are:
24. 86% of B2B marketing is conducted on LinkedIn, with Facebook coming second at 79%.
25. 67% of B2B purchase decisions are affected by product specifications and functionality.
26. 31% of B2B professionals believe they have built stronger relationships and gained potential customers through social media.
27. 75% of B2B buyers use social media to make buying decisions.
28. According to MarTech, 54% of B2B marketers generate leads from Social Media.
This means that social media is one of the key areas where decision-makers go to research brands.
29. 39% of companies have generated revenues through social selling.
LinkedIn Sales Navigator: Is It Worth It?
30. LinkedIn Sales Navigator helped 22% of businesses identify a specific niche and increase sales in that industry.
LinkedIn Sales Navigator is a tool that helps sales teams maintain relationships with their buyers. It is a very important tool in the B2B industry.
It is a cost-effective way to preserve good relationships and encourage virtual sales. As with any online tool, you need to learn to use it effectively to see profits.
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Social Selling Trends to Watch
Social media is a very important part of our daily lives; we spend at least an hour on various platforms either to gain information, find something that interests us, or just to unwind.
Using this mammoth to market products and services can help a business immensely.
Some trends in Social selling are:
The Rise of Social Commerce
31. Facebook has the largest share at 19% among digital buyers.
Social media marketing has been on the rise ever since companies started using social networking sites as a means to market and sell their products. Today, many businesses use social media to accept orders.
For example, you can order products directly on WhatsApp due to the WhatsApp for Business provision.
This automatically connects you to businesses and helps you place orders through a bot-generated interaction.
Also see: 37 New Social Commerce Statistics & Trends
Short-Form Video in Social Selling
32. At least 75% of social media users prefer learning about a product through short-form videos.
Short-form videos were first introduced through TiKTok and have since gained popularity. The main platforms that use short-form videos are TikTok, Instagram Reels, and YouTube Shorts.
Marketers use these video formats to introduce a new product that is visually appealing to a consumer or place influencer reviews that show the product in a good light.
Short-form videos also help retain a huge amount of viewers as they are more engaging and create a sense of familiarity.
Social Selling Strategies & Tactics
Social media marketing can be tricky and unfamiliar at first. The social media world does not function like regular internet marketing. Many factors affect the popularity and visibility of a brand.
Some strategies and tactics given below can help you in the process.
Content Sharing: What Works, What Doesn’t
Content sharing is when a company strategically splits the content across social media platforms. This helps you widen your viewer and consumer base and explore different leads.
The main goal is building relationships, lead generation, and sharing or finding useful resources. Some yes and no’s of Content Sharing are:
What works
Use Social Media as a Customer Service tool.
Be consistent across all platforms.
Share original, high-quality content.
Interact with your followers and commenters.
What Doesn’t
Do not go overboard with hashtags.
Do not depend on automation too much.
Number of followers does not equal high sales.
Plagiarism is a no-go.
Engagement Tactics: Likes, Comments, Shares
Businesses need to encourage interaction with the posts on social media. The Like, Comment, and Share buttons matter a lot.
These three actions are the holy trinity of visibility and brand outreach. The more shares you have, the more your brand visibility increases.
Comments single-handedly increase brand reputation and can be a driving force in increasing sales.
Thus, these engagement devices can help you increase your social media presence and provide a wider consumer base for products.
So, encourage the viewers to like, comment, and share.
Boost Conversion Instantly
Add Social Proof & Urgency to your website
Key takeaways from this article
Social media marketing is of the essence in this digitally fueled world. Social selling can generate immense profits as well as present new ways of marketing products.
The digital space is constantly evolving, with new tools and platforms appearing almost every year. Facebook and Instagram are the most popular platforms for product research.
Social marketing requires a certain attention to detail that can help in increasing a brand’s presence online.
The stats given above state the importance that sales professionals need to give to social media platforms and have an effective social selling strategy.
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