You’ve probably heard of social proof. Or maybe you haven’t.
Either way, I’m about to explain what it is and why it’s REALLY important for your Shopify store.
Social proof is basically a fancy way of saying: “Hey look! Other people use this product… so you should too!”.
It’s kind of like how you’re more likely to eat at a busy restaurant than an empty one.
Because if lots of people are eating there, it must be good, right?
Well, the same thing goes for your Shopify store.
If someone sees that other people are buying your products, they’re more likely to buy from you. Makes sense.
But how can you add social proof to your Shopify store? That’s where social proof apps come in.
These apps make it easy to add things like reviews, testimonials, and recent sales notifications to your website to create social proof.
And that can help you boost sales and increase conversions.
Because remember: If people see that others are buying your products, they’re more likely to do the same.
In this post, I’m going to share the top 9 Shopify social proof apps that you can use to increase sales and boost conversions.
All of these apps work GREAT in 2025.
Why social proof matters to boost sales for Shopify stores
Before we dive into the list of apps, let’s talk about why social proof is so important for Shopify stores.
First off, social proof can help you build trust with potential customers.
If you see that a product has hundreds of positive reviews, you’re more likely to trust that it’s a good product. And if you trust a product, you’re more likely to buy it.
Creating social proof can also help you create urgency.
For example, if you see that a product is selling out quickly, you might be more likely to buy it before it’s gone. Because you don’t want to miss out!
Finally, social proof can help you increase engagement with your website visitors.
For example, if you have a social proof app that shows recent sales notifications, people might be more likely to stick around on your website and see what all the fuss is about.
So yeah… social proof is pretty important.
But with so many different social proof apps out there, it can be tough to know which one to choose. That’s why I created this list.
I’ve hand-picked the 9 best social proof apps for Shopify stores.
And I’ve even included some tips on where to display social proof on your website.
So let’s get started…
1. Wisernotify
Wisernotify is a powerful social proof app that can help you boost sales and increase conversions.
It has a ton of features, including:
Recent sales notifications: Show pop ups when someone buys a product from your store.
Social proof notifications: Display reviews, testimonials, and other forms of social proof.
Countdown timers: Create urgency by showing a countdown timer for a sale or promotion.
Wisernotify is also super easy to use. You can install it on your Shopify store in just a few clicks.
And it has a user-friendly interface that makes it easy to customize your notifications.
Best Feature: “Variety of Notification Types”
Wisernotify offers a wide range of notification types to choose from.
This includes sales popups, review notifications, and even form submissions.
That way, you can find the perfect notification type for your needs.
Pricing: Offers a free plan with paid options starting at $5/month.
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Add Social Proof & Urgency to your website
2. Wisernotify product reviews
This is a separate app from Wisernotify (but it’s made by the same company).
Wisernotify Product Reviews is a great way to add reviews to your product pages.
It lets you import reviews from other platforms (like Google and AliExpress).
And it has a bunch of features that can help you boost conversions, such as:
Photo reviews: Let customers upload photos of your products.
Google reviews: Display your Google reviews on your product pages.
Review requests: Automatically send customers emails asking them to leave a review.
Best Feature: “Review Carousel”
This feature lets you display your reviews in a carousel format.
This is a great way to show off a lot of reviews without taking up too much space on your product pages.
Pricing: A free plan with paid options starting at $9/month.
3. Nudgify
Nudgify is a unique social proof app that uses “nudges” to increase sales. Nudges are small, subtle messages that can encourage people to take action.
For example, a nudge might say something like:
- “How many people have this in their cart right now?”
- “Hurry! Only 3 left in stock!”
- “This product is popular today!”
Nudgify has a bunch of different nudges to choose from.
And you can customize them to match your brand.
Best Feature: “A/B Testing”
This feature lets you test different nudges to see which ones work best.
That way, you can make sure that you’re using the most effective nudges possible.
Pricing: Offers a free plan with paid options starting at $9/month.
4. Provesource
Provesource is another great social proof app that can help you boost conversions. It has a lot of the same features as Wisernotify, such as:
- Recent sales notifications
- Social proof notifications
- Countdown timers
But Provesource also has some other features, such as:
Live visitor count: Show how many people are currently viewing your website.
Hot streak: Display a notification when you get a lot of sales in a short period of time.
Best Feature: “Customizable Design”
Provesource makes it easy to customize the design of your notifications.
You can change the colors, fonts, and even the animation.
That way, you can make sure that your notifications match your brand.
Pricing: Offers a free plan with paid options starting at $7/month.
5. Qikify
Qikify is a social proof app that’s designed to be fast and easy to use. It has a simple interface that makes it easy to set up your notifications.
And it has a bunch of features that can help you increase sales, such as:
- Sales notifications
- Review notifications
Qikify also has a free plan.
So you can try it out before you commit to a paid plan.
Best Feature: “Ease of Use”
Qikify is one of the easiest social proof apps to use.
You can set it up in just a few minutes.
And it doesn’t require any coding knowledge.
Pricing: A free plan with paid options starting at $6.99/month.
6. FOMO
FOMO is a popular social proof app that can help you create urgency. It does this by showing recent orders and other social proof messages.
For example, FOMO might show a notification that says:
- “Someone just bought this product!”
- “This product is selling out fast!”
- “3 people are viewing this product right now!”
Best Feature: “Integration with Other Apps”
FOMO integrates with a lot of other apps, such as:
- Shopify
- Mailchimp
- Klaviyo
This makes it easy to use FOMO with your existing marketing stack.
Pricing: Offers a free plan with paid options starting at $25/month.
7. Trustify
Trustify is a social proof app that focuses on building trust. It does this by showing reviews, testimonials, and other forms of social proof.
