Your salon might offer amazing services, but in today’s world, what people say about you online matters just as much as what you do behind the chair. Reviews influence how new clients find you, whether they trust you, and if they decide to book.
Even if your clients love their results, many won’t leave a review unless you guide them. It’s not about pushing—it’s about making the process simple and part of the experience.
In this blog, you’ll learn proven ways to get more honest, high-quality reviews from happy clients—so your salon can grow its reputation, attract new bookings, and stand out in a competitive industry.
Why Reviews Matter for Beauty Salons
In the beauty industry, trust is everything—and today, reviews are where trust begins.
When someone searches for a hairstylist, nail tech, or skincare expert, the first thing they look at is your reviews. They want to know:
- Do other people like this place?
- Is it clean, friendly, professional?
- Will I walk out happy with the results?
Positive reviews answer those questions before a client even steps through your door. They act as digital word-of-mouth, helping new clients feel confident about choosing you.
But it’s not just about trust. Reviews directly impact your:
- Online visibility (especially on Google and Yelp)
- Booking rates (people are more likely to choose salons with recent, detailed feedback)
- Reputation (how you stand out in a crowded local market)
In short, reviews can do the talking for you. They’re proof that your work delivers—and they turn happy clients into your most powerful marketing tool.
10 Easy Ways to Get More Reviews for Your Beauty Salon
1. Train Your Team to Ask Politely
One of the simplest ways to get more reviews is to just ask—but ask the right way. Your front desk staff, stylists, and estheticians already have great rapport with clients. All they need is a gentle nudge and the right words.
Teach your team to recognize natural moments to bring it up—like after a compliment or when a client is clearly happy with their service. For example:
“I’m so glad you love your hair! If you have a minute later, a quick review on Google really helps us out.”
Keep it casual, friendly, and sincere. No pressure. Clients appreciate the great service, and many are happy to help—you just have to ask at the right time.
Pro tip: Create a short script or example phrases your team can use, so everyone feels comfortable making the ask. When asking becomes part of your salon routine, reviews start coming in more consistently.
2. Use QR Codes at Checkout
Add a QR code near your checkout area or on the reception desk to make it effortless for clients to leave a review. Most people have their phones out already, so scanning a code is quick, familiar, and low-effort.
The QR code should link directly to your review page (Google, Yelp, or Facebook—wherever you want more visibility). Display it on a small sign or card with a friendly message like:
“Loved your visit? Leave us a quick review—it only takes 30 seconds!”
You can even include the QR code on your appointment cards, receipts, or in thank-you notes for a subtle reminder after they leave.
Why it works: No one wants to hunt down your business profile to leave a review. With a QR code, you eliminate the extra steps—and the easier you make it, the more likely they’ll do it.
3. Send Follow-Up Texts or Emails
After a great appointment, don’t let the connection stop at the door. A friendly follow-up message sent within 24–48 hours is a great way to thank your client and gently ask for a review while their experience is still fresh.
You can send a quick text or email that says something like:
Hi [Client’s Name], thank you for visiting [Salon Name]! We hope you loved your [service]. If you have a moment, we’d really appreciate a quick review—it helps others find us too!
Be sure to include a direct link to your Google, Yelp, or Facebook review page so they don’t have to search.
Tips to make it work:
- Keep it short and personal
- Use a scheduling tool or salon CRM to automate the message
- Always include a thank-you, whether or not they leave a review
A thoughtful follow-up shows you care about your client’s experience—and makes it easy for them to return the favor with a few kind words.
4. Add a Review Button to Your Booking Confirmation and Website
Sometimes, the best way to get more reviews is to put the option right in front of your clients. Adding a clear Leave a Review button to your booking confirmation emails, appointment reminders, and website makes it easy for clients to take action—no searching, no hassle.
Here’s where to place it:
- At the bottom of your booking confirmation and follow-up emails
- On your contact or thank-you page
- In a visible spot on your homepage or service page
The button should link directly to your preferred review platform (like Google or Yelp), and be paired with a warm message like:
We’d love your feedback! Tell us how we did—it only takes a minute.
Why it works: Many happy clients are willing to leave a review, but they won’t go out of their way to do it. A well-placed button makes it easy—and turns passive goodwill into public praise.
Build trust & FOMO
Highlight real-time activities like reviews, sales & sign-ups.
5. Offer a Small Incentive (Carefully & Transparently)
Sometimes, your clients just need a little extra motivation. Offering a small, thoughtful incentive—like entering them into a monthly giveaway or giving a discount on their next visit—can gently encourage more reviews without crossing any ethical lines.
The key is to make it clear you want honest feedback, not just five stars. Phrase it like this:
“Leave a review (good, bad, or in-between) and get 10% off your next service—or be entered to win a free product at the end of the month!”
