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20 Best SEO Tools Digital Marketing Agencies can try in 2022

20 Best SEO Tools Digital Marketing Agencies can try in 2022


A good SEO agency can be found based on the quality of work they're providing including advanced keywords research, premium site audits, in-depth competitors' website analysis, ranking analysis, identifying strong backlinks, and providing powerful suggestions.

To deliver that quality, digital marketing agencies are using many advanced SEO tools that are now needed for each SEO agency.

If you're an SEO agency owner and look for some best SEO tools that help to level up your agency work and enhance your organization's productivity, then keep reading this article.

In this article, we've handpicked the 20 best SEO tools that become essential for each SEO agency to grow their business and enhance their productivity.

Without any further delay, Let's begin!

Here are 20 Best SEO Tools for Digital Marketing Agencies (2022)

1. SEMrush

SEMrush is an all-in-one SEO tool popularly known for its rank tracking, site audits, backlinks check, link building, and marketing campaigns.

SEMrush helps businesses to boost their visibility in all the digital channels and get in front of potential customers. It's a secret of many SEO agencies and website owners to get a better ranking on search engines by finding the best keywords to rank, analyzing competitors' strategies, and implementing SEMrush suggestions to give better ranking and results.

It's mainly used to analyze the keywords, track competitors' websites, and provide the best SEO strategies to get a better ranking on search engines.

Key Features of SEMrush:

  • Domain and keywords analysis
  • Competitors website analysis
  • Project management
  • Advanced report
  • Content marketing
  • Site audit
  • Best SEO recommendations
  • Link building tools
  • Backlink analysis

Pricing

SEMRush comes with a 7-Day Free-Trial, and if you're satisfied, you can switch to its affordable plans.

2. Ahrefs

Ahrefs is another popular and agency's preferred SEO tool that provides amazing features, including keyword research, link building, competitors' in-depth analysis, site audits, and rank tracking. Ahrefs is the first preference for digital marketing agencies because it's more than a ranking tool.

Ahrefs has an in-depth comparison feature, where you can select the top 5 websites, including your site. Compare all sites to check their performance, ranking, backlinks, and keywords and provide the best SEO strategies for your website to get a better ranking than others.

Ahrefs provide more accurate results by conducting in-depth analysis and providing all necessary details about the website and keywords.

Key Features of Ahrefs:

  • Domain analysis
  • Keywords research tools
  • Site explorer
  • User-friendly interface
  • Rank tracking
  • Site audits
  • Organic and paid search
  • Backlink analysis

Pricing

Ahrefs comes with some Free Tools to access, and later you can switch to affordable plans for advanced features.

3. KWFinder by Mangools

KWFinder is a special SEO tool specifically designed for agencies and digital marketers to find long-tail keywords with low SEO difficulty to get a better ranking on search engines.

With this tool, many SEO experts and agencies can easily find the list of long-tail keywords that can be easily ranked based on their search volume, cost per click, and keywords difficulty. Also, it has an option for Niche-specific keywords research to get more accurate and low-ranking keywords.

It's one of the essential SEO tools because of its advanced features, including finding rankable keywords, SERP, rank tracking, finding strong backlinks, and in-depth competitors' website analysis. KWFinder generates a helpful SEO report that gives valuable suggestions for your website and gets a better ranking on search engines.

Key Features of KWFinder:

  • Find rankable keywords with low difficulty
  • SERP checker
  • Rank tracking
  • In-depth competitors website analysis
  • Find strong backlinks
  • Site profiler
  • Support extensions

Pricing

KWFinder comes with a 10-Day Free-Trial (No credit card required), and later you can switch to its affordable plans for advanced features.

4. Google Search Console

Billions of people trust Google, and there's a strong reason behind it, i.e., quality, results, and performance. Whenever you're looking for SEO tools, most SEO experts recommend using Google Search Console. It's an SEO tool that allows users to do SERP analysis and keyword research with accurate results.

If you're a beginner and want to start your SEO journey, it's a must-have SEO tool that helps you learn about keyword research, analyze reports, and check metrics for other websites.

Also, you can get valuable suggestions from the Google Search Console about your website optimization and strategies to get a better ranking on search engines.

Key Features of Google Search Console:

  • Keywords analysis
  • Provide the best suggestions to improve your website
  • Optimize your content
  • Alerts for improvements
  • Easy-to-use interface
  • in-depth report generation
  • Understand the algorithm for ranking

Pricing

Google Search Console is a completely Free SEO tool.

5. Moz Pro

Moz Pro is one of the most popular SEO tools many SEO experts and agencies use. This tool has all the necessary features required for high-level SEO optimization.

