In ecommerce, reviews aren’t just opinions — they’re part of your product. What other customers say shapes how new ones feel about your brand, your products, and whether they hit “buy” or bounce.
Positive reviews build customer trust, while negative ones can raise flags quickly. That’s why learning how to manage customer reviews isn’t optional anymore — it’s a core part of your review management process.
From collecting customer feedback to displaying reviews on product pages, every step helps build trust, guide potential buyers, and improve customer satisfaction.
Whether it’s photo reviews, video reviews, or short blurbs, user-generated content drives more reviews and better conversions.
In this guide, we’ll walk through 10 practical ways to manage ecommerce reviews — to help you boost sales, get valuable insights, and strengthen your store’s reputation.
So now, let’s get started!
Boost Conversion Instantly
Add product review to your ecommerce store
Importance of Managing Ecommerce Reviews
For ecommerce businesses, customer feedback isn’t just helpful—it’s essential. Ecommerce reviews influence almost every part of the customer journey, from first impressions to repeat purchases.
Around 95% of shoppers read online reviews before making a purchase.
Here’s why managing ecommerce reviews matters:
- Builds customer trust and offers valuable social proof.
- Helps potential customers make confident purchasing decisions.
- Boosts visibility on search engines and review sites.
- Gives you direct customer feedback to improve products.
- Highlights positive feedback and allows quick response to negative reviews.
- Helps detect and handle fake reviews.
- Increases engagement through review requests and automated emails.
- Strengthens your brand’s reputation and supports repeat customers.
- Lets you display reviews across your online store to influence new customers.
- Supports your review management process with tools like a customer engagement platform.
Main Types of Ecommerce Reviews
If you’re running an ecommerce store, you’re already dealing with customer feedback in all shapes and sizes. To manage reviews well, you need to know what you’re working with.
Here are the four main types of ecommerce reviews you’ll see most often:
➲ Product Reviews
These show up right on your product pages and are the first thing potential buyers look at. Customers leave reviews about how the item fits, works, or looks.
Good or bad, they offer valuable insights into the product’s quality and help improve customer satisfaction. These reviews are also a form of social proof that drives purchasing decisions.
Don’t Miss: How Superior Product Reviews Grow Ecommerce Sales
➲ Store Reviews
These focus more on your ecommerce store itself—things like shipping speed, packaging, how returns were handled, and the overall customer experience.
Store reviews affect your store’s reputation and show up on search engines or review sites, especially if you use a third-party platform to collect reviews.
➲ Photo & Video Reviews
Visual proof is powerful. When customers upload photo reviews or video reviews, it adds trust. It helps potential customers see the real product in use.
This kind of user-generated content boosts customer engagement and can increase sales when displayed well on your reviews page.
➲ Social & External Reviews
These live outside your online store—on platforms like Google, Yelp, or even in social media posts. They’re often the first thing new customers see when they search for your brand.
They can’t always be controlled, but you can monitor reviews regularly, respond quickly, and use a solid review management process to protect your online reputation.
10 Smart Ways to Manage Ecommerce Reviews
1. Ask at the Right Time
To get more reviews, send review requests at the right point in the customer journey. A few days after delivery is usually the sweet spot—when the product has been used, and the experience is still fresh.
Use post-purchase emails or SMS marketing to automatically request reviews without adding manual work.
2. Make Reviews Easy to Leave
If leaving a review feels like a chore, most people won’t do it. Make the process fast and simple:
- Use direct links in automated emails.
- Let customers leave reviews right on your ecommerce platform.
- Avoid long forms or extra logins.
Streamlining this step increases your chances of getting more customer feedback regularly.
3. Encourage Visual Reviews
Photo reviews and video reviews give potential customers a real look at your product in action. It’s not just content—it’s trust.
Ask customers to share visual proof when they leave reviews. You can offer loyalty rewards or a small discount to encourage this kind of user generated content.
4. Respond Like a Human
Reply to reviews, not just the good ones. Thank people for positive feedback, but also address negative reviews quickly and honestly.
This shows you care about customer satisfaction and are serious about improving the customer experience.
5. Display Reviews Where It Matters
Don’t just collect reviews—put them where they help influence purchasing decisions. Be sure to:
- Display customer reviews on product pages
- Add a reviews page to your online store
- Include top quotes in email campaigns or homepage banners
Social proof gives potential buyers the confidence to hit “buy.”
6. Monitor Reviews Regularly
To manage customer reviews properly, you need to stay on top of them. Set a routine to:
- Monitor reviews regularly across every review site or third-party platform
- Moderate reviews for spam or fake reviews
- Spot trends in feedback that need action
Keeping tabs helps protect your store’s reputation and makes sure nothing slips through the cracks.
7. Offer Small Incentives
Offering something in return can increase engagement without cheapening the value of reviews. Think:
- Loyalty program points
- A discount code for repeat customers
- Early access to new products
Make it clear you’re after honest consumer reviews—not just glowing praise.
8. Use Feedback to Improve
Reviews are full of valuable insights. If you’re seeing the same issue pop up again and again—slow shipping, confusing sizing, packaging problems—it’s time to fix it.
Listening to online reviews is a simple way to improve customer satisfaction and refine your product’s quality.
9. Follow Up Without Being Pushy
Sometimes a single reminder isn’t enough. Use your customer engagement platform to send review requests again if there’s no response—just don’t overdo it.
Gentle follow-ups via automated emails or SMS help increase review generation without annoying your customers.
10. Build Reviews Across Platforms
Your brand’s reputation doesn’t live in one place. Ask customers to leave reviews on other review sites and third-party platforms like Google, Facebook, or niche-specific listings.
