Conversion rate calculator for marketers & online businesses
Conversion rate is the percentage of visitors who complete a desired action — a purchase, a sign-up. It's conversions divided by total visitors, multiplied by 100. Use the calculator to see what improving it does to your revenue.
Conversion Rate Calculator
Estimate the impact of conversion rate and order value improvements on your revenue.
Additional revenue per month
$3,750
+37.5% revenue increase
Critical conversion metrics to track
How to boost your conversion rate
Boosting conversion rates isn't just about site design — it's about tracking the right metrics. First, measure the percentage of visitors who take your desired action, like making a purchase or signing up. This shows how well your site turns visitors into customers.
Also monitor bounce rates — how many visitors leave after viewing one page — and track how many add items to their cart but don't buy. High numbers here can signal issues with your landing pages or checkout process.
Finally, keep an eye on the average amount spent per order and the cost to acquire a new customer. These metrics help you fine-tune pricing, promotions, and marketing efforts to get better results.
Frequently asked questions
What is a conversion rate?
A conversion rate is the percentage of visitors to your website who take a desired action, such as making a purchase, signing up for a newsletter, or filling out a form.
How can I improve my website's conversion rate?
Optimize your website for user experience, use clear and compelling call-to-action buttons, incorporate social proof (like reviews and sales notifications), and run A/B tests to see what resonates with your visitors.
What metrics should I track to boost conversion rates?
Key metrics include the percentage of visitors who complete a desired action, bounce rates, cart abandonment rates, the average amount spent per order, and the cost to acquire a new customer.
Why do visitors leave my site without purchasing?
Visitors may leave if your site is slow, hard to navigate, or doesn't appear trustworthy. High shipping costs, complicated checkout processes, or lack of clear product information can also contribute to cart abandonment.
How can social proof help increase conversions?
Displaying customer reviews, testimonials, and real-time sales notifications builds trust and credibility. Seeing that other customers are buying from you can nudge potential buyers to make a purchase.
Ready to boost your conversion rate?
Boost sales effortlessly with authentic social proof — showcase sold and recently-viewed counts in real time.
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