There are billions of people who are actively using social media platforms.
There’s unlimited potential for businesses to promote their brand and get in front of their potential customers.
Many businesses understand the potential and importance of building a strong presence on social media to grow their business.
But in this high competition, it’s not easy for any business to stand out from the crowd and promote its brand.
It requires the right marketing strategies and tools that help to promote its brand most effectively.
That’s why, In this guide, we’ve handpicked the 19 best social media marketing tools based on 9 hours of extensive research that help create marketing strategies and grow their business.
Without any further delay, Let’s begin!
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1. SocialPilot
SocialPilot has all the necessary features you require to manage multiple social media accounts.
SocialPilot simplifies scheduling, boosts engagement, and analyzes trends for better content sharing.
If you’re an agency and want to share bulk content, SocialPilot provides pre-built templates for bulk posting on social media platforms.
SocialPilot is a value-for-money social media management tool that makes post creation and scheduling easier and more effective for better engagement.
Key Features of SocialPilot:
- Post scheduling
- Useful content recommendations
- Performance analysis report
- Easy-to-use interface
- Bulk scheduling
- RSS Feeds
- Social inbox
- Content creation
Pricing
SocialPilot offers a 14-day free trial (no credit card required), after which you can switch to its premium plan for advanced features.
Also check: 50+ Agency Tools for Rapid Growth
2. RecurPost.com
RecurPost is a complete social media management tool with publishing, analytics, inbox, and team and client collaboration features.
Their specialty is their evergreen schedules which are a Godsend for marketing agencies.
You create posts for a client and put them in a library created for that client.
You then connect their accounts to this library to specify how often and on which accounts posts should go out.
Once everything from a library has gone out, it starts again at the beginning, and hence, the queue is always full.
If the client later wants you to manage more accounts, you can connect these new accounts to their existing library.
With other tools, you will also need to update each post, which is just a waste of time.
Also, you can create libraries with content that applies to every client in that niche.
As soon as you get a client, just connect their accounts to a few of these libraries, and they will start receiving posts instantly.
Now, that will make you stand out.
Key features
- Enable repeat scheduling and one-click post pausing.
- Integrate with 4,000+ Zapier apps.
- Support bulk post imports.
- Customize team access and offer advanced, domain-customizable link shortening.
Pricing:
You can try RecurPost for Free with their two-week free trial. Their paid plans cost $4 per month per social account you want to manage, which is more than reasonable.
Let’s see this: 32 Social Selling Statistics & Trends (New Data)
3. Meltwater
Meltwater is an all-in-one media intelligence and social media management tool that facilitates the process of monitoring, managing, and analyzing the brand presence of a business through several digital channels.
Meltwater goes beyond social media scheduling into advanced social listening, media monitoring, and comprehensive analytics.
It is especially useful for businesses that mean to keep their eyes on public relations, measure brand sentiment, and track key industry trends in real time.
If you’re looking for something that combines social media management with an overview of media in general, Meltwater has quite a rich set of features to take your social and brand strategy to a new level.
Key Features of Meltwater:
- Social media management and post scheduling
- Social listening and media monitoring
- Advanced analytics and reporting
- Influencer marketing capabilities
- Sentiment analysis and brand monitoring
- Real-time insights and alerts
- Content curation and recommendations
- Team collaboration tools
Pricing
Meltwater offers custom pricing based on your specific needs and business size. You can request a demo and get a tailored plan that fits your requirements.
4. Social Champ
Social Champ is a social media marketing tool mainly used for scheduling and managing content on all platforms.
With this tool, you can reach more potential audiences and effectively promote your brand.
It comes with many automation and third-party integrations, making this tool easier to run and manage.
Social Champ is a great choice for agencies and content creators because it allows you to schedule a month of content for social media platforms with one click.
With its user-friendly interface, easy options, and fast customer support, anyone can use this tool and set up social media marketing.
It’s a smart tool with amazing features, including content suggestions, a social media marketing calendar, link tracking, in-depth analysis, and team collaboration for better productivity.
If you’re looking for a smart and reliable social media marketing platform for small businesses and agencies, then surely it’s a good choice.
Key Features of Social Champ:
- Bulk content upload (CSV file format) in one click to schedule a whole month’s content
- Auto-post content via RSS Feed
- Recycle your content for upcoming campaigns
- A social media marketing calendar
- Link shortening and tracking
Pricing
Social Champ comes with a Free Plan to use its advanced features. And later, you can switch to its premium plan for better results.
5. Buffer
Buffer is another popular social media marketing platform that helps schedule your posts on queue for different platforms.
It’s as simple as doing a tweet on Twitter.
With the buffer, anyone can easily schedule content for social media platforms with one click and let the buffer be published at a given time.
Many agencies and small businesses are using buffer platforms to schedule and manage their social media posts for different platforms and build a strong presence on different social media platforms.