It has various advanced features, including best rank tracking, site audits, backlink analysis, and link building.

With this tool, you can generate accurate reports of keyword research, backlinks, and metrics that help you to optimize your website and give a better ranking.

Key Features of Moz Pro:

  • Site audits
  • Rank tracking
  • Backlink analysis
  • In-depth keywords research
  • SEO insights & report
  • Report generation
  • Excellence customers support

Pricing

Moz Pro comes with a 30-Day Free-Trial, and later you can pick any plan for better results.

6. SEO PowerSuite

SEO PowerSuite is a complete suite of SEO tools that provides useful features, including profound keyword research, advanced rank tracking, in-depth competitor analysis, link assistant, site audits, and backlink analysis.

These amazing features make this SEO PowerSuite a top-rated SEO tool for SEO experts and agencies. Most big agencies are using this tool to handle big projects and keep the website optimized for ranking.

Also, it produces a high-level report that gives in-depth details about the analysis and valuable suggestions to improve your website rankings.

Key Features of SEO PowerSuite:

  • Advanced Rank tracking
  • Profound Keywords research
  • Link assistant
  • Site audits
  • Backlink analysis
  • Excellent customer support
  • SEO SpyGlass
  • User-friendly interface
  • AdWords & Analytics integration

Pricing

SEO PowerSuite comes with a Free Plan to use its basic features, and later you can switch to its premium plan for advanced features.

7. SpyFu

SpyFu is a complete kit for SEO analysis and growing your website rankings & conversions. SpyFu is a great SEO tool for analyzing purposes, and businesses can find out some real stats and data required to make big decisions for a company's growth.

With SpyFu, you can increase your website traffic, find rankable keywords and get a better ranking on search engines.

As its name implies, SpyFu is a secret spy with all the tools and features required to spy on your competitor's activities and provide you with a complete in-depth report with great strategies to apply to your website and stand out in your business.

There are various advanced features of SpyFu, including competitors' website analysis, in-depth keywords research, rank tracking, backlinks builder, detailed comparison, and SERP analysis.

Using advanced features and in-depth reports, you can grow your website ranking, increase traffic and turn your visitors into customers.

Key Features of SpyFu:

  • Easy-to-use interface
  • In-depth keywords research
  • Rank tracking
  • Competitors website analysis
  • SERP analysis
  • Detailed report
  • Domain comparison
  • Backlink analysis

Pricing

SpyFu comes with a Free Version to use its basic features, and once a user is satisfied, you can switch to its premium plans for advanced features.

8. GrowthBar

If you're a blogger or digital marketing agency looking for an AI-based SEO tool that gives you better ranking, more traffic, and increased conversions, then GrowthBar is specifically designed to fulfill your desired results.

It's an AI-based SEO tool with unique features, including AI content generation, AI outlines, keywords research, backlink analysis, and competitors' website analysis.

GrowthBar comes with an AI writing tool, where you can automatically generate high-quality blog content through AI in one click and use it for your website to get ranking.

With its user-friendly interface and automated features, it becomes easy for any user to generate quality content, do in-depth keyword research and get a better ranking on search engines.

Key Features of GrowthBar:

  • AI writing tool
  • AI Outlines
  • Advanced keywords research
  • Backlink analysis
  • Competitors website analysis
  • Content ideas generation
  • Support extensions
  • Excellent customer support
  • Meta title/description

Pricing

GrowthBar offers Three paid plans with a 7-Day Money back guarantee. You can try a suitable plan and use its advanced features.

9. SE Ranking

SE Ranking is one of the best SEO tools that agencies and SEO experts mostly prefer. It's mainly used for analyzing and marketing purposes to get a better ranking and stand out from the competition.

SE Ranking comes with various advanced features, including 100% accurate keywords rank tracking, in-depth website audit, backlink analysis, keywords research, traffic analysis, competitors analysis, marketing plan, one-page SEO, white-label, and generating powerful reporting tool.

It comes with all the necessary features required for any website owner to increase traffic, better ranking position, and stand out from the competition.

Key Features of SE Ranking:

  • White label
  • Keywords research
  • Site audits
  • Marketing plan
  • On-page SEO
  • API
  • Easy-to-use interface
  • Competitors website analysis
  • Powerful reporting tool

Pricing

SE Ranking comes with a 14-Day Free-Trial (No credit card required), and later you can switch to any paid plan for advanced features.

10. LongTailPro

LongTailPro is very popular between SEO experts, bloggers, and agencies. This tool is specifically used to find only long-tail keywords that are easy to rank on search engines and give you a high ranking.

