As a marketer and brand, your main focus is constantly influencing customers to take the next step or purchase. That’s why crafting a high-converting landing page is essential to turning visitors into customers.
Another reason is to build trust and encourage conversions when crafting the Landing pages. One proven way is to add Social Proof to your landing pages. You might have used social proof in various marketing campaigns, such as email marketing, digital marketing, social media marketing, and search engine marketing.
Social proof leverages the experiences and endorsements of others to reassure potential customers that they are making the right decision and that the product or service is worth their time and money.
The right social proof strategies can help you make a difference, whether showcasing customer testimonials, case studies, videos, or influencer endorsements. In this blog, we’ll explore key elements, examples, and ways to create a convincing and converting landing page.
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What Is Social Proof On Landing Page?
Picture customers browsing online, looking for the perfect pair of shoes.
They found two of the best options, but one has thousands of positive reviews and a high average rating, while the other has no reviews at all. Which one would they buy? The one with those amazing positive customer reviews, right?
Social proof on your landing pages refers to testimonials, reviews, case studies, user-generated content, endorsements, and other forms that help businesses build customer credibility and trust.
It leverages the influence of others’ experiences to convince new visitors that your product or service is reliable and valuable. Social proof is a powerful influencer in the decision-making process. When others endorse a product or service, customers believe it’s worth to spend and make a purchase.
Let’s check out the key elements of using social proof on Landing pages.
Key Elements of a Social Proof Landing Page
Here are a few key elements of the social proof landing page.
- Eye-Catching Headline: Choosing the correct headline for your landing page can make or break your campaign. If visitors can’t figure out how reading your content will benefit them, they might not be interested in knowing what’s inside.
- Mobile-Responsive Design: If a visitor clicks on your landing page from their smartphone and encounters a messy design, they will likely hit the back button immediately without a second thought. There’s a good chance people in this position won’t come back either. Make sure your design is responsive across all devices.
- Benefit-Focused Copy: If you managed to attract a reader to your landing page without a captivating title and value proposition, they might not take action if the content is not influencing. If you want people to place an order, make sure your content is influencing and likely to increase conversions.
- Engaging Visual Content: Visual content is key for high-converting landing pages; people expect to see pictures and videos when they visit your site.
- Compelling Call to Action: A CTA button on your landing page encourages readers to take action. Experiment with different CTAs to find the best one.
These key elements of social proof landing pages can help you build trust and credibility with prospective customers.
Top Landing Page Social Proof Examples
On landing pages, social proof clearly shows that others, just like you, have purchased or used a product or service and found it beneficial. It plays a crucial role in building trust and credibility, ultimately persuading potential customers to take action.
Here are top examples of Landing Page Social Proof real-world Examples.
1. Customer Testimonials
Customers trust reviews, which are endorsements from previous customers showcasing their favorable experiences with the product or service. They can significantly influence the visitor’s decision to engage with your brand.
Positive reviews from actual users can reassure customers that it’s worth investing in your product or service.
Here’s an example from Flutterflow, showing customer testimonials about their platforms from the customers.
2. Case Studies
Case studies offer detailed insights into how your product or service performs in real-world scenarios. They not only demonstrate its effectiveness but also create relatable narratives for potential customers. By showcasing genuine stories, you can build credibility and clearly illustrate the benefits your product or service provides.
They are powerful forms of social proof as they provide detailed examples of how your product or service has helped a customer overcome a specific challenge. For instance, an eCommerce store selling skin care products can share detailed case studies showing how it helps to improve customer’s skin.
For example, Fieldproxy shares its customer story, providing insights into how its software helped clients. By showing real success stories, case studies can build credibility and help to influence their decisions.
3. Company Logos
Showing logos of well-known companies or clients you’ve worked with is an effective way to enhance credibility. When visitors recognize familiar logos, it helps build a sense of trust and authenticity.
Showing logos demonstrates that other businesses or people have already benefited from your product or service. It’s crucial to make sure that the logos are prominently displayed, easily recognizable, and represented by your customer base.
For example, Tally leverages social proof by showcasing logos of well-known brands like Notion, Buy Me a Coffee, and Glovo, indicating that over 200,000+ teams have benefited from their platform.
4. Social Media Mentions
Embedding social media posts directly on your landing page is a fantastic way to showcase real-time testimonials, user-generated content, or positive mentions from other brands. This adds a layer of authenticity and reliability, allowing visitors to see genuine interactions with previous customers.
Featuring social media mentions demonstrates that your product or service is in the news and people are experiencing a positive outcome. This can be in the form of tweets, Instagram posts, or Facebook comments from satisfied customers.
For example, Screen Studio shows what its customers are talking about on Twitter. That helps customers build trust and demonstrate a positive experience with their software.
