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Moz Local vs Yext: $199 vs $449 per Location (2026)

Krunal VaghasiyaKrunal Vaghasiya|Jul 15, 2025 · Updated Sep 24, 2026
Moz Local vs Yext: $199 vs $449 per Location (2026)

Pick Moz Local for 1 to 10 locations in the US, UK or Canada: listings fixed for $199 a year per location. Pick Yext for many locations, global coverage or instant updates, at $449 to $999 a year per location.

Both are listings tools first, with limited review features.

Below: a side-by-side table, what each tool covers, full pricing for both, and which one fits your business.

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Quick Comparison: Moz Local vs Yext

Feature Moz Local Yext
Best for Small businesses, 1 to 10 locations Multi-location and global brands
Coverage 90+ directories, US, UK and Canada only 200+ publishers worldwide
How updates spread Through data aggregators and direct partners; can take days to weeks Direct connections; most changes show within minutes
Review features Monitoring on all plans; responding from Preferred Monitoring and responses on Premium; more on enterprise plans
Social posting Google and Facebook, from Preferred Multi-location posting on higher plans
Price per location $199 to $399 a year, or $20 to $40 a month $199 to $999 a year, annual only
Cheapest plan with Google Lite, $199 a year Essential, $449 a year
If you cancel Aggregator data can revert over time Listings can revert to their old details
Setup Quick, low learning curve Longer, built for teams

What Is Moz Local?

Moz Local listing management platform

Moz Local is a listing management tool from Moz. It keeps your business name, address, phone number and hours consistent across 90+ directories in the US, UK and Canada.

It sends your details to the major data aggregators and to direct partners, finds duplicate listings, syncs your Google Business Profile, and monitors reviews from one dashboard.

It’s built for small and mid-sized businesses that want listings fixed without logging into dozens of sites. If you already use Moz Pro, it sits alongside your other Moz reports.

What Is Yext?

Yext digital presence management platform

Yext is a digital presence platform for multi-location brands. It manages listings across 200+ publishers worldwide, plus reviews, local pages and search on your own site.

Its headline feature is direct connections: when you change your hours in Yext, most publishers show the change within minutes.

Yext targets mid-market and enterprise brands that manage many locations, often in more than one country, and need automation and an API for their own systems.

Directories Moz Local Covers That Yext Doesn’t

Very few. Yext’s network is larger, and it reaches most of the sites Moz Local does, plus publishers outside the US, UK and Canada.

The real difference is how each one gets there:

  • Moz Local leans on data aggregators such as Data Axle, Localeze and Foursquare. They feed business data to hundreds of smaller sites, apps and navigation systems, so one update ripples outward over the following weeks.
  • Yext pushes to publishers directly, which is faster and more controlled, but costs more per location.
  • Moz Local covers only the US, UK and Canada. Outside those countries, Yext is the only one of the two that works.

If you’re a single-country business, the directory lists overlap enough that coverage shouldn’t decide it. Price, location count and update speed should.

Listing Management

Both tools keep your business details consistent, which is the foundation of local SEO.

Moz Local sends updates through aggregators and direct partners. Changes to hours or a new phone number can take days, and weeks for sites that refresh slowly.

Yext updates publishers directly, so seasonal hours, holiday closures and new numbers show up quickly. That matters most for brands with many locations that change details often.

Both have the same catch: cancel and some listings can drift back to their old details. With Yext it’s faster and more visible, because the direct connection is gone.

Review Management

Moz Local monitors reviews on all plans and adds review responding for Google and Facebook, sentiment analysis and review requests from the Preferred plan. It suits businesses with a steady but manageable flow of reviews.

Yext keeps review monitoring and responses in its Premium plan and adds deeper automation for large brands, such as bulk responses across locations.

Neither is a review platform first. Both are listings tools with review features added.

Also check: 5 Best Review Management Software, Tested (2026)

Local SEO Features

Moz Local focuses on citation accuracy: consistent details, duplicate cleanup, Google Business Profile sync and a local rank grid. Rank tracking beyond that sits in Moz Pro, a separate subscription.

Yext adds structured data, local landing pages and content for voice assistants and AI search. These help large brands that compete in many local markets at once.

