Trust is everything in the spa and wellness world, and nothing builds trust faster than glowing client reviews.
A calm atmosphere, expert therapists, and a relaxing experience might keep clients coming back, but their words online bring new clients through your door.
The problem? Even the happiest guests rarely leave a review unless you make it easy and intentional.
Many clients are simply too busy to engage with review platforms unless the process is made easy and convenient.
If you’re offering top-tier service but not seeing the feedback to match, it’s time to change that.
In this blog, you’ll learn simple, effective strategies to collect more reviews without sounding pushy or awkward.
These are just real, thoughtful ways to turn great experiences into the kind of social proof that grows your business.
Turn Spa Visits into Reviews with WiserReview
Most spa clients leave happy. They feel refreshed after a massage or facial. That’s the best time to ask for feedback.
But if you don’t ask at the right time or in the right way, you may miss your chance.
WiserReview helps you collect, manage, and display honest reviews right after the service, when the experience is still fresh.
It’s quick to set up and easy for your clients to use. You can ask for reviews through SMS, WhatsApp, or email, or even let customers scan a QR code on your counter.
Here’s how to use it step by step:
Step 1: Set up Your Review Request
Create a review form inside WiserReview. Add your spa name, logo, and a short, friendly message like:
“Thanks for visiting us! We’d love to hear how your session went.”
You can ask for text reviews, video reviews, or even photo feedback.
Step 2: Choose How to Send the Form
You have multiple ways to share the review link:
Send it through WhatsApp or SMS after checkout
Email the link automatically a few hours after the appointment
Place a QR code on the counter or mirror for in-spa feedback
The easier you make it, the more likely they’ll leave a review.
Step 3: Collect and Organize Your Reviews
As reviews come in, you’ll see them in your dashboard.
You can:
Approve or hide reviews
Sort them by date or rating
Respond if you need to follow up
You stay in control of what appears on your site.
Step 4: Show Reviews on Your Website
Use WiserReview’s display tools to show your happy client reviews:
Add a slider to your homepage
Use a floating badge in your footer
Place a popup near your online booking form
No coding needed. Just copy and paste a small line of code.
Step 5: Keep it Running
Once it’s set, WiserReview runs in the background. You can focus on your spa services while the system keeps collecting and showing real reviews.
Show Real Reviews That Build Trust
Collect and display photo, video, and text reviews with full design control.
Show Real-Time Bookings and Reviews with WiserNotify
People trust businesses when they see others using them.
WiserNotify helps you show real-time activity on your spa or wellness website.
When someone books a service or leaves a review, a small pop-up appears on your site. This builds trust and encourages new visitors to take action.
Step 1: Connect Your Booking or Review Source
Link your booking system, review form, or CRM with WiserNotify.
You can also connect tools like Google Reviews, Shopify, Calendly, or Zapier.
Step 2: Choose What to Show
Select events to display, such as:
“Sarah from New York booked a facial”
“New review: ★★★★★ — Loved the deep tissue massage!”
Step 3: Customize Your Popup
Set the position (bottom left or right), colors, delay time, and how long each popup shows.
You can match it with your website style.
Step 4: Add It to Your Website
Copy the WiserNotify code and paste it into the header of your site.
It takes only a few minutes.
Step 5: Track and Improve
Use the dashboard to track views, clicks, and conversions.
You’ll see how many people take action after seeing a pop-up.
Boost Conversion Instantly
Add Social Proof & Urgency to your website
How to Get More Online Reviews for Your Spa and Wellness Center
1. Ask Right After the Appointment
The best time to ask for a review is right after your client walks out feeling relaxed, refreshed, and happy. That post-treatment glow is your golden window—when emotions are high and the experience is still fresh in your mind.
Here’s how to make the most of that moment:
- Train your front desk team: A friendly reminder as the client checks out can go a long way.
“We’re so glad you enjoyed your session! If you have a moment later, we’d love if you could leave us a quick review.”
- Use automated follow-ups: Within a few hours of their appointment, send a thank-you text or email directly to your Google or Facebook review page.
- Integrate review requests into the booking process: Include a review prompt in your booking confirmation or follow-up messages to encourage feedback as part of the overall booking experience.
- Keep it simple: Don’t overload them with details—just a warm, personal message and one-click access to leave feedback.
Timing differentiates between a review that gets written and one that never happens. Ask while the experience is fresh, and you’ll catch more of that positive energy in writing.