When you’re using a buffer for regular posting, you can use its workflow to optimize your content, build engagement with the audience, and promote your brand.
Buffer offers three plans, i.e., Publish, Analyze & Reply.
You can simply pick a plan according to your requirements and grow your social media platforms by publishing content, analyzing previous posts’ performance, and engaging with the audience by replying.
Key Features of Buffer:
- Easy-to-use tool
- Support chrome extension
- Auto-schedule posts
- In-depth report
- Post sharing on different platforms in one-click
- Best social media strategy recommendations
- Third-party integration
Pricing
Buffer comes with a Free Plan to use its basic features, and later, you can switch to its premium plan for better results.
6. Agorapulse
Agorapulse is an all-in-one social media management tool that provides all the necessary features required to take control of your social media accounts.
With Agorapulse, you can schedule posts for different platforms and manage messages from users in one click.
Agorapulse simplifies social media management with bulk content uploads, automation, and easy scheduling, helping you maintain a strong online presence with minimal effort.
This tool has numerous advanced features, including auto-schedule, team collaboration, detailed insights analysis, and social listening to handle users’ messages and respond accordingly.
Key Features of Agorapulse:
- Auto-schedule posts on different platforms
- Manage messages and respond accordingly
- Get a detailed insights report
- Team collaboration
- Excellent customer support
Pricing
Agorapulse offers a 15-day free trial, after which you can switch to its premium plan for advanced features.
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7. Hootsuite
Businesses and agencies mostly prefer Hootsuite to manage their social media accounts.
It provides useful suggestions to optimize the account and publish content that increases engagement.
It’s a user-friendly tool for managing different social media platforms, including post-scheduling, analysis, and automation.
Hootsuite helps businesses identify what customers are looking for, new trends, and where to get more brand engagement.
With its amazing analysis and auto-scheduling, businesses can grow their social media platforms and build relationships with their audience.
It’s an ideal solution for small businesses and agencies to manage social media platforms and grow their brand value.
Key Features of Hootsuite:
- Post scheduling
- Promoting content
- Analyzing new trends and engagement
- highly-secured
- Easily shared content on social media platforms
- Provide in-depth report
- Team collaboration
- Third-party
apps integration
Pricing
Hootsuite comes with a Free Plan to use its basic features, and later, you can switch to its premium plan for better results.
8. SocialBee
SocialBee is one of the top-rated social media management tools that many small businesses and agencies use to schedule and manage their content for all social media platforms.
With SocialBee, you can schedule your content for the whole month by using the social content calendar provided by SocialBee.
You can select a day, week, or month and upload the whole range with one click—that’s it!
SocialBee will handle your assigned tasks and share them on all social media platforms.
It comes with a user-friendly interface and easy-to-use options.
You can upload content and schedule for Posting in a few clicks.
You can use its advanced features for content optimization, including URL shortening, tracking, retargeting tools, in-depth analysis, and many more.
Key Features of SocialBee:
- Create eye-catching content from scratch
- Schedule posts
- Use a social content calendar
- Auto-post content on all social media platforms
- In-depth analysis
- URL shortening
- Tracking
- One-click content upload (CSV format)
Pricing
SocialBee offers a 14-day free trial (no credit card required), after which you can switch to its advanced plan for better results.
9. Sendible
Sendible is another great social media management tool that helps you manage, schedule, and share posts on different platforms.
Many agencies and social media marketers use this tool to manage their clients’ social media accounts and publish content regularly.
The numerous features of Sendible make this tool stand out from the crowd, i.e., publishing content, team collaboration, in-depth analysis, dashboard management, and bulk scheduling.
It supports third-party platform integration that enhances the features of this platform and gives you more options to manage social media platforms effectively.
Key Features of Sendible:
- Easy-to-use interface
- Third-party platform integration
- Support chrome extension
- Built-in image editor, post preview & graphic design tool
- Team collaboration
- In-depth analysis report
- Dashboard management
- Post scheduling
Pricing
Sendible comes with a 14-day free trial (No credit card required), and later, you can switch to its premium plan.
10. Social Status
Social status is a one-stop social media analytical tool mainly used to create automated social media reports, live stats, and in-depth analyses.
With Social status, you can do different levels of analytics, including profile, social media ads, competitors, and influencers.
After analyzing, you’ll get a customized, in-depth report with visuals to make it attractive and engaging.
Social Status is widely used by agencies, marketing firms, small businesses, and social media marketers to analyze social media performance and devise growth strategies for their profiles.
You can use Social status to analyze your channels’ performance, paid campaigns, competitors’ profile analysis, and influencer tracking, and generate useful and attractive reports.
