Did you know that the subject line alone influences 33% of email opens?
Plus, on Black Friday, email open rates increase by an impressive 30% compared to regular days.
That’s a huge chunk of your audience you could be missing out on with the wrong subject line. And with Black Friday being one of the biggest shopping days of the year you need to make sure your emails stand out in a crowded inbox.
In this guide, I’ll share 55+ Black Friday subject lines and examples from big brands, plus extra tips to help you write your own.
We’ll even show you how to use ChatGPT to generate subject lines that’ll get your subscribers clicking faster.
Let’s get started.
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9 Black Friday Subject Line Examples
Alright, let’s dive right into some real-world examples! I’ve searched my inbox and hand-picked 9 Black Friday subject lines from brands that are absolutely killing it with their email marketing.
We’ll take a look at what makes each one effective and how you can apply those tactics to your own campaigns.
Get ready to take some notes!
1. Surfer
This SurferSEO email is a great example of extending Black Friday deals! The subject line “Last Call: 30% Off Surfer Ends Midnight December 1st!” creates urgency while clearly stating the offer and deadline.
Key takeaway: Don’t be afraid to keep the Black Friday momentum going with extended deals. Use urgent language like “last chance” to boost open rates and be upfront about your offer.
2. Convertflow
Ah, this is a great example of a Black Friday subject line that uses FOMO (fear of missing out)!
“Don’t let this kill your Black Friday promotion” is attention grabbing and makes you wonder what you might be doing wrong. It’s intriguing and a bit provocative, which is perfect for standing out in a crowded inbox.
Key takeaway: Instead of stating the offer directly, try to pique curiosity with a bold statement or question. This can work well to increase open rates and get subscribers to engage with your email. Just make sure the email content delivers on the subject line!
Also see: 25 Black Friday Email Examples That Work Like a Charm
3. Gravitywrite
This GravityWrite email gets to the point! The subject line “Alert: Black Friday Sale Ends Today – SAVE 60% Now” uses a strong attention grabber (“Alert!”) and clearly states the urgency, discount and call to action.
Key takeaway: When in doubt, keep it simple and informative. Clearly communicate the key details of your offer in the subject line to get subscribers to open the email and learn more.
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Highlight real-time activities like reviews, sales & sign-ups.
4. Unlimited Elements
This Unlimited Elements email uses excitement to get you in! The subject line “Finally! It’s Black Friday – GO GO GO!” taps into the Black Friday hype and uses repetition (“GO GO GO!”) to create urgency.
Key takeaway: Don’t be afraid to show some excitement in your subject lines! Black Friday is a fun time for shoppers so mirror that energy in your emails to create anticipation and get them to take action.
5. Vistacreate
VistaCreate keeps it short and sweet with this one. The subject line “⚠️ Last call: Save 50% on Pro ⚠️” uses urgency (“Last call”) and clearly states the discount and product name. The warning emojis also make it stand out in the inbox.
Key takeaway: Sometimes less is more. A short subject line that highlights the offer details and uses emojis to get attention can work well.
6. Xyxx
This XYXX Apparels email goes a different route! The subject line “Hey, Missed Black Friday? Deals Continue!” addresses those who might have missed the main Black Friday sale.
It tells them they haven’t missed out and to check out the continuing deals.
Key takeaway: Consider extending your Black Friday deals and sending a follow up email to get those who didn’t engage with your initial promotions. This can be a great way to maximize your Black Friday revenue.
7. Mr Vyas
This email subject line uses a bit of fear-mongering (in a good way!). “⚠️ Don’t Buy Hosting Before Watching This…Big Big Mistake ⚠️” creates curiosity and warns the reader of a mistake, so they have to open to learn more.
Key takeaway: Try using a warning or a “mistake-avoidance” approach in your subject lines to get readers curious and to open your email. Just make sure the content delivers!
8. Answerthepublic
The subject line “[Winter Holidays] ❄️ AnswerThePublic + Ubersuggest Lifetime Access Is Back By Popular Demand!” re-promotes a popular Black Friday deal using the broader holiday season.
