You’ve launched your Wix store, and you’re ready to start increasing your sales, but how do you go about it?
You could hire a marketing firm and pay them thousands of dollars, or read this blog post on how to increase your Wix store sales and do it yourself at no cost.
Wix store sales are essential to any online business owner, especially if your website is the storefront for your merchandise or services.
If you’re having trouble getting new customers to give you their credit card information, it’s time to start thinking about increasing your Wix store sales instead of just relying on repeat visitors.
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By following these easy steps, you’ll be on your way to boosting your Wix store sales in no time!
1. Start by Choosing the correct categories.
2. Be where your target market is.
3. Create eye-catching images.
4. Write compelling product titles.
5. Use the Social proof tool.
6. Pick the right SEO keyword research tool.
7. Get reviews and testimonials.
8. Promote the right way.
9. Create great content to inspire repeat visits.
10. Convert more clicks into sales.
11. Use Social media to increase your Wix store sales
If you have an existing Wix store, here are some things that you can do to get more people clicking checkout and buying what you’re selling
1. Start by choosing the correct categories.
To increase your Wix store sales, you should start by choosing categories that fit with what you’re selling.
For example, if you sell dog products, a good category might be dogs, whereas if you sell dog training products, it might be dogs & puppies.
- You can choose one general category for your products or create multiple categories per product.
- Try to have between three and ten categories in total.
- Not too many so as not to overwhelm customers but enough so people can easily find what they are looking for.
When creating your categories, use keywords that potential customers would search for when trying to find something similar. This will help increase your Wix store sales even more!
2. Be where your target market is
The first rule of successful marketing is simple: be where your target market is. It sounds obvious, but it’s worth repeating because it’s often ignored in small business circles.
The social networks people use most are Facebook and Instagram. If you can get traction there, you increase your chances of proliferating.
However, as with any business decision, it’s essential to determine which platforms make sense for you based on factors like cost and potential ROI instead of randomly testing out a bunch of platforms with little thought or purpose behind them.
3. Create eye-catching images
One of the main reasons people shop online is because they can get access to unique products that they can’t find elsewhere.
However, with a website, that means you need eye-catching images of your product.
If you don’t have one (or several) good images, it could be difficult for potential customers to imagine how exactly they might use your product in their life. If a customer can’t see using it, they won’t buy it.
4. Write compelling product titles
Like movie titles, a product’s label needs to entice customers, but it must also convey what that product does and how it can benefit them.
Finding the right balance is essential. Your title needs enough information so that when someone sees it in a search result or a list of results, they’ll feel compelled to click through that means, including keywords.
But you also want people to realize that clicking through will help them solve an issue or meet a need.
To determine if your title is compelling, check out how many clicks you get from each listing in search engines and social media sites like Facebook and Twitter.
You probably already know you must pay close attention to your product titles to maximize click-through rates.
5. Use the Social proof tool
If you want people to believe something is good, make it look popular. As long as there have been businesses, advertisers have sought proof that their wares and services are desirable or at least worth considering.
Today’s consumers may be more skeptical than ever before, but there’s still a time-tested way of proving quality: Social proof.
You can use social proof tools in email marketing campaigns and Website design or even just in building good relationships with other businesses.
WiserNotify – Social Proof, a pop-up notification tool for Wix, is one of the best to increase your Wix store sales. This WiserNotify tool helps drive conversion by showing that the website you are visiting is busy and trusted.
It will help to build trust by showing –
WiserNotify has many notifications as social proof, and you can use them at your convenience.
✓ Build trust & credibility with live visitor notifications
✓ Show real-time purchase data to boost confidence
✓ Increase the number of sign-ups with conversion notifications
✓ Show Facebook, Google & other platform reviews
✓ Show bookings into notifications
✓ Make announcements of upcoming events
✓ Create urgency with timer widget and limited-time discounts
✓ Show your social media following
To increase your Wix store sales by 20%, add some convincing numbers or client case studies or simply ensure that clients’ reviews are displayed on all pages of your site.
Related: 50+ real examples of social proof
6. Pick the right SEO keyword research tool
Search engine optimization (SEO) is a method of improving organic rankings in search engines.
