62 Cyber Monday Statistics for 2026
One Monday in December, shoppers spent more money online than on any single day in history. $14.25 billion, gone in 24 hours.
Nobody planned for a record. Mobile checkout got faster, Buy Now Pay Later finally crossed a billion-dollar day, and social apps started selling instead of just showing ads.
Here’s what 62 numbers from that day say about where Cyber Monday is headed next.
Key Cyber Monday Statistics
| Metric | Figure |
| Cyber Monday 2025 total online sales | $14.25 billion (record) |
| Year-over-year growth | +7.1% |
| Five-day Cyber Week total sales | $44.2 billion |
| Share of sales from mobile devices | 57.5% |
| Buy Now, Pay Later spending | $1.03 billion (first time over $1B) |
| US consumers who shopped online | 75.9 million |
| Peak spending rate | $16 million per minute |
| Social commerce sales growth | +152% YoY |
| Black Friday 2025 online sales | $11.8 billion (+9.1% YoY) |
| Average American spend, Cyber Week | $187.74 |
The History of Cyber Monday: Tracing the Holiday from the 1950s
Cyber Monday is a term that, like Black Friday, has economic origins. It started as an in-store event in the 1950s, when US retailers lowered prices and extended hours the Monday after Thanksgiving.
The tradition moved online in the late 90s and early 2000s. In 2005, Ellen Davis and Scott Silverman of the National Retail Federation officially named the day ‘Cyber Monday’ after data showed a clear post-Thanksgiving spike in online sales.
The celebration has since spread well beyond the US, with Black Friday and Cyber Monday deals now common across Europe and Asia too.
What Makes Cyber Monday the Biggest Online Shopping Day
Cyber Monday closes out Cyber Week, the stretch running from Thanksgiving through the following Monday.
Deep discounts and special promotions are what turned an ordinary post-holiday Monday into the biggest online shopping day of the year, and they’re still the main draw.
From Amazon to small independent stores, almost every retailer runs a Cyber Monday deal, making it one of the biggest days on the retail calendar.
Also see: 21 Cyber Monday Marketing Ideas to Skyrocket Sales
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General Cyber Monday Statistics
Here are some general Cyber Monday stats:
1. 44 million people used their desktops or laptops to place orders on Cyber Monday.
2. Shopify businesses accounted for around $9.3 billion in revenue between Black Friday and Cyber Monday in 2023, a figure that grew to $14.6 billion globally by 2025.
3. Mobile sales accounted for 57.5% of all Cyber Monday sales in 2025, up from 54.8% in 2024, according to Adobe Analytics.
4. The average American adult spent $187.74 during Cyber Monday 2025, according to Exploding Topics.
This means almost every citizen or family in the US spends a similar amount, massively driving sales on this shopping event.
5. 56% of American shoppers look forward to Amazon deals on Cyber Monday.
6. 28 countries celebrate Cyber Week in some form, according to Campaign Monitor.
Cyber Monday Sales: Year-over-Year Growth
Cyber Monday revenue has continued to grow over the years. Some figures are:
7. 2005 recorded $484 million in sales and broke the $1 billion mark by 2010.
8. In 2019, Adobe Analytics predicted $9.2 billion in sales, which further increased to $9.4 billion due to late-night shoppers grabbing Cyber Monday discounts.
9. The image above indicates that 2022 recorded a total of $11.3 billion in web sales.
10. According to Digital Commerce 360, US consumers spent $12.4 billion in 2023 on Cyber Monday, rising to $13.3 billion in 2024, then a record $14.25 billion in 2025.
That’s a $1.85 billion jump over two years, a significant increase in interested consumers, and potential revenue growth for many different industries.
11. Online retail websites recorded the highest numbers of the decade in 2013, totaling around $1,735 billion.
Record-Breaking Cyber Monday Sales Figures
Some interesting Cyber Monday stats are:
12. Online holiday sales were up 7.3% in 2023 as compared to 2022.
13. According to data sourced from Adobe Digital Insights, 2020 saw a 30% increase in Consumer spending.
14. The 2023 Cyber Monday saw a 43% increase in spending as compared to 2022, though growth cooled to 7.3% in 2024 and 7.1% in 2025 as the base got larger.
That shows the impact of online marketing and spreading awareness about Cyber Monday deals through various channels, which was a driving factor.
15. The consumer demand rose 5.8% in 2022, according to Adobe Analytics.
16. 2018 saw $7.9 billion in online sales on Cyber Monday.
Average Spending per Shopper on Cyber Monday
The spending capacity varies from person to person, depending on the income.
Listed below is the average spending during Cyber Week.
17. Around 31% of US shoppers spend $200 or more on Cyber Monday.
18. According to Statista, Shein and Walmart saw an average spending of $49 in 2023.
19. In 2019, the average US shopper spent $362 on the Thanksgiving weekend.
20. 20.21% of consumers spent between $200 to $399 in Cyber Week in 2021.
