10 Best Product Review Software for Ecommerce (2026)
Product review software sends review requests after each order, collects text, photo and video reviews, shows them on your product pages, and passes star ratings to Google.
The tool that fits depends mostly on two things, the platform your store runs on and how many orders you ship a month.
Several popular review apps now run on Shopify only. Below are 10 tools compared on platforms and free plans, with what each one does well, how it charges, and where it falls short.
Key takeaways
- Judge.me and Stamped have closed their WooCommerce plugins, so most of the big review apps now run on Shopify only.
- Most tools charge by monthly orders or review requests, so compare plans at your own volume rather than the entry price.
- Free plans range from unlimited reviews to a cap of 50 orders a month.
- A rating between 4.2 and 4.5 stars tends to sell better than a perfect 5.0, so honest reviews beat curated ones.
What Is Product Review Software?
Product review software automates how an online store collects, moderates, and displays customer reviews, and it sends those ratings to Google as star snippets and Shopping ratings.
Most tools cover five jobs.
- Request. Email, SMS, or WhatsApp invites sent a set number of days after delivery.
- Collect. Star ratings, written reviews, photos, and videos, often from a form inside the email itself.
- Moderate. Spam and profanity filters, approval rules, and public replies.
- Display. Product page review sections, star badges, carousels, and review walls.
- Syndicate. Rich snippets for organic search, plus product ratings in Google Shopping.
The payoff is well documented. Research from Northwestern’s Spiegel Research Center found that nearly 95% of shoppers check reviews first, and a product with five reviews was 270% more likely to sell than one with none.
The same study found that ratings in the 4.2 to 4.5 range converted better than near-perfect scores, which shoppers read as too good to be true. More online review statistics back up the same pattern.
Product Review Software Compared
| Tool | Best for | Platforms | Free plan |
|---|---|---|---|
| WiserReview | Stores off Shopify or on more than one platform | Shopify, WooCommerce, BigCommerce, Wix, Squarespace, custom | On the Shopify and Wix app stores |
| Judge.me | Small Shopify stores on a budget | Shopify | Yes, unlimited reviews |
| Okendo | Growing Shopify brands that want a polished widget | Shopify | Up to 50 orders a month |
| Loox | Photo-led Shopify brands | Shopify | Up to 500 orders |
| Stamped | Shopify stores that want reviews and loyalty together | Shopify | No |
| Yotpo | Larger brands running reviews and loyalty together | Shopify, BigCommerce, WooCommerce, Salesforce Commerce Cloud | Up to 50 orders a month |
| Reviews.io | Product plus company reviews and Google Seller Ratings | Shopify, WooCommerce, Magento, custom | No, 14-day trial |
| Fera | Small stores on Shopify, Wix, or BigCommerce | Shopify, Wix, BigCommerce | No, 60-day trial |
| Bazaarvoice | Brands selling through big retailers | Enterprise platforms and retail partner sites | No |
| Shopper Approved | Stores that want Google Store Ratings volume | Any website | No, 15-day trial |
Collect reviews on any platform
Request, moderate, and display product reviews on Shopify, WooCommerce, Wix, and more.
10 Best Product Review Software for Ecommerce
Each profile covers what the tool does well, its main features, how it charges, and the store it suits.
1. WiserReview
WiserReview collects product reviews by email, SMS, WhatsApp, and QR code, and one dashboard covers stores on Shopify, WooCommerce, BigCommerce, Wix, Squarespace, or a custom build.
That platform spread is the main reason to look at it now that several big review apps have gone Shopify-only.
AI moderation filters bots, spam links, and fake submissions before they publish. The fake review statistics show why that matters.
More than 18 widget types cover product pages, carousels, review walls, and floating badges, and existing reviews come across by import or CSV.
Key features
Automated Review Requests
Triggers on order or delivery, with your own wait time and a follow-up reminder.
Text, Photo & Video Reviews
Takes a rating, a written review, and customer photos or short clips in one form.
Customizable Review Widgets
Review blocks, star badges, sliders, walls, popups, and trust seals you can restyle to fit your theme.
Custom Review Forms
Branded forms that ask for a rating, a written review, and any extra questions you add.
AI Review Summary
Turns hundreds of reviews into a short summary of what buyers say.
AI Smart Topics
Groups reviews by recurring themes like fit, quality, or delivery.
Review Moderation and Replies
Approve, tag, filter, and reply to reviews from one inbox.
AI Review Translation
Shows reviews in the shopper’s language for international stores.
Review Import and Multi-Store Sync
Imports reviews from other apps or CSV and shares them across related products and stores.
