It’s no wonder most people are tired of managing their social media accounts. The constant struggle to stay on top of trends and ensure posts happen when they should be exhausting. But if you’re willing to do all this work for your business, then I know it’ll pay off in a big way because there is nothing better than getting great feedback from customers or followers who enjoy what you post about them.
One way to ease the burden of social media management is to use automation tools. These tools can help you schedule and publish content, track who’s talking about your brand, and measure your results.
In this article, we’ll look at the best social media automation tools available and how they can help you take your small business, freelancer, or even large enterprise to the next level.
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Best 17 Social Media Automation Tools
1. RecurPost
Launched in 2016, RecurPost is a complete social media management tool meant for small marketing agencies with less than 20 employees in the social media department. They have tools for publishing, scheduling, analytics, team collaboration, and client workspaces. They are known for their excellent customer support and for staying 100% compliant with the terms of their respective social media platforms.
Features:
- ChatGPT-based content creation: You can write your posts and generate images to go with them using ChatGPT integration. This helps you save time while creating posts and finding the right images to go with these.
- Evergreen scheduling: If you are an agency that serves a particular niche, RecurPost’s evergreen scheduling helps you onboard clients in minutes. You can wow your clients with your speed.
- Reports: Not only RecurPost provides you with industry-standard reports, but you can also whitelist them with your logo and share them with your clients.
- Social Inbox: Read and reply to incoming messages from multiple social accounts in a single inbox—no more logging into social platforms to see if someone left a message or mentioned you.
- Content curation: You can upload content in bulk using CSV, import from a website, import old posts from your social accounts, or upload them from your computer.
Pricing:
- Solopreneur: This plan is for you if you manage up to 5 social profiles. At about 20 bucks a month, this is a steal. You can use the 14-day free trial to test the waters before committing.
- Agency: At just $79 a month (or 790 yearly), you can quickly improve your team’s productivity.
- Enterprise: You can contact them if you are looking for a custom-tailored plan that fits your needs.
They also offer a 20% discount for not-for-profit companies.
RecurPost is a versatile social media management tool that streamlines content scheduling, enhances collaboration, and provides insightful analytics. With its range of plans and pricing options, RecurPost caters to individual users and businesses of different sizes, helping them optimize their social media presence and drive engagement.
Also, check: 50+ Agency Tools for Rapid Growth
2. Hootsuite
Introducing Hootsuite, the social media dashboard that lets you keep your finger on the pulse of the web. Whether managing a brand’s social media or just keeping tabs on the competition, Hoot Suite has everything you need to stay ahead of the curve. With robust tools for monitoring and managing all your social media accounts in one place, the Hoot Suite makes it easy to stay connected and in control.
Pricing
- You can access the free trial plan
- The professional plan starts at $49
- The team plan starts at $129
- The business plan starts at $599
Features
- Schedule posts across all your social media platforms quickly and easily
- Automatically optimize posts for peak performance
- Keep track of what people are saying about your brand in real-time
- Analyze your social media performance to improve future campaigns
- Get insights into who’s talking about your brand, what they’re saying, and where
3. SocialPilot
SocialPilot is the all-in-one social media marketing automating tool that makes it easy to manage your profiles and get better results from your posts. Social Pilot gives you everything you need to get the most out of your social media marketing with robust scheduling and publishing tools, analysis features, and team management capabilities.
Features
- Invest in just one platform and reach all your clients
- With no downloads from the app store to manage, engage your audience on Facebook & Twitter even if they aren’t signed up for an account
- Schedule posts as far as six months in advance, so you never have to worry about missing out on trending topics again
- Monitor social media remotely, assign tasks to team members, and stay connected with chat tools
- For agencies that have multiple clients, track data across all accounts at once
Pricing
- The professional plan starts from $30/month.
- Small Team begins from $50/month Agency ($100/mo, $83.33/mo billed annually) — 200 social accounts, 1,000 posts, 10,000 in the queue.
- Enterprise plan (Custom Pricing) is also available.
Let’s see this: 32 Social Selling Statistics & Trends (New Data)
4. Shareit
Shareit helps you take control of your social media accounts, saving you time and effort. You can easily schedule posts for all your social media profiles. With the help of Shareit, you can keep your feeds fresh and exciting. Plus, with their powerful analytics tools, you can track your posts’ performance and adjust your strategy accordingly.
Features
- Free access to trending articles
- Access to relevant content creators and influencers
- Sortable results based on relevance and time
- Unlimited searches when logged in with Twitter
5. BuzzSumo
BuzzSumo is the perfect social media marketing automation tool for anyone looking to create engaging and persuasive social media content. With its ability to help you find the most famous content online, you’ll be able to quickly adapt and share the latest trends with your followers. And with its easy-to-use automation tools, you’ll be able to save time while still creating high-quality content.
