40 Shopify Statistics for 2026 (Stores, Sales & Conversion)

If you run a Shopify store or plan to start one, the numbers on this page tell you what you are getting into how big the platform is, what an average store actually makes, and where the sales come from.

Shopify now powers millions of stores and processed $378 billion in merchant sales in 2025. But averages hide a hard truth: most new stores never take off, and the ones that win convert at more than double the average rate.

This page has 40 up-to-date Shopify statistics – platform size, revenue, market share, store-level benchmarks like conversion and order value, app data, and what AI is changing.

Key Shopify Statistics

Ten numbers that sum up Shopify right now. Figures are current as of August 2026, based on the latest published data from each source.

Metric	Latest Figure
Live Shopify stores worldwide	More than 4.8 million
Shopify revenue in 2025	$11.56 billion
Merchant sales (GMV) in 2025	$378 billion
Share of the US ecommerce platform market	About 30%
Average Shopify store conversion rate	Around 1.4%
Average annual revenue per store	About $72,000
Shopify traffic from mobile	79%
New stores still active after 90 days	About 1 in 10
Apps in the Shopify App Store	More than 13,000
Merchants using Shopify’s AI features	42%

How Big Is Shopify?

More than 4.8 million live stores in 175+ countries, and hundreds of millions of shoppers buying from them every year.

1. More than 4.8 million Shopify stores are live worldwide, and some counts run as high as 6.8 million.

2. Shopify merchants sell in more than 175 countries.

3. The United States has the most stores, with more than 2.5 million.

4. More than 2 million active merchants run their business on Shopify.

5. An estimated 875 million people have bought from a Shopify store.

6. Store count grew 18% year over year in late 2025.

7. Only about 1 in 10 new Shopify stores is still active 90 days after launch.

That last number is the honest one. Opening a store is easy. Getting traffic and turning it into sales is the part that decides who stays.

Shopify Revenue Statistics

Shopify had its biggest year yet in 2025, and merchant sales passed $1 trillion lifetime.

8. Shopify generated $11.56 billion in revenue in 2025, up about 30% from the year before.

9. That follows $8.88 billion in 2024 and $7.06 billion in 2023.

10. Q4 2025 was its best quarter ever at about $3.67 billion, and Q1 2026 brought in $3.17 billion.

11. Merchant solutions made about $8.8 billion in 2025, while subscriptions made about $2.75 billion.

12. Shopify merchants processed $378 billion in sales (GMV) in 2025.

13. GMV has more than doubled since 2021, when it was about $175 billion.

14. Early in 2025, Shopify passed $1 trillion in lifetime merchant sales.

Shopify makes most of its money when its merchants make money, through payments and services. That keeps the platform focused on merchant sales growth.

Shopify Market Share Statistics

Shopify leads the US platform market by a wide margin, and its enterprise tier is the fastest-growing part.

15. Shopify holds about 30% of the US ecommerce platform market, more than any rival.

16. About 10.6% of all ecommerce websites worldwide run on Shopify.

17. More than 44,000 merchants run on Shopify Plus, the enterprise plan.

18. Enterprise adoption is the fastest-growing segment, up 34% year over year.

19. During peak shopping events, Shopify Plus merchants process close to $2 million in sales per minute.

Big brands moving in matters for small stores too: checkout, speed, and features built for enterprises reach every plan.

See how the platform compares in our Shopify vs WooCommerce breakdown.

What Does an Average Shopify Store Make?

About $72,000 a year, with a 1.4% conversion rate and an $85 average order. The best stores convert at more than double that.

20. The average Shopify store makes about $72,000 in revenue per year.

21. The average store conversion rate is around 1.4%, and the best stores convert above 3%.

22. The average order value across Shopify stores is about $85.

23. Desktop orders average $155.75, while mobile orders average $112.29.

24. 79% of Shopify traffic comes from mobile, and 69% of purchases happen on mobile.

25. Mobile carts get abandoned 75 to 78% of the time, against 65 to 68% on desktop.

26. Shop Pay checkouts convert up to 50% better than guest checkout.

27. Shopify stores process more than 5 billion orders a year in total.

Your store is a mobile store first. Most visits and most purchases happen on phones, which is where slow pages and clunky checkouts cost the most.

The mobile commerce statistics and cart abandonment statistics break both problems down.

Shopify App and Marketing Statistics

The app store shows what working merchants actually install, and reviews sit at the top of the list.

28. The Shopify App Store now has more than 13,000 apps.

29. The most popular app on the entire store is Judge.me, a review app with more than 39,000 reviews and a 5-star rating.

30. Shopify stores get more than 2.1 billion visits every month combined.

31. 61% of merchants sell on multiple channels, including Meta, Google, TikTok, and Amazon.

32. Meta drives more than 60% of paid traffic to Shopify stores.

It says a lot that the number one app in a store of 13,000 is a review app. Merchants learned that proof sells, and shoppers look for reviews on the website before they buy.

What Changed With AI at Shopify?

Shopify built AI into the admin, and it started connecting stores to AI shopping assistants outside the platform.

33. 42% of Shopify merchants now use the platform’s AI features.

34. Sidekick, Shopify’s AI assistant, answers questions and runs tasks inside the store admin.

35. Shopify Magic writes product descriptions, emails, and replies from a short prompt.

36. Shopify products can now be bought inside AI tools like ChatGPT and Perplexity through its catalog partnerships.

The last one matters most for the future. Your product pages and reviews are becoming the data AI assistants use to recommend and sell products, even when the shopper never visits your store first.

The Bigger Ecommerce Picture

Shopify grows because online shopping keeps growing.

37. About 2.71 billion people worldwide shop online.

38. Roughly 1 in 4 of them has bought from a Shopify store.

39. Global ecommerce sales are expected to pass $6.3 trillion in 2026.

40. Online sales now make up about 22% of all retail worldwide.

The full picture of who shops online, when, and why is in these online shopping statistics.

How to Use These Numbers

Treat the averages as a starting line, not a ceiling. A 1.4% conversion rate and $85 orders is what a default store does.

The stores that beat it work on the same short list: fast mobile pages, a simple checkout with Shop Pay turned on, and visible proof.

Proof is the cheapest lever. The top app on all of Shopify is a review app because showing real customers changes conversion.

Displaying reviews, recent sales, and live visitor activity on your product pages adds the trust that turns the 98.6% who leave into buyers, and social proof combined with personalization is how the top stores get above 3%.

Conclusion

Shopify keeps getting bigger. Revenue passed $11.5 billion, merchant sales passed $378 billion in a year, and the platform now leads the US market by a clear margin.

For store owners, the useful numbers are the benchmarks. An average store converts 1.4% of visitors and takes $85 per order, most of it on mobile. The winners beat those numbers with speed, simple checkout, and proof.

The next change is already here. AI now helps run stores and has started selling from them, inside tools like ChatGPT. The stores with strong products, clean data, and real reviews are the ones AI will recommend.

Sources

DemandSage | Yaguara | ZIK Analytics | Digital Applied | Wytlabs | Ringly