Businesses are constantly trying to expand their consumer base and attract new customers.
This helps a business grow both financially and publicly. New customers often translate into increasing credibility and word-of-mouth marketing.
The process of acquiring new consumers through a certain form of marketing is called lead generation.
The lead generation process includes identifying potential customers, approaching them with your product, and then maintaining or nurturing them to increase sales.
Here are some of the latest lead generation statistics that will help you realize how important lead generation is in the current market.
Top Highlights
The global lead generation market is predicted to reach US $15.55 billion in 2031.
74% of marketers say that content marketing has proven effective in lead generation.
Less than half of online shoppers open emails sent by brands once every day.
68% of marketers say that social media marketing has helped them in generating leads.
72% of successful marketers use paid ad campaigns to generate leads.
87% of marketers report that video campaigns help them generate leads.
Poor lead quality is the top complaint among sales reps.
85% of marketers say that lead generation is their top measure in 2024.
General Lead Generation Statistics
Lead generation is a very important factor in growing one’s business.
Attracting new consumers and gaining new leads increases brand awareness and visibility online. Some general lead generation statistics are:
1. 50% of marketers treat generating high-quality leads as a priority.
2. 95% of marketers feel that they know which channels are driving leads.
3. 90.7% of marketers generate leads through websites, while 89.2% use blogs as lead generation methods.
4. According to The Insights Partner, the global market for generating leads will reach US $15.55 billion in 2031.
A CGAR of 17.5% is predicted. Currently, the market sits at around $4.28 billion, as per 2023 reports. Thus, it shows a potential of almost $11 billion that has yet to be realized.
5. According to Hubspot, 61% of marketers face the biggest challenge in generating leads.
Many marketers face problems with lead generation. Finding the right audience, finding the right voice to stand out from every other competitor, and funding the process due to budget constraints can be quite challenging.
6. 96% of online shoppers who visit a website are not ready to buy.
7. 74% of marketers spend more than $50 on each lead that is generated.
8. 80% of new leads do not convert into sales.
Content Marketing Lead Generation Statistics
Content marketing is one of the most efficient ways to include in lead generation strategies.
Blogs and websites that subtly market products are the most common ways to practice content marketing. Some lead generation statistics are:
9. Generating leads is one of the top ten goals for content marketers.
10. 67% of marketers prefer to generate leads through the content marketing channel.
11. According to Content Marketing Institute, 77% of marketers prefer podcasts for content generation and lead creation.
12. According to Forbes, 74% of marketers feel that content marketing is useful in boosting leads.
This means that most customers prefer consuming some type of content regarding a product or brand before buying it.
13. Content marketing generates 3 times more leads than outbound marketing.
14. Companies with an active, consistent blog have 67% more leads.
Email Lead Generation Statistics
Emails help in generating new traffic and nurturing leads. Though emails have become a secondary method of lead generation in recent years, they still hold significant sway.
Some email lead generation statistics are:
15. 54% of email marketers feel that their number one priority is increasing engagement.
16. According to Digital Commerce 360, less than half of the people shopping online open branded emails.
This means around 43% of online shoppers open these emails daily. These are acceptable open rates. A more personalised approach may help shift the number in a more positive direction.
17. About 78% of businesses use emails for lead generation.
18. Email marketing done on Mondays has an open rate of 22%.
19. Almost 64.7% of small businesses find email marketing very useful.
20. Recently, as of 2023, marketers have struggled to generate leads through emails, as only about 2% of marketers treat emails as primary marketing channels.
Social Media Lead Generation Statistics
Social media can give marketers valuable leads as it has become the primary channel to market products and reach consumers.
It is an effective lead-generation tool due to its reach and global presence. Some statistics are:
21. 59% of marketers use social media marketing for lead generation.
22. 66% of marketers say that they generate high-quality leads by spending only six hours per week on social media marketing.
23. Facebook is more popular at 67% than other marketing channels for lead generation.
24. Social media has generated almost double the leads as compared to telemarketing, PPC, or direct mail.
25. According to the Social Media Examiner, Social media has helped 68% of marketers generate quality leads.
This shows how important the role of social media is in obtaining leads and marketing products effectively.
Paid Advertising Lead Generation Statistics
Paid advertising can also result in generating quality leads. It is effective in outbound lead generation. Some lead generation stats are:
26. 68% of B2B companies use personalized landing pages to generate leads via paid marketing efforts.
27. In 2023, marketers spent about $3.2 billion on paid ads to generate more leads.
28. According to Sender, 72% of successful marketers say that paid ad campaigns generate good leads.
Though 72% seems a lot, the word ‘successful’ should be kept in mind. This may question the effectiveness of paid campaigns and their ability to reach consumers.
29. 9% of organizations pay $10 per lead, while 4% spend $1000 or more.
30. 53% of marketers spend over half of their budget on generating leads.
Video Marketing Lead Generation Statistics
Video content has always been a primary lead generator.
Consumers prefer videos to gain information about a particular product, and thus, YouTube, reels, and TikTok are popular mediums to attract customers.
Some lead generation statistics are:
31. According to Vidco, video campaigns are a very effective way of lead generation.
Almost 87% of marketers have seen successful lead generation through videos. This establishes video content as crucial in lead generation strategy.
