When someone looks for a cleaning service — whether for their home or office — the first thing they check is online reviews. A few good words from real customers can build instant trust. But if your business has few or no reviews, it can hold you back, even if your work is top quality.
The good news? Getting more reviews doesn’t require fancy tools or pushy tactics. It’s about asking at the right time, making it easy for clients, and turning everyday interactions into review opportunities.
In this blog, we’ll walk you through simple, effective ways to collect more reviews for your cleaning company — and use them to win more clients and grow faster.
Why Reviews Matter for Cleaning Company
In the cleaning business, trust is everything. Clients let you into their homes, offices, or private spaces — and they need to feel confident that you’re reliable, professional, and respectful.
That’s where reviews come in.
Most people check online feedback before choosing a cleaning service. A list of recent 5-star reviews tells potential clients that others were satisfied, felt safe, and got good results. It builds trust before you even speak to them.
Good reviews also:
- Help you stand out in local search results
- Reduce hesitation from first-time customers
- Give proof of quality without needing to say much
- Lead to more referrals and repeat bookings
Without reviews, even a great cleaning company can get overlooked. With them, you build credibility, attract more clients, and grow faster — all without spending extra on ads.
Simple Ways to Get More Reviews for Cleaning Company
Here are a few simple and effective ways to get more reviews for your cleaning company — without sounding pushy or salesy. These small steps can lead to big results when it comes to building trust and bringing in new customers.
1. Ask Clients Right After the Cleaning Job
The best time to ask for a review is right after the job is done — when the client sees the results and feels satisfied. This is when their experience is fresh, and they’re more likely to respond.
If you’re doing in-person residential or office cleaning, ask during the final walk-through or handover. If it’s a remote or unattended job, send a quick follow-up message once the cleaning is complete.
Examples of how to ask:
- In person:
“We’re glad you’re happy with today’s cleaning! If you have a moment, we’d really appreciate a quick review.”
- By text or email:
“Hi [Name], your cleaning is complete! If everything looks good, would you mind sharing a short review here? [Review Link]”
Tips:
- Don’t wait more than 24 hours after the job — the sooner, the better.
- Keep your message short and polite.
- Always include a direct link to your Google or Facebook review page.
A simple, well-timed ask right after a successful job often leads to the most genuine and positive reviews.
2. Make It Easy to Leave a Review
Even happy customers won’t leave a review if the process feels confusing or takes too long. Your job is to remove every barrier and make it as quick and easy as possible.
Here’s how to do that:
- Send a direct review link.
Share a clickable link to your Google or Facebook review page in your follow-up text or email. This saves them from having to search for you online. - Use QR codes.
Print a small card with a QR code and hand it to clients after the cleaning job. A quick scan takes them straight to your review page. - Add a review button on your website.
Place a “Leave a Review” button on your homepage, contact page, or thank-you page. Make it visible and mobile-friendly. - Include the link on invoices or receipts.
Add a short message like:“Happy with our service? Let us know here: [link]”
- Use plain and clear language.
Avoid over-explaining. Just say:“Your feedback means a lot. It only takes 30 seconds!”
Key tip:
Test the process yourself. If it takes more than two clicks or feels clunky on mobile, simplify it.
When you make it easy, more customers will follow through — and those reviews will add up fast.
3. Automate Follow-Up Requests
One of the simplest ways to get more reviews is to follow up automatically after each cleaning job. Many customers forget to leave a review, even when they’re happy with the service. A polite reminder can make a big difference.
You can use tools like email or SMS automation to send a follow-up message a few hours after the job is complete. Keep the message short, friendly, and direct. For example:
“Hi [Customer Name], thanks for choosing [Your Company Name]! If you liked our service, would you mind leaving us a quick review? It really helps others find us too.”
Include a direct link to your Google, Yelp, or Facebook review page to make it easy. If you use a CRM or booking tool, set up automatic workflows so these follow-ups happen without extra effort from your side. This saves time and increases your chances of collecting more reviews consistently.
Automation helps you stay on top of every job and keeps your reputation growing, even when you’re busy with the next client.
4. Showcase Reviews Everywhere
One of the easiest ways to get more reviews is to show the ones you already have. When customers see others sharing good experiences, they’re more likely to join in.
Make your reviews visible across all your touchpoints — not just hidden on your Google page.
Where to showcase reviews:
- Your website:
Add a review section on your homepage, service pages, or booking page. Use real names (with permission) and short quotes that highlight results. - Social media posts:
Share screenshots or quotes from happy clients on Facebook or Instagram. Include a simple caption like:“Another happy customer! Want the same results? Book your cleaning today.”
- Email footers and newsletters:
Include a 5-star review at the bottom of your emails to remind customers of your quality and encourage them to leave their own feedback. - Printed materials:
Add a short review to your flyers, quote sheets, or thank-you cards. Even offline clients will see that others trust your service.
Bonus tip:
Display your average star rating (“Rated 4.9 by 300+ customers”) to create instant trust.
When customers see that real people trust your cleaning service, it not only brings in new business — it also encourages more people to leave reviews.
5. Respond to Every Review
Replying to reviews shows that you value feedback and care about your customers’ experiences. Whether the review is good or bad, a thoughtful response helps build trust with future clients who read your reviews online.
For positive reviews, say thank you and mention something specific if possible. Example:
“Thanks so much, Lisa! We’re glad you were happy with the deep clean—we’ll be sure to share your kind words with our team.”
For negative reviews, stay calm and professional. Acknowledge the concern, apologize if needed, and offer to make it right. This shows you’re responsible and willing to improve.
“Hi Mark, we’re sorry to hear about the issue with the kitchen cleaning. This isn’t the experience we aim to deliver. We’d love to fix this—please reach out at [your contact info].”
Responding to every review—good or bad—helps you build a strong online presence. It also improves your visibility on platforms like Google and Yelp, which consider owner responses when ranking businesses.
Conclusion
Getting more reviews for your cleaning company doesn’t require complex tools or pushy tactics — it just takes the right timing, a simple process, and consistent follow-up.
Ask clients right after the job is done, make it easy for them to leave a review, and use automation to stay on track. Personalize your requests, showcase the feedback you receive, and always respond with appreciation.
Over time, these small actions build a steady stream of positive reviews — helping you earn trust, stand out from competitors, and grow your business with confidence.