Good incentive ideas:
- A small discount off their next appointment
- A free travel-size product
- Entry into a gift card or service giveaway
Important: Always check the guidelines of platforms like Google or Yelp. Some platforms don’t allow incentivized reviews—even if they’re honest—so use this method carefully and transparently.
When done right, a small reward can be the nudge a happy client needs to share their experience—and build your salon’s credibility online.
6. Respond to All Reviews Publicly
Reviews are a two-way street. When you respond to your clients’ reviews—both the glowing and the not-so-great ones—you show that you care, listen, and value feedback. This not only builds trust with the reviewer but also with anyone else reading your reviews online.
For positive reviews, a quick thank-you goes a long way:
Thanks so much for your kind words, [Client Name]! We loved having you in the salon and can’t wait to see you again!
For negative or neutral reviews, respond professionally and calmly. Don’t get defensive—acknowledge the issue and offer to resolve it privately if needed. That shows potential clients that you’re serious about service quality and open to improvement.
Why it works: Public responses add a human touch to your brand. They also gently encourage others to leave reviews because they know someone on your team is actually reading and responding.
Engagement shows professionalism and builds a reputation that keeps new clients coming through the door.
Related Post: How to Ask for Reviews (Examples & Templates Included)
7. Feature Reviews on Your Social Media
Your social media channels are more than just a place to show off hair transformations and skincare results—they’re a great place to highlight real client reviews and build trust with future clients.
When someone leaves a glowing review, don’t let it sit unseen. Turn it into content by:
- Posting it as a quote graphic on Instagram or Facebook
- Sharing it in Stories with a quick thank-you tag
- Including it in Reels or behind-the-scenes videos
Pair the review with a relevant photo or video of your work (with permission, of course), and add a caption like:
We love hearing feedback like this—thank you, [Client Name]!
Why it works: Seeing happy client experiences builds social proof. It not only reminds others to leave reviews but also shows potential clients that you’re consistent, trustworthy, and valued by your community.
Social proof builds loyalty—and gives new clients more reasons to book with confidence.
8. Use Signage and Print Reminders
Sometimes the simplest way to ask for a review is the old-fashioned way: a friendly reminder they can see before they leave.
Place small signs or cards around your salon—at the front desk, on mirrors, or in treatment rooms—that politely encourage clients to share their experience. Keep the message short, like:
Loved your visit? Let others know—leave us a quick review on Google!
You can also print mini cards with a QR code linking to your review page and hand them out at checkout, or include them in product bags or appointment reminder cards.
Why it works: Clients are already in a good mood after a great service. A visible, low-pressure reminder puts the idea in their mind before they leave—without needing a conversation.
It’s low-tech, low-effort, and highly effective when done with a friendly tone and clear direction.
9. Ask Regular Clients Directly
Your loyal, repeat clients already love what you do—they’re the perfect people to ask for a review. They’ve experienced your services multiple times, trust your team, and often refer others by word of mouth. So why not ask them to share that same feedback online?
When the moment feels right (like after a compliment or great result), simply say:
I really appreciate your loyalty—if you ever have a minute, a quick review online would mean a lot to us. It helps others find us too.
You can even follow up with a message and a direct link to your review page if that feels more natural for your relationship with them.
Why it works: Long-term clients are usually happy to support you, they just may not think to leave a review unless you ask. And since they already trust you, their reviews are likely to be detailed, genuine, and incredibly helpful for new clients who are still deciding where to book.
Asking regulars isn’t awkward—it’s smart.
10. Highlight Reviews in Your Salon or Online
Showing off your best reviews can actually help you get more of them. When clients see others leaving positive feedback, they’re more likely to do the same.
In your salon:
- Print and frame a few standout reviews and display them at the front desk or waiting area
- Add a small sign that says, “Loved your visit? Let us know with a quick review!”
Online:
- Share recent 5-star reviews on your social media (Instagram stories, posts, or highlights)
- Feature top reviews on your website or booking page
- Create a “What our clients say” section with rotating feedback
Why it works: Social proof builds trust. When happy clients see their review featured—or when others see praise from real people—it makes your salon feel more trusted, popular, and worth talking about.
This not only encourages more reviews but also boosts bookings.
Conclusion
Getting more reviews for your beauty salon isn’t about gimmicks—it’s about giving clients a great experience and making it easy for them to talk about it.
From a simple thank-you message to a QR code at checkout or a friendly follow-up, small actions can lead to big results. Every honest review adds to your reputation, builds trust with potential clients, and sets your salon apart in a competitive market.
The key is consistency. Make reviews part of your everyday routine—not an afterthought—and you’ll see steady growth in both feedback and new bookings.
Happy clients are your best marketing—so let them speak for you.