21. During peak hours in 2025, shoppers spent $16 million every minute, up from $15.7 million per minute in 2023.
Also See : 14 Thanksgiving Marketing Ideas to Skyrocket Sales
Cyber Monday Consumer Statistics
The consumers are the central link in the retail chain. Their preferences, demands, and behavior are kept at the forefront while planning sales.
Here are some key consumer Cyber Monday statistics:
What are the Demographics of a typical Cyber Monday Shopper?
22. According to NRF, 75.9 million US consumers shopped online on Cyber Monday 2025, up from 64.4 million in 2024.
23. According to Finances Online, the UK has an awareness of 89% of the issues surrounding Black Friday and Cyber Monday.
This places the UK as the potential second lucrative market for retailers during the Cyber Week after the US.
24. 46.9 million shoppers used mobile devices specifically to shop on Cyber Monday 2025, up from 40.4 million in 2024, per NRF.
25. According to Drive Research, 88.3% of people who shop online prefer Amazon for Cyber Monday deals.
Consumer Statistics on Cyber Monday According to Age Groups
Age is a major factor that influences sales as it affects spending capacity, awareness, access to online retailers, etc. Some age-based Cyber Monday statistics are:
26. 26.61% of Millennials and GenZ are likely to shop for Cyber Week from Target.
27. Baby Boomers were the largest group, with 61.3% of people spending on Cyber Monday in 2018.
28. Excluding those aged 65+, Cyber Monday was a preferred day to shop online for all age groups.
29. 27% of GenX are likely to spend $1,000 or more during the Thanksgiving week.
Gender-based Stats on Cyber Monday
Gender also plays an important part in driving sales during the holiday season, as preferred industries generate significant revenue by offering attractive deals. Some gender-based statistics are:
30. Women are more likely to use promotional emails to discover deals for the Black Friday Weekend, at 64% more than men.
31. Men are most likely to spend between $251 to $500 on Cyber Monday.
32. About 73% of men believe that Black Friday deals are a great value for money as compared to women.
Income Levels and Spending Habits
Income levels dominate spending habits as income dictates the amount you can spend on holiday gifts.
Some related statistics are:
33. Shoppers who earn $50,000 or less plan on spending about $320 on holiday shopping.
34. PWC stated that households with an income of more than $25,000 spent 18% more in 2023.
35. Drive Research estimated that 21% of consumers spent less in 2023 than in 2022 due to rising costs, though overall spending has since rebounded to record levels in 2025.
36. Buy Now, Pay Later crossed $1 billion in Cyber Monday spending for the first time in 2025, reaching $1.03 billion, up 4.2% from $992.4 million in 2024.
Cyber Monday Shopping Behavior Statistics
Consumer behavior dictates the type of discounts, deals, and offers that are presented by retailers. Some consumer behavior statistics are:
When Do Shoppers Start Planning for Cyber Monday?
Consumers may plan a long while ahead of the holiday season to ensure they have the budget. Some statistics are:
37. 64% of global shoppers make plans to shop on Cyber Monday.
38. Around 57% of consumers start shopping before Thanksgiving, according to a 2021 report.
39. According to Optimove, 50% of consumers planned their holiday shopping by the end of October 2023.
How Much Time Do Shoppers Spend Researching Deals?
Most customers research and ask around if a product is good before buying it.
Here are some statistics:
40. At least 89-96% of consumers spend more than ten minutes researching their purchases.
41. 53% of shoppers conduct thorough research to get the best possible deals.
42. 54% of shoppers bought items in their wishlist on Cyber Monday in 2023, while 19% viewed items on sale highlighted by influencers.
Popular Product Categories & Top-Selling Items
Some certain products and items are sure to sell and be preferred by the customers. Some of them are:
43. 49% of all consumers chose to buy Clothes and Accessories in the Cyber Week in 2022.
44. Toys were the preferred purchase in 2023, with sporting goods coming in a close second.
45. Electronics, apparel, and furniture together accounted for 57% of all Cyber Monday 2025 spending, driving $3.7 billion, $2.6 billion, and $1.8 billion respectively, per Adobe.
Impulse Shopping vs. Planned Purchases
Many of us make impulsive decisions at shopping stores or even when shopping online. Here are some statistics about planned and impulse buys:
46. 58% of consumers admit to impulse buying during the Cyber Week of 2021.
47. 47% of consumers made spontaneous purchases on Cyber Monday in 2022.
48. 57% of consumers plan ahead of shopping holidays in 2022.
49. 57% of German consumers made impulse purchases in 2023, while 38% set a budget.
Online vs. In-Store Shopping on Cyber Monday
The mode of Shopping also affects sales. Whether we are shopping online or in-store, we decide the amount we spend and the quantity we buy. Some statistics are:
How Retailers Are Driving Cyber Monday Sales
Retailers mainly drive Cyber Monday sales by increasing discounts. Some of the statistics are:
50. 31% of electronic goods had discounted prices as compared to 2022.
