People trust people. That’s why user-generated content is a key part of smart marketing today.
When someone sees a real person using a product – like in unboxing, hauling, or styling videos – it feels real. That’s what makes UGC videos so powerful.
From social media shares to embedding videos on product pages, this kind of content builds trust and drives results.
It works across channels — email, TikTok, YouTube, and more.
Whether you’re running a UGC campaign or just encouraging users to share, the right strategy makes a big difference.
This guide covers what makes great UGC videos, why they matter, and how to use them to connect with your audience and build trust.
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What is User-Generated Video Content?
User-generated video content is video made by real people—not brands. Just everyday videos—reviews, unboxings, how-tos—posted on TikTok, YouTube, or wherever they hang out online.
It’s honest, real-life content that shows the product naturally, which builds trust and helps attract new customers.
Brands now use UGC videos in marketing campaigns, product pages, and emails to boost engagement and show social proof.
Encouraging users to create and share UGC videos is a smart, low-cost way to connect with your target audience.
Future Trends in UGC Video Marketing
Here are the top trends shaping the future of UGC video marketing:
- Brands now embed UGC videos from real customers directly on landing pages to help potential buyers see the product in real life, not just polished ads.
- Styling videos showing how users wear or use the same product in different ways are trending across social media platforms.
- YouTube UGC videos that compare product usage between multiple brands are being used as social proof in marketing campaigns.
- Educational videos made by loyal customers, like quick “how to” clips, are driving more engagement than influencer content.
- Fitness app users sharing UGC content showing actual results are being turned into brand advocates through featured UGC campaigns.
- Unboxing videos shot in a casual, home setting are outperforming studio content when it comes to emotional connection with new customers.
- Sharing UGC videos through email marketing is proving effective for re-engaging past buyers and building trust with potential customers.
- Consumers share more videos when brands respond, repost, and encourage users by highlighting UGC contributions on social media channels.
Why UGC Videos Work So Well in Marketing
Here are the why UGC videos work so well:
Feels real: User-generated content videos come from real people. That creates trust and an emotional connection with potential customers.
Relatable product use: Seeing a real person use the product naturally—whether it’s a busy baby mat or a fitness app—makes a huge difference.
More than ads: User-generated videos often outperform brand ads. They feel more like a recommendation than a sales pitch.
Social proof that sticks: Sharing UGC videos across social media channels gives your brand instant credibility. Consumers share what they believe in.
Drives decisions: From unboxing videos to styling videos and customer testimonials, user-generated video content helps potential buyers feel confident.
Fits any channel: Add UGC videos to product pages, embed UGC videos in email marketing, or display UGC videos on TikTok, YouTube, or any landing page.
Works for all brands: Whether you’re running a UGC campaign or gathering everyday UGC contributions, it works across multiple brands and industries.
Expand reach: UGC-style content helps reach new audiences through branded hashtags, haul videos, and product usage tips shared by loyal customers.
Keeps content flowing: Encourage users to create UGC videos by reposting, offering incentives, or just asking. More videos = more engagement.
Stronger marketing strategy: High-quality UGC videos support every part of your marketing strategy—especially when shared on key marketing channels.
Types of UGC Videos Every Brand Should Know
If you’re building a solid marketing strategy around UGC, here are the video types you should focus on:
1. Product Reviews & Testimonials
This is user-generated video content at its most honest. Real people talk about your product, how it worked for them, and why they’d recommend it.
These videos help build brand credibility and create an emotional connection with potential customers. You can share UGC like this on product pages, in email marketing, and across social media platforms.
2. Unboxing Videos
Unboxing videos do more than show what’s inside the box — they capture a real first impression.
Seeing a real person open and react to your product helps consumers share that same excitement. These are great for displaying UGC videos on TikTok, YouTube, and Instagram Reels.
3. How-To Videos & Tutorials
Need to show product usage tips or explain how something works? Educational videos created by your customers do the job better than polished brand ads. They make your product feel more natural and useful in everyday life.