Key Takeaway: Don’t let those Black Friday deals disappear too soon! Consider bringing back popular offers during the holiday season to ride the continued shopping wave. Using seasonal context (“Winter Holidays”) in your subject line can also make it stand out.
9. Snov
This Snov.io email shows off the scarcity of their Black Friday deal! The subject line “Last days to grab your 50% off forever!” uses “Last days” to emphasize the time sensitivity and “forever” to entice the reader.
Key takeaway: Highlight the exclusivity and scarcity of your Black Friday deals to get people to take action. Use phrases like “last chance” or “limited time” to create urgency.
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Highlight real-time activities like reviews, sales & sign-ups.
Pre-Black Friday Subject Lines
Before the Black Friday chaos begins, you need to build up the hype and get your subscribers excited for the deals to come.
Here are a few pre-Black Friday subject line ideas to get those emails opened:
1. 🤫 Psst…Early Black Friday Access Just For You! 🤫
2. 🔥 Black Friday Countdown: Deals You Won’t Want to Miss! 🔥
3. 🎁 Unlock Exclusive Black Friday Deals Before Everyone Else! 🎁
4. 👀 Sneak Peek: Your Black Friday Preview Starts Now! 👀
5. ✨ Get Ready! Black Friday Sale Starts [Date] ✨
Post-Black Friday Subject Lines
Black Friday doesn’t end on Friday! Keep the momentum going with these post-Black Friday subject line ideas:
6. Cyber Monday Sale: Even More Deals Inside! 💻
7. Black Friday Extended! Deals You Missed + New Offers! 😮
8. Post-Black Friday Blowout: Last Chance for Big Savings! 💥
9. Missed Black Friday? Don’t Worry, Deals Continue! 😉
10. Black Friday Deals Expire Soon! Shop Now! ⏳
Ecommerce Subject Lines
For ecommerce stores, Black Friday is a treasure trove. Here are subject lines for online retailers:
11. Shop Black Friday Deals: [Product Category] on Sale Now!
12. Best Black Friday Deals on [Product Name] 🤑
13. Biggest Black Friday Sale Ever! Up to [Discount]% Off! 🎉
14. Free Shipping on All Black Friday Orders! 🚚
15. Black Friday Collection: New Arrivals + Exclusive Deals ✨
Sales, Incentives & Discount Subject Lines
Everybody loves a deal! Here are subject lines that promote sales, incentives and discounts:
16. Black Friday Discounts: Save Up to [Discount]% 💰
17. Black Friday Madness: Deals So Good, They’re Crazy! 🤪
18. Early Access: Get [Discount]% Off Before Black Friday! 🤫
19. Black Friday Savings Ending Soon! Don’t Miss Out! ⏳
20. Black Friday Sale Ends Tonight! Last Chance to Shop! 🌙
Urgency-Driven Subject Lines
Want to get those emails opened instantly? Use urgency-driven language in your subject lines:
21. Final Hours! Black Friday Deals Disappear at Midnight! 🕛
22. Don’t Miss Out! Black Friday Sale Ends Soon! ⏰
23. Last Call! Grab Your Black Friday Deals Before They’re Gone! 🏃♀️
24. Black Friday Prices End Tonight! Shop Now! 🌙
25. Black Friday Savings Ending! Last Chance to Save Big! ⏳
Extended Black Friday Subject Lines
Keep the Black Friday party going with extended deals and promotions! Here are subject lines to get shoppers to keep buying even after the main event:
26. Black Friday Extended! The Sale Continues with New Deals! 🎉
27. Black Friday Week: Deals All Week Long! 🗓️
28. Black Friday Blowout Continues! Shop More Deals! 🛍️
29. Cyber Monday Deals: The Black Friday Fun Continues! 💻
30. Extended Black Friday Sale: Last Chance for [Discount]% Off! ⏳
Subject Lines for Black Friday Promo Emails