Effective SEO means making sure that you’re using keywords and keyword variations in your –
- Title
- Description
- Headers
- Alt text
- Links, etc
That visitors are using when they look for something.
Selecting a tool for doing keyword research can be tricky because many tools offer different solutions, and there’s no one-size-fits-all solution for everyone.
Take some time to choose an SEO tool with features that make sense for you and how you plan on using it moving forward; it could save you from wasting valuable time or money down the road.
Also read: 14 Must-Have & Best Wix Apps To Improve Conversion Rate in 2022
7. Get reviews and testimonials
Marketing with testimonials is one of those tried-and-true methods that never fails.
Get positive reviews and testimonials on your website or Wix site.
You’ll have a hard time convincing new customers to buy from you if they don’t know if you’re reputable or not.
No matter how great your products are, you won’t get far in increasing your Wix store sales without quality customer service and reviews.
Just make sure you’re getting honest and unbiased reviews for the best results!
8. Promote the right way
One of the most important things you can do to increase revenue is to properly promote your e-commerce business.
Do not rely on free social media sites or other less effective forms of advertising. If you want a high return on investment, invest in paid ads and sponsored content.
Not only are these options more reliable, but they’re also a lot easier to track and measure (so you know what ads are working).
Ensure your site has excellent info about shipping times and customer service.
Customers today expect no-hassle shopping experiences; therefore, your eCommerce platform must include relevant information about refunds/exchanges/returns, shipment times, and customer service support.
When you’re ready to increase your Wix store sales, there are three tactics you can employ:
- Increase traffic
- Increase customer loyalty
- Improve conversion rates
If you’re familiar with marketing terminology, these terms may sound familiar. These are all aspects of a strategy called conversion and rate optimization (CRO).
This can also be called a usability or user experience (UX) strategy.
9. Create great content to inspire repeat visits
It’s essential to create engaging content and value To increase your Wix store sales. If customers come back to read new articles you’ve published or view products you offer regularly, they will become increasingly familiar with what you offer.
They may be inspired to make another purchase.
- If someone visits your site only once and then never returns, it can be difficult for them to remember what drew them there in the first place.
- Instead of hunting for answers about why they should try something again, invest time in creating great content that inspires visitors to return often.
- Every time someone revisits your site, have new posts ready so they don’t get bored!
10. Convert more clicks into sales
You’re happy you have many visitors to your site, but are they converting into paying customers? If not, it’s time to double down on some strategies that will encourage more conversions.
For example,
With Google AdWords, you can leverage different keywords and boost your click-through rate. While website conversion rates aren’t always stellar on mobile devices, using responsive web design techniques can help increase sales on smaller screens, which are mobile conversions worth going after.
Related: How to Increase Your eCommerce Store Sales?
11. Use Social media to increase your Wix store sales
Your website can be filled with great products, but if nobody is visiting it and making purchases, you’ll probably not make any money. People who don’t know about your products won’t buy them.
An essential step in increasing your Wix store sales is promoting it on social media.
- Create a Facebook and Twitter page for yourself or your company and share them frequently with friends and followers.
- Send traffic directly to your site by including a link or QR code in an email signature.
- Post it on Pinterest or Reddit using an appropriate hashtag; even include a call-to-action at the end of emails that inform customers about new products available for purchase!
You might also consider getting involved in local community events where there will be plenty of foot traffic looking for something new to try. Whatever approach you take, there’s no better time than now to increase your Wix store sales!
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Conclusion
To increase your Wix store sales, you must optimize every aspect of your e-commerce site. This isn’t as simple as it appears.
It’s a lot harder than many people think because dozens of factors are involved in optimizing an e-commerce site for users and search engines.
If you get everything right, you could see an immediate improvement in conversions, but if you get just one thing wrong, you might never be able to recover from it.
It’s critical that if you want a chance to improve conversions on your e-commerce site, you build a solid plan around content, design, and optimization. Use our checklist above to help keep everything straight while building out your new e-commerce strategy to increase your Wix store sales.
