Leadpages is a leading platform for building high-converting landing pages, empowering marketers to generate leads and drive sales.
But even the most compelling landing pages face a common challenge—visitors leaving before taking action. Whether it’s abandoning a form, skipping a download, or leaving without signing up, every exit represents a lost opportunity.
This is where exit intent popups come in. These popups detect when visitors are about to leave and deliver a targeted message designed to capture their attention and encourage action.
For Leadpages users, exit intent popups are a vital tool to reduce bounce rates, recover lost leads, and boost conversions.
This comprehensive guide will explore the benefits of using exit intent popups on Leadpages, walk you through the process of integrating them, and share best practices to maximize their effectiveness.
What and Why: Creating Exit Intent Popups on Leadpages
Exit intent popups appear when a visitor’s behavior indicates they’re about to leave the page. For Leadpages users, these popups provide an effective way to capture leads, promote offers, and drive engagement.
Why Exit Intent Popups Are a Must for Leadpages
Capture Hesitant Leads: Encourage visitors to leave their contact details by offering lead magnets such as eBooks, webinars, or exclusive resources.
Promote Time-Sensitive Offers: Use exit intent popups to highlight discounts, limited-time promotions, or early-bird deals.
Reduce Bounce Rates: Re-engage visitors who are about to leave by addressing their concerns or offering solutions.
Recover Abandoned Forms: Remind users of incomplete forms and nudge them to complete their submissions.
Align with Leadpages’ Conversion Goals: Amplify the impact of your Leadpages campaigns by integrating exit intent popups to support your calls to action.
Stat Spotlight: Research shows that websites using exit intent popups can recover up to 15% of abandoning visitors, making them an essential addition to Leadpages strategies.
How to Create the Exit Intent Popup for Leadpages
Now That We Understand the Importance of Exit Intent Popups.
Exit intent popups are crucial for engaging website visitors right before they leave, potentially converting them from passive browsers into active leads or customers.
Let’s dive into how you can create an exit intent popup on your website using WiserNotify, simplifying the entire process.
Types of Popups and Notifications You Can Create
WiserNotify allows for a variety of popup notifications, which you can view in detail here:
These popups are designed to reduce bounce rates, increase user engagement, and capture more leads—essential for nurturing potential customers later.
If you’re looking for more types of notifications, check out this video for additional insights:
Setting Up an Exit Intent Popup
Log into your wisernotify dashboard and hit the ‘Add Notifications’ button. You can select the notification that best fits your needs by adding your website name.
Customization and Display Rules: A live preview of the notification will appear after adding your website. You can adjust many settings here, but for exit intent specifically, navigate to the ‘Timing Control’ section.
Within this section, find the ‘Display Rule’ option, select it, and activate your exit intent notification popup.
Customize to Match Your Brand: Customizing your exit intent popups to align with your brand’s style is essential. Make them persuasive, and don’t forget to A/B test different versions to see which performs best.
For more on A/B testing, you can view this video:
Interested in more? We highly recommend checking out this post for fresh ideas: 15 Fresh Exit Intent Popup Examples to Capture More Customers.
How to Embed Exit Intent Popups on Leadpages
Step-by-Step Guide for Leadpages Integration
1. Create the Popup with Wisernotify
- Design your exit intent popup on Wisernotify, ensuring it matches your Leadpages campaign goals and visual branding.
2. Generate the Popup Script
- Once your popup is ready, Wisernotify provides an embed script.
3. Access the Leadpages Builder
- Log in to your Leadpages account and open the landing page where you want the popup to appear.
4. Insert the Script
- In the Page Settings, navigate to the Analytics section.
- Paste the Wisernotify script into the Footer Tracking Code field.
5. Configure the Popup Trigger
- In Wisernotify, set the popup to trigger on exit intent. Customize the settings to target specific pages or audiences.
6. Test and Publish
- Preview your Leadpages page to ensure the popup activates as intended. Once satisfied, publish your page and monitor its performance.
Exit Intent vs. Other Popups
Why Exit Intent Popups Work Best on Leadpages:
Precise Timing
- Exit Intent: Engages visitors as they’re about to leave, reducing intrusiveness.
- Timed Popups: Appear at preset intervals, which can interrupt the browsing experience.
Higher Conversion Potential
- Exit intent popups target users at a critical moment, often achieving better results than standard popups.
Customizable Messaging
- Leadpages users can align popup messages with their campaign goals, such as lead generation, form completion, or sales promotion.
Non-Disruptive Engagement
- Unlike other popups, exit intent popups respect the user’s journey and engage them contextually.
Common Exit Popup Triggers: Words and Phrases
The success of an exit intent popup depends on its messaging. Here are some effective triggers:
Urgency Appeals: “Wait! Your exclusive 20% discount ends today!”
FOMO (Fear of Missing Out): “Don’t leave empty-handed! Download our free guide now.”
Value Offers: “Subscribe and get access to premium templates for free!”
Problem-Solving Hooks: “Still unsure? Let’s schedule a free consultation before you go!”
Supportive Questions: “Leaving already? Did you find what you were looking for?”
Best Places to Show Exit Intent Popups on Leadpages
Placement is crucial for maximizing the impact of your exit intent popups. On Leadpages, consider these optimal locations:
Lead Capture Pages
- Offer downloadable resources or incentives to visitors who are hesitant to provide their details.
Sales Pages
- Highlight limited-time discounts or special bonuses to encourage immediate purchases.
Webinar Registration Pages
- Promote webinar benefits and address objections to boost signups.
Thank You Pages
- Use popups to guide users to additional resources or social media channels.
Pricing Pages
- Provide reassurance or incentives like free trials to address pricing concerns.
404 Pages
- Redirect visitors to key landing pages or resources with helpful messaging.
3 Exit Intent Popup Mistakes to Avoid on Leadpages
Irrelevant Content
- Ensure the popup message aligns with the visitor’s journey and the page’s purpose. For example, offering a discount on a lead capture page may confuse visitors.
Neglecting Mobile Optimization
- With increasing mobile traffic, make sure your popups are responsive and easy to interact with on smaller screens.
Overusing Popups
- Avoid bombarding visitors with multiple popups. Use exit intent sparingly to maintain a positive user experience.
Wrap Up
Exit intent popups are a powerful addition to your Leadpages strategy, helping you recover lost visitors, capture more leads, and drive conversions. By leveraging Wisernotify, you can create and integrate these popups seamlessly into your Leadpages campaigns, ensuring maximum impact.
Ready to supercharge your Leadpages performance? Start creating high-converting exit intent popups with Wisernotify today and watch your conversions soar!
