Guest reviews are important in how travelers choose a hotel. Before they book, they check out your hotel reviews on Google, TripAdvisor, and other platforms to see what past guests have said.
Positive reviews lead to more hotel bookings, while negative ones can quickly turn people away. In 2025, having strong online reviews isn’t optional—it’s part of running a successful hotel website.
Whether you’re a pet-friendly hotel near local attractions or a specific hotel in a busy city, reviews affect your hotel’s credibility, search results, and online reputation.
In this guide, you’ll learn proven, practical ways to collect more hotel reviews, grow your online reputation, and turn happy guests into regular customers.
Now, let’s get started!
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Importance of Reviews for Hotel Website
When people search for a hotel online, reviews often make the difference.
It doesn’t matter how nice the photos look or how well your rooms are described—if your hotel has few reviews, old reviews, or negative reviews, potential guests may move on to another listing.
Guest reviews are one of the most trusted forms of online feedback. Over 80% of travelers read hotel reviews before booking.
This kind of written feedback isn’t just helpful for local businesses like hotels—it’s key to attracting more direct bookings and building long-term trust.
Here’s why they matter:
- Build trust fast: Guests trust reviews more than your marketing. Positive reviews show real experiences, which makes new visitors feel safe booking with you.
- Improve search visibility: Google and travel sites like Booking.com and TripAdvisor rank hotels higher when they have more and better reviews.
- Increase booking rates: Hotels with recent, positive reviews tend to get more bookings than those with no or outdated reviews.
- Collect feedback to improve: Reviews give insight into what guests liked or didn’t. You can use this to improve your service and fix common issues.
In short, reviews are more than just stars. They directly affect how many guests find and book your hotel online.
11 Easy Ways to Get More Reviews for Hotel Website
Here are simple and easy ways to get more reviews for hotel website.
1. Ask at Checkout with a Smile
The easiest way to get more reviews is to ask happy guests right when they check out. The moment guests check out is the perfect time to ask for a review. They’ve just finished their stay, and their experience is fresh in their mind. A friendly, genuine request and a smile go a long way. Keep it simple:
“We hope you had a great stay! If you have a moment, we’d really appreciate a quick review online.”
Train your front desk staff to make this part of the checkout script. If you want to boost results, hand them a small card with a QR code linking directly to your review page. Make it easy, personal, and pressure-free.
2. Send Automated Review Request Emails
Don’t leave reviews to chance—ask for them. Set up automated emails to go out shortly after a guest’s stay, ideally 24–48 hours later, when their experience is fresh. These emails should be short, personal, and mobile-friendly.
Key Tips:
- Use the guest’s name and reference their stay, such as “We hope you enjoyed your weekend at Hotel Riviera!”
- Make the call to action clear, with a direct link to your review page.
- Keep it simple—one question or request is enough.
- A/B test subject lines and timing to see what gets the most responses.
3. Adding Review Widgets or Testimonial Sections
Showcasing guest reviews directly on your hotel website builds trust with new visitors.
Adding a review widget or a simple testimonial section helps potential guests see real experiences from others before they book.
- You can pull in Google reviews, TripAdvisor reviews, or guest feedback from other review platforms and display them on key pages like your homepage, rooms page, or booking page.
- Highlighting positive reviews, overall rating, and recent comments makes your property feel more trustworthy and active.
This also helps with local SEO. Search engines like Google give more value to websites that share fresh, helpful information, and guest reviews are a big part of that.
4. Optimize Your Google Business Profile
When potential visitors search for your hotel online, they will discover your Google Business Profile as one of the first results. A complete and updated profile helps your hotel stand out in search results and on Google Maps.
Make sure your profile includes:
- Correct business information like address, phone number, website, and hours
- High-quality photos of your rooms, lobby, and nearby attractions
- A detailed description that includes keywords like “pet-friendly hotel” or “ocean view rooms”
The more helpful and clear your listing is, the easier it is for users to trust your hotel and book directly. A well-managed profile can also improve your local SEO and attract more customers searching for hotels in your area.
5. Collect Video or Voice Testimonials On-Site
When a guest has had a great stay, that’s the best time to ask for a short voice or video testimonial tool like Wiserreview. It feels natural, personal, and real — and it’s much more powerful than a typed review.
Set up a simple spot in the lobby or near the checkout desk with a clean background and good lighting. You can use a phone or tablet to record.
Ask quick questions like:
- “What did you enjoy most about your stay?”
- “Would you recommend our hotel to others?”
- “How was your experience with the staff or the room?”
If the guest agrees, keep it short — 30 to 60 seconds is enough. These clips can be shared on your website, review page, Google Business Profile, or social media. They show potential guests that real people are enjoying your hotel.
Video and voice reviews help build trust, increase the hotel’s credibility, and often lead to more direct bookings.
