OptimizePress is a popular platform for creating high-converting landing pages, sales funnels, and membership sites.
While it excels in helping businesses generate leads and drive sales, a persistent challenge remains: visitors leaving without taking action.
Whether it’s cart abandonment, skipping a form submission, or hesitating to join a membership, these exits can cost you valuable conversions. Exit intent popups are a proven solution to re-engage visitors at the moment they’re about to leave.
By delivering targeted messages or offers, these popups can capture leads, recover abandoned sales, and encourage signups.
For OptimizePress users, integrating exit intent popups can significantly enhance your website’s performance and increase ROI.
This guide will explore the benefits of exit intent popups for OptimizePress, provide step-by-step integration instructions, and share actionable strategies to optimize their performance.
What and Why: Creating Exit Intent Popups on OptimizePress
Exit intent popups are triggered when a visitor’s behavior suggests they are about to leave your site. For OptimizePress users, these popups are a powerful tool to retain visitors, capture leads, and drive conversions.
Why Exit Intent Popups Are Essential for OptimizePress:
Recover Abandoned Carts: Offer incentives like discounts or bonuses to encourage visitors to complete their purchases.
Capture Leads: Provide valuable resources, such as free guides or webinars, in exchange for email addresses.
Promote Time-Sensitive Offers: Highlight limited-time discounts or flash sales to create urgency.
Redirect Visitors: Guide visitors to related content or pages to keep them engaged.
Enhance Engagement: Offer live chat, support, or other personalized assistance to address hesitation.
Stat Spotlight: Exit intent popups can recover up to 15% of abandoning visitors, making them a critical component of any high-converting OptimizePress site.
How to Create the Exit Intent Popup for OptimizePress
Now That We Understand the Importance of Exit Intent Popups.
Exit intent popups are crucial for engaging website visitors right before they leave, potentially converting them from passive browsers into active leads or customers.
Let’s dive into how you can create an exit intent popup on your website using WiserNotify, simplifying the entire process.
Types of Popups and Notifications You Can Create
WiserNotify allows for a variety of popup notifications, which you can view in detail here:
These popups are designed to reduce bounce rates, increase user engagement, and capture more leads—essential for nurturing potential customers later.
If you’re looking for more types of notifications, check out this video for additional insights:
Setting Up an Exit Intent Popup
Log into your wisernotify dashboard and hit the ‘Add Notifications’ button. You can select the notification that best fits your needs by adding your website name.
Customization and Display Rules: A live preview of the notification will appear after adding your website. You can adjust many settings here, but for exit intent specifically, navigate to the ‘Timing Control’ section.
Within this section, find the ‘Display Rule’ option, select it, and activate your exit intent notification popup.
Customize to Match Your Brand: Customizing your exit intent popups to align with your brand’s style is essential. Make them persuasive, and don’t forget to A/B test different versions to see which performs best.
For more on A/B testing, you can view this video:
Interested in more? We highly recommend checking out this post for fresh ideas: 15 Fresh Exit Intent Popup Examples to Capture More Customers.
How to Embed Exit Intent Popups on OptimizePress
Step-by-Step Guide for Integration
Design Your Popup with Wisernotify
- Use Wisernotify to create a visually compelling and goal-oriented exit intent popup.
Generate the Embed Code
- Once your popup is complete, Wisernotify provides a JavaScript snippet for embedding.
Access OptimizePress Editor
- Log in to your WordPress site and navigate to your OptimizePress dashboard.
Insert the Script
- Open the page editor for the desired landing page or sales page.
- Locate the Page Settings > Advanced Settings > Custom Scripts section.
- Paste the Wisernotify script into the footer code area.
Set Popup Triggers in Wisernotify
- Configure the popup to trigger on exit intent and customize it for specific pages, such as checkout or form pages.
Test the Popup
- Preview your OptimizePress page to ensure the popup triggers correctly when visitors attempt to leave.
Publish and Monitor
- Save and publish the page. Use Wisernotify analytics to track the popup’s performance and refine its messaging for better results.
Exit Intent vs. Other Popups
Why Exit Intent Popups Excel on OptimizePress
Behavior-Driven Timing
- Exit Intent: Targets visitors at the moment they’re about to leave, ensuring maximum relevance and minimal disruption.
- Standard Popups: Appear based on scrolling or time intervals, which can interrupt the user experience.
Higher Conversion Rates
- Exit intent popups address user hesitation or objections, often yielding better results than traditional popups.
Customizable Design
- OptimizePress allows full control over popup designs, ensuring seamless alignment with your page aesthetics.
Enhanced User Experience
- These popups feel helpful and timely, creating a positive impression while driving conversions.
Common Exit Popup Triggers: Words and Phrases
The messaging in your exit intent popup is crucial to its success. Here are some proven triggers tailored for OptimizePress users:
Urgency: “Wait! Complete your purchase now and save 20%!”
FOMO (Fear of Missing Out): “Don’t miss this exclusive offer—expires today!”
Lead Generation: “Subscribe now and receive free access to our premium guide!”
Cart Recovery: “You left something in your cart—checkout now and enjoy free shipping!”
Supportive Messaging: “Need help? Chat with us before you go for personalized assistance!”
Best Places to Show Exit Intent Popups on OptimizePress
Strategic placement of exit intent popups ensures they reach the right audience at the right time. On OptimizePress, consider these high-conversion areas:
Lead Generation Pages
- Re-engage visitors leaving form pages with an incentive, such as a free download.
Sales Pages
- Promote limited-time discounts or benefits to drive purchases.
Checkout Pages
- Recover abandoned carts with free shipping or special bonuses.
Membership Signup Pages
- Offer trial access or exclusive content to hesitant users.
Upsell/Downsell Pages
- Highlight complementary products or additional discounts to boost sales.
3 Exit Intent Popup Mistakes to Avoid on OptimizePress
Overusing Popups
- Too many popups can frustrate visitors. Use them sparingly at critical moments to maintain a positive user experience.
Ignoring Mobile Optimization
- Ensure your popups are responsive and user-friendly on smaller screens, as mobile traffic is significant.
Generic Messaging
- Tailor popup content to the visitor’s journey. For example, a checkout recovery popup may not resonate with someone leaving a lead generation page.
Wrap Up
Exit intent popups are a powerful tool for OptimizePress users, helping recover lost visitors, boost sales, and capture valuable leads.
By leveraging Wisernotify’s intuitive platform, you can create high-performing popups that align seamlessly with your OptimizePress campaigns and goals.
Ready to elevate your OptimizePress pages? Start building high-converting exit intent popups with Wisernotify today and turn abandoning visitors into loyal customers!