4. Styling Videos & Hauls
For fashion, beauty, lifestyle, and fitness brands, haul videos and styling videos show how people actually wear or use your product.
These are especially effective when users compare multiple brands or show different ways to style the same product.
5. Before & After
These videos tell a clear story — “Here’s the problem, and here’s how this product helped.”
They’re especially powerful for skincare, home goods, fitness apps, and wellness products. This kind of UGC content makes a huge difference in convincing potential buyers.
6. Day-in-the-Life & Real-Life Use
When consumers share how your product fits into their normal routine, it builds trust. It feels relatable.
Videos like “What’s in My Bag” or “Busy Baby Mat in Action” let people see your product naturally, in context, from a real person’s point of view.
7. Challenge & Trend Videos
Launching a branded hashtag or encouraging users to join a challenge can quickly generate more UGC videos.
These are perfect for reaching new audiences and building momentum on social media channels like TikTok and Instagram.
8. Duets & Reaction Videos
If someone’s already talking about your product, make the most of it.
Encourage customers to react to each other’s content or duet it — especially on platforms like TikTok. It keeps your brand part of the conversation and fuels more videos created around your product.
Get to Know: How to Use UGC Ads to Grow Your Brand
How to Collecting and Sharing UGC Videos Effectively
➲ Make It Easy to Share
Start with a simple ask. Use a branded hashtag, post a clear callout, or just reply to someone’s post and say, “Mind if we share this?” People are more willing to contribute to UGC when the process is quick and casual.
➲ Encourage Customers with Prompts
Give users a reason to hit record. Ask them to show how they use the product, give styling tips, film unboxing videos, or share a quick haul.
For a fitness app, it could be a before/after clip. For a baby brand like Busy Baby Mat, a real moment with their kid using it. These kinds of UGC contributions connect with real people.
➲ Collect from Multiple Channels
Don’t limit yourself to just Instagram or TikTok. People are creating content everywhere.
Grab YouTube UGC videos, pull clips from email replies, or repost high-quality UGC videos from your DMs. Then embed UGC videos on your website or landing page where they help most—like product pages.
➲ Feature and Tag the Creator
When you share UGC-style content, tag the original creator.
This boosts your reach, keeps things ethical, and turns happy users into loyal customers or even brand advocates. It also encourages more UGC videos because people want to be featured.
➲ Show a Mix of Content Types
Different videos hit different people. Use haul videos, educational videos, testimonials, and styling videos to hit a wide range of potential customers.
This shows your product naturally and keeps your feed from feeling like the same post on repeat.
➲ Use Across Marketing Channels
Don’t just post and forget. Add UGC videos to your email marketing, reuse them in ads, or show them on your social media platforms.
The same product shown by different real people in various contexts makes a huge difference in how new audiences see your brand.
➲ Track What Works
Look at which videos get the most views, shares, and comments.
Are people responding more to TikTok videos or YouTube clips? Which UGC videos drive the most traffic to your site? Use that info to guide future marketing campaigns and UGC content requests.
Build trust & FOMO
Highlight real-time activities like reviews, sales & sign-ups.
How to Organically Generate UGC Videos
You just need to make it easy, clear, and worth it for real people to share content created around your brand. Here’s how to do it right:
1. Start With Your Real Customers
- Ask happy customers to share how they use your product in real life.
- Customer testimonials are powerful. They feel honest and build brand credibility fast.
- Encourage customers by commenting on their posts, DM’ing them to ask permission, or reposting their content with credit.
When you feature someone’s video on your page or product pages, they’re more likely to keep creating content—and others will want to join in.
2. Use a Branded Hashtag
- Make a short, clear, branded hashtag that invites sharing. This helps you collect more ugc videos over time.
- Add the hashtag to packaging, email marketing, and your landing page to make it visible.
- Show examples of what kind of user-generated video content you’re looking for.
