Table of Contents

Retargeting and Remarketing

Marketing a product itself does not bring you conversions. Speaking frankly, only 3 to 5% of the users will buy your product on their first visit, and other 95 to 97% of users who visit your website will leave without any actions and conversion. We all try to sell our products and make money.

In such thought, we will market our products digitally using Google Tools, YouTube, Applications, and many more. Even the marketing fails to do so.

There will be many situations where the customer search for a product, goes through the details, and leaves the site without buying them; there are even many situations where customers will add the product to the cart and sign out without buying them. The reasons for such cases are dozens and sometimes we cannot estimate them.

There are few cases that users will commit to purchase if the same product appears in different ways which makes them feel that they should not miss it. So, here come the concepts called Retargeting and Remarketing.

The retargeting and remarketing are similar but, the approach of the customers makes them differ.

What is Retargeting?

Retargeting is a process of showing or presenting our products to the users who did not proceed in fulfilling the conversions like buying a product, signing up, installing any applications, etc.

Retargeting allows showing case a particular product repeatedly in the Google and its partner websites using ads (whether it may be image ads, text ads, video ads, etc.) while the user browsing anything.

What is Remarketing?

Remarketing is another type of marketing technique that will collect the cookies of the users like Emails, Names, etc. When the conversions like purchasing are not taking place by the user who browsed for any product then the cookies will help the remarketers to approach the user using Emails.

The data that’s been collected will be used to approach the user by product details and any related products through Emails. It is a difficult task to create and send Emails to a number of users so, to avoid the difficulty, there are lots of tools and websites that can create Email campaigns and send them to a number of users at a time.

Cases to Retarget and Remarket Our Product:

E-Commerce Websites:

  • If a customer searched for a particular product and did not attempt any purchases.
  • If a customer search for a product added it to the cart and left the website without buying it.


  • If a user visited any website and left without subscribing to it.

Domain Sellers:

  • This is quite similar to shopping, but the difference is that if any person searched for any domain, hosting, etc. in one of the domains providing websites and did not proceed to purchase even though he spends time in the website.

How does this Retargeting and remarketing Work?

Retargeting and remarketing are the tactics that adopt the help of JavaScript tag; it will use the cookies of a particular website and product that are required for retargeting and remarketing the user.

Whenever a website performs the retargeting and remarketing techniques; JavaScript uses the cookies and places an ad in the user browsing application or website.

It means, that whenever a user browses any page on Google or its partner websites, the ad of the particular product will be shown anywhere on a page. Retargeting and remarketing can be short-term and even a long-term processes; it depends upon the ad performers or website administrators.

Remarketing Example:

Let us assume a user visiting a particular website called “X” and searched a product, found all the details of that product then left the website without purchasing it. Meanwhile, the website will save the cookies and information of the particular person.

Now, if the website “X” is running a remarketing and retargeting campaign then the ads consisting of the image of the same product will be shown to the same user even though the user browsing another website or applications.

Benefits of Retargeting and Remarketing:

  • Maximum conversion rates compared to marketing.
  • Low Cost per Action Costs.
  • Creates a brand
  • Increases Engagement with customers.
  • Great precise targeting
  • Improves the relevancy of Ads

Platforms Used for Retargeting and Remarketing:

The major platforms that allow us to create and track the Retargeting and Remarketing are

– Google Adwords

– Facebook

– LinkedIn

– Twitter

– And So On

These platforms will allow us to create, perform, and analyze the marketing, remarketing, and retargeting techniques in a wide range. If we take the Google Adwords, it will allow us to remarket and retarget the users who are using Google and its partner websites. It means, if a user is using Chrome for browsing them he able to see the ads in that particular area.

The ads that appear mostly will be Display Network. The Display Network is one of the types of ads campaign where the ad will contain images, videos, and banners. Such type of network can be saw in Google Partnered Websites, YouTube, and Applications.

Facebook is one of the most popular social media networks that have millions and billions of users so; it will help to retargeting and remarketing only on its platform.

Similarly, Twitter, LinkedIn, etc are also the popular social media networks where we can create revenue by these two techniques.


Retargeting and Remarketing the people will help the e-commerce and product-based websites to generate more leads and conversions and add social proof to enhance the efforts.. It will improve the user’s interest in a product to buy which leads to revenue generation. Approximately 97% of the whole users who leave the website without any conversions will be brought back to the website and makes the buying using these retargeting and remarketing techniques.

These techniques are long-term and short term where we can allow the users to see the ads for a period of time. The period of time will depend upon the advertiser and their analyzing the product survival.

Picture of Krunal Vaghasiya
Krunal Vaghasiya
Krunal Vaghasiya is a marketing tech expert who boosts e-commerce conversion rates with automated social proof and FOMO strategies. He loves to keep posting insightful posts on online marketing software, marketing automations, and improving conversion rates.

Skip Doubts

Build trust instantly.

Social Media icon