Features
- Save time by using report exporting to see what content is working for your competitors.
- Access cutting-edge insights about your competitors’ campaigns, conversions, social media engagement, and more.
- Perform robust post-performance analysis with full transparency into how other posts performed compared.
- Compare a previous campaign’s performance against the present day to make data-driven decisions that will surely lead you toward success.
Pricing
- The pro plan costs $99
- The plus plan costs $179
- The extensive plan costs $299
6. ContentStudio
ContentStudio is the Swiss army knife of content marketing. It’s got everything you need to find, create and share fantastic content quickly and easily. Whether you’re a lone wolf or part of a team, Content Studio will make your content marketing efforts more productive and efficient than ever before.
Features
- Get instant alerts when your content is being shared or commented on so you can respond instantly.
- You can easily manage your brand/channel using this platform as a one-stop shop for all your publishing needs.
- An automated calendar allows you to outline the days and times that will work best for your company’s audience – allowing you to publish at optimal times without ever having to think about it.
Pricing
- Pro: $49/month (or $39/month when billed annually) for 10 social accounts, 1 blog, and unlimited social posts/month
- Small: $99/month (or $79/month when billed annually) for 25 social accounts, 10 blogs, and unlimited social posts/month
- Medium: $199/month (or $159/month when billed annually) for 50 social accounts, 20 blogs, and unlimited social posts/month
- Significant: $299/month (or $239/month when billed annually) for 150 social accounts, 50 blogs, and unlimited social posts/month
Also read: Why is it essential for marketers to know the effect of Social Influence?
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7. Buffer
Buffer makes sharing great content with your followers easy and helps you keep a consistent social media presence. With the buffer, you can easily schedule posts ahead of time, measure the performance of your content, and find new ideas for things to share. Buffer is the perfect tool for busy professionals who want to make the most of their social media accounts.
Features
- Schedule posts with precision
- Market test like the pros
- Understand your analytics like never before
- Cross-post to all of your social media accounts at once
- Flexible management for a busy world
Pricing
- The free plan is also available
- The essentials plan starts from $5
- The team plan starts from $10
- The agency plan starts from $100
8. Sprout Social
Sprout social is your trusty sidekick when it comes to social media. With their suite of powerful automation tools, you’ll be able to grow and manage your social media presence effortlessly. With their easy-to-use automation tools, you can easily schedule posts, track analytics, and more. So go ahead and take a load off—Sprout Social will take
care of everything for you.
Features
- Connect with fans and track progress quickly with a streamlined message feed
- Manage Twitter with a publishing tool that makes it more manageable
- Get excellent reporting across all platforms, providing valuable insights
- Intelligent search allows you to target specific customers and followers
Pricing
- The standard plan starts from $89 per month
- The professional plan starts from $149 per month
- The advanced plan starts from $249 per month
9. Scoop.it
Scoop.it is a powerful social media automation tool that makes it easy to create and manage your social media content so you can focus on what’s essential, crushing your competition. With Scoop, you can create high-quality content quickly and easily. You can efficiently schedule posts for your social media accounts, Track how well your content performs, and adjust as needed. It lets you stop struggling with social media and start crushing it with Scoop it.
Features
- Prevent social media disasters by scheduling your posts in advance.
- Plan months ahead with a visual calendar and content library.
- Collaborate on projects in real-time yet still remain connected on personal devices.
- Save tons of time managing, building, categorizing, and collaborating with all your content straight from inside the app.
Pricing
- You can access the free plan
- The pro plan starts from $15
- The plus plan starts from $67
10. Sendible
Sendible is the perfect tool for busy social media managers. It automates your posting and scheduling to focus on other essential tasks. With Sendible, you can create stunning posts that will engage your followers quickly. Schedule them ahead of time or post them live. It’s up to you.
Features
- Save time by using sensible automatic RSS posting to post your company news automatically and on schedule
- Use smart queues to get posts scheduled for the best times
- Post from any phone with a data or wifi connection, use automatic scheduling or manually post all at once
- Sendible is a cloud-based service that allows companies to share their messages effectively.
Pricing
- The creator plan starts from $29
- The traction plan starts from $89
- The scale plan starts from $199
- The expansion plan starts from $399
11. Meet Edgar
Meet Edgar is the social media automation tool that helps you keep your online presence fresh and engaging. With Meet Edgar, you can easily create and schedule posts for your social media profiles, so you never have to worry about running out of content. Plus, Meet Edgar’s powerful tools make it easy to track your results and see how your posts are performing.