Pricing: Starter costs $6.75/month (paid yearly) and includes 100 review requests a month, while Pro is $19/month with 1,000 requests; the free plan is available only through the Shopify and Wix app stores, with a 7-day free trial everywhere else.
Good fit: Stores on WooCommerce, BigCommerce, Wix, or Squarespace, and brands running more than one store.
Not a fit: Brands that want a full loyalty program in the same tool, since loyalty isn’t included and referrals are a paid add-on.
2. Judge.me
Judge.me has the most generous free plan here. You get unlimited review requests, visual reviews, and Google rich snippets without paying a cent.
Paying unlocks AI-written replies, review summaries, a Q&A widget, review coupons, Google Shopping feeds, and full design control, all at one flat rate.
Judge.me is Shopify only now. Its WooCommerce plugin was closed in 2025, and the company’s own site lists Shopify as its only platform.
Key features
Automated Requests
Unlimited review request emails after fulfillment or delivery, with reminders on the paid plan.
Review Importing
Pulls in reviews from AliExpress, Etsy, Amazon, and other apps.
In-Email Forms
Lets customers rate and review without leaving the email.
Widgets and Carousels
Review widget, star badge, and video, card, and testimonial carousels.
Pricing: Forever Free plan with unlimited reviews; Awesome $15/month flat, whatever your order volume, with a 15-day free trial.
Good fit: New and small Shopify stores that want reviews live today without a monthly bill.
Not a fit: Stores on any other platform, and brands that want highly custom widgets without paying.
3. Okendo
Okendo suits Shopify brands that want the review section to look premium and to tell them something useful.
Its review forms collect product attributes such as fit, quality, or skin type alongside the star rating, so shoppers can filter reviews by people like them.
Reviews sit inside a wider customer marketing platform with loyalty, referrals, quizzes, and surveys, which you can add later. If you also manage Google and marketplace reviews, our roundup of review management software covers that side.
Key features
Smart Review Forms
Adaptive forms that capture attributes and customer details like age or skin type.
In-Mail & Automated Requests
Review requests by email and SMS, with in-email submission.
AI-Assisted Replies
Drafts on-brand replies in the reviewer’s language.
Moderation & Rules
Auto-publishes positive reviews and routes negative ones to manual review.
Pricing: Free up to 50 orders a month; Essential $19/month for 200 orders, Growth $119/month for 1,500 orders, Power $299/month for 3,500 orders.
Good fit: Shopify brands with a few hundred orders a month or more that want attribute filters and a premium widget.
Not a fit: Stores off Shopify, and very small stores that would pay for features they won’t use.
4. Loox
Loox is the photo-first review app for Shopify. Stores selling fashion, beauty, and home decor use it because customer photos do more selling than text in those categories.
Its main lever is a discount for photo reviews, which pushes more buyers to upload a picture. Our UGC statistics show why customer photos carry that much weight.
Paid plans add video reviews, AI story reels above the product gallery, referrals, and syndication to Google, Meta, and TikTok.
Key features
Visual Review Collection
Timed reminder emails after fulfillment that ask for photo and video reviews.
Incentives & Referrals
Automatic discounts for photo reviews and a built-in referral program.
AI Review Stories
Turns customer photos into tap-through stories that open above the product.
Customizable Widgets
More than 17 widgets, including galleries, carousels, popups, and star snippets.
Pricing: Free Beginner plan up to 500 orders; Convert $49.99/month with 300 orders included plus $50 for each extra 300; Unlimited $299.99/month.
Good fit: Shopify brands where product photos drive the sale.
Not a fit: Stores off Shopify, and brands that need video reviews or AI features on a free plan.
5. Stamped
Stamped bundles product reviews with loyalty and repeat-purchase automation, priced as separate products you can combine.
Customers can rate and review from inside the request email, and photo and video uploads are included on every reviews plan.
Stamped now describes itself as built for Shopify and Shopify Plus. Its WooCommerce plugin was closed in 2025.
Key features
Review Collection
In-email and SMS review requests with text, photo, and video submissions.
Customizable Displays
Sliders, badges, photo walls, and the core reviews block, with 30+ language options.
AI Smart Assist & Sentiment Analysis
Prompts customers toward fuller reviews and pulls out common themes.
Surveys & Q&A
Product Q&A plus post-purchase surveys.
Pricing: Reviews from $23/month for up to 200 orders a month, $99/month for 1,000 orders, and $199/month for 5,000 orders; no free plan.
Good fit: Shopify stores that want reviews and a loyalty program from the same vendor.