5. Awards
Awards serve as powerful social proof, showcasing industry recognition and solidifying your position as a trusted brand with innovative products. Awards from industrial bodies, customer choice awards, or innovation awards showcase excellence and commitment to quality.
Displaying award logos and mentioning the awarding bodies can be very persuasive, building trust among the customers.
For example, WiserNotify displays a collection of industry awards and recognition on its page for its software.
6. Customer Data
Customer data is a powerful form of social proof that demonstrates trust and highlights the positive impact of your product or service on other customers. Sharing impressive data points about your customers can also act as social proof.
Use concrete data to make your business appear more reliable and successful.
For example, HubSpot features impressive customer data, including the number of businesses they’ve helped and other statistics that build trust among customers.
7. Trust Badges
Trust badges are visual elements that instill trust and credibility among customers. Badges such as ISO certified, SSL certificates, payment logos, security badges, and industrial certifications can be displayed on the landing pages.
For example, Calendly shows trust badges such as GDPR, ISO, PCI DSS, and more, displaying to customers that their data is secured and protected.
8. Social Proof Notification
Social proof notifications are a way to influence and create FOMO among customers. They show real-time notifications and activities of your customers to build the brand’s credibility and show that visitors are engaging with the site.
They are effective tools that show recent purchases, interactions, number of visitors, sign-ups, reviews, and many other real-time activities. These are great ways to incorporate social proof into your pages.
For example, Studio 331 uses real-time notifications and popups to display customer interactions, such as recent purchases, visitors, and more.
9. Star Ratings
Online reviews play a key role in building trust among customers while displaying star ratings. Individual reviews help visitors quickly gauge overall customer satisfaction. Rating out of 5 stars, with short written reviews, sharing customers’ experiences provides valuable insight.
Further, eCommerce platforms can share individual star ratings about their products, which helps to provide better reviews and clarify the customer experience.
For example, Juro displays average star ratings from both Google and Capterra on their homepage.
10. Video testimonials
Video testimonials and social proof are more engaging and trustworthy ways to build trust among visitors. The short, authentic video testimonials of customers talking about their positive experiences with the produce or service.
Sharing success stories on your landing pages is similar to word-of-mouth marketing, and they can immediately see that they are real and genuine.
For example, Recruit Rockstar features video testimonials of the customers that build trust and add social proof.
These are impactful examples of Social Proof Landing Pages that brands can use to build trust and credibility among customers. It helps improve sales and conversion rates.
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Designing an Effective Social Proof Landing Page
Whether you’re using a template or building landing pages from scratch, here are a few best practices to consider and ensure maximum results!
- Keep it Authentic: Use authentic testimonials and reviews to help build trust and avoid overly polished or fake-looking content.
- Use High-Quality Visuals: Make sure to include professional and high-quality visuals & videos to enhance credibility.
- Highlight Social Proof Elements: Place social proof elements above the fold or in a place that grabs customers’ attention.
- Optimize for Mobile Devices: To grab customers’ attention, Ensure your landing pages are responsive and optimized for mobile devices.
- A Compelling Call to Action: The most successful landing page includes a clear call to action that helps customers understand the next step.
- Update Regularly: Make sure to regularly update your social proof elements and content, ensuring it is relevant.
- A/B Testing: Make sure to test every aspect of your landing page, including every element, headline, content, and design. This will allow you to make informed decisions and improve conversion rates.
These are a few tips and strategies for designing an effective social proof landing page that will help you grab customers’ attention and improve conversion rates.
5 Social Proof Strategies Ideas for Better Landing Page
Here are the top social proof strategies and ideas you can use to create an effective landing page.
- Customer Success Stories: To create an impact, share detailed success stories of customers achieving their goals using your product or service, including images, quotes, and data, on your landing page.
- Show Live User Count: Display real-time data showing how many customers are currently engaging with your product or making a purchase to create a sense of urgency and popularity.
- Interactive Reviews: Allow visitors to interact with reviews and ratings on your landing page, like sorting reviews by ratings or keywords.
- Q&A Section: Include a Q&A section at the end where customers can ask questions and get quick answers from other users.
- Third-Party Ratings: Display ratings and reviews from trusted third-party websites like Yelp, Trustpilot, and Google reviews, adding an extra layer of trust and credibility.
Implementing these social proof strategies can help to enhance the credibility of your landing page, build trust, and drive higher conversion rates.
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Conclusion
A high-converting social proof landing page involves strategically showcasing the positive experience of your existing customers. User-generated content impacts customers’ decisions and ultimately drives higher conversion rates.
Displaying celebrity endorsements, industry experts’ reviews, star ratings, testimonials, trust seals, press mentions, and other social proofs can help to build credibility and authenticity among the target audience.
Using social proof effectively, like showing average consumer ratings, negative social proof, and client logos, can influence visitors and increase conversions and lead generation.
