Do you feel like your products are getting lost online? You have great stuff, but people don’t seem to notice them.
You need a way to make them stand out and sell more.
Just showing your products and their price isn’t enough anymore.
People see so many things online, and if yours don’t stand out, they’ll quickly move on. You’ll lose sales and customers.
But there’s a simple solution: product badges!
These are small images that you can put on your product pictures. They can make a big difference!
You can use them to show off cool features, make people feel like they need to buy now, and help people trust you more.
In this blog, we’ll show you 12 different product badges that work really well. We’ll even give you examples of how to use them.
Get ready to make your products more popular and sell more!
What Are Product Badges?
Product badges are visually appealing labels or icons displayed on product images or websites in an online store.
They are designed to highlight specific attributes or features of a product, such as “Best Seller,” “New Arrivals,” or “Limited Stock.”
These badges help improve customer understanding of key product features, highlight promotions and products with time-limited offers, improve click-through rates, and offer many other sales-boosting benefits.
They are an effective way to boost engagement, build trust, and increase conversions in eCommerce.
Also See: Understanding Digital Badges: A Simple & Quick Guide
Why are product badges essential to use?
Ecommerce websites using product badges see and increase conversion rates by 55%. Here are some more reasons to add product badges to your eCommerce store.
Catch Customer Attention: Product badges act as visual cues that instantly draw attention to specific products, making them stand out from other products on your page.
Highlight Key Features: Badges like “Best Seller” or “New Arrival” quickly communicate the unique selling points of a product, saving customers time and guiding their choices.
Create Urgency: Labels such as “Limited Stock” or “Sale Ends Soon” tap into the fear of missing out (FOMO), encouraging quicker purchasing decisions.
Build Trust and Social Proof: Badges like “Top Rated” or “Customer Favorite” leverage social proof, reassuring shoppers about product quality.
Boost Conversions: Badges increase the likelihood of purchases by making products more appealing and guiding customer decisions.
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Product Badges Types and Examples
Below, we’ve compiled a list of product badges and examples to inspire you.
1. Best Seller Badges
The “Best Seller” badge highlights popular items in your store, creating trust and encouraging customers to choose proven favorites.
For instance, placing this badge on a trending gadget reassures buyers of its quality and widespread appeal.
For example, Amazon displays its best-selling products by using the “Best Seller” badge on its product pages.
2. New Arrival Badges
A “New Arrival” badge draws attention to the latest additions in your store. For instance, featuring this badge on a newly launched fashion line ensures it grabs immediate attention and encourages exploration.
For example, Dick’s Sporting Goods shows a “New” badge to highlight new products’ arrival on its product page to draw customers’ attention and appeal to they want to be ahead of the curve.
3. Limited Stock Badges
A “Limited Stock” badge creates urgency by showing that an item is almost sold out.
For example, displaying “Only 3 Left in Stock” on a popular handbag pushes customers to act quickly to avoid missing out.
For example, Home Depot’s use of a “limited stock” badge creates a sense of urgency, encouraging customers to quickly secure their purchase before the product is out of stock.
This effectively leverages scarcity, enhancing the perceived value and desirability of the product.
4. Urgency Badges
Urgency badges like “Few Items Left” create FOMO and push customers to act before they miss out on the products.
For example, displaying “Only 2 Left in Stock” on trendy sneakers motivates shoppers to secure the product before it sells out immediately.
For example, Khy from Kylie Jenner uses “Few Items Left” to create urgency among customers, urging them to decide quickly before the products are out of stock or sold out.
5. Discount or Sale Badges
Discount or sales badges are among the most effective tools for grabbing attention and boosting conversions.
These badges, such as “50% Off” or “Sale Ends Soon,” highlight price reductions, making it easy for customers to spot deals.
For example, Temu uses a “holiday sales badge” to drive purchases and create urgency paired with time-sensitive offers.
6. Social Proof Badges
Social proof badges help to build trust and credibility by showcasing the popularity or quality of the product.
Common examples include badges displaying customer ratings, reviews, or the number of items sold.
For instance, an e-commerce site might feature a “Top Rated” badge on products with high customer ratings, signaling quality and reliability to potential buyers.
For example, Michael Kors shows “In Demand, 19 Purchased” to showcase the product’s popularity and add social proof of its demand.
7. Free Shipping Badges
A “Free Shipping” badge eliminates hesitation caused by additional delivery fees. For instance, showcasing this badge on tech accessories assures customers of added value, leading to faster conversions.
For example, Wayfair shows a “Free 1-day Delivery” badge emphasizing fast and cost-effective shipping, making the product highly appealing to buyers.
It caters to customer expectations for convenience, especially for time-sensitive purchases.
