Want to get more customers? Of course you do!
And one of the best ways to do that is with review marketing.
In fact, 77% of consumers always or regularly read online reviews when browsing for local businesses.
Question is:
How do you use reviews to get more customers?
Keep reading to find out.
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Review Marketing: Why It Matters
In a nutshell, review marketing is all about getting happy customers to leave reviews for your business online. It’s a simple concept, but it can be incredibly powerful.
Why? Because positive reviews act as social proof.
They demonstrate to potential customers that others have enjoyed positive experiences with your business, which increases their likelihood of trusting you and making a purchase.
Why is Review Marketing Important?
I’m not going to lie: getting reviews isn’t always easy. It takes time and effort. But trust me, it’s worth it.
Here are just a few of the benefits of review marketing:
🡲 Builds trust: Potential customers are more likely to trust your business if they see that others have had a good experience.
🡲 Improves your search engine rankings: Search engines love to see reviews, and they can help your business show up higher in search results.
🡲 Increases sales: Positive reviews can convince potential customers to buy from you.
🡲 Helps you improve your products and services: Customer feedback can give you valuable insights into what you’re doing well and where you can improve.
Types of Review Marketing Strategy
There are a few different types of review marketing campaigns and strategies you can use. Here are a couple of the most common:
🡲 Direct outreach: This involves reaching out to customers directly and asking them to leave a review. You can do this via email, social media, or even in person.
🡲 Incentivized reviews: This involves offering customers a small incentive (like a discount or a freebie) in exchange for leaving a review.
🡲 Contests and giveaways: You can run contests or giveaways where customers are entered to win a prize if they leave a review.
How to Collect Reviews
Now that you know why review marketing is important, let’s talk about how to actually get those reviews.
Here are a few tips:
Make it easy for customers to leave reviews: The easier it is, the more likely they are to do it. Provide clear instructions and links to your review profiles on popular review sites.
Ask for reviews at the right time: The best time to ask for a review is right after a customer has had a positive experience with your business.
Personalize your requests: Don’t just send out generic, cookie-cutter emails. Take the time to personalize your requests and show customers that you appreciate their feedback.
Respond to all reviews: Whether they’re positive or negative, it’s important to respond to all reviews. This shows customers that you’re listening and that you care about their feedback.
Here is a detailed guide on it: How to Get More Reviews for Your Online Store
Additional Resources to Support Your Success 👇
How to Collect Reviews via SMS for Your Online Business Growth
How to Show Reviews on a Site
Once you’ve collected some reviews, it’s important to make sure they’re visible on your website and marketing materials.
Here is how you can show reviews with Wisernotify:
1. Wall of love
With Wisernotify, you can display a Wall of Love, a social media wall, and a review wall featuring real customer feedback from various social media platforms such as Google Reviews, Facebook, Instagram, G2, and Capterra.
Watch the video below for detailed guidance starting at the 4:15-minute mark:
Check Out: 10 Important Tips to Use Google Customer Reviews Effectively
2. Review Notifications
There’s no better way to build trust and credibility encourage customers on your website while driving more conversions than using popup review notifications.
With Wisernotify, setting up these notifications is a one-time task. Simply configure them through the Wisernotify dashboard, set it and forget it, and let Wisernotify handle the rest.
Here is an example from Treat My Wrinkles:
From here you can see: Add Reviews to Your Website
That’s not all—it’s just the tip of the iceberg.
With Wisernotify, you can also display a variety of other notifications, including live visitor counters, recent sales popups, announcement widgets, inline social proof, countdown timers, email collection forms, and much more.
Plus, take advantage of features like A/B testing, advanced analytics, and intelligent targeting to optimize your results.
Here you can see more in detail: Types of Social Proof and FOMO Notification
3 Review Marketing Examples
Let’s take a look at a some websites that are doing review marketing right.
1. Wisernotify
Check out how WiserNotify showcases their customer reviews:
They’ve got a dedicated “Wall of Love” page that’s jam-packed with positive reviews from their users.
And they don’t just display star ratings – they include full-length testimonials that highlight the benefits of using their product.
See how those reviews mention things like “increased conversions” and “easy integration”? That’s exactly the kind of social proof that potential customers are looking for.
Plus, they’ve included a prominent “Write a Review” button to make it super easy for happy customers to share their positive feedback.
Not too shabby, right?
2. Fabletics
Fabletics takes a slightly different approach. They put their reviews front and center, right on their homepage:
See how they’ve got that Trustpilot rating displayed prominently at the top? That instantly builds trust and credibility with new visitors.
And they don’t stop there. They also include customer testimonials throughout their site, like on their product pages and checkout process.
This way, potential and new customers are constantly reminded that other people have had a positive experience with Fabletics.
Smart, right?
3. Lobster Gram
Lobster Gram shows us how to use reviews in email to boost sales:
They feature a glowing customer satisfaction testimonial right in their marketing email!
This is a brilliant move. It’s like a mini-ad within an ad, and it leverages social proof to encourage people to buy.
Think about it: when you’re on the fence about ordering some delicious lobster, seeing a real person rave about their experience can be all the convincing you need.
Plus, they’ve included the “Verified Buyer” tag to add extra credibility.
Awesome!
Wrap up
That’s it! Now you know everything you need to get started with review marketing.
Remember, review marketing is an ongoing process. It’s not something you can just set and forget. You need to be constantly collecting new reviews and responding to the ones you’ve already received.
But if you’re willing to put in the effort, you’ll be rewarded with more customers, more sales, and a stronger online reputation.
So, what are you waiting for? Get out there and start collecting those reviews!