Features
- Automatically publishes your content to maximize engagement
- Gather and organize social media posts in one place
- Create custom campaigns with just a few clicks
- Publish quality content to boost traffic
Pricing
- You can access the free plan
- The starter plan starts from $49 per month.
12. Agorapulse
Agorapulse is a social media tool for businesses who want to have a pulse on their social media. Automate your posts and save time while engaging with your followers. Agora Pulse also offers competitive analysis to see how you compare. With their powerful inbox, publishing, and reporting tools, you can easily manage your Facebook, Twitter, Instagram, LinkedIn, and YouTube accounts in one place. Plus, our team collaboration features make it easy for everyone on your team to stay on top of things.
Features
- Get inbox zero for all your social media channels in one place.
- Preview and customize how your content looks on every channel.
- Automatically, have your best tweets repeated.
- Moderate Facebook and Twitter with customized rules.
Pricing
- You can access the free 15-day trial.
- The pro plan starts from $79 per month
- The premium plan starts from $159 per month
- You can customize your plan in the enterprise package.
13. Zoho Social
Zoho Social is the perfect tool for you! With its robust scheduling and monitoring capabilities, you can easily keep track of all your social media channels. It lets you manage them all in one place. Schedule posts, track keywords, collaborate with teammates and get real-time analytics from one intuitive platform.
Features
- Create reports with 100% customizability
- Export your reports to many popular formats
- Intelligent analysis and scalability
- Robust features for a social media manager’s on-the-go lifestyle
Pricing
- The standard plan starts from $9
- The professional plan starts from $25
- The premium plan starts from $33
14. Missinglettr
Missinglettr is a tool for busy social media managers who want to save time and get more done. Missinglettr automates your content scheduling so that you can focus on quality, not quantity. With Missinglettr, you’ll have more time to focus on what’s important – creating great content that engages your readers and grows your brand.
Features
- Get a comprehensive view of your marketing campaign with this all-in-one platform.
- Keep up with customer interaction on the go using their mobile app.
- Track and measure performance to see what’s working and what needs fixing.
- Collaborate on projects easily; no one ever has to be left behind.
Pricing
- You can access the free plan
- The solo plan starts from $9 per month (billed monthly) and $7 per month (billed annually)
- The pro plan starts from $39 per month (billed monthly) and $32 per month (billed annually)
15. PromoRepublic
The Promo Republic is the ultimate social media management tool. It makes it easy to create and schedule posts for your social media profiles so you can focus on what’s important – growing your business.
Features
- Get more out of your campaigns by filtering.
- Stop spending time searching and managing metadata
- Manage multiple accounts without switching screens
- Multi-campaign allows you to test different promotions
Pricing
- The Standard Plan starts from $49/month.
- The Professional plan starts from $99/month.
- You can customize by using an enterprise plan.
Also read: Top 10 Best Social Commerce Platforms (2022)
16. Pallyy
Pallyy is the best way to grow your social media following. This powerful tool automates your posts and helps you find new followers that perfectly match you. With Pallyy, you can focus on creating unique content and let Pallyy take care of the rest.
Features
- Get an overview of your social media stats in one place
- Manage every aspect of your marketing from anywhere
Automate repetitive tasks to save time and effort (e.g., replying to comments)
- Find out what’s
working with clear, actionable reports
Pricing
- share my insights plan starts from $15
- later plan starts from $30
- The Iconosquare plan starts from $49
17. Audience Connect
Audiense Connect is the perfect tool for amplifying social media engagement and marketing efforts. With its powerful automation features, you can create tailored audiences, deliver chatbot experiences, and target niche audiences via Twitter Ads. So, amp up your social media game today with Audiense Connect.
Features
- it enables users to save time on tedious and repetitive tasks related to social media management, such as assignment management, audience targeting, automated publishing, and automated scheduling.
- It offers users comprehensive tracking features to benchmark their performance against industry competitors and identify growth opportunities.
- The automation features of Audiense Connect help businesses publish more content in a shorter time while maintaining consistent quality standards.
- It allows businesses to track the behavior of their target audiences across all social media platforms, providing valuable insights that can be used to improve marketing strategies and maximize ROI.
Pricing
- The starting plan starts from $79 per month.
Conclusion
Social media is a powerful tool that businesses should not ignore in today’s world. It can help you connect with more customers, create brand awareness, and drive traffic to your site. But it’s not just about having a social media presence; and you need to use the right tools to make the most of these platforms. So, these are some of the top automation tools you can use to improve your business process. It would be best to choose the right tool depending on your business purpose and requirements.