Promote specific products or offers with these subject lines:
31. [Product Name] on Sale for Black Friday! Get Yours Now! ✨
32. Black Friday Special: [Offer Details] 🎁
33. Exclusive Black Friday Deal: [Discount]% Off [Product Category] 🤫
34. Black Friday Preview: Get Early Access to [Product Name] 👀
35. Black Friday Flash Sale: [Discount]% Off for [Duration] Only! ⚡
Last Chance Subject Lines
Create urgency and get those last minute sales with these subject lines:
36. Last Chance! Black Friday Deals End Tonight! 🌙
37. Final Hours! Don’t Miss These Black Friday Savings! ⏳
38. Black Friday Sale Ending Soon! Shop Now or Regret Later! 😉
39. Last Call for Black Friday Deals! Don’t Miss Out! 🏃♀️
40. Black Friday Deals Expiring! Grab Them While You Can! 💨
Subject Lines with Humor and Fun
Add some fun to your Black Friday emails:
41. Black Friday Deals So Good, We’re Giving Our Wallets a Break! 😂
42. Your Bank Account Might Hate Us, But You’ll Love These Black Friday Deals! 😉
43. Black Friday: Where Your Wishlist Comes True (and Your Budget Cries)! 😜
44. Warning: These Black Friday Deals May Cause Extreme Happiness! 😄
45. Black Friday: The Only Time It’s Acceptable to Shop ‘Til You Drop! 🛍️
Black Friday Email Subject Lines for Gifting
Get shoppers to think outside themselves with these gift-focused subject lines:
46. Black Friday Gifts: Find the Perfect Present for Everyone! 🎁
47. Black Friday Gifting Made Easy: Shop Our Curated Gift Guide! ✨
48. Surprise Them with Black Friday Gifts They’ll Love! 😍
49. Black Friday Deals on Gifts for Him, Her, and Everyone! 👨👩👧👦
50. Black Friday: The Best Time to Stock Up on Gifts! 🎁
Subject Lines for Free Shipping
Free shipping is a big deal! Make sure to highlight it in your subject lines:
51. Black Friday + Free Shipping = Happy Shopping! 🎉
52. Free Shipping on All Black Friday Orders! 🚚
53. Black Friday Deals + Free Shipping = Double the Savings! 🤑
54. Shop Black Friday and Enjoy Free Shipping This Weekend! 📦
55. Don’t Miss Out! Black Friday Deals and Free Shipping End Soon! ⏳
Black Friday Personalized Subject Lines
Make your subscribers feel special with personalized subject lines:
56. [Name], Your Black Friday Deals Are Waiting! ✨
57. Hey [Name], Black Friday Starts Now! Shop Your Favorites! 😊
58. [Name], Don’t Miss These Black Friday Deals on [Product Category]! 👀
59. Exclusive Black Friday Offer Just for You, [Name]! 🤫
60. [Name], Your Black Friday Wishlist Reminder + Exclusive Discount! 📝
VIP Black Friday Sale Email Subject Lines
Make your VIPs feel special with exclusive offers and early access:
61. VIP Black Friday Sale: Early Access + Exclusive Deals! ✨
62. Hey VIP, Skip the Line and Shop Black Friday Early! 🚶♀️
63. VIP Black Friday Access: Unlock Exclusive Deals Now! 🔓
64. You’re Invited! VIP Black Friday Sale Starts Now! 🎉
65. VIP Black Friday Perks: Free Shipping + Extra Discounts! 🎁
7 Tips for Crafting the Effective Black Friday Subject Lines
➠ 6-10 words to avoid getting cut off on mobile.
➠ Use words like “ultimate”, “exclusive” and “free”
➠ Mention limited time offers and deadlines
➠ Use the subscriber’s name or their interests
➠ Clearly state the discount, offer or incentive
➠ Try humor, questions and emojis
➠ Make sure the subject line matches the email content
How to Create Your Subject Lines Using ChatGPT
Want to use AI for your Black Friday email marketing? Here’s how to use ChatGPT for your subject lines:
Step 1: Access ChatGPT
Go to the ChatGPT website and log in or sign up.
