Instapage is a powerful platform for creating high-converting landing pages that drive leads and sales. However, a common challenge remains—visitors leaving your landing page without taking action.
Missed form submissions, unclicked CTAs, and abandoned purchases can significantly impact your conversion rates.
Exit intent popups offer a solution to this problem. These intelligent popups detect when a visitor is about to leave your Instapage landing page and deliver a compelling message to re-engage them.
Whether it’s capturing leads, promoting discounts, or recovering lost conversions, exit intent popups can help Instapage users turn abandoning visitors into loyal customers or engaged leads.
This guide explores the benefits of exit intent popups for Instapage, provides step-by-step integration instructions, and shares actionable strategies for optimizing their performance.
What and Why: Creating Exit Intent Popups on Instapage
Exit intent popups are triggered when a visitor’s behavior suggests they’re about to leave your landing page. For Instapage users, these popups are a powerful tool for boosting engagement and conversions.
Why Exit Intent Popups Are Essential for Instapage
Recover Abandoned Forms: Encourage visitors to complete lead forms by offering additional incentives like free resources or discounts.
Capture More Leads: Build your email list with lead magnets such as eBooks, webinars, or exclusive content.
Promote Limited-Time Offers: Highlight flash sales, early-bird discounts, or one-time deals to create urgency.
Redirect Visitors: Guide visitors to related pages or resources, preventing them from leaving empty-handed.
Enhance Engagement: Provide personalized assistance, live chat options, or FAQs to address potential objections.
Stat Spotlight: Exit intent popups can recover up to 15% of abandoning visitors, making them an essential tool for Instapage landing pages.
How to Create the Exit Intent Popup for Instapage
Now That We Understand the Importance of Exit Intent Popups.
Exit intent popups are crucial for engaging website visitors right before they leave, potentially converting them from passive browsers into active leads or customers.
Let’s dive into how you can create an exit intent popup on your website using WiserNotify, simplifying the entire process.
Types of Popups and Notifications You Can Create
WiserNotify allows for a variety of popup notifications, which you can view in detail here:
These popups are designed to reduce bounce rates, increase user engagement, and capture more leads—essential for nurturing potential customers later.
If you’re looking for more types of notifications, check out this video for additional insights:
Setting Up an Exit Intent Popup
Log into your wisernotify dashboard and hit the ‘Add Notifications’ button. You can select the notification that best fits your needs by adding your website name.
Customization and Display Rules: A live preview of the notification will appear after adding your website. You can adjust many settings here, but for exit intent specifically, navigate to the ‘Timing Control’ section.
Within this section, find the ‘Display Rule’ option, select it, and activate your exit intent notification popup.
Customize to Match Your Brand: Customizing your exit intent popups to align with your brand’s style is essential. Make them persuasive, and don’t forget to A/B test different versions to see which performs best.
For more on A/B testing, you can view this video:
Interested in more? We highly recommend checking out this post for fresh ideas: 15 Fresh Exit Intent Popup Examples to Capture More Customers.
How to Embed Exit Intent Popups on Instapage
Step-by-Step Guide for Integration
1. Design Your Popup with Wisernotify
- Use Wisernotify to create a visually appealing popup aligned with your landing page’s goals and branding.
2. Generate the Embed Code
- Wisernotify provides a JavaScript snippet after you finalize your popup design.
3. Access Your Instapage Dashboard
- Log in to your Instapage account and open the editor for the landing page where you want the popup to appear.
4. Insert the Script
- Navigate to Settings > JavaScript in the Instapage editor.
- Select Footer as the location for the script and paste the Wisernotify JavaScript snippet. This ensures the popup is activated across your landing page.
5. Set Popup Triggers in Wisernotify
- Configure the popup to activate on exit intent and customize additional rules, such as targeting specific audience segments or behaviors.
6. Test the Popup
- Preview your Instapage landing page and simulate an exit action to ensure the popup triggers correctly.
7. Publish and Monitor
- Save and publish your changes. Use Wisernotify analytics to track popup performance and refine its design or messaging based on the results.
Exit Intent vs. Other Popups
Why Exit Intent Popups Excel on Instapage
Behavior-Driven Timing
- Exit Intent: Engages visitors when they’re about to leave, ensuring relevance without disrupting the user experience.
- Standard Popups: Appear based on time or scroll behavior, which can interrupt the user journey.
Higher Conversion Rates
- Exit intent popups address visitor hesitations directly, leading to better engagement and results.
Customizable Messaging
- Instapage users can tailor popups to align with their specific campaigns and audience needs.
Improved User Experience
- These popups feel helpful rather than intrusive, enhancing visitor satisfaction while boosting conversions.
Common Exit Popup Triggers: Words and Phrases
The messaging in your popup plays a key role in its effectiveness. Here are some examples tailored for Instapage users:
Urgency: “Wait! Don’t miss your chance to save 20%—this offer expires soon!”
FOMO (Fear of Missing Out): “Don’t leave empty-handed—this deal is available only for a limited time!”
Lead Generation: “Subscribe now to unlock access to free resources and exclusive content!”
Supportive Messaging: “Need help? Contact us before you go—we’re here to assist!”
Exclusive Offers: “Claim your free trial today—sign up before you leave!”
Best Places to Show Exit Intent Popups on Instapage
Strategic placement ensures your popups target the right audience at the right time. On Instapage, consider these high-conversion locations:
Lead Capture Pages
- Re-engage visitors leaving without completing the form by offering an additional incentive or freebie.
Sales Pages
- Highlight customer testimonials, product benefits, or time-sensitive discounts to drive purchases.
Checkout Pages
- Recover abandoned carts by offering free shipping, discounts, or a bonus item.
Webinar Pages
- Encourage sign-ups by emphasizing the value or exclusivity of your webinar.
Thank You Pages
- Promote upsells, cross-sells, or additional offers to recently converted leads.
3 Exit Intent Popup Mistakes to Avoid on Instapage
Overusing Popups
- Excessive popups can frustrate visitors and harm the user experience. Use them sparingly and only at critical points in the user journey.
Ignoring Mobile Optimization
- Ensure your popups are responsive and easy to interact with on smaller screens, as a significant portion of traffic comes from mobile users.
Generic Messaging
- Tailor your popup content to the visitor’s journey. For instance, a checkout recovery popup may not resonate with someone browsing a lead magnet page.
Wrap Up
Exit intent popups are a powerful tool for Instapage users, helping to capture leads, recover lost visitors, and drive conversions.
By integrating Wisernotify-powered popups, you can create visually stunning, high-performing notifications that align seamlessly with your landing page campaigns.
Ready to elevate your Instapage conversions? Start building high-converting exit intent popups with Wisernotify today and turn abandoning visitors into engaged leads or customers!