8. Seasonal or Holiday Badges
A Seasonal or Holiday Badge capitalizes on festive shopping periods by adding a sense of timeliness and celebration.
Badges like “Holiday Special,” “Black Friday Deal,” or “Limited Christmas Offer” draw attention to products tailored for seasonal needs.
These badges enhance the shopping experience by aligning with the festive mood, creating urgency, and driving sales during peak shopping seasons.
By leveraging holiday-themed badges, you can make your store’s promotions more engaging and relevant to your audience.
For example, Baby Brezza uses the “Merry Christmas Sale” badge to highlight promotions, creating urgency and drawing customers’ attention.
It helps the brand boost seasonal sales, enhance perceived values, and connect emotionally with customers during the holiday season.
9. Clearance Badges
A Clearance Badge highlights products on final sale or end-of-season deals. Badges like “Clearance Sale” or “Last Chance” grab attention and create urgency to move inventory quickly.
For example, a “Clearance – Up to 70% Off” badge on apparel encourages shoppers to take advantage of deep discounts.
For example, Walmart shows a Clearance Badge to highlight discounted products. It draws attention to significant price reductions, creating a sense of urgency and value.
This helps enhance the appeal of these items and encourages customers to purchase quickly, clearing inventory efficiently while boosting sales.
10. Secure badge
A Secure Badge reassures customers of safe transactions, especially for eCommerce stores.
Badges like “Secure Checkout,” “SSL Encrypted,” or “100% Payment Protection” build trust and reduce hesitation during the purchasing process.
For example, displaying a “Secure Payment” badge on the checkout page assures customers their personal and financial data is protected.
For example, GymShark prominently displays secured payment options, including Visa, MasterCard, and Apple Pay, to build trust and cater to diverse customer preferences.
This reassurance of secure transactions encourages shoppers to complete their purchases confidently, reducing cart abandonment and enhancing the overall user experience.
11. Money-Back Guarantee
A Money-Back Guarantee Badge assures customers of a risk-free purchase. Badges like “30-Day Money-Back Guarantee” or “100% Satisfaction Guaranteed” boost confidence, especially for hesitant buyers.
The badge helps to increase trust and encourages more conversions. Offering and showcasing a money-back guarantee creates a win-win situation, fostering loyalty and enhancing your brand’s credibility.
For example, BOOM by Cindy Joseph highlights the 100% No-Risk Money Back Guarantee badge on product pages.
This helps build trust and enhance customer satisfaction, fostering confidence in the brand.
12. Awards
An Industry Award Badge highlights accolades or recognition your product or brand has received, boosting credibility and trust. Badges like “Award-Wining Product” showcase the quality of the product.
For example, a skincare product with a “Best Skincare Product of the Year” badge signals its excellence to potential buyers.
These badges are particularly effective for building brand authority and standing out in competitive markets.
For example, Summer Fridays displays the “Best of Beauty” award badge on its product page, which boosts credibility and customer trust.
It highlights the product’s quality and recognition by a reputable source, reinforcing its appeal.
This badge builds brand trust, attracts attention, and influences purchase decisions by leveraging the authority of a well-recognized accolade.
How to Use Product Badges Effectively
Product badges can really help you sell more, but you need to use them the right way. Here’s how:
1. Choose the Right Badges
Match the product: Pick badges that make sense for the product. For example, use “New Arrival” for new stuff and “Limited Edition” for special items.
Match your store: Make sure the badges look good with your store’s design.
Keep it simple: Use words that are easy to understand.
2. Where to put badges
Easy to see: Put badges where people can easily see them, but don’t cover up the product picture.
Most important first: If you have any badges, put the most important ones first.
Think about phones: Make sure the badges look good on phones ,too.
3. Try different things
Test different badges: Try different colors, words, and places to see what works best.
See what happens: Check if people are clicking on your products more after you add badges.
Make changes: Keep changing things to see if you can improve them.
4. Be honest
Tell the truth: Only use authentic badges. Don’t trick people!
Don’t use too many: Too many badges can be confusing.
Examples of good badges
“Best Seller“: Show off your most popular products.
“New Arrival“: Get people excited about new stuff.
“Limited Edition“: Make things seem special.
“Free Shipping“: People love free shipping!
“Sale” or “Discount“: Show people when things are cheaper.
“Eco-Friendly“: For products that are good for the planet.
“Customer Favorite“: Show what other people like.
“Quick Ship“: Tell people they’ll get their stuff fast.
“Limited Stock“: Make people feel like they need to buy now.
If you use badges the right way, they can help you sell more and make your customers happy!
Conclusion
Product badges can really help you sell more stuff online! They help people see what’s special about your products and make them want to buy.
Just remember to choose the right badges, put them in the right places, and keep trying new things to see what works best. If you do this, your products will be more popular and you’ll make more sales!
