SMS marketing is becoming increasingly popular for businesses to reach their customers directly. With Shopify being one of the most popular e-commerce platforms in the world, many SMS marketing apps are specifically designed for Shopify users.
These apps allow Shopify merchants to create and manage SMS campaigns, send targeted messages to their subscribers, and track the effectiveness of their campaigns through analytics.
This article will explore some of Shopify’s top SMS marketing apps, including their features and pricing. Whether you’re a small business owner or a large enterprise, there is an SMS marketing app that can help you reach your customers and grow your business.
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Why is SMS marketing a Better Option?
SMS (Short Message Service) marketing is a powerful and effective way to reach customers and promote products or services. Here are some reasons why SMS marketing is a better option:
High Open Rates
SMS messages have a high open rate of up to 98%, making it an excellent marketing tool for businesses to engage with customers directly.
Instant Delivery
SMS messages are delivered instantly, meaning businesses can reach customers in real-time and offer time-sensitive deals or promotions.
Cost-Effective
SMS marketing is relatively inexpensive compared to other forms of marketing, such as TV, radio or print ads. This makes it an excellent option for small and medium-sized businesses.
Personalized Content
SMS messages can be personalized to include the customer’s name, which makes the message feel more personalized and engaging.
Now let’s move on to check the Shopify SMS marketing apps that can help you boost your sales
9 Best SMS Marketing Apps for Shopify
1. Privy ‑ Pop-Ups, Email, & SMS
It is one of the most used and fast-growing business platforms on Shopify businesses. It helps grow their email and SMS contacts, automate email marketing, send money-making text messages, and improve website conversion rates. It is the best Shopify SMS marketing app and is free to install.
Features
- The fastest way to get started is with SMS. Send after-signup and cart-saver texts.
- Dozens of popup display options to grow your email & SMS marketing lists.
- Email & SMS automation that works around the clock, so you don’t have to.
- No matter where you start, expert onboarding, support, and 1:1 coaching.]
- It is pretty easy to drag and drop the email editor. Choose from tons of pre-built templates.
Pricing
Privy offers a variety of pricing plans for businesses of different sizes and needs. It offers a free plan, and its paid plan starts at $13/month.
2. Klaviyo: Email Marketing & SMS
Klaviyo is a Shopify marketing app and Shopify email marketing app that specializes in email marketing and SMS (Short Message Service) marketing. It is designed to help e-commerce businesses grow revenue by creating personalized, targeted marketing campaigns that reach customers through email and SMS.
With Klaviyo, businesses can collect customer data from multiple sources, such as their website, social media, and point-of-sale systems, and use that data to create personalized campaigns. The platform offers advanced segmentation and automation features, allowing businesses to send targeted messages based on specific customer behaviors, interests, and demographics. It is a free-to-install app that you can use to send promotional messages.
Features
Segmentation: Klaviyo allows businesses to segment their email and text message lists based on various criteria, such as behavior, demographics, and interests. This helps businesses send targeted messages to specific groups of customers, which can increase engagement and conversion rates.
Personalization: Klaviyo’s email and SMS campaigns can be personalized with dynamic content, such as product recommendations, based on the customer’s behavior and preferences.
Automated Flows: Klaviyo allows businesses to create automated email and SMS flows, such as welcome series, abandoned cart reminders, and win-back sms marketing campaigns. This saves businesses time and helps them engage with customers quickly.
A/B Testing: Klaviyo allows businesses to test different email and SMS variations to optimize campaigns for higher open and conversion rates.
Analytics: Klaviyo provides detailed analytics and reporting on email and SMS marketing campaigns, such as open rates, click-through rates, and revenue generated. This allows businesses to measure the effectiveness of their campaigns and make data-driven decisions.
Pricing
Klaviyo offers a free plan for businesses with up to 250 contacts. This plan includes email marketing features and basic reporting. Its paid plan starts with $20/month for 500 contacts.
3. Omnisend Email Marketing & SMS
Omnisend is an email marketing and SMS message platform explicitly designed for e-commerce businesses. It is a text marketing free to install app and allows businesses to create and send targeted email and SMS campaigns to their customers and subscribers.