2. Make It Easy to Review You
Even the happiest clients won’t leave a review if the process feels like a chore. Your job is to make it effortless—no digging, no guessing, no extra clicks.
Here’s how to simplify the review experience:
- Offer multiple channels: Provide clients with several convenient ways to leave reviews, such as email, SMS, QR codes, and website links. This maximizes convenience and response rates.
- Share direct links: In all follow-up emails, text messages, and booking confirmations, include a clickable link to your Google, Facebook, or Yelp review page.
- Use QR codes in the spa: Place them at the reception desk, in treatment rooms, or on printed thank-you cards so clients can scan and review them on the spot.
- Add review buttons to your website. After appointments, Put “Leave a Review” calls to action on your homepage, footer, or confirmation pages.
- Use friendly language:
“Loved your visit? We’d love your feedback—it only takes 30 seconds!”Make it feel casual, not transactional.
- Optimize for mobile: Most reviews are left from phones. Make sure your review links open quickly and work perfectly on mobile devices.
The easier you make it, the more likely clients are to follow through. Remove the friction, and you’ll turn more great experiences into public praise.
Build trust & FOMO
Highlight real-time activities like reviews, sales & sign-ups.
3. Personalize the Request for Existing Clients
Generic review requests often get ignored. A personal message, on the other hand, makes your client feel valued — and more likely to respond.
When asking for a review, mention their name, the service they received, or the staff member they interacted with. This shows them the message is meant just for them, not part of a bulk message.
Examples:
- Email: Hi Sarah, we hope you’re feeling relaxed after your deep tissue massage with Anjali. If you enjoyed the session, would you mind sharing your experience with others? [Leave a review]
- SMS: Hi Raj! Glad you visited us for the Aromatherapy session. It helps us a lot if you could write a short review here: [link]
- In person: “It was lovely having you in today, Priya! If you have a moment later, a quick Google review about your facial would mean a lot.”
Tips to personalize well:
- Use the customer’s first name
- Mention the specific treatment or therapist
- Keep the tone warm, friendly, and grateful
- Personalized requests are especially effective with loyal clients, as they are more likely to respond positively and leave thoughtful feedback.
A personal touch makes the request feel sincere, and clients are more likely to leave a kind, thoughtful review.
4. Use Social Proof to Encourage More Reviews
When clients see others sharing positive experiences, especially when other clients tag your spa or participate in campaigns, they feel more confident and encouraged to do the same.
This is the power of social proof — and it works well in spa and wellness businesses where trust and comfort matter.
Seeing other clients share their experiences on social media can motivate new clients to share their stories and reviews.
You can use existing reviews to inspire new ones.
Ways to show social proof:
- Display recent reviews on your website. Add a review slider or testimonials section on your homepage or booking page. This will build trust and remind visitors that real people love your services.
- Share reviews on social media. Post client testimonials (with their permission) on Instagram or Facebook. Include before-and-after photos or relaxing session shots to make the posts more engaging. Encourage user-generated content by inviting clients to post their own photos or stories about their spa experience and tag your business, which adds authenticity and increases engagement.
- Showcase review counters. “Over 500 happy clients have rated us 5 stars on Google.” This kind of message on your site or in emails makes others want to join that happy group.
- Use signs or posters in your spa. A simple display like “Rated 4.9 stars by 200+ guests” or a printed review wall in the reception area can encourage others to leave their own feedback.
Tag or thank reviewers publicly if they leave comments on your social media pages. This recognition encourages others to share their thoughts.
When people see that others are enjoying your services and being appreciated for them, they’re more likely to join in and leave a review themselves.
5. Train Your Team to Ask Naturally
Your front desk staff and therapists are your best review generators—if they know how to ask the right way. A natural, confident request can feel like part of the guest experience, not a forced sales pitch. Integrating review requests into the overall customer experience helps ensure clients feel comfortable and valued.
The key is training your team to ask in a way that feels personal, warm, and aligned with your spa’s tone.
Here’s how to make it part of your service flow:
- Include review requests in staff scripts: Not robotic scripts—just friendly prompts they can use comfortably.
“We’re so glad you enjoyed your session. If you have a moment later, we’d love a quick review—it really helps us grow.”
- Encourage existing ones: Remind your team to ask existing ones (current clients) for reviews, as their feedback is especially influential in attracting new clients.
- Reinforce the “why”: Let your team know reviews aren’t just for marketing—they reflect the care and quality they deliver every day.
- Make it conversational: After a guest compliments their service, it’s the perfect time to say,
“Thank you! If you’d be willing to leave that as a review, it would mean a lot.”
