Add Instagram Feed to BigCommerce: Best Practices & Tips
Your BigCommerce store thrives when visitors feel confident and connected to your brand. One of the most effective ways to achieve this is by embedding Instagram Feeds.
These feeds highlight user-generated content (UGC), customer reviews, and lifestyle shots of your products in action.
By adding this dynamic and visual element to your BigCommerce store, you can boost authenticity, build trust, and ultimately increase conversions.
Wisernotify provides a simple, effective way to embed Instagram Feeds on BigCommerce stores.
With customizable and responsive options, Wisernotify seamlessly integrates Instagram’s power to enhance your online presence and engagement.
Why Add Instagram Feed to BigCommerce?
Adding Instagram Feeds to your BigCommerce store can transform how potential customers perceive your brand. Here are the key benefits:
Boost Social Proof: Social proof is a powerful psychological phenomenon that drives purchasing decisions. Studies reveal that 93% of customers read online reviews before making a purchase. Embedding Instagram feeds showcasing customer reviews, testimonials, and UGC provides tangible proof of your brand’s value and builds trust with potential buyers.
Increase Time Spent on Site: Interactive and visually engaging Instagram Feeds captivate users and encourage them to stay longer on your store. Increased time spent browsing improves key performance metrics and enhances the likelihood of conversions.
Drive Conversions: Instagram Feeds act as visual testimonials. When users see happy customers using your products, it reinforces their confidence in your offerings. Directly linking Instagram posts to your product pages creates a seamless buying journey.
Enhance Aesthetic Appeal: BigCommerce stores with live Instagram Feeds appear modern, vibrant, and engaging. High-quality images and videos improve the overall visual appeal of your store, making it more attractive to users.
Grow Instagram Followers: Embedding your Instagram Feed serves a dual purpose: it showcases your content and encourages visitors to follow your account. This helps grow your social media presence and fosters stronger brand loyalty.
Maximize Content Utilization: Instagram posts often feature curated, high-quality content. By embedding these feeds, you can repurpose existing social media content, reducing the effort needed to create fresh visuals for your BigCommerce store.
How to Add Instagram Feed to BigCommerce
Adding Instagram reviews and feeds to your website is quick and simple with WiserNotify. You can do it in two ways:
Instagram Feed – Show Instagram posts on your site.
Instagram Reviews – Show Instagram reviews as pop-up notifications.
Let’s go through the steps one by one.
Configure Display and Trigger Settings
First, sign up for WiserNotify. After that, you’ll need to add a small code (pixel code) to your website. This helps WiserNotify show Instagram reviews and feeds.
How to Add an Instagram Feed to Your Website
Go to the WiserNotify dashboard and click on “Social Wall” This will take you to a new page where you can create your Instagram feed.
Customize the Look to Match Your Website
You can change the colors, fonts, and style so it looks great on your website.
Copy and Paste the Code
Once your feed is ready, click on “Get Code” and paste it where you want the Instagram feed to appear.
Here’s how it will look on a website:
How to Add Instagram Reviews as Pop-ups
In the WiserNotify dashboard, go to “Social Proof”. Click on “Add Notification”, then select “Customer Reviews” and click “Add”.
Watch This Quick Video to See How It Works
Connect Instagram to Show Reviews
In the Review Notification Settings, go to “Data Sources”.
Click “Add Integration” and select “Instagram”. Click “Publish” to start showing Instagram reviews.
Here’s how Instagram reviews look on real websites:
WiserNotify Can Do More! This is just one of the many ways WiserNotify helps businesses grow. It’s a trusted tool used by 11,000+ businesses to build trust and boost sales.
Need More Help?
How to Embed Instagram Feed on BigCommerce
Embedding Instagram Feeds on BigCommerce is straightforward with Wisernotify. Here’s a step-by-step guide:
1. Sign up with Wisernotify
- Create a Wisernotify account and connect it to your Instagram Business account. Follow the guided steps to establish a seamless connection.
2. Choose Your Feed Type
- Wisernotify offers multiple layout options like grids, sliders, and carousels. Select the one that complements your BigCommerce store’s design.
3. Customize Your Feed
- Tailor the appearance of your Instagram Feed to match your brand’s style. Adjust colors, fonts, layouts, and transitions to ensure consistency.
4. Generate the Embed Code
- Once your feed is customized, Wisernotify will provide an embed code. Copy this code for integration.