This tool will conduct in-depth research and make a list of long-tail keywords less difficult so that you can easily rank and bring more traffic and conversions to your website.

LongTailPro has various advanced features, including less difficult keywords suggestions, competitive analysis, rank tracking, site audits, and strong reports.

Key Features of LongTailPro:

  • Identify less difficult keywords to research
  • Competitors analysis
  • Rank tracking
  • Easy-to-use interface
  • SERP analysis
  • Domain analysis
  • Backlink analysis

Pricing

LongTailPro comes with a 7-Day Free-Trial, and then you can pick a suitable plan for your business.

11. SerpStat

SerpStat is one of the most helpful SEO tools mostly preferred by small businesses, enterprises, SEO experts, and digital marketing agencies.

It's a growth-oriented SEO tool that users use for SEO, competitors' website analysis, domain analysis, keywords research, Site audits, API, SERP analysis, and detailed custom reports.

Its user-friendly interface and complete managing dashboard make it easy to use this tool for anyone and optimize their website for better ranking, competitor analysis, and increased conversions.

Key Features of Serpstat:

  • Keywords research
  • Competitors analysis
  • Site audits
  • Rank tracking
  • On-page audit
  • API
  • Team management
  • SERP analysis
  • Backlink analysis
  • Powerful report

Pricing

Serpstat offers Four premium plans with advanced features. You can simply pick a plan based on your work requirements.

12. Authority Labs

Authority Labs is a web-based SEO tool that helps businesses with SEO-related solutions. It's specially designed to keep tracking the keywords ranking position and provide an in-depth report to know the current performance of their website ranking and best suggestions to get a better ranking.

Authority Labs is mainly used by SEO experts, agencies, and website owners to track their website keywords' performance and take actions based on the detailed report.

There are numerous unique features of Authority Labs that make customers habitual to using this tool, i.e., daily updates, local tracking, mobile tracking, competitor analysis, and detailed report generation.

These features are enough for any business to identify their current ranking position and the best way to increase their ranking on search engines.

Key Features of Authority Labs:

  • Easy-to-use interface
  • Detailed report
  • Keywords research
  • Rank tracking
  • Regular updates
  • Competitors analysis
  • White label
  • API integration

Pricing

Authority Labs comes with a 14-Day Free-Trial to access any premium plan, and if you find suitable, then you can pick any premium plan as per your work requirements.

13. WooRank

WooRank is a beginner-friendly cloud-based SEO tool that provides all the necessary features to increase SERP ranking and get detailed insight into your website performance.

WooRank comes with various advanced features, including keywords research & tracking, competitor analysis, website review, site audits, white-label reports, and lead generation features that can optimize your website and increase conversions.

It mainly works as an auditor that gives complete insights about the website and keywords. By doing in-depth analysis and tracking, you can generate accurate reports and take actions to optimize the website.

Key Features of WooRank:

  • Website review
  • Keywords research
  • Strong report generation
  • SEO monitoring
  • Easy-to-use interface
  • White-label report
  • Competitors analysis
  • Site audits
  • API
  • Support extensions

Pricing

WooRank comes with a 14-Day Free-Trial, and later you can pick a plan that fulfills your work requirements.

14. Advanced Web Ranking

Advanced Web Ranking (AWR) is a simple and effective SEO tool that makes rank tracking easy for SEO experts and agencies. It's specially designed to check rank tracking and give daily, weekly, and on-demand detailed white-label reports.

Many giant companies like Microsoft, Amazon, and GroupM use its features to track their websites in detail. There are numerous advanced features that make this tool unique and in-demand, i.e., website ranking, custom SEO reporting, competition analysis, and rank tracking.

The best part of using advanced web ranking is to check website ranking on-demand for desktop, mobile, and local searches and provide white-label reports.

Key Features of Advanced Web Ranking:

  • Rank tracking
  • Competitors analysis
  • White-label report
  • Custom SEO report
  • Excellence customers support

Pricing

Advanced Web Ranking comes with a 30-Day Free Trial, and later you can switch to its paid plan for advanced features.

15. Yoast SEO

Yoast SEO is the most popular and best choice for SEO experts and agencies to improve content quality, readability, and ranking on search engines.

On this platform, users put their content, and Yoast SEO analyzes the entire content and provides accurate suggestions related to content errors, readability, and SEO purpose to make the content SEO optimized and rankable.

With its user-friendly interface and in-depth analysis, anyone can use this tool to optimize their content and get a better ranking on search engines.

