Best Practices for Display Attractive Review Badge

When you’re browsing an online store, looking for something special to buy, you come across two similar products. One has a Google Customer Reviews badge proudly displaying “4.8 stars based on 1,200 ratings,” and the other has nothing. Which one are you more likely to trust?

Most people, like you, would go for the one with the shining badge. That’s the power of review badges. They act as a stamp of approval from other customers, giving you confidence in your purchase.

Studies show that displaying a Google Customer Reviews badge on your web page can increase conversion rates by up to 15%.

Take Amazon, for example. They’ve mastered using these badges, helping shoppers quickly spot the best products.

By adding review badges to your e-commerce site, you’re not just showcasing customer feedback; you’re building trust and boosting sales.

In this article, we’ll explore the different types of review badges, how to add them to your site, and the benefits they can bring to your business.

What are Reviews Badges and Google Review Badges?

Reviews badges are visual icons that showcase your business’s Google rating and overall rating based on customer feedback. Google reviews badges typically display your average star rating and the number of reviews you’ve received.

These badges are used on websites, social media pages, and search ads to highlight your positive Google customer reviews. They are collected through the Google customer reviews survey, where satisfied customers leave feedback about their experience.

Benefits of the Google Reviews Badge Implementation

Adding a Google reviews badge to your website offers several advantages. It boosts your online presence, enhances trust, and encourages more customer interactions.

More Reviews Lead to More Reviews: A Google Reviews Badge can create a positive feedback cycle. Potential customers who see existing reviews are more likely to leave their own, further enhancing your online reputation.
Increase SEO Performance: Implementing the Google Reviews Badge can improve your website’s search engine ranking. When users see your ratings and reviews displayed, it boosts your site’s credibility and relevance. This click growth can drive more organic traffic to your site.
Building Trust with Users: A Google customer reviews badge helps build trust with potential customers. Seeing verified ratings and comments from other users acts as social proof, making new visitors feel more confident about choosing your business.
Increasing Conversions: Displaying your Google customer reviews badge can lead to higher conversion rates. Positive reviews and high ratings encourage users to act, whether purchasing or contacting your business.
Automatic Review Data Integration: The badge automatically fetches and displays your latest Google customer reviews badge. Your site always shows up-to-date feedback without manual updates, keeping your information fresh and relevant.

Types of Review Badges

Review badges are icons that show customer’s opinions about your business. They display ratings, comments, and overall experiences, helping potential customers trust your brand. Different types of review badges have specific purposes and enhance how people see your business online.

1. Affiliation Badges

These badges show that a reviewer is connected to a specific organization or Google brand. They help build trust and make the review more credible.

2. Featured Badges

Featured badges show high-quality reviews. They help users easily find important feedback.

3. Response Based Badges

These badges are given automatically based on answers to specific questions in a submission form. They show how the contributor responded to a question about people or products.

4. Token Based Badges

Token badges are awarded for specific actions, such as writing a certain number of reviews. They usually include rewards to motivate people to write more reviews. There are two types:

Incentivized Badge: Incentivized badge are awarded for reviews given in exchange for rewards. They help encourage more reviews through perks or benefits.
Incentive Reviews: Incentivized reviews are those given in return for rewards. These reviews can be valuable but must also be clearly marked to ensure transparency.

5. Merit Badges

Merit badges highlight outstanding reviews that are detailed and helpful. They help find valuable insights from reviewers.

6. Rank Badge

Rank badges indicate a reviewer’s level based on their activity and contributions. Higher ranks usually mean the reviewer is more experienced or trusted.

7. Syndicated Review Badges

Syndicated review badges are for reviews shared on different platforms. They increase the visibility of reviews and show wider recognition.

8. Verified Purchaser

Verified purchaser badges show that a review comes from a real customer who has used the product or service. It makes the review more trustworthy.

How to Get a Google Review Badge?

To enable Google customer reviews badge for your business, follow the steps:

Log into your Google Merchant Center account.
Ensure your Google Merchant Center account is verified and claimed.
In the left menu, click on Growth.
Then, click Manage Programs.
Find the Customer Reviews card and click Enable to sign up.

How to Add a Review Badge to Your Website

To enable the Google customer reviews badge, contact your representative.

Sign in to the Portal.
Click the settings icon in the upper-right corner.
Choose Configuration, then select an instance and click Go to Configuration.
The Site Manager will show the available deployment zones and implementations.
Under Implementations, use the filter to find the implementation you need.
Click Edit next to it.
On the left side of the page, select Badge Editor under User Experience.
A list of available badges will appear.
Turn on the toggle switch next to the badge name to enable it for your implementation.
Click the home icon in the upper-left corner to return to the Site Manager.
Use the filter again to find your configured implementation.
Finally, make the changes to the implementation.