32. Video content generates about 66% of qualified leads every year.
33. 74% of marketers report that videos outperformed any other form of content in driving conversions
34. 27.2% of marketers made marketing efforts through video to generate more leads.
35. 88% of marketers view videos as an essential marketing strategy.
Lead Nurturing and Conversion Statistics
Lead generation and conversion help businesses retain consumers and increase brand affinity.
The lead nurturing process requires constant attention, and only then does it bring quality inbound leads. Some lead generation stats are:
36. According to Annuitas Group, nurtured leads make 47% more large purchases.
37. Interactive content is more useful in converting leads than passive content.
38. Including a video on your landing page can increase conversion rates by 80% or more.
39. According to a report by Verse, the top complaint among sales representatives of many companies is the quality of inbound leads.
Among them, 44% complain about the lead quality, 39% talk about the readiness to buy, and 37% on an inability to contact.
40. Marketing automation generates successful leads for about 80% of marketers.
41. 66% of marketers only run about 1-10 lead nurturing programs to retain potential buyers.
Investing in lead nurturing programs can be very beneficial to businesses.
Events such as webinars, building a community on social media through group chat engagement, strategic landing pages, etc., can help maintain positive relations with consumers and attract potential leads.
Average Lead Conversion Rates by Industry
Different industries react differently to lead generations. Some use social media, while others use emails for lead generation.
There is no one-size-fits-all strategy here. Some of the statistics are:
42. The average lead conversion rate across all industries is 2.9%.
43. The Dental and Cosmetic industry has a conversion rate of 3.1%.
44. The professional services see the maximum success in converting leads at 4.6%.
45. The pet care industry can convert leads with an average of 2.20% to 2.53%.
46. E-commerce can convert leads with a benchmark of 1.84%.
47. Most lead-to-opportunity conversions flutter around 12% on average.
B2B Lead Generation Statistics
Business-to-business markets are also a very optimal place to generate leads.
These markets have a high potential to attract consumers and increase generating high-quality leads through marketing campaigns. Some B2B lead generation statistics are:
48. 91% of B2B marketers say that content marketing generates more leads than traditional marketing channels.
49. 27% of B2B leads are sales-ready when generated.
50. B2B marketers see the most leads generated effectively from events and webinars at 32%.
51. 85% of marketers want to focus on generating more leads in 2024, according to ViB.
As many marketers did not meet their marketing goals in 2023, many B2B marketers will prioritize lead generation to influence their growth.
52. 61% of B2B marketers say that quality leads are the biggest challenge.
Emerging Trends in Lead Generation
Lead generation is a very important aspect of marketing. Certain trends in the economic and technical world can affect this process to a huge extent.
Here are some current trends that may define how companies apply lead-generation efforts in the coming years:
Artificial Intelligence (AI)
58. Companies that use AI report up to a 50% increase in lead gen and 47% higher conversion rates.
AI has become an important part of lead-generation campaigns. It helps brands save a lot of effort by offering valuable insights, optimizing content, and automating most of the tasks.
Automation tools that use AI are efficient in providing data related to a consumer segment that can be used in marketing products and generating leads.
Ai also helps shape various lead generation strategies by comparing and analyzing the data collected from existing leads.
Conversational Marketing
59. 17% of businesses use chatbots to generate leads and for marketing purposes.
Chatbots can be used as marketing automation software on a website. These also help improve consumer engagement and satisfaction, as they can be available to solve queries 24/7.
Bots also help recognize qualified leads and play a part in nurturing these by making frequent engagements.
WhatsApp for Business uses marketing automation, where bots help businesses generate and nurture leads by creating personalized engagement and omnichannel experiences.
Personalization at Scale
60. 43% of marketers in the U.S. say that personalization has helped them generate quality leads.
Personalization on a huge scale means providing tailored content and outreach to a huge base of consumers.
To generate high-quality leads, marketers try to provide a unique experience to all potential customers. This creates more engagement and helps in future lead-generation strategies.
Video for Lead Generation
61. 90% of marketers say that video marketing has helped increase lead generation in 2023, which is up 3% from 2022.
Video marketing, an important part of any marketing strategy, can also be used to generate potential leads.
Videos can be used to capture attention, convey information or even increase the credibility of a brand. A video can increase engagement, promote branding, and improve conversion rates.
It can also be used in social sharing. Some types of videos like customer testimonials, Behind the Scenes, and product demos can help build leads.
Wrap up
Generating leads is a crucial task for companies as it increases outreach and brand visibility. Depending upon an organization’s sales funnel, it can invest in lead generation.
Many lead generation tactics across various channels can generate marketing leads.
A business’s marketing strategy can also affect how the brand uses lead generation.
After reading through the above-given statistics, we can understand how lead generation can affect a business and how important it is to generate qualified leads and then nurture leads that are generated.
Sources
The Insight Partners | Forbes | Digital Commerce 360 | Social Media Examiner | MKTG-verse | Hubspot | Sem Rush | Content Marketing Institute | Campaign Monitor | Data Box | Reve-Chat | CDN2 | Opt-In Monster | VidYard | Upland Software | UnBounce | Tidio