5. Integrate with BigCommerce
- Log in to your BigCommerce admin dashboard.
- Navigate to “Storefront” and select “Script Manager.”
- Add a new script by clicking “Create a Script.”
- Choose the location where you want the feed to appear (e.g., footer or specific page).
- Paste the embed code into the script content box.
6. Preview and Publish
- Ensure the feed displays correctly. Test it on both desktop and mobile views to confirm responsiveness and compatibility.
Best Practices for Showcasing Instagram Feed on BigCommerce
To maximize the impact of your Instagram Feed, consider these best practices:
Strategic Placement
- Place the Instagram Feed in high-visibility areas, such as the homepage, product pages, or footer. This ensures maximum engagement and drives conversions.
Showcase UGC and Reviews
- Highlight posts that feature genuine customer experiences, testimonials, or creative uses of your products. This builds trust and inspires new customers.
Keep the Feed Fresh
- Ensure that your Instagram Feed updates automatically to showcase the latest content. Stale feeds may give the impression of inactivity.
Utilize Shoppable Feeds
- Link Instagram posts directly to specific products. This feature reduces friction in the buying process and improves conversion rates.
Optimize for Mobile Users
- As many BigCommerce users browse on mobile devices, ensure your Instagram Feed is fully responsive and delivers an excellent mobile experience.
Balance Visuals with Page Goals
- While Instagram Feeds are visually appealing, avoid overwhelming your store. Balance the feed with other essential elements like calls-to-action (CTAs) and concise copy.
Common Mistakes to Avoid When Adding Instagram Feed to BigCommerce
While embedding Instagram Feeds can be highly beneficial, avoid these common pitfalls:
Neglecting Responsiveness
- Feeds that don’t adapt to various screen sizes create a poor user experience. Always test your feed on multiple devices before publishing.
Overloading with Content
- Displaying too many posts at once can overwhelm visitors and slow down page loading times. Use clean and concise layouts to maintain focus.
Ignoring Branding Consistency
- Your Instagram Feed should match your store’s branding, including color schemes, fonts, and overall aesthetic. Inconsistent design may confuse visitors.
Failing to Link Posts to Products
- Missed opportunities arise when Instagram posts aren’t linked to relevant products or services. Use shoppable feeds to drive action.
Using Low-Quality Content
- Ensure that only high-quality images and videos are displayed. Poor visuals can harm your brand’s credibility.
Wrap-Up
Embedding an Instagram Feed on your BigCommerce store is a powerful way to enhance trust, engagement, and conversions.
By showcasing UGC, customer reviews, and lifestyle content, you can connect with your audience on a deeper level and guide them through a visually compelling shopping experience.
With Wisernotify, integrating Instagram Feeds is effortless and impactful. Take the first step today to create a high-performing BigCommerce store that captivates and converts.
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Frequently Asked Questions
Why should I add an Instagram feed to my BigCommerce store?
Adding an Instagram feed can boost engagement, showcase your products in real-life scenarios, build trust with customers, and improve your store’s aesthetic appeal. It’s an excellent way to integrate social proof and encourage purchases.
What are the steps to integrate an Instagram feed into BigCommerce?
You can add an Instagram feed to your BigCommerce store by using apps like “Shoppable Instagram Feed” from the BigCommerce App Store, embedding code from Instagram, or using third-party tools that generate embeddable feeds.
Can I make my Instagram feed shoppable on BigCommerce?
Yes! Many tools and apps allow you to create a shoppable Instagram feed that links your posts directly to product pages on your BigCommerce store, streamlining the customer journey.
Do I need coding skills to add an Instagram feed to my BigCommerce store?
No, most BigCommerce-compatible apps or tools provide a user-friendly interface to set up an Instagram feed without requiring coding. However, embedding Instagram manually might require some basic HTML knowledge.
Are there any apps or tools recommended for adding an Instagram feed to BigCommerce?
Popular tools like “Social Photos,” “Instafeed,” or “Shoppable Instagram Feed” from the BigCommerce App Store are reliable options for integrating Instagram feeds seamlessly into your store.
Krunal Vaghasiya is a marketing tech expert who boosts e-commerce conversion rates with automated social proof and FOMO strategies. He loves to keep posting insightful posts on online marketing software, marketing automations, and improving conversion rates.
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