AOV Calculator
Calculate your average order value from total revenue and order count — instantly.
Average order value
$50
On average, each order is worth $50.
AOV = $2,500 ÷ 50 = $50
How to Use the AOV Calculator
- 1Enter your total revenue for the period.
- 2Enter the number of orders in that same period.
- 3See your average order value instantly.
A $50 AOV means every order, on average, brings in $50 in revenue.
Lift the value of every order
WiserNotify shows real-time purchases, reviews, and recent activity on your product and checkout pages — the kind of trust signals that nudge shoppers to add one more item to the cart.
What is a good AOV?
There’s no single “good” AOV. What counts as healthy depends on how much profit you keep per order and how often customers come back. The main factors to weigh:
- Product category and typical cart size
- Margin and cost of goods
- Shipping, fulfillment, and payment fees
- Repeat-purchase rate and customer lifetime value
- Discounts, promotions, and returns
Compare your AOV to your own trend line and to brands in your category. A rising AOV usually means promotions, bundles, or cross-sells are working — provided margins hold up.
AOV vs CLV
AOV and CLV describe different parts of the same picture — one order versus one customer.
AOV
Revenue ÷ Orders
Measures how much a customer spends in a single order.
CLV
Lifetime revenue per customer
Measures the total value a customer brings across every order they place.
Use AOV to tune pricing, bundles, and the cart experience. Use CLV to decide how much you can afford to spend to acquire a new customer.
Related tools
Conversion Rate Calculator
Pair a higher AOV with a higher conversion rate to compound revenue from the same traffic.
Use toolROAS Calculator
A higher AOV lifts ROAS directly — see how much revenue each ad dollar is returning.
Use toolCustomer Lifetime Value Calculator
Factor repeat purchases on top of AOV to understand each customer's long-term worth.
Use toolProfit Margin Calculator
Check whether a bigger order is also a more profitable one once costs come out.
Use toolFrequently asked questions
What is a good AOV?
There's no universal number. A good AOV depends on your product category, margins, and repeat-purchase rate. A $35 AOV can be strong for a specialty apparel brand and weak for a luxury furniture store. Compare your AOV against your own trend line and against competitors in your category rather than a generic benchmark.
How do you calculate AOV?
Divide total revenue by the total number of orders over the same period. AOV = Revenue ÷ Orders. For example, $2,500 in revenue over 50 orders equals a $50 AOV.
How can I increase my AOV?
Bundle complementary products, add a free-shipping threshold slightly above your current AOV, cross-sell at the cart, offer tiered volume discounts, and test slightly higher price points on hero products. Trust signals like reviews and recent purchases also give shoppers confidence to add that extra item.
Should AOV include shipping and taxes?
Pick one definition and stay consistent. Most teams exclude shipping and taxes so AOV reflects product revenue only — which makes it easier to compare across time and against benchmarks. Whatever you choose, apply it everywhere so trend lines stay meaningful.
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