Key Features of Yoast SEO:

  • Keywords optimization
  • Detailed website analysis
  • Duplicate checker
  • Readability suggestions
  • Content insights
  • Website review
  • Internal linking suggestions

Pricing

Yoast SEO offers its Free Version to use the basic features, and later you can switch to a paid plan for advanced features.

16. Screaming frog: SEO Spider

Screaming Frog is a leading website crawler used by many businesses and agencies to improve their on-page SEO by analyzing and improving the website.

It's an easy-to-use and real-time report generation tool that gives complete details about the website and all the issues that need to be resolved for SEO optimization.

It comes with various advanced features, including finding broken links, audits redirect, analyzing page title & meta data, duplicate checker, extracting data, integration, XML sitemap, and many more amazing features to optimize websites.

Key Features of ScreamingFrog:

  • Find broken links
  • Audit redirects
  • Analyze page title & metadata
  • Duplicate checker
  • Create XML sitemap
  • Crawl javascript websites

Pricing

Screaming frog comes with a Free version to use its basic features, and later you can switch to its paid plan for advanced features.

17. Ubersuggest: Keyword Tracking Tool

Ubersuggest is one of the most preferred and accurate keyword tracking tools that help businesses identify keywords ranking and best short & long-tail keywords for your content.

With its user-friendly interface and accurate keyword tracking, users can find low-difficulty keywords that are easy to rank on search engines.

Also, you can keep tracking your own and competitors' websites, do in-depth analyses, and make SEO strategies to optimize the website ranking.

Key Features of Ubersuggest:

  • Domain analysis
  • Competitors analysis
  • Keywords suggestions
  • Backlink analysis
  • Rank tracking
  • Site audits
  • Audience overview
  • Support extensions
  • In-depth report generation
  • Find out new keywords and content ideas

Pricing

Ubersuggest comes with a Free Version to use its unique features, and later you can switch to its paid plan for better results.

Google Trends is always the first choice of beginners in SEO-related solutions. It's a great keyword research platform that provides insights into today's trends. Nothing is better than when Google itself provides the trending topics and keywords analysis to get a ranking on Google.

It's a user-friendly and simple platform to do keyword research and know real insights about the top trending topics, interests, geographical locations, and keywords analysis.

As a beginner, Google trends can be a useful tool to provide useful details about keywords and new trends.

Key Features of Google Trends:

  • Keywords research
  • Find new trends
  • Easy-to-use interface
  • Accurate data Insights
  • In-depth Report generation
  • Recommend useful topics

Pricing

Google Trends is a Free keyword research tool.

19. Netpeak Spider

Netpeak is a web-based SEO tool with all the necessary features to optimize SEO. Many giant businesses and agencies are using this tool to increase their website ranking and optimize to stand out from the competition.

Netspeak spider has various advanced features, including website optimization, site audits, white-label report, site scraping, and many more useful features.

By using this platform, users can analyze their website, get the best suggestions for improvement, and increase their ranking on search engines.

Key Features of Netpeak Spider:

  • Easy-to-use interface
  • Website optimization
  • Site scraping
  • Site audits
  • Excellence customers support
  • Provide best suggestions for improvement
  • Duplicate checker

Pricing

Netpeak comes with a 7-Day Free-Trial, and later you can switch to its paid plan as per your work requirements.

20. SEOQuake

SEOQuake is a powerful SEO toolbox extension that you can use via browser. It's been a popular SEO tool for a long-time and provides various useful features, including real-time SEO audits, backlinks, domain comparison, and detailed report generation.

It's a user-friendly tool used by 300,000+ users actively and getting amazing benefits of keywords analysis, real-time site audits, links analysis, and domain comparison to optimize their website.

You can simply Install its extension in the browser and use all its features in one click.

Key Features of SEOQuake:

  • Website overview
  • Keywords analysis
  • Links analysis
  • Compare URLs/Domains
  • Backlink analysis
  • Identify keywords difficulty

Pricing

SEOQuake is a Free SEO Tool to optimize the website.

Top 20 SEO tools must-have requirements for SEO experts and agencies in 2022.

The main purpose of using SEO tools is to optimize the website and get a better ranking on search engines to get huge traffic and increase conversions.

After using these tools, users start getting huge website traffic but not desired conversions.

We've developed valuable tips that help businesses turn visitors into customers more effectively.

Conclusion

SEO tools are now becoming an essential part for SEO experts and agencies. These tools help businesses improve their website, increase ranking and help to make marketing strategies by analyzing competitors' websites. That's why we've handpicked the Top 20 SEO tools that are in-demand for SEO experts and agencies to grow their business. We hope this article helps you know some popular SEO tools you can use in your business.