How to Show LinkedIn Followers on Your Website (2026)

To display your LinkedIn follower count on your site, connect LinkedIn in WiserNotify's integrations, add your company page, and turn on LinkedIn in a Social Media Followers widget.

The count updates from LinkedIn on its own, and it works on any site where you can add a script.

A visible follower count tells new visitors that real people already follow your business. Below are the exact steps from the WiserNotify docs, plus fixes if the counter doesn't show.

How to Show LinkedIn Followers on Your Website

No coding is needed beyond pasting one script. Start a 7-day free trial, then follow the steps below or watch the walkthrough.

Step 1: Install the WiserNotify Pixel

1. Sign up for WiserNotify, or log in to your dashboard.
2. Copy the pixel code from the pixel page.
3. Paste it into the <head> of your site, then click Verify pixel installation.

Step 2: Open the LinkedIn Integration

1. Go to Integrations in your WiserNotify dashboard.
2. Find LinkedIn in the list.
3. Click Integrate.

Step 3: Sign In and Allow Access

1. Enter your LinkedIn email and password on the LinkedIn sign-in page.
2. Allow WiserNotify to read your account details.
3. You return to WiserNotify with the connection made.

Step 4: Open Your Connected Account

1. Go back to Integrations and open the Installed tab.
2. Click Connected on the LinkedIn integration.

Step 5: Add Your Company Page

1. Click Add Page next to your LinkedIn account.
2. Pick your company page from the page list.

Step 6: Check the Follower Count

1. Look for your page ID, page name, and follower count in the table.
2. If the count is there, the data is ready for your widget.

Step 7: Create the Followers Widget

1. Click Add notification and open Widgets.
2. Choose the Social Media Followers widget and click Add.
3. Name it, enter your website, and click Create & Customize.

Step 8: Turn On LinkedIn in the Design

1. In the Design section, switch on LinkedIn in the list of counters.
2. Click Select and pick your page. The page URL fills in automatically.
3. Set the icon, title, font, and colors, then choose the position for desktop and mobile.
4. Turn off any other platforms you don't want to show.
5. Click Save, then Continue.

Step 9: Choose Pages and Publish

1. Show the widget on all pages, or pick pages with URL conditions.
2. Target new or returning visitors, or segment by UTM or cookie, if you want.
3. Click Finish, then switch the widget on.
4. Visit your site and refresh once or twice to see the counter.

LinkedIn Follower Count Not Showing?

• No page added: the count only appears after you add a company page in step 5.
• LinkedIn not selected: make sure LinkedIn is switched on and your page is selected in the widget design.
• Pixel not detected: verify the pixel again from the pixel page.
• Widget off: check the widget's status is on in your widgets list.
• Cached page: open your site in a private window to rule out caching.

Still stuck? Use the live chat in your WiserNotify dashboard.

What the LinkedIn Counter Looks Like

The widget is a small floating box with the LinkedIn icon and your follower count.

You can add Facebook, Instagram, YouTube, and other platforms to the same box, or show LinkedIn alone. This social media follower count widget guide covers the multi-platform setup.

Clicking the LinkedIn icon opens your company page, so curious visitors can follow you in one click.

When and Where to Use It

• B2B and SaaS homepages: a strong LinkedIn following signals an established company.
• About and careers pages: candidates check how active and followed you are.
• Agency and consultant sites: followers back up your expertise before a sales call.
• Webinar and event pages: show the community behind the event.
• Blog posts: invite readers to follow for more without a pushy popup.

Common Mistakes to Avoid

• Showing a tiny count: a page with a handful of followers can hurt trust. Wait until the number helps.
• Showing it everywhere: keep it off checkout and pricing pages, where it distracts from the main action.
• Too many platforms at once: pick the two or three where you're strongest.
• Covering other buttons: check the position on mobile so it doesn't sit over a chat or cart button.

How to Measure Impact

• Clicks: check how many visitors click the LinkedIn icon in WiserNotify's analytics.
• New followers: compare your page's follower growth in LinkedIn analytics before and after.
• Conversions: compare signups or leads on pages with the widget against the weeks before.

Conclusion

A LinkedIn follower counter is a quick, low-key trust signal. Connect your page once, and the count keeps itself current.

Start with your homepage and about page, then add it where visitors are deciding whether to trust you.

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