For a single-location business, clean citations and a complete Google Business Profile do most of the work, and Moz Local covers both.

Social Media Tools

Moz Local lets you post to Google and Facebook from the Preferred plan, with more on Elite. It’s handy for occasional updates, not a replacement for a social scheduler.

Yext offers posting across many locations from one place on its higher plans, which helps brands coordinate dozens of local profiles. For most small businesses, social tools shouldn’t decide between the two.

Moz Local vs Yext Pricing

Both price per location, so the gap grows with every location you add.

Moz Local (per location): Lite is $199 a year (about $16 a month) or $20 billed monthly. Preferred is $299 a year or $30 monthly, and Elite is $399 a year or $40 monthly.

Enterprise pricing for 50+ locations is by quote.

Yext (per location, billed yearly): Emerging is $199 a year, Essential $449, Complete $499 and Premium $999. Enterprise pricing is by quote.

The catch is Yext’s Emerging plan: it covers smaller directories, not Google or Facebook. The fair comparison is Moz Local Lite at $199 against Yext Essential at $449.

For 10 locations, that’s about $1,990 a year on Moz Local Lite versus $4,490 on Yext Essential.

Ease of Use

Moz Local is quick to set up, with a simple dashboard and a health score that shows which listings need attention. The common complaint is slow sync to some directories.

Yext takes longer to set up, especially with API integrations across many locations. Once running, it’s comprehensive, but the price, annual contracts and listing reversion on cancel are the usual complaints.

Who Should Choose Moz Local?

  • You run 1 to 10 locations in the US, UK or Canada
  • You want clear pricing and the option to pay monthly
  • You need listings, duplicates and Google Business Profile handled, with basic review monitoring
  • You already use Moz Pro

Who Should Choose Yext?

  • You manage dozens of locations or operate in several countries
  • Your hours and details change often and need to update quickly
  • You need API access, local landing pages or on-site search
  • You have the budget for an annual contract per location

Neither Is Built to Show Reviews on Your Site

Moz Local and Yext track reviews on Google and other platforms. Neither is built to collect reviews from your own customers and display them on your product or service pages.

If reviews on your own site are the goal, a review tool fits better.

WiserReview sends review requests after each purchase, collects text, photo and video reviews, and shows them in widgets on your pages, starting at $6.75 a month billed yearly.

Many businesses run a listings tool for citations and a review tool for their site side by side.

Alternatives to Consider

BrightLocal is the most common alternative for small businesses and agencies. It combines citation building, rank tracking and review monitoring, and citations it builds stay live after you cancel. See our Moz Local vs BrightLocal comparison.

Birdeye suits businesses that care more about reputation than listings, with review requests, messaging and multi-location review tracking.

Semrush Listing Management fits teams already using Semrush for keyword research and audits.

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Wrap Up

Moz Local and Yext solve the same problem at very different scales.

For a small business in the US, UK or Canada, Moz Local covers the listings that matter for less than half the price.

For a brand with many locations or countries, Yext’s direct connections and automation are what you’re paying for.

Frequently Asked Questions

Is Moz Local better than Yext for small businesses?

Yes, for most businesses with 1 to 10 locations in the US, UK or Canada. It covers the key directories for $199 a year per location with a simpler setup.

How much does Moz Local cost compared to Yext?

Moz Local runs $199 to $399 a year per location. Yext’s plans run $199 to $999 a year, and its cheapest plan with Google, Essential, is $449.

What happens to my listings if I cancel Yext?

Listings updated through Yext can revert to their previous details, because the direct connection to each publisher ends.

What are the best alternatives to Moz Local and Yext?

BrightLocal is the most common alternative for small businesses and agencies. Semrush Listing Management suits teams already on Semrush.

Does Moz Local or Yext offer better review management?

Yext offers deeper review automation for large brands, while Moz Local covers monitoring and responses for smaller teams. For reviews on your own site, a dedicated review tool fits better.

Krunal Vaghasiya
Written by Krunal Vaghasiya

Krunal Vaghasiya is a marketing tech expert who boosts e-commerce conversion rates with automated social proof and FOMO strategies. He loves to keep posting insightful posts on online marketing software, marketing automations, and improving conversion rates.

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Moz Local vs Yext: $199 vs $449 per Location (2026)