Trustify also has some unique features, such as:
Verification badges: Show badges next to your reviews to show that they’re verified.
Review highlights: Highlight key phrases from your reviews.
Best Feature: “Trust Badges”
Trustify offers a variety of trust badges that you can display on your website.
This can help you build trust with potential customers.
Pricing: A free plan with paid options starting at $8.99/month.
8. Sternify
Sternify is a social proof app that’s designed to be visually appealing. It has a bunch of different notification styles to choose from.
And you can customize them to match your brand.
Sternify also has some other features that can help you boost sales.
Best Feature: “Visual Appeal”
Sternify has some of the most visually appealing notifications of any social proof app.
This can help you grab the attention of your website visitors.
Pricing: Only offer paid options starting at $19.99/month.
9. Junip
Junip is a relatively old social proof app. But it’s already making a big impact.
It has a bunch of features that can help you boost sales, such as:
- Product Review notifications
- Social proof notifications
- Review requests
Junip also has a free plan.
So you can try it out before you commit to a paid plan.
Best Feature: “Review Management”
Junip makes it easy to manage your reviews.
You can respond to reviews, flag fake reviews, and more.
Pricing: A free plan with paid options starting at $29/month.
Top social proof app recommendations
OK, so those are the 9 best social proof apps for Shopify. But which one should you choose?
It can be tough to pick the perfect app for your specific needs, especially with so many great options out there.
To make things easier, I’ve narrowed it down to my top 2 recommendations:
1. Wisernotify
This is my go-to app for all-around social proof. It’s like the Swiss Army knife of social proof apps!
It’s packed with features, incredibly versatile, and super user-friendly. Whether you’re looking to display recent sales notifications, showcase customer reviews, or run countdown timers to create urgency.
Wisernotify has you covered. Plus, it’s easy to set up and customize, even if you’re not a tech whiz.
Why I love it: Wisernotify offers a wide range of notification types, so you can find the perfect fit for your store. You can show sales popups, review notifications, and even form submissions.
It’s like having a whole toolkit of social proof tactics at your fingertips!
2. Wisernotify Product Reviews
If you’re looking to specifically boost your product pages with social proof, then this app is a must-have.
It’s designed to make adding and managing reviews a breeze.
You can import reviews from other platforms (like Google and AliExpress), showcase photo reviews, and even automate review requests.
Why I love it: The “Review Carousel” feature is a game-changer! It lets you display a bunch of reviews in a compact and engaging way, without cluttering your product pages.
Plus, being able to easily integrate Google reviews is a huge plus for building trust.
Where to display social proofs on Shopify?
Once you’ve chosen a social proof app, you need to decide where to display your social proof notifications.
Here are a few ideas:
1. Homepage
Your homepage is a great place to display social proof.
This is because it’s one of the first pages that people see when they visit your website.
You can use social proof on your homepage to:
Build trust with potential customers
Increase engagement with your website visitors
Promote your most popular products
For example, you could display a notification that says:
- 100+ people have bought this product this week!
- This product has an average rating of 4.5 stars!
2. Product Listing Page
Your product listing page is another great place to display social proof.
This is because it’s where people go to browse your products.
You can use social proof on your product listing page to:
- Highlight your most popular products
- Increase conversions
- Create urgency
For example, you could display a notification that says:
- This product is low in stock!
- Someone just bought this product!
3. Product Detail Page
Your product detail page is where people go to learn more about a specific product.
You can use social proof on your product detail page to:
- Increase conversions
- Build trust with potential customers
- Answer common questions
For example, you could display:
- Reviews from other customers
- Testimonials from experts
- FAQs about the product
4. Checkout Page
Your checkout page is where people go to complete their purchase.
You can use social proof on your checkout page to:
- Reduce cart abandonment
- Increase conversions
- Build trust with potential customers
For example, you could display a notification that says:
- Other customers also bought these products
- This product has a 30-day money-back guarantee
3 Common Social Proof Implementation Mistakes
Even with the best social proof apps, you won’t see results if you don’t use them effectively.
Here are 3 common mistakes to avoid:
1. Insufficient Testing
Don’t fall into the trap of “set it and forget it”! What works for one store might not work for another.
It’s crucial to A/B test different social proof strategies, notification types, and placements to see what resonates best with your audience.
Experiment with different messages, designs, and timing to optimize for maximum impact.
Start by testing small changes, like the wording of your notifications or the color of your popups. Track your results closely and make adjustments based on what you learn.
2. Using Generic and Overused Notifications
“Someone just bought this product!” Yeah, yeah, we’ve all seen that one before.
To really capture attention and build trust, your social proof notifications need to be unique and relevant to your brand.
Get creative with your messaging! Instead of generic phrases, try incorporating your brand’s personality and voice.
Highlight specific benefits or features of your product in your notifications.
For example, instead of “Someone just bought this jacket!”, try “Someone just snagged this cozy winter jacket – perfect for staying warm and stylish!”
3. Lacking Timing and Notification Control
Timing is everything! Showing a popup the second someone lands on your site can be annoying. Bombarding them with notifications throughout their visit isn’t much better.
You need to find the sweet spot where your notifications are helpful and persuasive, not intrusive.
Use your social proof app’s settings to control the frequency and timing of your notifications. Consider using triggers, like time spent on page or scroll depth, to display notifications at the most opportune moments.
Wrap Up
So there you have it.
Those are the top 9 Shopify social proof apps.
I hope this post has helped you learn more about social proof and how to use it to boost sales and increase conversions.
Now I’d like to hear from you:
Which social proof app are you going to try first?
Or maybe you have a question about social proof.
Either way, let me know by leaving a message below right now.
