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Google Ranking Strategy: How E-A-T & YMYL Affect SEO

Do you want to improve your ranking on Google?

If so, then you need to make sure that the content on your website is well-written and meets all the criteria for high quality. In this article,

we will be discussing what it means to have “E-A-T” and how it affects SEO rankings.

We will also discuss another important acronym called YMYL, which stands for Your Money or Your Life!

These two acronyms are crucial if you want your business website to rank high in search engines like Google.

One of the major things that has made the Internet such a hotbed for content marketing is the fact that anyone can write about anything.

The rise in content marketing has also led to the rise of content writers.

The problem is that with that many writers on the Internet, it’s hard to tell who the good writers are and who the bad writers are.

One way to solve this problem is to look into the writer’s E-A-T.

What is E-A-T?

E-A-T stands for Expertise, Authority, and Trust. Expertise refers to how much expertise your blog has in a specific area.

Authority refers to how authoritative your blog is in a specific area.

Trust refers to how trustworthy your blog is in a specific area. If you have these three components, then you can have a successful blog.

You don’t need anything else. You can build your entire career and business around just this one concept.

What is YMYL?

YMYL is an acronym that stands for “Your Money or Your Life”. It refers to websites that deal with personal decisions and are therefore most important to visitors.

While not all websites that deal with money or health are YMYL websites, a great deal of them are. The importance of YMYL websites cannot be understated. That’s where we’ll start.

The very first thing that you need to do is make sure that all of the pages on your website are well-written and contain useful, relevant content.

This is a very important step that many people miss! Make sure to remember this, as it’s the most crucial part of writing quality content for your website.

How to Write Quality Content?

Make sure that all pages are well-written and contain useful information on them.

The first thing that you need to do is hire a professional content writing service, such as the one offered at Content Authority.

Hiring a writer for your website will ensure that all of your pages are well-written and contain relevant information.

When potential customers see this they will be more likely to convert into actual paying clients!


How E-A-T Affects SEO

“E-A-T” stands for Expertise, Authoritativeness, and Trustworthiness. These three elements are crucial in making sure that all of your content is high-quality and well-written.

Make sure to remember that people will not trust a website if they don’t see E-A-T on it!

Must go: 15 Best WordPress SEO Plugins in 2024 (Free and Premium)

How YMYL Affects SEO

“Your Money or Your Life” is important to any business website that deals with finance, health, and other areas where people’s lives are on the line.

Many search engines have a policy of removing websites from their lists if they do not meet certain guidelines for YMYL-related content.

Make sure you follow this rule as well, otherwise your website may get removed from search engines.

Now that you know how to write quality content as well as the importance of E-A-T & YMYL, we will list some tips on what you can do to start writing high-quality web pages.

Make sure your website contains “E-A-T” and that your content is useful and relevant. Make sure you follow this advice to improve the quality of your website! You’ll be glad you did!

How do you know if your content is YMYL?

You should write about topics that you are passionate about and can be an expert on.

Most of the time, YMYL content is created by experts who don’t necessarily have to worry as much if their writing isn’t perfect (like with a how-to blog for example).

YMYL blogs by influential people will usually have a strong social media presence and engagement with their audience.

They may also have other authority websites linking to them, making it likely that Google will trust the information they’re providing on these more general topics.

Understand the difference between E-A-T and YMYL.

E-A-T is about the author’s expertise, authority, and trustworthiness (E-A-T).

YMYL stands for Your Money or Your Life. You should write content that focuses on something like money or health if it’s YMYL because people want to know they can trust you with their lives!

1. Make sure your content is easy to read

Readability, or the ease with which a text can be understood, has been proven to impact SEO rankings.

Google uses this information when ranking websites in their search engine results pages (SERPs).

When you write high-quality content that’s also easy for people to understand and relate to, then it will likely rank higher.

2. Use proper grammar and spelling in your blog posts, especially if it’s YMYL!

This is a great way to show people that you’re an authority when they see that everything on your website or social media profiles has been spelled correctly.

It also shows Google that you pay attention to detail which will give them more confidence in what you’re writing about.

Using an AI writer can further improve your online presence by ensuring flawless grammar and precise language, reinforcing your authority and attention to detail on both your website and social media platforms.

3. When you don’t know the answer to a question, research and cite your sources!

You must always do thorough research when writing articles or blog posts for your website because it will show Google that you are an authority on the topics they provide.

If someone is searching for information on something like how to make homemade apple pie, they’ll want to know that the person answering their question has good intentions.

Adding external links to sources also helps in the Search Engine Optimization (SEO) of your website.

4. Use an active voice when writing your blog posts!

Google prefers this because it doesn’t like passive language (words like “was” and “were”). It also helps keep your content interesting so people don’t get bored while reading it.

Wrapping up

Google works to give its users the information they are looking for and the more relevant manatee facts, pictures, and polls that Google can provide make it more likely that viewers will want to return to your website.

E-A-T is an acronym for Expertise, Authoritativeness, and Trust.

These three attributes when used together in your content can tell Google whether or not you are a credible source of information for a particular topic.

If Google deems two of these elements as high on your page, then you may have a higher chance of ranking well in the SERPs but if you have three elements with high values then you have what it takes to reach the top spot.

Picture of Krunal Vaghasiya
Krunal Vaghasiya
Krunal Vaghasiya is a marketing tech expert who boosts e-commerce conversion rates with automated social proof and FOMO strategies. He loves to keep posting insightful posts on online marketing software, marketing automations, and improving conversion rates.

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