This helps boost your online reputation, improve search visibility, and give potential customers more chances to find positive feedback.
Build trust & FOMO
Highlight real-time activities like reviews, sales & sign-ups.
Top Reviews Management Tools for Ecommerce
1. Wiserreview
Wiserreview is a review management tool designed for ecommerce brands that want to collect, display, and respond to customer reviews efficiently.
It integrates with major platforms and helps build trust by showcasing real user feedback.
Key Features:
- Easy review collection via email & SMS
- Customizable review widgets
- Photo & video reviews support
- Auto-publish & moderation tools
- Integration with Shopify, WooCommerce, and more
Pros
- Clean, modern UI with easy setup.
- Boosts conversion by showcasing social proof.
- Supports rich media reviews.
- Good automation options for follow-ups.
Cons
- Limited advanced analytics in lower-tier plans.
- It may lack some features for large enterprises.
Pricing: Free plan available, Pro plan starts at $9/month
2. Bazaarvoice
Bazaarvoice is a powerful user-generated content platform that helps ecommerce brands collect, manage, and display customer reviews across multiple channels.
It’s built for brands that want more than just basic review functionality—offering deep analytics, syndication, and content moderation tools.
Key Features
- Collects and displays product reviews at scale
- Review syndication across the retailer network
- AI-based moderation and fraud detection
- Visual UGC (photos, videos) integration
- In-depth analytics on review performance
Pros
- Strong syndication network boosts review reach.
- Advanced moderation keeps content high-quality.
- Visual UGC support improves customer trust.
- Detailed analytics help refine the review strategy.
Cons
- It can be complex to set up for small businesses.
- Limited customization without developer support.
Pricing: Custom pricing is available
3. Judge.me
Judge.me is a popular product review app built for Shopify and other eCommerce platforms.
It helps brands collect, manage, and display customer reviews with ease, focusing on boosting trust and conversions.
Key Features:
- Automatic review request emails and reminders
- Photo and video review support
- Customizable review widgets
- SEO-rich review snippets
- Integration with Google Shopping and social platforms
Pros
- Affordable with a generous free plan.
- Highly customizable to match brand aesthetics.
- Fast and responsive support team.
- Rich media reviews increase engagement and credibility.
Cons
- Interface can feel outdated compared to newer tools.
- Limited native integrations outside Shopify.
Pricing: Free plan available, Paid plans start at $15/month
4. Stamped.io
Stamped.io is a customer marketing platform designed to help ecommerce brands collect and showcase reviews, ratings, and user-generated content.
It integrates smoothly with major ecommerce platforms and focuses on building trust and boosting conversions through social proof.
Key Features
- Automated review requests via email/SMS
- Photo and video reviews
- Net Promoter Score (NPS) collection
- Loyalty and referral program integration
- Customizable widgets and review display
Pros
- Easy to use and set up, especially for Shopify users.
- Offers video and photo reviews for added credibility.
- Supports multi-language and multi-store setups.
- Strong automation features.
Cons
- UI can feel dated compared to newer competitors.
- Some features are locked behind higher-tier plans.
Pricing: Free plan available, Paid plans start at $23/month
5. Okendo
Okendo is a customer review platform built specifically for ecommerce brands, especially those on Shopify.
It helps collect and display user-generated content like reviews, photos, and videos to build trust and drive conversions.
Key Features
- Review requests via email, SMS, and post-purchase flows
- Customizable review widgets
- UGC collection: photos, videos, and Q&A
- Loyalty and referral integrations
Pros
- Built for high-growth DTC ecommerce brands.
- Beautiful, high-converting review displays.
- Strong automation and personalization.
- Easy-to-use backend for managing and moderating content.
Cons
- Pricing can be steep for smaller brands.
- Limited outside the Shopify ecosystem.
Pricing: Starts at $19/month
How to Pick the Right Reviews Management Tools
The right tool can help you collect reviews, manage customer reviews, and build real trust with potential customers. Here’s a simple five-step guide to finding one that actually works for your ecommerce store:
➥ Figure Out What You Actually Need
Start with your goals. Do you want more reviews coming in?
Need help responding to negative reviews?
Want to show off photo or video reviews on your product pages?
Maybe you just want something that makes it easier to manage customer reviews without spending all day on it. Whatever it is, knowing what matters most will narrow things down fast.
➥ Make Sure It Works With Your Store
Not every tool plays nice with your ecommerce platform.
Look for one that connects easily — so it can send review requests automatically after someone buys, and display customer reviews right where they need to be.
Bonus if it works with email or SMS, so you can follow up with review requests without doing it manually.
➥ Stay on Top of Your Reviews Easily
You don’t want to miss a great review or let a bad one sit unanswered. The right tool will help you monitor reviews regularly, respond quickly, and flag anything fake.
It should keep things organized and give you a clear view of what customers are saying about your products.
➥ Look for Features That Build Trust
Good reviews help new customers feel more confident.
Your tool should help you show reviews in a way that feels real — with things like verified buyer labels, user-generated content, and ratings that show up in search engines.
All of this adds up to stronger customer trust and better buying decisions.
Conclusion
Managing ecommerce reviews isn’t a one-time task—it’s part of your everyday customer engagement.
When you collect reviews, show them on product pages, and reply to customer feedback, you build real customer trust.
Whether it’s video reviews, photo reviews, or written comments, each review gives you valuable insights into your product’s quality and the customer experience.
By sending review requests through automated emails or post-purchase SMS, you can get more reviews and boost your online reputation.
In short, if you want to boost sales, win repeat customers, and improve customer satisfaction, start managing your ecommerce reviews the right way—simple steps, done consistently, can make a big impact.
Boost Conversion Instantly
Add product review to your ecommerce store