Key Features of Social Status
- Social media accounts analysis
- Pdf & PowerPoint report
- Ads analytics
- Insights report
- Profile analytics
- Competitors insights report
- Social strategies
- Engagement insights
- Monthly reports credits
Pricing
Social Status comes with a Free Plan for its basic features, which you can use until you can switch to the paid plan for advanced features.
11. MeetEdgar
MeetEdgar is another popular post-scheduling tool that helps you organize posts weeks in advance.
It also has an advanced feature for re-sharing popular posts over time to increase engagement with the audience and grow your profile.
It’s a great tool for managing multiple social media accounts and keeping growing engagement with the audience for better results.
Offers advanced tools for effective social media management, including content organization, syndication, optimal posting times, and more, to boost reach and engagement.
Key Features of MeetEdgar:
- Automated schedule
- Category based sorting
- Suggest the best time for post-sharing
- In-depth analysis
- Link tracking
- Easy-to-use interface
- Excellent customer support
- Weekly post scheduling
- Re-sharing popular posts
Pricing
MeetEdgar comes with a Free Plan that allows users to use its basic features, and later, you can update its premium plan.
12. eClincher
eClincher is a great platform for social media management.
It helps you publish content, build engagement with the audience, and analyze new trends and post-performance on social media platforms.
You can easily schedule posts for sharing by uploading the content and selecting an account to post the content.
It has a user-friendly interface, so anyone can easily access this tool, manage multiple social media accounts, and share posts to grow their accounts.
You can do numerous things with eClincher, such as create posts, schedule posts, manage drafts, queue content, and auto-post share on different social media platforms.
With this tool, you can consistently share valuable content on your social media platforms and analyze new trends and interests that engage the audience more effectively.
Key Features of eClincher:
- Easy-to-use interface
- Social inbox engagement
- Analyzing new trends and engagement
- Auto-schedule posts
- RSS Automation
- Recommend useful content
- Team collaboration
Pricing
eClincher comes with a 14-day free trial (No credit card required), and later, you can switch to its premium plan for advanced features.
13. SociAlert
SociAlert is a great tool for market analysis and the growth of social media accounts by analyzing hashtags, keywords, and audience engagement.
If you’re looking for a tool specifically designed to track social media account performance and audience engagement, SociAlert provides a complete report on performance and what boosts your social media platforms.
Agencies and businesses use SociAlert to analyze social media performance—tracking posts, engagement, reach, and more—to guide strategic decisions.
SociAlert enables detailed research on hashtags, competitors, and user profiles to enhance engagement and provides comprehensive reports for optimizing social media strategies.
Key Features of SociAlert:
- Hashtag analysis
- Keywords analysis
- Social media account analysis
- User profile analysis
- Competitors performance analysis
- In-depth report generation
Pricing
SociAlert comes with a free trial (No credit card required), and later, you can switch to its premium plan for advanced features)
14. CoSchedule
CoSchedule is a straightforward and single-purpose content scheduling tool that can increase your productivity and save your time & effort in post sharing on different social media platforms.
With CoSchedule, you can automate the process of sharing content. It helps you schedule a day, week, or month of content with one click.
It’s a user-friendly tool with an easy option, then anyone can easily access this tool and automate the process of content sharing on different social media platforms.
It’s popular for its bulk sharing and collaborative features, which are used for social media management. It minimizes the workload of social posting, building engagement, etc.
Key Features of CoSchedule:
- Schedule day, week, or month content automatically
- Use marketing calendar
- Headline studio to make effective headlines
- Marketing suite
- Easy-to-use interface
Pricing
CoSchedule comes with a Free Plan, and later, you can switch to its premium plan for advanced features.
15. Sprout Social
Sprout Social is a great social media management platform that brands mostly use to manage their social media accounts by sharing content on different platforms, building networks, and engaging with the audience.
With Sprout Social, you can get an in-depth report about social media accounts, post-performance, and automation.
These amazing features make the process easier and make things automated for businesses and agencies.
Sprout Social offers advanced features like third-party integration and analytics for comprehensive social media management and consistent growth.
Key Features of Sprout Social:
- Publish, schedule, and queue posts
- Social content calendar
- Provide suggestions
- Content Library
- Smart inbox
- Alerts for message activities
- In-depth report generation
- Analyzing team performance
- Third-party integration
Pricing
Sprout Social comes with a 30-day Free Trial, after which you can choose the best-paid plan for better results.
16. Tailwind
Tailwind is a great automation platform for managing social media accounts. It can be used instead of hiring social media marketers.
Many small businesses and agencies use Tailwind to manage their social media accounts and do things with automation.
It comes with various advanced features that make creating, sharing, and optimizing content easier and faster.
With Tailwind, you can create engaging social media content, schedule content, and optimize it based on audience engagement.
But it’s mainly integrated with Instagram, Pinterest and Facebook.