51. Amazon saw the highest retail sales of around 23% in 2022 on Cyber Monday due to attractive Cyber Monday discount codes.
The Shift Towards Online Shopping: Data from the Past Decade
There is a global preference for online shopping, with more shoppers deciding to shop online. Some interesting statistics are:
52. 202.9 million people shopped online and in-store combined across the full five-day Cyber Week in 2025, the biggest turnout NRF has ever recorded.
53. According to NRF, 77 million people made online purchases in the holiday season of 2022, as compared to 22.6 million in-store sales.
Comparing Cyber Monday to Black Friday
Cyber Monday and Black Friday are two major retail events.
Here are some Cyber Monday and Black Friday statistics comparisons:
54. Cyber Monday still generates more single-day revenue than Black Friday ($14.25 billion vs $11.8 billion in 2025), though Black Friday’s growth rate outpaced it, up 9.1% versus 7.1%.
55. According to Active Campaign, $10.7 billion was spent on Cyber Monday as compared to $8.9 billion on Black Friday in 2021, a gap that has since narrowed as Black Friday grows faster.
Cyber Monday 2025 Record-Breaking Data
The most recent Cyber Monday, held December 1, 2025, broke nearly every record it touched. Here’s what made it different.
56. Cyber Monday 2025 hit $14.25 billion in US online sales, officially the largest online shopping day in history, according to Adobe Analytics.
57. Salesforce independently tracked $13.6 billion in Cyber Monday 2025 sales with 3% order volume growth, and a 6% jump in average selling price.
58. AI-driven shopping tools influenced $9.3 billion in global online sales on Cyber Monday 2025, a new category of influence on purchase decisions that barely existed the year before.
59. Social commerce sales grew 152% year over year, and social media’s share of total Cyber Monday revenue jumped to 3.6%, up from 2.3% in 2024.
60. Bluetooth headphones and speakers saw the single biggest category spike, up 1,850% compared to average October 2025 spending, followed by video game consoles (up 1,800%) and refrigerators and freezers (up 1,700%).
61. The full five-day Thanksgiving-to-Cyber-Monday period generated $44.2 billion in online sales in 2025, up 7.7% from 2024.
62. Shopify merchants alone generated $14.6 billion globally over the Black Friday-Cyber Monday weekend in 2025, a 27% year-over-year jump, despite a brief system outage during peak traffic.
Cyber Monday Trends to Watch
Mobile Shopping Continues to Grow
Mobile now drives most Cyber Monday spending. It sits at 57.5% as of 2025, up from 54.8% the year before.
Retailers whose checkout isn’t fast and easy on a phone are leaving real money on the table.
Social Commerce Is No Longer a Side Channel
Social commerce sales grew 152% year over year in 2025, and social platforms now drive a real, measurable share of Cyber Monday revenue rather than just awareness.
Retailers who treated social as a discovery-only channel are rethinking that as its direct-revenue share keeps climbing.
Global Reach is Important
As mentioned in the blog, 28 countries currently celebrate Cyber Monday. Marketing this cyber attraction to more places in ways unique to that country can bring more potential sales to businesses and help them locate new, niche markets.
Feasible Discounts
Consumers research a lot about deals and discounts on various platforms, so having sound offers on your products matters more than ever.
Today, there are many options to choose from, and thus, an ever-shifting consumer base is created.
Businesses should always consider the best possible discount prices that benefit them as well as the consumers.
Boost Conversion Instantly
Add Social Proof & Urgency to your website
Conclusion
Records don’t hold for long in ecommerce, and Cyber Monday just proved it again with $14.25 billion in a single day.
The channels behind that number tell the real story: mobile carries the spending, social platforms now drive real revenue, and Buy Now Pay Later crossed a billion dollars for the first time.
Whatever breaks the next record will come from businesses paying attention to those three shifts today.
Sources
Adobe Analytics | Digital Commerce 360 | Retail Dive | Forbes | NRF | Productsup | Demandsage | Statista | Shopify
Frequently Asked Questions
Did Cyber Monday 2025 set a new record?
Yes. It became the largest online shopping day in US history, according to Adobe Analytics.
Is Black Friday overtaking Cyber Monday?
Not yet. Cyber Monday still brings in more single-day revenue, but Black Friday has been growing faster the last two years.
Do most people shop on their phones now?
Yes. Mobile is now the dominant way people shop on Cyber Monday, more than any other device.
Is Buy Now, Pay Later becoming a bigger part of Cyber Monday?
Yes. It crossed a major spending milestone for the first time in 2025, and its use keeps growing year over year.
What kind of products do well on Cyber Monday?
Electronics, apparel, and furniture are the reliable big sellers, but tech accessories and small home gadgets tend to see the sharpest single-day spikes.
Krunal Vaghasiya is a marketing tech expert who boosts e-commerce conversion rates with automated social proof and FOMO strategies. He loves to keep posting insightful posts on online marketing software, marketing automations, and improving conversion rates.
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