Features
Email and SMS Campaigns: Omnisend allows businesses to create and send targeted email and SMS campaigns to their subscribers. These campaigns can be personalized based on customer behavior and preferences.
Automation: Omnisend offers advanced automation features that allow businesses to send targeted text messages based on triggers such as cart abandonment or product recommendations.
Segmentation: Omnisend allows businesses to segment their subscribers based on criteria such as location, purchase history, and preferences. This makes it easier to send targeted messages to specific groups of customers.
Integration: Omnisend integrates with various e-commerce platforms, including Shopify, Magento, and WooCommerce. This makes it easy for businesses to sync customer data and create targeted campaigns.
Reporting: Omnisend provides detailed reporting and analytics that allow businesses to track the performance of their campaigns and make data-driven decisions.
Pricing
Omnisend offers a free plan for businesses with up to 500 contacts. This plan includes basic email marketing features and limited SMS messaging. Its paid plan starts at $16/month.
4. SMS, Email, Web Push ‑ Firepush
Firepush is a marketing automation platform that enables businesses to communicate with their customers through different channels, including SMS, email, and web push notifications. It is an installed SMS marketing app that allows users to send personalized text messages.
Features
SMS: Firepush allows businesses to send SMS messages to customers to promote products, offer discounts or promotions, and keep them up-to-date with new products or services. SMS messages have a high open rate and can be an effective way to engage with customers directly.
Email: Firepush enables businesses to create email campaigns tailored to their customer’s interests and behaviors. This can include sending welcome emails, product recommendations, and abandoned cart emails.
Web Push Notifications: Firepush allows businesses to send web push notifications to customers who have opted-in to receive notifications. This can be a great way to promote new products, offer discounts, or notify customers about sales or promotions.
Pricing
Firepush offers a free plan for businesses with up to 100 subscribers. This plan includes email and web push notifications but does not include SMS messaging. For businesses with over 100 subscribers, Firepush offers paid plans starting at $25 per month for up to 500 subscribers.
Also read: 10 Impactful Push Notification CTA Examples to Use in 2024
5. SMSBump SMS + MMS Marketing
SMSBump is a marketing platform specializing in SMS and MMS marketing for e-commerce businesses. SMSBump is one of the best SMS marketing apps. It is a free-to-install app that allows businesses to send personalized text messages to customers and use MMS messages to send images, videos, and GIFs.
Features
SMS and MMS Messaging: SMSBump allows businesses to send text messages to their customers using SMS and MMS messaging. MMS messages can include images and videos, which can help increase engagement.
Abandoned Cart Recovery: SMSBump can automatically send text messages to customers who have abandoned their shopping cart, reminding them to complete their purchase.
Subscriber List Management: SMSBump allows businesses to manage their subscriber list, including the ability to import and export contacts.
Automation: SMSBump includes automation features that allow businesses to set up automated text messages based on triggers such as a new order or a specific date.
Analytics: SMSBump provides analytics and reporting features that allow businesses to track the success of their text message campaigns and adjust their strategy as needed.
Pricing
SMSBump offers a free plan that includes up to 25 monthly text messages. SMSBump offers paid plans that start at $19 per month for up to 500 text messages.
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6. Postscript SMS Marketing
Postscript SMS marketing is a strategy that uses text messages to reach and engage customers with marketing campaigns. It is a powerful marketing tool that allows businesses to connect quickly and effectively with their customers.
Features
Personalized messaging: Postscript SMS marketing allows businesses to send personalized messages to customers, improving the customer experience and increasing engagement.
Opt-in and opt-out capabilities: Customers must opt-in to receive SMS messages, and they can opt-out at any time, ensuring that they only receive messages they want.
Automation: Postscript SMS marketing can be automated, which saves time and ensures that messages are sent at the right time.
Segmentation: Businesses can segment their audience based on various criteria, such as demographics or past purchase behavior, to send targeted messages.
Metrics: Postscript SMS marketing provides metrics that allow businesses to track the success of their campaigns, such as open rates and click-through rates.
Integration: Postscript SMS marketing can be integrated with other marketing channels like email and social media to create a cohesive marketing strategy.