So, if you have an account on these three platforms, consider Tailwind.
Key Features of Tailwind:
- Create engaging content for all three platforms
- Schedule content for a month
- Instagram marketing features
- Graphic design tool
- Built-in link in bio
- best hashtags suggestions
- Support extensions
Pricing
Tailwind offers a Free Plan with basic features, which can later be upgraded to a premium plan with advanced features.
17. Post Planner
Post Planner is the best social media management solution for agencies and marketers.
It especially works great for Facebook and Twitter for managing and growing social media platforms.
It’s a user-friendly platform with easy-to-use options, making the post planner the best choice for managing social media accounts.
With Post Planner, you can schedule posts for all social media platforms, including Facebook, Instagram, Twitter, LinkedIn, Pinterest, and TikTok.
This tool also helps in doing in-depth research to find trending topics and ideas for engaging the audience with a growing profile.
Key Features of Post Planner:
- Auto-post scheduling
- Post recycling
- Post Categories
- Social content calendar
- Bulk post sharing
- In-depth analysis report
- Image Editor
- Content ideas
- Post preview
Pricing
Post Planner comes with a free trial, during which you can test its amazing features and later choose the best plan for using this tool.
18. Postify
Notify is a popular social media management tool many businesses and agencies use to schedule bulk content for Instagram, LinkedIn, Facebook, Twitter, and VK posts.
Postify stands out with features like scheduling, analytics, collaboration, photo editing, templates, trend discovery, and a Facebook cover schedule.
With Spotify, you can make your process easier and manage multiple social media accounts by scheduling content and letting Postify work automatically.
Key Features of Postify:
- Post scheduling
- Built-in image editor
- Social content calendar
- Link shortening
- Advanced analytics
- Team collaboration
- Support extensions
- Covers scheduling
- Pre-built templates
Pricing
Notify offers a 30-day free trial (no credit card required), after which you can switch to its paid plan for advanced features.
19. Hopper HQ
Hopper HQ is a refreshingly simple social media scheduling tool, that allows you to bulk and cross-schedule your content to different social media platforms.
These include Facebook, Instagram, TikTok, Twitter, LinkedIn, YouTube shorts and Pinterest.
Using its visual grid planner, in-app editing tools, and integrations with third-party apps, you can ensure that your content is consistent with branding, visually appealing, and unique to your audience.
Hopper HQ offers a cost-effective, easy-to-use solution perfect for the needs of small businesses and agencies.
With its team collaboration features and workflow approval process, teams can be perfectly aligned and in sync with each other.
Try Hopper HQ to quickly and easily plan your content in advance and save time doing so.
Key Features:
- Instagram Grid Planner
- Bulk and Cross scheduling
- Dynamic social media calendar
- Team collaboration
- AI Assitance
- Mobile app
Pricing: Try Hopper HQ for free or subscribe for $16 a month on the annual plan
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Benefits of using a Social Media Management Tool
Social media management tools help you organize your content for months, get higher engagement with audiences, and follow new trends.
Instead of hiring a team of social media marketers, this one tool is enough for agencies and businesses to handle their entire social media accounts.
There are numerous benefits of using a social media management tool.
Let’s see!
1. Time-Saving
The biggest reason for using social media management tools is to save your precious time and focus on other important things in business.
With a social media management tool, you can automatically schedule months of content for all social media platforms with one click.
2. Increase Brand Awareness
Using a social media management tool, you can handle all your social media accounts and consistently publish new content at peak times that build brand awareness and catch potential audience attention.
3. Audience Insights
Any business needs to know its potential audience and social media management tools help businesses discover their audience insights, including interest, behavior, demographics, and all necessary information required to find your potential customers.
4. Social Proof
Content generated on social media is gold if you know how to use it.
User-generated content can help you grow your social media handles as well as your website conversions.
You can display this content as a social proof notification on your website.
Social proof can help you build credibility and increase conversions to your website.
You can display reviews, tweets, and posts from Instagram and Twitter on your website without writing a single line of the tool.
By adding social proof notifications on your website, you can catch visitors’ attention, generate qualified leads, and encourage visitors to take similar actions.
These are small pop-up notifications, such as testimonials, reviews, and social media counters, that you can display on your website, e-commerce store, and landing pages to build trust in your brand.
WiserNotify is a social proof platform that supports 250+ platforms, including landing page builders and email marketing tools.
It helps you collect testimonials and reviews from the social media management tool and display them on websites to build trust and engagement and increase sales.
Boost Conversion Instantly
Add Social Proof & Urgency to your website
Wrap up
Finally, we’ve handpicked the best 19 social media management tools for managing your social media accounts, scheduling content, and building engagement with the audience.
There are numerous reasons and benefits to using social media management tools.
To boost your social media growth and find potential customers, now is the time to choose the best social media management tool for marketing.