- Keep it optional and pressure-free: Never make it awkward or feel like a requirement. The more relaxed the ask, the better the response.
- Celebrate the wins: When a client mentions a specific staff member in a review, recognize and reward it—it encourages more team participation.
Your clients already love the service. More of that love turns into public praise when your team knows how to ask with confidence and authenticity.
Build trust & FOMO
Highlight real-time activities like reviews, sales & sign-ups.
6. Automate the Review Process
You don’t need to follow up with every client to get more reviews manually—automation can do the heavy lifting for you. Many business owners in the spa industry rely on automation tools to efficiently gather client feedback and reviews. With the right tools, you can send timely, thoughtful review requests without adding extra work to your day.
The key is making it feel personal and consistent.
Here’s how to automate it effectively:
- Use your booking or CRM system: Platforms like Fresha, Mindbody, Vagaro, or Square often have built-in features to send follow-up emails or texts after appointments.
- Set it to trigger automatically: Schedule your review request to go out 1–3 hours after the client’s visit, when they’re still relaxed and appreciative.
- Incorporate review requests into your email marketing campaign: Automate personalized, timely messages as part of your broader email marketing campaign to encourage clients to leave reviews and strengthen engagement.
- Keep the message short and friendly:
“Hi [First Name], thank you for visiting us today! If you enjoyed your experience, we’d truly appreciate a quick review. Here’s the link—it only takes a minute!”
- Include a direct link to your review page: No one wants to search—give them one tap and done.
- Monitor and refine: Track which messages and timing get the best responses, and adjust if needed.
Automation ensures no opportunity slips through the cracks. With the right system in place, you’ll gather more reviews effortlessly, while staying focused on what you do best: delivering exceptional care.
7. Build a Loyalty Program to Incentivize Reviews
A well-designed loyalty program can be a game-changer for spa owners aiming to boost both client retention and the number of online reviews.
By rewarding existing clients for sharing their experiences, you encourage more feedback and make your clients feel valued and appreciated.
Consider offering incentives such as discounts on future services, complimentary add-ons, or even a free service after a certain number of visits or reviews.
- For example, you might offer a special discount on a client’s next appointment if they leave a review on your Google Business Profile or share their experience on your Facebook page. This approach not only motivates clients to spread the word about your great services on social media platforms but also helps build a loyal client base that keeps coming back.
A loyalty program is a win-win: your clients enjoy extra perks, and your business benefits from increased client retention, more positive reviews, and steady business growth.
8. Promote Your Reviews on Social Media
Showcasing your best client testimonials and reviews on social media platforms is a powerful way to build trust and attract new clients.
When potential clients see real feedback from happy customers, it reassures them about the quality of your services and encourages them to book an appointment.
Spa owners can create engaging posts highlighting glowing reviews, share before-and-after photos, or even feature video testimonials to make the content more relatable and authentic.
Don’t forget to use relevant hashtags and tag the clients (with their permission) to increase the reach of your posts.
Sharing positive reviews on your social media demonstrates your commitment to client satisfaction and drives more leads to your website and booking pages.
By consistently promoting your reviews, you’ll strengthen your reputation, connect with your audience, and turn satisfied clients into your best brand ambassadors.
9. Optimize Your Presence on Review Platforms
To attract new clients and build a strong online reputation, spa owners must optimize their presence on major review platforms like Google Business Profile, Yelp, and Facebook Reviews.
Start by claiming and verifying your business listings to ensure all information is accurate and current.
Consistency across platforms helps your business appear more professional and trustworthy to potential clients searching for spa services.
Responding promptly to positive and negative client reviews shows that you value feedback and are committed to excellent customer service.
Marketing tools such as review management software can streamline the process, making it easier for clients to leave feedback and for you to monitor your online reputation.
An optimized presence on review platforms improves your visibility in search engines and increases the likelihood that new clients will discover and choose your business.
Conclusion
Getting more reviews for your spa or wellness center isn’t about asking everyone—it’s about asking the right people at the right time.
When you personalize your requests, make it easy for clients to leave feedback, and train your team to ask naturally, reviews start to come in regularly. Add social proof to the mix, and new customers will feel more confident booking with you.
Please keep it simple, stay consistent, and always thank those who take the time to share their experience. The more happy voices you gather, the stronger your online reputation becomes.
Show Real Reviews That Build Trust
Collect and display photo, video, and text reviews with full design control.