6. Use QR Codes & Review Cards
QR codes and review cards make it easy for guests to leave reviews without needing to search for your hotel online. You can place these cards at the front desk, in rooms, near elevators, or by the exit.
- Each card should include a clear message like “Enjoyed your stay? Leave a quick review!” along with a QR code that links directly to your Google reviews or TripAdvisor page.
This small step helps increase the chances of guests leaving written feedback while their stay is still fresh in their minds.
It works well for both business travelers and vacationers who want to share their experience quickly.
Make sure the link goes to the correct listing of your specific hotel. It should open easily on mobile and not ask them to search again.
Using QR codes is a simple and smart way to get more reviews and improve your hotel’s online reputation.
7. Highlight Reviews on Your Website & Social Media
Add a review section on your homepage or near the booking form.
Share guest reviews that mention positive experiences like “clean rooms,” “ocean view,” or “helpful staff.” This builds trust and helps potential guests feel more confident about booking.
Post screenshots or quotes from real reviews on platforms like Instagram or Facebook. Tag the guest (if allowed), use photos of your property, and include a direct link to your review page.
This improves your hotel’s credibility and encourages more guests to leave reviews. When people see that their feedback is valued and shared, they’re more likely to write their own after check-out.
Build trust & FOMO
Highlight real-time activities like reviews, sales & sign-ups.
8. Monitor Your Reviews Regularly
Keeping an eye on your hotel reviews is just as important as getting them. Guests leave feedback on review platforms — and you should know what they’re saying.
By checking reviews often, you can:
- Spot and fix issues early
- Thank guests for positive feedback
- Respond to negative reviews in a calm and helpful way
Set up alerts for new reviews on your Google Business Profile and TripAdvisor page. You can also use a tool like Wiserreview to track all reviews from one place. The more active you are, the more guests will trust your hotel and feel confident booking it.
9. Respond to All Reviews the Right Way
Replying to every review—good or bad—shows that your hotel cares about guest feedback. It tells potential guests that you’re active, responsible, and focused on guest experience.
- For positive reviews, thank the guest by name, mention something they noted (like the ocean view or friendly service), and invite them to visit again. This builds loyalty and encourages others to book.
- For negative reviews, stay calm and polite. Apologize if needed, explain what steps you’re taking, and offer to make things right. Never argue, even if the review feels unfair.
10. Offer Small Incentives
A small thank-you can go a long way in getting more reviews. Guests are more likely to leave feedback when they feel appreciated. You don’t need to give big discounts — even a free coffee, snack, or a small gift works well.
For example, you can say:
- “Leave us a quick Google review and enjoy a free dessert at our Hotel.”
- “Write a TripAdvisor review and get 10% off your next stay.”
Just make sure you’re asking for honest reviews, not just positive ones. This keeps your reviews real and builds trust with future guests.
11. Treat Every Guest Like a VIP
Every guest wants to feel valued, no matter the room type or price they paid. When you treat each guest with care, attention, and respect, they’re more likely to leave positive reviews after their stay.
Small gestures go a long way — a warm welcome at check-in, quick help with any issues, clean rooms, and thoughtful service during their visit. Guests remember how you made them feel.
- Happy guests not only leave reviews — they come back, bring more people, and recommend your hotel to others. It’s one of the simplest ways to boost your hotel’s reputation and get more direct bookings.
Wiserreview Can Help You Collect, Manage, and Display Hotel Reviews
Getting more reviews is just the start. Wiserreview helps your hotel collect, manage, and display reviews in one smooth flow — making sure your best guest feedback works for you.
1. Collect Reviews
Wiserreview lets you send review requests automatically after checkout, a booking, or even a meal at your hotel’s restaurant.
You can ask for Google reviews, TripAdvisor reviews, or collect direct feedback through email, WhatsApp, or SMS. It works with your booking system to trigger requests at the right time, so you don’t have to ask manually every time.
2. Manage Reviews
Not every review should go live without a check. Wiserreview gives you control over what gets displayed.
You can flag fake reviews, filter out short or unhelpful comments, and highlight reviews with photos or videos that show off the guest experience. You can also tag reviews based on rooms, ocean view, pet-friendly options, or service.
3. Display Reviews
Your website is the best place to show off positive reviews. Wiserreview lets you add reviews right on your hotel’s homepage, room pages, or booking flow.
Use review sliders, star ratings, or counters like “120 guests booked this month” to build trust. You can also show your Google rating and latest reviews pulled from TripAdvisor or other platforms.
Conclusion
Getting more hotel reviews isn’t hard — it just takes the right steps at the right time. From asking at checkout to sharing direct links and responding to feedback, every small action adds up.
More positive reviews mean higher trust, better search results, and more direct bookings. They also give new guests the confidence to choose your hotel over others.
Focus on real guest experiences, stay active on review platforms like Google and TripAdvisor, and always keep the guest at the center. That’s the key to building a strong online reputation and growing your hotel business.
Boost Conversion Instantly
Add google review to your website