Step 2: Start a new chat
Click the “New Chat” button to start a new conversation with ChatGPT.
Step 3: Provide context and instructions
Give ChatGPT some context about your Black Friday offers and what kind of subject lines you’re looking for. Be specific!
Example Prompts:
- “Generate 5 Black Friday subject lines for an email announcing a 30% off sale on all shoes.”
- “Give me 3 Black Friday subject lines that create a sense of urgency and scarcity.”
- “Write 4 Black Friday subject lines with a humorous tone for an email promoting a sale on kitchen appliances.”
- “I need a Black Friday subject line for an email offering free shipping on orders over $50.”
- “Create 2 personalized Black Friday subject lines for VIP customers with early access to the sale.”
This is the output from a single prompt. Below, you can see more advanced prompts and a screenshot of one such prompt.
Step 4: Refine and iterate
ChatGPT will give you several subject line options. Review them, provide feedback and ask for variations until you find the best ones.
Want more GPT prompts? Here is:
1. As a seasoned marketing copywriter for a leading online fashion retailer, craft 10 compelling Black Friday email subject lines. The subject lines should be attention-grabbing, under 50 characters, and evoke urgency and excitement. Highlight massive discounts up to 70% off and limited-time offers. Ensure they align with a youthful and trendy brand voice, avoiding spam trigger words to maximize open rates.
Here is the screenshot of this prompt:
2. You are the head copywriter for an e-commerce electronics platform getting ready for Black Friday. Generate 10 email subject lines for exclusive deals on the latest tech. Subject lines should create a sense of scarcity and urgency. Keep them short, under 60 characters, mobile friendly.
3. You’re tasked with developing 10 engaging email subject lines for a fitness equipment retailer’s Black Friday sale. The subject lines should motivate recipients to invest in their health and wellness, highlighting limited-time discounts on popular equipment. Use action-oriented language to prompt immediate engagement.
4. Act as the lead marketer for an online bookstore during Black Friday. Create 10 compelling email subject lines that appeal to avid readers. Emphasize deep discounts on bestsellers and new releases, and evoke the joy of cozying up with a good book during the holidays. Keep the tone friendly and enthusiastic.
5. You’re a creative copywriter for a home decor brand. Generate 10 Black Friday email subject lines. Subject lines should encourage customers to refresh their space, discounts up to 50% off. Use warmth and comfort language for the holiday season and urgency to shop before the deals end.
6. As a copywriter for a gourmet food and wine retailer, generate 10 mouth-watering Black Friday email subject lines. The subject lines should tempt foodies with exclusive deals on high-end culinary delights and fine wines. Highlight limited stock and time-sensitive offers to encourage quick purchases.
7. Imagine you’re creating email subject lines for a travel agency’s Black Friday deals. Write 10 captivating subject lines that ignite wanderlust and highlight unbeatable prices on dream destinations. Use evocative language to inspire immediate booking, stressing the fleeting nature of these special offers.
8. You’re the chief copywriter for a pet supplies store gearing up for Black Friday. Craft 10 adorable and persuasive email subject lines that appeal to pet owners’ love for their furry friends. Emphasize discounts on popular pet products and create urgency with phrases like “Today Only” or “Don’t Miss Out.”
9. As a senior marketer for an online education platform, produce 10 inspiring Black Friday email subject lines. The subject lines should encourage personal and professional growth, highlighting exclusive discounts on courses. Use motivational language to prompt recipients to seize the opportunity to learn something new, emphasizing limited-time availability.
10. You’re writing email subject lines for a luxury skincare brand’s Black Friday promotion. Write 10 subject lines that are exclusive and offer big savings on premium products. Use language that speaks to a high end audience, limited time offers and the indulgence of high end skincare.
Go ahead
Now you have all the Black Friday subject line, examples and ChatGPT prompts. Get to it!
Done! 😊 😊 😊 😊 😊 😊 😊