Not a fit: Stores off Shopify, and anyone who wants to start on a free plan.
6. Yotpo
Yotpo pairs reviews and visual UGC with a loyalty and referrals product, aimed at larger brands that want both under one contract.
Its Pro tier adds Google Seller Ratings, custom review questions, AI review summaries, and smart sorting that puts the most useful reviews first.
Shopify is its main home. Yotpo also lists BigCommerce, Salesforce Commerce Cloud, and WooCommerce integrations, though the WooCommerce plugin hasn’t been updated since late 2024.
Key features
In-Mail Technology
Star ratings and reviews submitted straight from the email.
Smart Prompts & Custom Questions
Suggested topics and custom questions that lead to more detailed reviews.
Visual UGC
Photo and video uploads with each review.
Customizable Widgets
Star ratings, carousels, Q&A, and galleries for product and category pages.
Pricing: Free up to 50 orders a month; paid plans start at $15/month and rise with order volume, with Starter at $89/month for 500 orders.
Good fit: Established brands that want reviews and loyalty from one vendor and have the budget for order-based pricing.
Not a fit: Small stores, since the free plan stops at 50 orders and photo reviews need a paid plan.
7. Reviews.io
Reviews.io collects product reviews and company reviews in one place, which suits stores that want both product page stars and a public store rating.
It’s a Google review partner, so ratings can feed Google Seller Ratings in ads and Shopping once you’re on the right plan.
Higher tiers add review importing, third-party review collection, shoppable UGC galleries, and syndication to the Bazaarvoice retail network.
Key features
Automated & In-Email Requests
Post-purchase requests by email and SMS with text, photo, or video replies inside the email.
Shoppable Galleries
Customer photos and Instagram posts tagged with the products they show.
Product and Company Reviews
Keeps item-level reviews separate from reviews of the store itself.
Visual & UGC Content
Photo and video reviews plus social content with rights requests.
Pricing: From $29/month for 300 review invites; Google Seller Ratings and rich snippets start on the $99/month plan for 1,500 invites, with a 14-day free trial.
Good fit: Stores that want product and company reviews together and plan to show stars in Google Ads.
Not a fit: Stores that want Google stars on the entry plan, or a free plan to start.
8. Fera
Fera keeps product reviews simple. Setup takes minutes, and the default widgets look clean without design work.
It covers the core jobs, with photo and video reviews, automated email and SMS requests, a Q&A widget, and rich snippets for Google.
Fera runs on Shopify, Wix, and BigCommerce, which makes it one of the few small-store options outside Shopify. Wix owners can follow our guide to adding reviews to Wix for the install.
Key features
Automated requests
Post-purchase email and SMS requests on a schedule you set.
Incentivized reviews
Discounts, points, or cash back for photo and video reviews, which should be disclosed on the review.
Rich widgets
Review blocks, star badges, testimonial sliders, and photo galleries.
SEO integration
Rich snippets so ratings can show in Google Search and Shopping.
Pricing: Startup is $9/month with 100 review requests (up to 200 orders), and Small is $29/month with 1,000 requests; 60-day free trial, no free plan.
Good fit: Small stores on Shopify, Wix, or BigCommerce that want a low monthly cost and an easy setup.
Not a fit: Stores that need a free plan, or advanced moderation and analytics.
9. Bazaarvoice
Bazaarvoice isn’t a plug-in review app. Think of it as enterprise infrastructure for brands whose products also sit on big retailers’ shelves, where the same reviews need to show up.
Reviews collected on your own site can be syndicated across its retail network, and sampling programs put products in front of reviewers before launch.
Bazaarvoice says 13,000+ brands and retailers use it and that the network holds more than a billion reviews, photos, and videos.
Key features
Review Collection
Gathers reviews through on-site forms, email and text invites, and its Influenster shopper community.
AI-Powered Summaries
Condenses large review volumes into short pros and cons.
Content Coach
Prompts reviewers to mention specific, useful product details.
Visual Carousels & Video Uploads
Shopper photo and video uploads shown in carousels.
Pricing: Custom quotes only.
Good fit: Brands selling through large retailers that want one review set across every store.
Not a fit: Direct-to-consumer stores that sell only on their own site.
10. Shopper Approved
Shopper Approved focuses on review volume and Google visibility. It has been a Google Store Ratings and Product Reviews partner since 2013.
Store, product, and video reviews plus Q&A come from one platform, and it works on any website rather than a fixed list of carts.
Ratings syndicate to Google Ads, organic search, Google Shopping, and product listing ads.
Key features
Google Syndication
Pushes product ratings to Google Shopping, product listing ads, and organic results.