Pricing
Typically, pricing for the Postscript SMS Marketing app for Shopify can vary depending on the features included, the number of text messages sent, and the size of your subscriber list. They may offer a range of pricing tiers to suit different business needs and budgets.
7. Cartloop SMS Marketing
Cartloop is a conversational SMS marketing platform designed to help e-commerce brands build personal customer relationships through one-on-one text message conversations. The platform integrates with Shopify and other e-commerce platforms, allowing brands to engage with customers easily throughout their shopping journey. The app is free to install and is one of the best SMS marketing apps.
Features
Personalized Conversations: Cartloop allows brands to engage in personalized, one-on-one conversations with customers, making them feel heard and valued. This can help improve customer satisfaction and loyalty.
Automated Campaigns: Cartloop offers pre-built campaigns that can be easily customized to suit your brand’s needs. You can also create automated campaigns to engage with customers at various points in their shopping journey, such as abandoned carts or post-purchase follow-ups.
Segmentation and Targeting: Cartloop allows you to segment your customer list based on various criteria, such as purchase history, location, or behavior. This allows you to send targeted messages to specific groups of customers, improving the relevance of your communications.
Performance Tracking: Cartloop provides real-time analytics and performance tracking, allowing you to monitor the success of your campaigns and make data-driven decisions to optimize your SMS marketing strategy.
24/7 Live Chat: Cartloop offers a live chat feature that enables customers to connect with brands instantly and receive real-time support, improving customer satisfaction and reducing the likelihood of cart abandonment.
Pricing
It starts with $49/month for 500 conversations.
8. TxtCart SMS Marketing
TxtCart is an SMS marketing platform that helps eCommerce businesses recover abandoned carts and increase sales through text message marketing. The app is the best Shopify SMS marketing app.
Features
Abandoned Cart Recovery: TxtCart sends personalized text messages to customers who have abandoned their cart, reminding them of their items and encouraging them to complete their purchases.
SMS Marketing Campaigns: TxtCart allows businesses to create and send SMS marketing campaigns to their customers, such as product updates, promotions, and special offers.
Segmentation: TxtCart offers advanced segmentation capabilities, allowing businesses to target specific customer groups with personalized messages.
Analytics: TxtCart provides businesses with detailed analytics and reporting on their SMS campaigns, allowing them to track performance and make data-driven decisions.
Integrations: TxtCart integrates with popular eCommerce platforms like Shopify, Magento, WooCommerce, and more, making it easy for businesses to get started.
Pricing
Its Basic Plan starts at $29/per month: 500 text messages per month, one keyword, and one campaign.
9. Octane AI Quiz, Messenger, SMS
Octane AI is a platform that offers a variety of marketing tools, including quizzes, Messenger, and SMS marketing.
Features
Quiz Builder: Octane AI’s Quiz Builder allows you to create interactive quizzes to engage your audience and collect valuable customer data. These quizzes can segment your audience and create targeted marketing campaigns.
Messenger Marketing: Octane AI’s Messenger marketing tools allow you to build chatbots to automate customer service and sales, send targeted campaigns to subscribers, and provide personalized shopping experiences.
SMS Marketing: Octane AI’s SMS marketing tools allow you to send targeted text message campaigns to your subscribers. You can use SMS marketing to recover abandoned carts, send promotional offers, and more.
Integrations: Octane AI integrates with various platforms, including Shopify, WooCommerce, and Magento, so you can seamlessly integrate your marketing campaigns with your e-commerce store.
Personalization: Octane AI’s platform allows you to create personalized shopping experiences for your customers by using data from their interactions with your store.
Pricing
It offers a free plan with basic features, and its paid plans start at $49/month.
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Conclusion
SMS marketing can be a powerful tool for Shopify store owners to increase sales, boost engagement, and build stronger customer relationships. With the wide range of SMS marketing apps available for Shopify, it can be challenging to determine which is best for your business.
The nine apps discussed in this article offer a variety of features and pricing plans to suit different needs and budgets. By evaluating your business goals and comparing the features of each app, you can select the best SMS marketing app for your Shopify store and start leveraging the power of SMS to grow your business in 2023 and beyond.