A branded hashtag becomes a hub for all the videos created by your community—especially on TikTok and Instagram.
3. Make the Ask Easy and Specific
- Don’t just say, “Share your experience.” Say exactly what you want:
“Film a quick unboxing and tag us!”
“Show how you use the busy baby mat in your routine.”
“Share your top product usage tips!” - Simple prompts = more videos = more social proof.
4. Create Space for UGC Style Content
- Share casual, real-life content yourself to set the tone. People copy what they see.
- Use UGC-style content in your marketing campaigns, not just polished ads. It feels more trustworthy.
- Show real people using the same product in different ways—it’s relatable and inspires new buyers.
UGC video content drives emotional connection because it’s not about perfection—it’s about authenticity.
5. Share and Celebrate UGC Everywhere
- Display UGC videos on product pages to influence potential customers.
- Embed UGC videos on your landing page to boost conversion.
- Share user-generated videos across your social media channels, including YouTube, TikTok, and email marketing.
- Always give credit and show appreciation. That builds loyal customers and brand advocates.
6. Use UGC to Reach New Audiences
- Leverage UGC videos in your paid marketing strategy. Real person + real experience = higher trust.
- Use educational videos or styling videos made by users to speak directly to your target audience.
- Share UGC videos from multiple brands (if you sell them) to show variety and value.
Don’t Miss: Best UGC Tools for Every Marketing Budget
3 Trusted Tools to Manage UGC Campaigns
1. Wiserreview
Wiserreview is a platform designed to collect, manage, and showcase user-generated content (UGC), such as video reviews, testimonials, and product feedback. It helps brands build trust by making real customer voices part of their marketing.
Key Features
- Auto-requests video reviews via email/SMS
- Easy video submission for users
- Customizable widgets to display UGC
- Integrates with Shopify and WooCommerce
- Video rights management built-in
Pros
- Boosts trust with authentic customer videos.
- Simple user experience for submissions.
- Increases conversions with real-user proof.
- Customizable display to match the brand.
Cons
- Limited advanced analytics.
- Fewer integrations than bigger platforms.
Pricing
- Free plan available
- Pro plan starts at $9/month
2. TINT
TINT helps brands gather and use UGC from social media and other platforms. It makes it easy to manage, get usage rights, and showcase authentic content across websites, ads, and emails.
Key Features
- Pulls in UGC from major social channels
- Built-in rights management
- AI tools to sort and pick top content
- Custom display options
- Works with eCommerce and CMS platforms
Pros
- Saves time collecting and moderating content.
- Boosts trust with real customer stories.
- Great for large-scale marketing.
- Easy to publish across multiple channels.
Cons
- Pricing is on the higher side.
- Takes some time to get familiar with the platform.
Pricing
- Custom pricing based on business needs.
3. Trend.io
Trend.io helps brands get UGC by connecting them with a network of pre-vetted creators. It’s a fast, easy way to source quality content without doing all the outreach yourself.
Key Features
- Access to a curated group of creators
- Quick content turnaround
- Full usage rights included
- Easy campaign setup
- Chat directly with creators
Pros
- Saves time finding and managing creators.
- Consistent, high-quality content.
- Clear, pay-per-creator pricing.
- Works well for small or large campaigns.
Cons
- Less control over who you work with.
- Not ideal for building long-term partnerships.
Pricing
- Starts around $110 per creator
- Custom options available
Wrap up
User-generated content videos work because they’re real. Videos created by actual customers build trust, show the product naturally, and create an emotional connection.
Share user-generated videos on your website, social media platforms, and email marketing. Add UGC videos to product pages, landing pages, and marketing campaigns to boost engagement and reach new customers.
Encourage customers to create UGC content with branded hashtags, product usage tips, and simple “how to” ideas. When people see others using the same product, it creates social proof and drives action.
Keep sharing UGC videos. The more videos you collect and display, the more your brand grows.
Boost Conversion Instantly
Add Social Proof & Urgency to your website