How to Integrate a Review Badge on an E-commerce Site?

Integrating a Google reviews badge on your e-commerce site can boost credibility and attract more customers by showcasing positive responses.

Here’s a step-by-step guide to adding Google customer reviews badge to popular platforms like Shopify and WooCommerce.

1. Get the Review Badge Code

Many review platforms (e.g., Google, Trustpilot) provide HTML codes or widgets for their badge. Log in to your review platform account and locate the badge section. Copy the provided code.

2. Access Admin Panel

3. Add the Review Badge Code to Your Theme

Go to Online Store > Themes.
Click Customize next to the theme you want to edit.
In the theme editor, click on Theme settings.
Look for an option like Add custom HTML or Custom code. Paste the review badge HTML code here.

4. Embed Badge in Specific Areas

You can embed the badge code directly into the theme files for more control over where the badge appears. Go to Online Store > Themes > Actions > Edit code.
Open the file where you want to add the badge, such as the footer: liquid or product.
Paste the badge code where you want it to appear and save changes.

5. Verify and Test

Preview your store to ensure the badge displays correctly. Make adjustments as needed.

Best Practices for Displaying Review Badges

Displaying review badges is smart when showcasing your business’s credibility online. These badges show customer ratings and can be placed on your website to build trust with new visitors. You can add them to your homepage, product pages, or menu.

1. Strategic Placement

Place Google customer reviews clearly on your homepage or product pages to grab attention. Ensure the badge position is prominent but not distracting so it builds trust without cluttering the website.

2. Designs

Use clean and professional designs that match your brand. The badge should look good and be easy to read, ensuring it stands out without clashing with your site’s style.

3. Authenticity and Transparency

Show badges from trusted review sites and link to the original reviews. It builds trust and lets visitors check the authenticity of the feedback.

4. Regular Updates

Update Google customer reviews regularly to show the latest reviews and ratings. It keeps your information accurate and trustworthy.

5. Contextual Relevance

Place Google customer reviews in contexts with the most impact, such as near product descriptions or call-to-action buttons, to maximize their influence on customer decisions.

Which Platforms Offer the Best Review Badges?

Google customer reviews badges are a great way to show customer opinions and build trust. These small icons or widgets on websites display positive reviews from happy customers.

With many platforms available, which ones provide the best Google customer reviews that really make a difference?

Let’s look at some top choices.

Google My Business

Google My Business offers Google customer reviews badges that show your Google rating. Adding these badges to your website is simple, making customer opinions easy to see. You can highlight reviews and link directly to your Google profile.

Trust Pilot

Trustpilot provides customizable review badges that show your customer ratings. You can easily add these badges to your website, and they automatically update with your latest reviews. This tool helps display reviews and build trust with visitors.

Yotpo

Yotpo helps you show real Google customer reviews on your website. You can customize their Google customer reviews badge to fit your site’s design, and they automatically update with the latest reviews, increasing your credibility.

Stamped

Stamped.io provides Google customer reviews badge that show customer opinion and Google ratings. You can easily add these badges to your website, and they update automatically, so visitors always see the latest reviews.

Feefo

Feefo offers review badges that you can easily add to your website. These badges display your customer ratings and can link to detailed reviews. They highlight customer opinions and boost your credibility.

Conclusion

Adding Google customer reviews badge to your e-commerce site can greatly improve your business’s credibility and draw in more customers. By selecting the right platforms and using effective methods, you can display your overall rating and positive opinion clearly.

It builds trust and encourages new customers to buy from you. A well-placed and appealing Google customer reviews badge can change how people see your business online. Use them wisely to highlight your positive reviews and see how they help grow your customer base.

FAQ's

Yes, review badges can significantly enhance customer trust and credibility, leading to increased sales by showcasing positive feedback.

You can participate in a Google customer reviews survey by receiving an email invitation from a business after marking a purchase or through an on-site prompt when you finish shopping online.

The Google customer reviews program allows businesses to collect opinions from their customers through Google customer reviews survey after a purchase, helping them gather insights and improve their services.

Yes, having visible reviews can increase consumer confidence, leading to higher conversion rates as customers often rely on social proof when making decisions.

No, many eCommerce platforms offer user-friendly interfaces that allow you to add review badges without coding experience. Basic HTML knowledge can be beneficial for more customized implementations.

Krunal Vaghasiya

Meet Krunal Vaghasiya, a marketing technology wizard with a passion for transforming ideas into powerful software solutions. He is revolutionizing ecommerce businesses by automating social proof and FOMO marketing, elevating conversion rates to new heights. With a knack for exploring cutting-edge marketing software and sharing his expertise through captivating blog posts, Krunal is your go-to guide in the dynamic world of marketing technology.