Verified Review Collection
Post-purchase surveys and reminders that collect reviews from verified buyers.
On-Site Display Widgets
Puts ratings, review totals, and full review blocks on product and category pages.
Customer Q&A Module
Turns customer questions into indexable content on product pages.
Pricing: Quote-based after a demo, with a 15-day free trial.
Good fit: Stores that want the most Google Store Ratings and are fine with a sales call.
Not a fit: Stores that want self-serve setup and published prices.
Your reviews, on every platform
Collect product reviews by email, SMS, and WhatsApp and show them anywhere on your store.
Free Product Review Software
Free plans differ more than the price tags suggest. Here’s what you get for $0.
- Judge.me. No cap on reviews, visual reviews included, and rich snippets on Shopify. The most complete free plan on this list.
- Loox. A Beginner plan for up to 500 orders, with discounts for photo reviews and Google rich snippets. Shopify only.
- Okendo. Free up to 50 orders a month, with automated requests, moderation, and SEO snippets.
- Yotpo. Free up to 50 orders a month, but photo and video collection need a paid plan.
- WiserReview. A free plan through the Shopify and Wix app stores, and a 7-day free trial on other platforms.
- No free plan. Stamped, Reviews.io, Fera, Bazaarvoice, and Shopper Approved, though Reviews.io, Fera, and Shopper Approved offer trials.
A free plan only helps if customers write reviews. Our guide on how to get more reviews covers the asking side.
These review request email templates give you copy to send.
How to Pick the Right Product Review Software
Five questions narrow the list fast.
- What platform are you on? This is the biggest filter now. Off Shopify, the list shrinks to WiserReview, Reviews.io, Fera, Yotpo, and the enterprise tools.
- What’s your monthly order volume? Most tools meter orders or review requests, so price the plan you’ll need in six months, not today.
- Which channels do your customers answer? Email is standard. SMS and WhatsApp reach shoppers who ignore email.
- Do you need photos and video? Visual reviews matter most in fashion, beauty, and home, and some free plans leave them out.
- Where should the stars show? Rich snippets come with most tools, while Google Seller Ratings need a Google review partner and usually a higher tier.
Rich snippets have rules of their own, covered in our guide to star ratings in Google search results.
If you already know your situation, this shortlist is a quick start.
- On Shopify with a tight budget, start with Judge.me.
- On Shopify and want a polished widget with attribute filters, look at Okendo.
- On WooCommerce, BigCommerce, Wix, Squarespace, or several platforms, look at WiserReview.
- Selling a photo-led product on Shopify, look at Loox.
- Want reviews and loyalty from one Shopify vendor, compare Stamped and Yotpo.
- Selling through big retailers, talk to Bazaarvoice.
- Need Google Seller Ratings in your ads, compare Reviews.io and Shopper Approved.
Picked a tool? Our guide to adding reviews to WooCommerce walks through the widget install off Shopify.
On Shopify, the steps for adding reviews to Shopify cover the theme editor side.
Reviews usually live on product pages, though. WiserNotify can show recent reviews as small notifications on landing pages, the cart, and checkout, where shoppers hesitate and a review widget rarely sits.
Build trust & FOMO
Highlight real-time activities like reviews, sales & sign-ups.
Wrap Up
Start with your platform. It rules out more tools than any feature list, now that several big review apps support Shopify only.
Then price the plan you’ll need at your real order volume, and check which tier unlocks the features you care about, like photo reviews or Google stars.
Whichever tool you pick, turn on automated requests on day one. The software only pays off once reviews start coming in.
Frequently Asked Questions
What is product review software?
It automates collecting, moderating, and displaying customer reviews on an online store, and sends star ratings to Google as rich snippets and Shopping ratings.
Is there free product review software?
Yes. Judge.me has a free plan with unlimited reviews on Shopify, and Loox, Okendo, and Yotpo offer free tiers capped by order volume.
Which product review software works on WooCommerce?
WiserReview and Reviews.io both support WooCommerce, while Judge.me and Stamped have closed their WooCommerce plugins.
Does product review software help SEO?
It can. Review schema makes product pages eligible for star ratings in search results, and new reviews keep adding fresh, product-specific text.
How much does product review software cost?
Most tools charge by monthly orders or review requests, so the price climbs with volume, from free tiers to a few hundred dollars a month for busy stores.
Krunal Vaghasiya is a marketing tech expert who boosts e-commerce conversion rates with automated social proof and FOMO strategies. He loves to keep posting insightful posts on online marketing software, marketing automations, and improving conversion rates.
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